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Ep 123 | From Medical Sales to Franchise Success — The Journey of Burnout, Faith, and Reinvention
Jun 12, 2026
Unknown duration
Ep 122 | Secrets from a Fractional CMO: Building Brands That Sell More Units
Jun 11, 2026
Unknown duration
Ep 121 | The Surprising Connection Between Family, Faith, and Building a Profitable Business
Apr 15, 2026
51m 26s
Ep 120 | The 4.0 Franchise Model: Building Businesses That Scale Fast and Sustainably
Apr 14, 2026
Unknown duration
Ep 119 | The Secret Sauce of Franchise Coaches: Why Numbers, Industry Experience, and Relationship Matter Most
Apr 12, 2026
Unknown duration
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| Date | Episode | Topics | Guests | Brands | Places | Keywords | Sponsor | Length | |
|---|---|---|---|---|---|---|---|---|---|
| 6/12/26 | ![]() Ep 123 | From Medical Sales to Franchise Success — The Journey of Burnout, Faith, and Reinvention | Most entrepreneurs hit their breakthrough moments after a series of failures—Lance Ingram’s story proves it. From juggling turf business setbacks to finding divine guidance in partnership, he shares how his faith, perseverance, and strategic growth transformed Waterloo Turf into a thriving franchise with nearly 100 territories in just a few years.In this candid conversation, Lance reveals the pivotal moments that redefined his purpose: a near-accident on the road, a calling to return to entrepreneurship, and a divine connection that led to fruitful franchising. You'll discover how he navigated tough decisions—like leaving a lucrative medical sales career and trusting God’s plan—while building systems that enable growth without sacrificing family and personal freedom.We break down: the importance of aligning with the right partners, building a franchise model that values quality over speed, and the lessons learned from the first partnership that paved the way for success. Lance also dives into practical tips for aspiring franchisees and founders, emphasizing clarity of purpose, integrity, and the power of slowing down to scale smarter—not faster.Why does all this matter? Because the journey of entrepreneurship isn’t just about profits—it’s about creating a legacy, fulfilling a calling, and living a life of purpose. Whether you’re in the trenches, contemplating your next move, or dreaming of building something bigger, this episode offers raw insights to inspire your next leap.Perfect for business owners feeling stuck, believers seeking divine purpose in their work, or anyone ready to redefine success—Lance’s story shows that with faith, resilience, and the right mindset, you can turn setbacks into setups for a booming future. Tune in, be inspired, and start charting your own breakthrough today.Guest Credibility:Lance Ingram is the founder of Waterloo Turf, a rapidly expanding franchise system from Austin, Texas. His journey from entrepreneurial struggles, divine guidance, and strategic growth exemplifies how faith and perseverance can unlock extraordinary success. | — | ||||||
| 6/11/26 | ![]() Ep 122 | Secrets from a Fractional CMO: Building Brands That Sell More Units | Most entrepreneurs overlook a simple yet powerful truth: your mindset directly shapes your business’s success. Halle O’Neill reveals how aligning your personal energy with your professional goals can unlock exponential growth — and why neglecting this might hold you back from your own potential.In this episode, Halle shares her inspiring journey from corporate chaos to living her dream in Los Angeles, emphasizing the importance of personal alignment in business transformation. She discusses how moving across the country sparked an immediate business evolution, bringing fresh energy and insights that turbocharged her company's growth. If you're craving change, feeling stuck, or just searching for a blueprint to fuse your personal passions with your professional pursuits, this conversation is your launchpad.You'll discover how to leverage your leadership mindset to foster team unity and drive strategic success. Halle breaks down the nuances of how her personal evolution—balancing risk, change, and self-care—has redefined her approach to business and leadership. She dives into practical tactics for franchise brands and local entrepreneurs alike, revealing the secret sauce behind community engagement, organic content, and even harnessing AI responsibly.Why is this important? Because your internal state directly influences your external results. The more you nurture your mind, body, and spirit, the more your business reflects that vitality. Missing this connection risks burnout, stagnation, and missed opportunities. But embracing it opens doors to innovation, resilience, and authentic growth.Whether you're a franchisee, a founder, or a solo operator, this episode will challenge you to reconsider where your real power resides: within. Soft enough for novices yet rich with insights for seasoned entrepreneurs, this conversation offers a fresh perspective on leadership, risk-taking, and building a business that truly aligns with who you are.Plus, learn how top-tier leaders like Jeff from Max Strength and Kimberly from Dora Gurus exemplify the kind of passion and open-mindedness that accelerate success. Halle’s story will motivate you to take bold steps—moving, adjusting, and prioritizing your well-being—knowing that these choices create ripples far beyond your own life.Tune in to discover how to turn personal clarity into business momentum. It’s time to fuel your growth from the inside out—because when you take care of yourself, everything else falls into place. | — | ||||||
| 4/15/26 | ![]() Ep 121 | The Surprising Connection Between Family, Faith, and Building a Profitable Business✨ | work-life balanceentrepreneurship+4 | Michael Reeder | ClaudeChatGPT+1 | — | entrepreneurshipfamily+5 | — | 51m 26s | |
| 4/14/26 | ![]() Ep 120 | The 4.0 Franchise Model: Building Businesses That Scale Fast and Sustainably | Most franchise owners struggle with scaling because of mindset and systems—but what if mastering your relationships and understanding your numbers could unlock exponential growth? Rob Lopez, a seasoned franchise executive and owner, shares the behind-the-scenes strategies that helped him go from feeling betrayed by his system to building a thriving multi-million dollar network. His journey from doubt to success reveals how deep personal resilience and tactical mentorship can transform your business—and your life.In this episode, you'll discover:The critical role of self-assessment and ongoing coaching in reaching new revenue milestonesWhy franchise support fees often feel unfair—and how to reframe local marketing spending for maximum ROIHow relationship-building with strategic partners turns project-based businesses into recurring revenue enginesThe importance of data-driven prospect vetting and assessing mindset before onboarding new ownersPractical ways to navigate adversity, stay coachable, and scale sustainably while maintaining profitabilityYou’ll learn the secrets behind systematizing franchise development, avoiding common pitfalls, and cultivating an owner mindset that thrives amid change. Rob emphasizes that success isn’t just about systems—it's about the human stories behind every deal, every relationship, and every challenge faced along the way.Perfect for aspiring franchisees, franchisors, and business owners eager to leverage high-impact relationships and disciplined processes to unlock long-term growth. If you’re serious about building a legacy—this episode will reshape how you see setbacks, mentorship, and scaling a business that truly serves both you and your community. Tune in now and discover why resilience and relationship mastery are your best growth tools.Rob Lopez is a franchise veteran and owner known for turning challenges into opportunities—driving growth through leadership, data, and authentic relationships.This episode could be the turning point in your franchise journey—hit play and unlock your potential. | — | ||||||
| 4/12/26 | ![]() Ep 119 | The Secret Sauce of Franchise Coaches: Why Numbers, Industry Experience, and Relationship Matter Most | Most entrepreneurs hit their biggest breakthroughs after years of relentless grit — Rob Lopez's journey proves that resilience and community build real success.In this captivating episode, Rob shares how a childhood passion for baseball, combined with military sacrifices and groundbreaking challenges, shaped him into a franchise leader with a heart and a hustle. From nearly giving up door-to-door canvassing to building a multi-million dollar cleaning empire, his story is a blueprint for overcoming adversity and seizing opportunity in life and business.You'll discover:How Rob’s transition from military service to franchising unlocked lessons in teamwork and leadership that still drive him today.The crucial differences between a franchise coach and an industry partner — and why understanding these roles can make or break your success.Why building a local network from scratch, with persistence and relationship-building, is the key to scaling any service business.The importance of cultivating a growth mindset and giving employees skin in the game to create a true team culture.How setbacks like injuries or market chaos became pivotal moments that propelled Rob into new heights and deeper purpose.We break down actionable frameworks for developing grit, navigating crossroad moments, and creating sustainable growth. If you're a franchise operator, a future business owner, or someone who needs a dose of resilience, this episode will challenge your limits and inspire your next move.Rob Lopez is Vice President of Franchise Business Support at The Glass Guru, known for transforming struggling franchises into industry leaders with a unique blend of business savvy and heartfelt grit. His story exemplifies that success isn't just about strategy — it's about fierce determination and evolving through adversity.This episode is perfect for entrepreneurs ready to turn obstacles into opportunities, seasoned franchisees seeking reinvigoration, or anyone contemplating a bold leap into business ownership. Tune in to get inspired, learn from real-life setbacks, and discover how to build a legacy rooted in resilience.Stay humble, stay hungry, and keep streetwise. Your next breakthrough is just one decision away. | — | ||||||
| 3/20/26 | ![]() Ep | 118 What Our Mistakes Teach Us About True Leadership | Unlock the truth about entrepreneurship, faith, and impact from an unexpected young leader. Mason Boswell, at just 23, shares how he’s building multiple franchises while staying rooted in purpose and community — all while pursuing his MBA. His journey reveals why real success isn’t about the money, but about trust, relationship-building, and making a lasting difference.This episode is a masterclass for aspiring entrepreneurs, young professionals feeling overwhelmed, or anyone seeking clarity in a chaotic world. Mason breaks down the hustle behind his thriving businesses, the importance of perspective, and how humility and faith fuel genuine impact. You’ll discover how to navigate the challenges of building a business with integrity, understand the nuances of active versus semi-passive ownership, and learn why relationships are the secret to sustainable growth.You’ll also hear Mason’s candid reflections on failure, the importance of mentorship, and how to use setbacks as stepping stones. Whether you want to dominate in franchise ownership, find confidence in your journey, or just get inspired by a young leader’s grit, this episode is packed with practical insights and heartfelt wisdom. It’s perfect for anyone ready to lead with purpose, serve others, and walk a path of impact—one micro victory at a time.Mason’s story demonstrates that success isn’t an end goal — it’s a continuous process of growth, trust, and unwavering faith. Tune in and learn how to turn your hustle into a legacy. Who needs this? Ambitious go-getters, faith-driven entrepreneurs, and anyone hungry to discover their full potential and purpose in business and life.Ready to be inspired? Hit play and start your impact journey today.Guest Credibility: Mason Boswell is a franchisee, franchise consultant, and faith-driven entrepreneur in Dallas, passionate about helping others unlock their potential through business and faith. | — | ||||||
| 3/12/26 | ![]() Ep 117 | Why Most Franchise Companies Fail to Properly Insure Their Operations (And What to Do About It) w/ Wade Millward | Most franchise systems overlook the critical role insurance plays in shielding their brand — until a lawsuit hits. Wade Millward, founder of Rikor, reveals the hidden vulnerabilities lurking in franchise disclosures and operations that could cost millions—and how to build a defensible, risk-proof franchise model from the ground up.In this episode, Wade pulls back the curtain on the often-misunderstood world of franchise insurance, exposing why even the most sophisticated FDDs are riddled with gaps that leave brands vulnerable. You'll discover how proper insurance can be your first line of defense against costly lawsuits, vicarious liability, and reputation-damaging claims. Wade shares concrete frameworks, like his proprietary FDD insurance analysis, showing you how to close the expectation gap between franchisors and franchisees and prevent financial and legal disasters.We break down: the nuances of item 7 and item 8 insurance requirements, industry-specific coverage strategies, and how to prevent franchisee pushback by weaving education into your process. Wade discusses his surprising research predicting franchisee litigation using over 1,500 FDDs and his insights into building a culture of risk mitigation, all while balancing the interests of private equity owners versus franchisee success.Why does neglecting this critical layer of risk management threaten your exit strategy and franchise-wide value? Wade emphasizes that failure to align insurance with operational realities can destroy years of hard work—and future valuations. If you're a franchisor aiming to protect your brand, attract private equity, or simply keep your franchise thriving, this episode is essential.Perfect for franchise founders, franchisees, and industry leaders seeking to understand the unseen risks—plus practical steps to safeguard your business today. Wade's wealth of expertise as a seasoned risk consultant and industry insider will leave you equipped to fortify your franchise from legal and financial storms.Take action now: learn how to close your insurance gaps, turn compliance into a competitive advantage, and ultimately, preserve your brand's legacy and value. Don't wait for a lawsuit to hit—get ahead of the risks that could tank your franchise's future. | — | ||||||
| 3/6/26 | ![]() Ep 116 | The Ripple Effect of your Content Strategy with Brooke Budke | This was the second round with Brooke on The Streetwise Stage. It does not disappoint. Special shout out to Verna for building a leader who constantly builds leaders. Cheers to you. | — | ||||||
| 2/19/26 | ![]() Ep 115 | Navigating Time Zones and Taxes: CPA Michael Reeder get Streetwise | Unlock the secrets to building a business with lasting value while living abroad. In this episode, CPA and global nomad Michael Reeder reveals how relocating to Bulgaria transformed his work-life balance, turbocharged his productivity, and opened new streams of income—all without sacrificing success. Discover the unconventional mindset shifts and tactical strategies that can help you turn your business into a sellable asset, whether you're on your first deal or planning to exit in years to come.You’ll learn how Michael managed to run his CPA firm across continents—from setting up operations in Chicago, Maine, and Bulgaria, to adjusting his schedule around a nine-hour time difference—so you can master remote business leadership. We break down the key frameworks that shape true entrepreneurial growth, like the E-Myth’s principles for building scalable operations and creating enterprise value. Michael shares specific tactics, such as leveraging standard operating procedures, building a strong management team, and optimizing tax strategies that maximize your wealth—whether you aim to keep, grow, or sell.This episode dives deep into how you can start with the end in mind—crafting a legacy—and the importance of planning for future sale from day one. Understand why focusing on KPIs, diversifying your revenue streams, and organizing your financials can dramatically increase your business's worth. Michael also reveals how a disciplined schedule, intentional calendar management, and smart delegation are the secret weapons for running a profitable, scalable enterprise—no matter where in the world you do business.If you're a business owner dreaming of location independence or seeking to elevate your franchise game, this conversation is essential. Michael’s journey exemplifies how strategic thinking, faith-driven purpose, and a relentless work ethic can unlock opportunities to live on your terms—without sacrificing success. Tune in for concrete insights that will inspire you to build a resilient, valuable business, and enjoy the freedom to thrive anywhere.Ready to rethink what’s possible? Hit play and start transforming your business into a global enterprise that works for you, wherever you are. | — | ||||||
| 2/12/26 | ![]() Ep 114 | How a Family-Led Business Transformed After COVID into a Franchise Powerhouse | Most franchise founders overlook the one secret that turns a small cabinetry shop into a nationwide powerhouse—without managing a large team or hefty overhead. Diana Simmons, CEO and co-founder of Simply Cabinetry, reveals how their lean, relationship-driven model is redefining success in the home renovation space—and how you can leverage similar tactics to launch or scale your own franchise.In this episode, Diana shares her inspiring journey from garage startup to franchising expert, revealing the pivotal moments that made her realize a streamlined, community-focused approach was the key to growth. Discover how her innovative B2B2C model replaces traditional big-box reliance with tight community ties and strategic partnerships, allowing franchisees to succeed with just two to three team members per location.We break down:The secret to building micro-showrooms that attract high-value clients without massive investmentThe roles and responsibilities of lean teams, and how to scale them as your business expandsThe importance of cultivating relationships with referral partners like contractors and interior designersWhy personality assessments like Enneagram or StrengthsFinder can supercharge your leadership and team dynamicsCritical lessons learned from early COVID pivots that shaped their franchise strategyWhether you’re a seasoned entrepreneur or new to franchising, missing these insights could mean leaving money—and time—on the table. With a clear focus on relationship-building, operational efficiency, and brand consistency, Diana demonstrates how to create a franchise system that’s resilient, scalable, and aligned with your core values.If you’re ready to turn your small business into a replicable success story, this episode is your roadmap. Perfect for aspiring franchise owners, franchisors, and business builders eager to employ innovative models that cut costs but not connections.Connect with Diana at simply cabinetry.com or on LinkedIn —learn how to fast-track your growth with a proven, people-centric franchise system.Don’t miss out on the strategies that separate the best from the rest—hit play now and start building your empire with confidence. | — | ||||||
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| 2/5/26 | ![]() Ep 113 | How Facing Hard Decisions Transformed My Business and Relationships | Most entrepreneurs kill their chances of success by rushing into franchise ownership without proper self-awareness or understanding the nuances—Meg Schmitz reveals the behind-the-scenes mindset shifts that turn hesitant prospects into confident owners.In this episode, Meg Schmitz—the franchise guru with over 22 years of experience—shares raw stories from her own journey, including managing a multi-unit franchise and navigating tough decisions like firing managers and handling internal theft. You'll discover how her "Your Wife, Your Life, and Your Money" framework ensures a balanced, sustainable approach to business and life, especially for busy entrepreneurs juggling multiple priorities.We break down the critical qualities needed for success in franchising, such as aligning your passions with your investments, recognizing the importance of self-awareness, and understanding the role of managing versus leading. Meg offers practical insights on assessing whether you’re ready for franchise ownership, how to avoid common pitfalls of jumping in spur-of-the-moment, and why honest validation is the key to avoiding costly mistakes.Why does this matter? Because millions are making franchise decisions based on misconceptions, not data or self-reflection. Missed opportunities, burnout, and failed systems are the consequences. This episode equips you with the tools to evaluate franchises smartly, build resilience, and create a life where work fuels purpose—not drains it.Perfect for aspiring franchisees, seasoned entrepreneurs, or anyone considering a life-changing leap—Meg’s candid stories and strategic advice will inspire you to take that next step with clarity and confidence. Whether you're seeking passive income or a full-time business, this is your blueprint for doing it right. | — | ||||||
| 2/2/26 | ![]() Ep 112 | Why Many Franchisees Fail Before They Even Start (And How to Avoid It) | Most entrepreneurs and aspiring franchise owners overlook one critical barrier: getting started. This episode unveils the mindset shift needed to leap into the unknown confidently, featuring insights from seasoned franchising expert John Armstrong. If fear of risk or uncertainty has held you back, this is your wake-up call to embrace the leap—and succeed.John Armstrong, a 17-year veteran in franchise consulting and development, shares raw stories of how taking early risks transformed his career and your biggest myth about franchise success. You’ll discover the keys to assessing your risk tolerance, how to build confidence with real-world validation, and the surprisingly simple habit that separates successful franchisees from the rest. His practical advice turns “what ifs” into “what’s next,” helping you quiet the inner critic and ignite your entrepreneurial journey.We break down:The importance of “swinging the bat” even when you’re unsure about the outcome.How to master the “leap of faith” while managing the fear factor.Core questions to ask yourself before jumping in, from mindset to financial intent.The critical role of validation—talking to real franchise owners to see the true picture.How private equity’s growing influence impacts your future options.You’ll also learn the mindset distinctions that turn hesitation into action—perfect for anyone feeling stuck on the sidelines or afraid of failure. This isn’t just about franchising; it’s a blueprint for any bold step into new territory. Whether you’re a seasoned business owner or new to the game, the insights here will give you the confidence to take action today.If you're ready to stop waiting and start winning, this episode is your direct shot at smashing hesitation, understanding risk, and making your move with clarity. Don’t let fear hold your dreams hostage—your future self will thank you for hitting play. | — | ||||||
| 1/23/26 | ![]() Ep 111 | A Deep Dive into Franchise Investigations - Is the Discovery Process Broken? | Today we are talking to Greg Van Horn, who took a negative experience in franchise ownership and turned it into an opportunity to help other people evaluate franchise opportunities. Tune in to hear how he is looking to change the way the public evaluates and investigates franchise brands. Believe it or not, not every one is happy about his new approach. ************************************Franchisee Validation is the most important part of the Franchise Discovery Process. If you are a Franchise Owner or interested in investing in a franchise brand -- Check out Zee Scores: https://www.zeescores.com/Leave a review of your franchise experience. Learn what other people are saying about the brands you are investigating. | — | ||||||
| 1/8/26 | ![]() Ep 110 | Lesson's without the Scars - Learn from my Mistakes | In a refreshing twist, Matthew McReynolds takes the hot seat as the interviewee, offering a rare glimpse into his journey in the franchise world. Discover the insights and lessons he's gathered from years of experience, including the mistakes and learning opportunities that have shaped his path. This episode is a must-listen for anyone interested in franchising, as Matthew shares invaluable advice and personal stories that can guide aspiring entrepreneurs. Tune in to learn from his unique perspective and gain a deeper understanding of what it takes to succeed in the franchise industry. | — | ||||||
| 12/27/25 | ![]() Ep 109 | Having Fun with Franchise Funding w/ Allie Galvan | In this engaging episode, Allie Galvan and Matthew McReynolds dive into the intricacies of the franchising world, sharing their personal journeys and professional insights. Allie, a seasoned developer turned funding consultant, opens up about her transition from development to funding, highlighting the importance of passion and responsibility in the franchising industry. She shares her experiences working with multiple brands and the challenges of balancing personal life with a demanding career. Matthew, with his background in urban education and franchising, adds depth to the conversation by discussing the emotional and financial stakes involved in franchising decisions.The episode explores the critical role of funding consultants in guiding clients through the complexities of financial planning and the importance of aligning personal values with professional goals. Allie emphasizes the need for responsible franchising, urging industry professionals to prioritize client well-being over mere numbers. The conversation also touches on personal growth, work-life balance, and the power of community support during challenging times.Listeners will gain valuable insights into the franchising process, from initial development calls to securing funding, and the emotional resilience required to navigate this dynamic field. Allie's candid reflections on her personal and professional life offer a relatable perspective for anyone considering a career in franchising or seeking to understand the industry's inner workings.Join Allie and Matthew as they share their stories, lessons learned, and the importance of staying true to one's values in the ever-evolving world of franchising. Whether you're a seasoned professional or new to the industry, this episode provides a thoughtful exploration of the challenges and rewards of franchising, offering inspiration and practical advice for navigating your own path. | — | ||||||
| 12/20/25 | ![]() Ep 108 | How to leverage your current customer base to scale your Business Growth w/ Justin Mink | In this engaging episode of the Streetwise Podcast, Matthew McReynolds and Justin Mink dive into the intricacies of business growth and personal development. They explore the challenges of stacking businesses, the importance of proactive communication, and the transformative power of frameworks like EOS and Outgrow. Join them as they share insights on leadership, overcoming fear, and the essential mindset shifts needed for sustainable success. Whether you're a seasoned entrepreneur or just starting out, this conversation offers valuable takeaways to help you thrive in your business journey. | — | ||||||
| 12/16/25 | ![]() Ep 107 | Chamber of Commerce CEO, Kyle Jacobson gets Streetwise | In this episode, Matthew McReynolds engages with Kyle Jacobson, the new CEO of the Allen Fairview Chamber of Commerce, to explore the profound impact of chambers on personal and business growth. Kyle shares his journey from a summer intern to a CEO, emphasizing the importance of mentorship, community involvement, and seizing opportunities. Discover how the Chamber of Commerce serves as a catalyst for business development and personal purpose, offering a platform for networking, advocacy, and leadership. Whether you're looking to expand your business or find your place in the community, this episode provides actionable insights and inspiration to help you thrive. | — | ||||||
| 11/28/25 | ![]() Ep 106 | Lessons in Franchising: Wes Barefoot gets Streetwise | In this engaging conversation, Matthew McReynolds and Wes Barefoot discuss the intricacies of franchising, business ownership, and personal experiences in the franchise industry. They explore the challenges and rewards of starting and managing franchises, sharing valuable insights and lessons learned along the way. Wes Barefoot reflects on his journey from franchisee to consultant, emphasizing the importance of flexibility, quick decision-making, and understanding personal goals in business ventures. | — | ||||||
| 11/21/25 | ![]() Ep 105 | Navigating the Franchise Finance Frontier with Austin Black | In this conversation, Matthew McReynolds interviews Austin Black from D. A. Davidson about the intricacies of investment banking in the franchising sector. They discuss the role of founder involvement, challenges in managing franchisee networks, and investment opportunities in non-food franchise sectors. Austin shares insights on the importance of strategic partnerships and the evolving landscape of investment opportunities.#investmentbanking, #franchising, #founderinvolvement, #franchiseenetworks, #nonfoodfranchise, #strategicpartnerships, #investmentopportunitiesInvestment banking plays a crucial role in the franchising sector.Founder involvement is key to franchise success.Managing franchisee networks presents unique challenges.Non-food franchise sectors offer growing investment opportunities.Strategic partnerships can drive franchise growth.Rollover equity is a common practice in franchise investments.Franchisee support networks are essential for success.Investment opportunities are expanding in non-food sectors.Franchisors must vet franchisees thoroughly.The franchise ecosystem is dynamic and evolving. | — | ||||||
| 11/15/25 | ![]() Ep 104 | Building your Business from the Ground up - Roberto Gonzalez gets Streetwise | Roberto gives us a ton of value as he explains how starting his business from the ground up has been a struggle, but a journey full of valuable lessons. #business ownership#franchising#mentorship#entrepreneurship#familybusiness | — | ||||||
| 9/22/24 | ![]() Ep 103 | Why Your Franchise's Social Media Gets 4 Views — And How to Fix It, with Brooke Budke | Most franchise brands are running social media campaigns that get four views a reel — and nobody's asking why.Brooke Budke has spent 13 years fixing exactly that problem. As a Fractional CMO and Founder of Momentum Brands, she's helped scale brands from zero to 400+ units, and she's built her own audience of nearly 10,000 followers without spending a dollar on ads — by doing what most operators won't: showing up authentically, every single day, and giving away her best knowledge for free.In this episode, Brooke breaks down:— Why she deleted 7,000 followers and how it doubled her engagement— The platform strategy that made LinkedIn her number one source of leads— How a quiet consumer shift is disrupting industries that haven't noticed yet— What franchise brands get completely wrong about social media — and what bold ones do instead— Why your personal brand is worth more than your company page will ever beGet the free Streetwise Guide from this episode:We turned Brooke's frameworks into a practical playbook you can use this week.👉 The Streetwise Guide to Building a Brand That Markets Itselfthelocaldispatch.beehiiv.com/p/the-streetwise-guide-to-building-a-brand-that-markets-itselfConnect with Brooke Budke:Website: themomentumbrands.comLinkedIn: linkedin.com/in/brookebudkeInstagram: instagram.com/brookebudkeSubscribe to The Local Dispatch:Operator intelligence delivered weekly — thelocaldispatch.beehiiv.comFollow the Streetwise Podcast:Apple Podcasts · Spotify · Amazon MusicStay humble. Stay hungry. Stay streetwise. | — | ||||||
| 9/16/24 | ![]() Ep 102 | Cynthia May, CEO & Founder of beem Light Sauna gets Streetwise | EPISODE 100 --- WOW! We made it!!! This is such a special milestone! I am forever grateful that it is with this special guest. Since the first time I first met Cynthia May I have been impressed with her authenticity and her passion. In this episode Cynthia shares her journey of building a company that’s transforming the wellness industry through light therapy. We dive into her passion for health, the science behind beem Light Sauna, and the challenges she faced along the way. Whether you’re into entrepreneurship, wellness, or just curious about the power of light therapy, this conversation is full of valuable insights. It was an absolute pleasure to have this conversation on the Streetwise Stage. I hope you enjoy as well! Stay Streetwise! | — | ||||||
| 9/16/24 | ![]() Ep 101 | Josh Goldberg, Franchise & Sports Attorney gets Streetwise | I am on a mission to know enough to be dangerous on this episode with Josh Goldberg. Take notes! You may learn a thing or two as well. Stay Streetwise! | — | ||||||
| 9/16/24 | ![]() Ep 100 | Danielle Bonilla, Franchise Owner of Hallmark Home Care gets Streetwise | Franchise Ownership is never easy.With the right mindset there is no limit to what you can accomplish. This father-daughter combo is one for the books!Stay Streetwise. | — | ||||||
| 9/16/24 | ![]() Ep 99 | Chad Tracey + Josh Markland, Co-Founders of 2nd Family get Streetwise | Building a franchise opportunity for aspiring entrepreneurs can add value on multiple levels. Enjoy my conversation with Chad and Josh as they explain their rise into the world of franchising. Stay Streetwise | — | ||||||
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