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On the show
From 10 epsHost
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Recent episodes
Episode #29 - Marketing & Lead Generation Strategy with Jason Reeves from 1-800-POWER
Feb 25, 2026
38m 19s
Special Announcement - Tales from the Field: Launching the FIRST-Ever Generator Story Contest
Feb 17, 2026
6m 43s
Episode #28 -The Smart Dealer’s Guide to Winning at the 2026 Rehlko Summit
Feb 12, 2026
24m 52s
Episode #27 - 2026 Generac Dealer Conference Recap: What Standby Generator Dealers Must Do Now
Feb 4, 2026
23m 04s
Episode #26 - Unlocking the Secrets to Dealer Conference Success | Preparing for the Generac Dealer Conference
Jan 21, 2026
21m 20s
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| Date | Episode | Topics | Guests | Brands | Places | Keywords | Sponsor | Length | |
|---|---|---|---|---|---|---|---|---|---|
| 2/25/26 | ![]() Episode #29 - Marketing & Lead Generation Strategy with Jason Reeves from 1-800-POWER✨ | Marketing StrategyLead Generation+5 | Jason Reeves | 1-800-POWERGenerac+6 | — | lead generationdigital marketing+7 | — | 38m 19s | |
| 2/17/26 | ![]() Special Announcement - Tales from the Field: Launching the FIRST-Ever Generator Story Contest✨ | generator story conteststandby power industry+3 | — | Home Standby Generator Tales from the FieldPower Alliance | — | generator conteststandby power+3 | — | 6m 43s | |
| 2/12/26 | ![]() Episode #28 -The Smart Dealer’s Guide to Winning at the 2026 Rehlko Summit✨ | generator dealersenergy solutions+3 | — | Kohler Dealer ConferenceRELCO Summit+4 | Orlando | generator dealersenergy company+5 | — | 24m 52s | |
| 2/4/26 | ![]() Episode #27 - 2026 Generac Dealer Conference Recap: What Standby Generator Dealers Must Do Now✨ | Generac Dealer Conferencestandby generators+3 | — | Generac | U.S. | Generacstandby generators+5 | — | 23m 04s | |
| 1/21/26 | ![]() Episode #26 - Unlocking the Secrets to Dealer Conference Success | Preparing for the Generac Dealer Conference✨ | dealer conference successbusiness networking+3 | — | Generac | — | Generac Dealer ConferenceROI+4 | — | 21m 20s | |
| 10/15/25 | ![]() Episode #25 - Business Growth: Answering Dealers’ Toughest Questions✨ | business growthscaling+5 | — | — | Upstate New York | standby generator business growthgenerator dealership scaling+5 | — | 30m 16s | |
| 10/8/25 | ![]() Episode #24 - Generator Maintenance Done Right: Real Tips from a 10-Year Tech With Keith Williams✨ | generator maintenancetechnician education+3 | Keith Williams | — | — | generator maintenancetechnician+4 | — | 42m 52s | |
| 10/1/25 | ![]() Episode #23 - Navigating the Hiring Landscape for Generator Technicians✨ | hiring challengesgenerator technicians+4 | — | — | — | generator technicianhiring+6 | — | 33m 39s | |
| 9/17/25 | ![]() Episode #22 - The Real Cost of Losing a Customer: How Customer Retention Shapes Your Generator Business✨ | customer retentiongenerator business+4 | — | — | — | customer retentiongenerator maintenance+4 | — | 17m 49s | |
| 9/10/25 | ![]() Episode #21 - When to Expand: Hiring Tips for Generator Dealers - The 300k Benchmark, Tech Levels, Maintenance Contracts✨ | hiring techniciansstandby generator business+4 | — | — | — | hiring tipstechnician levels+4 | — | 33m 58s | |
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| 4/29/25 | ![]() Episode #6 - Mastering Leadership - How to Effectively Lead a Growing Business: Tailoring Your Leadership Strategy to Each of Your Companies Division (Sales, Ops, Admin, Field, Service) | In this episode of the Standby Generator Podcast, host Jim Swetman delves into the essential aspects of leadership tailored specifically for owners of standby power dealerships. Drawing from over 40 years of experience in the power business, Jim shares his insights on leading various departments within a company, including operations, sales, and back office. He emphasizes the importance of patience, effective training, and keen financial oversight. Tune in to learn actionable strategies that can help you enhance your leadership skills, optimize your operations, and drive your generator business towards greater success. | — | ||||||
| 4/22/25 | ![]() Episode #5 - Achieving Operational Excellence in Generator Sales and Installation | On this episode of The Standby Generator Podcast, Jim Swetman guides viewers on achieving operational excellence in generator sales and installation from a customer's perspective. Drawing from his extensive experience in handling over 10,000 sales calls and 6,000 installations, Jim outlines a detailed process for ensuring a perfect sale and installation. Key steps include clear communication with the customer, thorough pre-qualification, providing detailed cost breakdowns, scheduling site surveys promptly, and maintaining a professional demeanor during site visits. Additionally, he emphasizes the necessity of understanding local regulations, presenting a comprehensive scope of work, and planning meticulously to avoid any disruptions. Jim also addresses the importance of post-installation follow-ups to secure customer satisfaction and positive reviews. | — | ||||||
| 4/8/25 | ![]() Episode #4 - The Future Is Standby Power: Jesse Adams Provides Insights On The Standby Power Industry - Plus Strategies On Growth And Culture | "Our People, Our Power." - Jesse Adams This week, host Jim Swetman from Power Alliance chats with Jesse Adams, President of Adams. Jesse shares the company's journey, which began in 1988, and its expansion into multiple divisions including electrical, generators, smart homes, solar, HVAC, and plumbing. Jesse and Jim dives into the strategic decisions behind focusing on the standby generator market, the importance of maintenance contracts, and marketing strategies. Jesse also discusses Adams's unique lifetime warranty offering and their company culture that prioritizes making a positive impact. Tune in to gain valuable insights on growing and scaling your generator business. | — | ||||||
| 4/2/25 | ![]() Episode #3 - Strategizing for Tariffs: Optimize Your Business Amidst Price Increases | In this episode of the Standby Generator Podcast, host Jim Swetman discusses the looming price increases for Generac and other standby generators due to tariffs. Jim offers practical advice for generator dealers on how to prepare and optimize operations to manage these additional costs. Topics include stocking up on inventory, motivating sales teams, effective marketing strategies, and maintaining profitability. Tune in to get valuable insights and actionable strategies to navigate the changing landscape and grow your generator business. | — | ||||||
| 3/20/25 | ![]() Episode #1 - Navigating Price Increases & Boosting Leads in the Standby Generator Industry | In this episode of The Standby Generator Podcast, host Jim Swetman dives into some of the biggest challenges facing generator dealers today—rising costs, increased competition, and lead generation struggles. With recent price hikes from major manufacturers, how should dealers adjust their pricing strategy without losing sales? And with lead flow slowing down, what are the most effective ways to attract and convert new customers?Tune in as Jim shares proven insights from industry leaders, covering: How to strategically pass on price increases without scaring off customers Why confidence in pricing matters—and how to get your sales team on board The best marketing tactics to generate more leads and grow market shareWhy reputation and exceptional customer service are key to long-term successIf you’re serious about scaling your standby generator business, this episode is packed with actionable strategies to keep you ahead of the curve. Let’s power up your business! | — | ||||||
| 3/20/25 | ![]() Introducing The Standby Generator Podcast - With Jim Swetman | Join host Jim Swetman as we dive into the world of the standby power business. Each episode delivers expert insights, industry trends, and actionable strategies to help you scale, optimize, and increase profitability in your generator business. Whether you’re looking to streamline operations, boost sales, or stay ahead of market shifts, this podcast is your go-to resource for success. Tune in and let’s power up your business! | — | ||||||
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