The Substack Podcast

For our inaugural episode of Open Tab, we knew we wanted to speak with Emily Sundberg. Emily’s the founder and daily writer of Feed Me, a business, tech, and culture newsletter that’s been described as “must-read (and much-read).” She publishes almost every weekday— something like 250 sends a year—covering everything from DTC darlings and media industry churn to New York hospitality and new world etiquette. In the process, she has been profiled by the New York Times and Air Mail, becoming known as a “media it girl” and “one of the most talked-about writers in business and culture journalism.”Emily has worked in media and tech but built her current audience of over 10,000 subscribers natively on Substack, post by post. She told us she sees Feed Me as a studio, with extensions like a podcast, job board, and thriving subscriber comments section where she’s “never scared that anything bad is happening.”Substack co-founder Hamish McKenzie sat down with Emily at Old Town Bar in Manhattan’s Flatiron district to talk about building her independent media business from scratch and the glimmers of hope she sees for media on Substack and beyond.Location: Old Town Bar, Flatiron, NYC. Order: 1 Guinness each This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit on.substack.com

Starting today, writers and creators can publish video posts directly from the Substack app, making it easier than ever to share videos, connect with subscribers, and earn money—all from the palm of your hand.Since launching the Substack app, we've prioritized making it a seamless tool for creators. First we introduced mobile text publishing, allowing writers to share their work from anywhere. Now, we're making it possible for video creators to publish directly in the app, opening up new ways to connect with subscribers.Previously, creators could share video posts only on desktop, limiting their ability to publish on the go. This update marks the first time they can upload, publish, and monetize video directly from their phones. Each video post reaches subscribers instantly through email, app notifications, or both, ensuring a direct connection with their audience.Here's how it works:* Tap the + icon to create a new post* Select Video and choose a file from your gallery (supports files up to 20GB)* Add a title and description* Choose whether to notify subscribers and paywall the post* Click PublishThe power of video on Substack comes from the subscription model. Not only does every post reach subscribers directly, but creators can easily share their work across the Substack network, expanding their reach and finding new potential subscribers. With millions of weekly active users and 1 million posts discovered daily, the Substack app has become the leading driver of subscriber and revenue growth for publishers building sustainable, independent businesses.Political analyst Aaron Parnas had early access to the feature and has seen its impact firsthand. “The ability to publish directly from my phone has transformed how I share breaking news and analysis with my subscribers,” says Parnas. “I can now reach my audience instantly, wherever I am.” Aaron recently won Substack’s TikTok Liberation Prize, awarded for showcasing the power of the Substack model and inspiring video creators make the leap. He’s leaned heavily into video and has built a thriving community of loyal subscribers that supports his work directly.This is just the first iteration of in-app video publishing. We're already exploring features that will make video on Substack even more powerful, including trimming and editing tools, free preview options, enhanced analytics, and improved playback controls.Learn more: How to publish a post from the Substack appWe're committed to making it easier for creators to share their work in whatever format they choose. While there's still work to be done, this update marks an important step toward that goal. Try publishing a video post in the app today, and let us know what you think in the comments. This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit on.substack.com

Aaron Parnas is an independent journalist and attorney who built a following on TikTok by providing a Gen Z perspective on the news. After winning Substack’s TikTok Liberation Prize, Aaron went live with Substack CEO Chris Best to talk about bringing his community to the app, why Substack is different from the other guys, and how to build a multiplatform content strategy. Here are a few highlights from their conversation.On the decision to start a SubstackAaron Parnas: I always wanted to do a text-based newsletter-type thing, and I’ve tried out other platforms like Medium and Mailchimp and all this other stuff, but nothing was intuitive enough for me to do the work that I wanted to do.Substack was a mix between an email newsletter and a social media platform, so it offered the best of both worlds. And it also now offers all these video capabilities, whether it’s the long-form videos that I put out daily, or I can repost my short-form content in the Notes feature.It has Notes, which is like Twitter or Bluesky; it has the videos, which are like YouTube or TikTok; and then it has the tech space, which none of the other platforms really have. So it’s kind of the best of all three worlds. And I’ve been loving it.Chris Best: Yeah, we sometimes say that other platforms are built around some media format, and Substack is built around you. It’s a place where people can subscribe to you and get everything you make, whether they like long live videos, or short-form video, or quick text-based things, or long text-based things. You can publish any kind of thing that you want.On concerns over other platformsAaron: A lot of people are looking for a platform that isn’t owned by a billionaire or a foreign adversary, right? Like [one] that can’t necessarily be manipulated. And Substack really is that. I have full editorial control—you don’t control what I put out. There’s no censorship. The algorithm doesn’t push my content down if it doesn’t like it for whatever reason.And what I like about [Substack] is that it’s not a partisan platform. You have Republicans, you have Democrats, you have Independents, you have everyone on this platform, all pushing out content, and it’s working.And that’s what social media should be, in my opinion.Chris: It’s really good to hear you say that, because it’s something we’ve worked pretty hard to do. We have a strong commitment to freedom of the press.This is all we do. We don’t have entanglements, political commitments, agendas, beyond making this tool work for people. So I’m glad that that comes through, because it’s something that we put quite a bit of effort into.On bringing a community to SubstackAaron: I feel like we’ve been able to build a community here on Substack of people who may not have their own newsletters, but they’re excited to read mine and others on here. We’re talking in the threads, we’re communicating every day. They’re communicating with one another as well. It’s not just me communicating with folks, it’s the people who read my stuff communicating with one another too. So it’s been really cool. It’s been a great experience.And I’m excited to see where the platform goes between now and the end of the year, like the growth over the next year, because I think there are some really cool things that could be added and could be changed and can make it even better. So I’m excited.Chris: That’s great. Well, now you’re a creative advisor to Substack after winning this prize, so you can tell us all the things we need to do to make it great.On posting jittersChris: When you first started your Substack, was there a moment where you wondered or worried whether people would subscribe, whether they would pay, whether it was going to work? I think a lot of people I’ve talked to who have launched Substacks have this fear—not even the fear of failing, necessarily, but this fear of putting yourself out there and having this spot where you have this direct relationship. And then what if nobody shows up? What if it doesn’t work?Did you have that at all? Or did you know that it was going to work?Aaron: I always thought it was going to work, because I love my followers and I love all the people that support my work. And the community we built on the other platforms, I really thought would shine through even more on Substack. So I thought it was going to work for the content that I do.But I will say that I think the number one thing for social media generally is just doing it, right? Not being afraid. Just putting your face behind a camera, putting content out, and just seeing what happens. Trial and error. And ultimately, not everything’s going to work, not everything’s going to go viral. A few things will! But if you don’t try, you’re not going to succeed.So I get the fear. But I personally didn’t have the fear, because I know my audience. And I think if you know your audience, they’ll go with you wherever you are.On building a multiplatform content strategyAaron: I’m a huge believer in diversifying the platforms you’re on, because, like TikTok, anything can go away at a moment’s notice.Chris: Right.Aaron: So I think what I loved about Substack is that the long-form content that I’ve been able to produce, like the five-, six-minute videos that I put out once or twice a day, they’re automatically posted to my YouTube. So folks who don’t necessarily see my Substack every day, they see my YouTube. And I am able to take clips from those and put them on my Instagram or my TikTok, right? So it’s given me a tool to really be able to diversify my platforms even more.On barriers for creatorsAaron: I hate video editing. I don’t know how to do it well. I’m not good at it. Like, I don’t edit any of my videos. So I’ve always been hesitant to start a YouTube channel or even do long-form content. And Substack’s really opened that door for me, even though I’m not really editing my videos still. It’s just being able to push out my content in ways that I haven’t been able to do before.Chris: That’s very cool. One of my hopes for this feature that we’re using right now actually is that, over time, we can make the tools smarter and smarter so that you can show up, have an interesting conversation, say something, talk to the camera, make the thing in a natural way. And, as much as possible, we help automatically edit, process, and format it.You know, it’s never going to be quite the same as having, like, a really talented editing team go through and do it. And some people will still do that. But I think the number of people—like if you, as an amazing, famous video creator, are someone who feels like heavy video editing is a barrier to you succeeding on YouTube, to making long-form content, it makes me feel like there must be a lot of people in that position.Parting wordsAaron: I think the only thing left is, if you guys are watching this and you don’t have your own Substack newsletters, start them. There’s no better time than now to start them. And DM me if you do—I’d love to check them out.This conversation has been edited for length and clarity. For more from Chris and Aaron's conversation, including their predictions on what's next for TikTok, click here. This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit on.substack.com

We asked , who writes on Substack, for advice on making her new Substack sustainable, slowly and steadily cultivating a sacred space for exploring writing and ideas, and building her community.Jamie is an author, designer, digital course creator, and creative consultant living in Los Angeles. Her debut novel, Main Character Energy, was published in September 2023 by the HarperCollins imprint Park Row Books. Her previous nonfiction memoir, Radically Content, is currently being developed into a feature film, and her digital course, Live with Intention, has helped over 1,300 people live more intentional lives. Her work has appeared in the HuffPost, Teen Vogue, and POPSUGAR and been shared by millions online. Read on for Jamie’s advice, or listen to her read it aloud in this episode.This is the latest post in a recurring series of longform writer advice. To see more advice from Substack writers, take a look at previous posts here. This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit on.substack.com

We’ve just shipped some new features that make podcasting on Substack even better.You can now use a special AI tool to create a clean transcript of your podcast episode or narration without having to do anything more than click a button.The whole transcription process usually takes about a minute.Once you’ve created the transcript, you can go in and edit it to make it just how you like it, and you can publish it in its own tab on the episode post page. Then, you can select a passage that you can then use to generate a special audiogram that you can share to social media. An audiogram is like a little static video with text and the audio playing over top. It’s a really neat asset to share to show off your podcast episode. (See the example below.)We’ve done this all using cutting-edge AI tools, and it reflects our philosophy of not thinking that this AI stuff is ever going to take the place of work done by writers and creators—but instead we think it can give writers and creators super-powers. In fact, this thing you’re reading right now is a transcript that we generated from the audio tool. I’m basically speaking off-the-cuff into a microphone and we’re using this as our announcement post. (Hopefully this technology can handle my New Zealand accent.)To use these tools, you:* Go into your dashboard* Create an episode post* Then, when you’re in editing mode, you upload your audio, and you’ll pretty quickly be presented with an option to generate the transcript.* You click the “Generate Transcript” button and you wait a second, or maybe a minute, and then in very short order you have a beautiful transcript to work with.* You can go in and review that transcript in the backend before you publish it, and you can edit it.* When you publish it, there’s a default-on toggle that will make sure that the transcript will show up in the post alongside your episode. (You can also turn that off if you need to.)* Once the transcript is published, you can select a passage and then click “Make audiogram” to generate the social sharing asset.All of these tools are in their very early stages and they’re only going to get better and better. Stick with us for a while, because while they may not be perfect at first glance, they are going to rapidly evolve. We want you to have fun with them though, so we want to get this out to you sooner rather than later.We already are getting great feedback from writers who are having a great time with this new tool.For instance, Tony Mecia, who publishes The Charlotte Ledger, said the following about using the podcast tools: “The transcripts of the podcast are really, really good! Surprisingly good.”He’s used other mainstream tools to do podcast transcriptions and found them not as fast and not as accurate.And Bill Bishop, who publishes Sinocism, a China newsletter, the first ever publisher on Substack, he got early access to these features and he’s tried them with two podcasts, his Sinocism Podcast and his weekly Sharp China Podcast. He said he has tried several outside services for transcripts, both machine and human generated, and the Substack service, this one, was much better already than those other services he’s used.So, go to your dashboard now, create an episode post. You’ll see the options to generate a transcript and you can start having fun.We’re really interested in your feedback. As I said, these are the early days, so please leave a comment or send us an email or—you know—send us a podcast episode and link to it on Substack Notes.Thanks everyone. Enjoy these new tools.Add a podcast to your existing Substack or start a new one. Visit the Help Center to learn more about podcasting. This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit on.substack.com

We asked for advice on thriving as an independent writer, even when your competitors loom large and attempt to swallow you whole. Kristen’s first newsletter—covering how technology was changing the restaurant industry—launched in 2013, was sold to a media company in 2016, and was killed in 2019. Five months later, she launched on Substack, where she writes about the future of hospitality. Kristen writes for Bon Appétit, Food & Wine, Eater, and Insider, is a regular speaker at industry events, and has been featured as a restaurant expert in the New York Times, NBC News, and CBS News Radio. Read on for her advice, or listen to her read it aloud above.This is the 12th in a recurring series of longform writer advice, following Hilary Fitzgerald Campbell’s advice on prioritizing your to-do list, Lauren Wolfe’s advice on tackling difficult stories, Holly Whitaker’s advice on writing like it matters, Lucy Webster’s advice on writing from lived experience, Scott Hines’s advice on cultivating connection in the internet age, Robert Reich’s advice on sharing your personality, Helena Fitzgerald’s advice on isolation, Alicia Kennedy’s advice on learning to listen, Kate Lindsay’s advice on creating trust with your readers, Anna Codrea-Rado’s advice on learning to celebrate how far you’ve come, and Mason Currey’s advice on creative growth.Could you use some advice or inspiration from a fellow writer about creativity, motivation, and the writing life? Submit your question for consideration for a future advice column by leaving it in the comments below. This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit on.substack.com

We asked for her advice on tackling heavy subject matter while keeping her audience engaged. Lauren is an award-winning journalist and photographer of more than 20 years. She spent more than a decade reporting from war zones in which women and girls are violated and, before that, five years documenting violence and the suppression of journalists globally. She has written for The Atlantic and The Guardian and is a contributing writer for Washington Monthly and an adjunct professor at NYU’s graduate school of journalism. Lauren writes from the front line of conflict in her newsletter, , and gives a behind-the-scenes look at how dangerous investigative journalism gets made. Read on for her response.This is the tenth in a recurring series of longform writer advice, following Holly Whitaker’s advice on writing like it matters, Lucy Webster’s advice on writing from lived experience, Scott Hines’s advice on cultivating connection in the internet age, Robert Reich’s advice on sharing your personality, Helena Fitzgerald’s advice on isolation, Alicia Kennedy’s advice on learning to listen, Kate Lindsay’s advice on creating trust with your readers, Anna Codrea-Rado’s advice on learning to celebrate how far you’ve come, and Mason Currey’s advice on creative growth. This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit on.substack.com

Welcome to our new podcast, The Active Voice. It's about how great writers are reckoning with the challenges of the social media moment, how they find the space for themselves to create great literature and journalism despite the noise, and how to make a living amid the economic volatility of the 2020s.In the first episode, Substack co-founder Hamish McKenzie talks to George Saunders, one of America’s greatest living writers (and author of the wonderful Substack Story Club). You can listen to it and subscribe at read.substack.com. This podcast is called The Active Voice because we enjoy the double entendre, and because it is about the writer in the arena: the writer who, despite the pressures of the social media moment, has the courage to say what they believe needs to be said; the writer who finds a way to speak truth to power; the writer who seeks understanding over takedowns. This podcast is for those who know that what you read matters and that great writing is valuable. I can’t wait to share all these conversations with you. The Active Voice is produced and shared using Substack for podcasts. Find out how Substack makes a richer podcasting experience, supporting multimedia and subscriptions, and fostering a direct relationship with your listeners here. This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit on.substack.com

We asked Helena Fitzgerald to share her advice on navigating isolation as a writer. Helena writes Griefbacon—a newsletter on the weirdness of relationships for “the last people at the party after everyone else has gone home.” Listen on for her experience of solitude in writing, or listen to her read it aloud above.Dear writer, how does isolation play into your writing experience? When do you crave it, and at what point do you seek support, collaboration, or edits? How do you come up for air when the loneliness of writing becomes too much? *This is the fifth in a recurring series of longform writer advice, following Alicia Kennedy’s advice on learning to listen, Embedded’s Kate Lindsay’s advice on creating trust with your readers, Lance’s Anna Codrea-Rado’s advice on learning to celebrate just how far you’ve come, and Mason Currey’s advice on creative growth.Could you use some advice or inspiration from a fellow writer about creativity, motivation, and the writing life? Submit your question for consideration for a future advice column by leaving it in the comments on Substack. This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit on.substack.com

One year ago this week, writers and the Substack team started gathering in weekly Office Hours discussion threads together for the first time. In 38 threads with tens of thousands of comments, writers shared bold ambitions for publishing on Substack, swapped sharp insights on growing an engaged email list, and celebrated milestones like going paid.A year in and the discussion threads continue, with writers learning and navigating a new chapter for online publishing. Together through Office Hours, Substack writers have authored advice for the future.In 1997, Chicago Tribune columnist Mary Schmich wrote an essay as a hypothetical commencement speech entitled “Advice, like youth, probably just wasted on the young.” Going viral, the essay was adapted and shared as a spoken word song by Baz Luhrmann. “Everybody's Free (To Wear Sunscreen)” was an instant hit. Today, we bring you Substack’s remix from lessons and advice writers have shared over the past year in Office Hours read by Jackie Dana, one of the generous Office Hours stewards.Everybody’s free (to connect with each other)Writers and readers of the class of '22:Connect with each other. If we could offer you only one tip for the future, connecting with each other would be it. The long term effects of engaging have been proved by data scientists whereas the rest of our advice has no basis more reliable than our own meandering experience. On behalf of the writers of Substack, we will dispense this advice now:Don't wait for your writing to be perfect, or the time to be just right. Neither will happen. Your publication will likely be quiet for a while. Keep going anyway. Building something good takes time. The only real short cut is luck, and that’s no real strategy. Don't try to do this alone. The actual writing part usually has to be done alone, with distractions turned off and a faintly unhealthy supply of coffee to hand. There's usually no getting around that. But the part where you're coming up with ideas, or trying to think bigger and bolstering your confidence and hopes...don't try to do that just by sitting by yourself. If you need the door closed when you're writing, try flinging it open when you're not. Learn wildly. Connect madly. Allow yourself to be corrected. Being gracious in the face of criticism is a good way to take the venom out of it. And make lots of good friends who are doing something like what you're doing. As writers, we are all in this together so we need to do our best to help each other grow and succeed. Slow and steady is entirely normal growth. Some people come to Substack with an enormous platform already. Some people grow very quickly for a variety of reasons (very few of which are actually controllable). The vast majority of us just plug along, trying different things, without ever having insane overnight success. Doesn't mean you can't be successful, it just means "slow and steady" is entirely normal growth, and success is subjective and depends on your own personal newsletter and goals.Extra slow days shall pass. It's hard but just keep writing good copy during the plateaus. They too will end.Dive deep into your niche. The average person on the street may not understand the appeal of your Substack, but you'll gain loyal subscribers and face less competition than if you go mainstream. Don't feed trolls. Don't allow them to ruin your day. Just block them and move on.Celebrate at milsteones. Exclaim: Bravo!!!!! This is awesome! Way to go! That's huge - congrats!!!Remember: engagement is not just likes and comments, but also conversations between you and your reader in their inbox. Ask questions. Propose ideas. Agree. Disagree. Agree to disagree.Be careful with the advice you take to heart and put in practice. You might find yourself saying, “I actually didn't follow that advice, and I'm happy I didn't.”But trust us on connecting with others.We also want to take a moment to pause and say thank you to the writers who have made helping other writers at Office Hours this year a central rhythm in their week by attending the majority of sessions, and generously answering other writers questions. We hope you'll join us in giving the following writers a virtual applause. Jackie Dana, Cole Noble, Sarah Miller, Alison Acheson, Elizabeth Held, Michael Fritzell, Geoffrey Golden, Mike Sowden, E. Jean Carroll, Melanie Newfield, YouTopian Journey, Paul Macko, Joan Demartin, Chevanne, Lloyd Lemons, Karen Hoffman, moviewise, Петър, Emily Miller, Heather Johnston Brebaugh, Linda Tapp, Rishikesh Sreehari, and Asha Sanaker.Join us for Office Hours today Each week on Thursdays, we gather the writer community and members of our Community, Product, and Writer Development teams together in a written discussion thread like this one to answer writer questions for an hour. Whether you are returning to the thread to celebrate one year of Office Hours or joining for the first time, we hope to see you today. Together we will answer your questions on publishing, growing, or going paid on Substack.Do you have a favorite memory from Office Hours? A sharp insight that you learned that you’ve taken with you? Someone you met in the discussion threads that you’ve stayed in touch with? We’d love to hear about it in celebration of one years of hosting Office Hours. This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit on.substack.com

We asked Alicia Kennedy to share her advice on interviewing. She calls From the Desk of Alicia Kennedy Podcast, her weekly podcast that’s part of her food newsletter, “a curated conversation series.” She recently wrote about her belief in unscripted, unedited interviews here. Read on for her advice, or listen to her read it aloud above.Dear writer and podcaster, what’s the secret to a good interview? My podcast always begins with the same question: “Can you tell me about where you grew up and what you ate?” This establishes the conversation in some straightforward biography, while also grounding it in the flavors and food philosophies that have shaped the guest’s life. From there, the audience and I will get to go deeper, but the guest sets the terms of the conversation by choosing what and how much to share. Do they become wistful and nostalgic, or do these memories seem painful? Are they tinged by grief and loss, or by joy and whimsy? The question sets the tone and tenor of the rest of the conversation. To me, a good interview is governed by the same thing as good nonfiction writing: curiosity. I’ve made mistakes before by doing interviews with people whose work I, frankly, was not curious about, and that means I’m just going through the motions. But what makes an interview good for the audience—whether a listener or reader—is that the people having the conversation are actively engaged with each other, and ideally with each other’s work. As an interviewer, I want the people listening to feel like they’re overhearing a natural conversation, something that would happen spontaneously after the plates are cleared away from the dinner table and all that’s left is some wine and cake.There also needs to be a spirit of generosity on the part of the person being interviewed. When people come on who’ve never bothered to listen to a past episode and don’t respond generously to good-faith questions, it can feel like pulling teeth. I’ve learned for myself, whether I’m the host or the guest, that I shouldn’t show up unless I can get locked into having a generous conversation. This means being curious and being engaged, of course, but also believing that every question is a good question, a worthwhile question, and if I think perhaps it hasn’t been phrased well, that I can reframe it in my response. I want the people listening to feel like they’re overhearing a natural conversation, something that would happen spontaneously after the plates are cleared away from the dinner table and all that’s left is some wine and cake.In order to facilitate better conversations, I send my guests the questions a week ahead of time. This provides not too much time to overprepare and thus kill spontaneity, but it does allow them to get a sense of the trajectory of the conversation and tell me whether they’d prefer to go in another direction. I want guests to be comfortable and know that it will be a safe space for anything they wish to talk about, and I like to establish their boundaries ahead of time. I try to ask big, open questions, too, so that the guest feels free to take their response in any direction. Specific questions, I’ve found, lend themselves too easily to simple answers. The worst feeling is to receive a “yes” or “no” in response. Though sometimes one can want to flex just how deep they’ve researched in their questions, I find it better to be looser and to let the guest guide the conversation a bit, because their spontaneity will also be more compelling to the listener. In writing these bigger, more open questions, I dive into all the person’s work and also try to listen to or read past interviews. I want to honor the subjects that drive the guest’s life while also bringing something different to it, something less anticipated. My questions that I ask to everyone are very important for this reason, such as in how I begin, but also in how I finish, which is with the same two questions. Each guest responds to the same questions in new ways.I want to honor the subjects that drive the guest’s life while also bringing something different to it, something less anticipated. I used to ask just, “For you, is cooking a political act?” but I change it up based on whether the guest has told me they like to cook or not. If they don’t, I ask about writing or bartending or whatever it is they put all their soul into. I’ve begun to add the question “How do you define abundance?” because the concept of “abundance” keeps working its way into my own writing—how we define it, yes, as well as how to cultivate it and how to reframe it in a world that tries to tell us abundance looks one way, means one thing.My podcast is, in this way, an extension of my writing, a way to engage with its themes with folks who’ve done different kinds of work in food and culture, who can bring new perspectives to themes I work with consistently. We all eat and engage with food differently, and I want to honor that diversity through generous, curious conversation.Sincerely, AliciaThis is the fourth in a recurring series of longform writer advice, following Embedded’s Kate Lindsay’s advice on creating trust with your readers, Lance’s Anna Codrea-Rado’s advice on learning to celebrate just how far you’ve come, and Mason Currey’s advice on creative growth.Could you use some advice or inspiration from a fellow writer about creativity, motivation, and the writing life? Submit your question for consideration for a future advice column by leaving it in the comments below. This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit on.substack.com

As we kick off the Substack category tour, we asked Kate Lindsay, co-author of Embedded, to share some writer-to-writer advice about creating trust with your readers. Co-founded with Nick Catucci, Embedded is a twice-weekly guide to new internet creators including trends and weekly interviews with “very online” people. Read on for her advice, or listen to her read it aloud above.​Dear writer,How do you approach reading, as a writer? How does the lens of your own audience impact how and what you read?Dear writer,I’ll admit, there was a period of time when I was too jaded from working in the digital media industry to read any online content. At my first writing job, I wrote seven stories a day, sometimes waking up as early as 6 a.m. to fit it all in. By the time I’d worked at a few different publications, I could tell when an article was actually an SEO grab masquerading as a legitimate piece of writing, or a piece of clickbait meant to make people mad, and I wasn’t interested in feeding the machine with my own reading habits.While I’d like to think this particular era of digital media is on its way out, you still see shades of it when the latest viral moment prompts every outlet to scramble for its own unique take. So many websites are writing the same thing. This can be helpful: When Yellowjackets was airing, I was so deep in the show and its fan theories that I read every perspective I could find in hopes of getting all the crumbs. But this strategy doesn’t work universally. For instance, I similarly consumed Covid-19 content in the first year of the pandemic, but I realized that this wasn’t actually reading—it was anxiety-spiraling.All this is to say, I’m somewhat precious with what I consume, and definitely read a lot less than perhaps you’d think for someone who calls themselves “chronically online.” I like pieces that work to clarify a moment with reason rather than drum up anxiety for clicks, and I have a natural aversion to reading whatever piece has my Twitter timeline in an uproar—because it was probably designed to do just that. “I like pieces that work to clarify a moment with reason rather than drum up anxiety for clicks.”This was one of the first things I noticed about writing Embedded: I no longer have to cater to SEO, or try to get someone’s attention on a timeline. We’re writing for readers who, by nature of signing up, already want to read us. So our coverage can be more thoughtfully catered to them in a way that feels helpful, not exploitative. Our best-performing pieces for Embedded are often the ones that seek to make the reader feel understood. Our newsletter is about the internet, but rather than highlight what’s dystopian about this time, I always try to focus on the things about it that are uniquely human, or voice something we all experience that hasn’t been formally put to paper. Similarly, the pieces I love and share with others aren’t ones that are particularly spicy or that make me want to get up and go do something, but that reflect back to me a thought or experience that makes me feel seen.This isn’t to say you need to try to broadly appeal to your readers. Curating our My Internet series has taught me that the internet may be getting bigger, but people still find and occupy their own particular corners of it. The 2020 National Book Award nominee Rumaan Alam follows Mary-Kate and Ashley fan accounts. Former New York Times columnist Ben Smith is on Geocaching reddit. Writer Taylor Lorenz loves bird TikTok. Investing in a niche may not reach the most readers, but the people you are writing for will be real and engaged and appreciative, which is, ostensibly, why we all started doing this. “Investing in a niche may not reach the most readers, but the people you are writing for will be real and engaged and appreciative, which is, ostensibly, why we all started doing this.” I’ve also learned that people will pay for writing, and we should continue to normalize that. For My Internet, we always ask people what they pay for online, and some have named publications from the New York Times to Insider to Study Hall to, of course, their favorite Substacks. But when you step back and look at social media as a whole, everyday people in the replies and comments are routinely astonished when something is paywalled. Sure, running into a paywall is annoying, but the fact that you’re annoyed you can’t read something is the reason to pay for it! If you want to read good stuff, then you have to free writers from the advertising model that forces quantity over quality, and that means people with the means to give their money, doing so. If all else fails, I’ll leave you with these two pieces of advice: Trust recommendations from humans, not algorithms, and treat your clicks like currency—give them to the kind of content you want to see more of, not less. Sincerely,KateThis is the third in a recurring series of longform writer-to-writer advice, following Mason Currey’s advice column on creative growth and Anna Codrea-Rado of Lance on learning to celebrate just how far you’ve come.Could you use some advice or inspiration from a fellow writer about creativity, motivation, and the writing life? Submit your question for consideration for a future advice column by leaving it in the comments below, or entering it (with the option to remain anonymous) using this form.Bonus: Reading RoomReading Room is a new mini series with writers like Anne Helen Petersen sharing their favorite publications to read on Substack. Kate is a thoughtful reader and researcher, both of her peers and of the online spaces that she covers. We asked Kate to share what she is reading.Kate Lindsay’s recommended reads:* Substack I’m most excited to open ASAP: Today in Tabs—it breaks down the exact discourse I recommend against reading, but now I can still know what people are talking about. * Substack most likely to make me think: ¡Hola Papi!—I keep rereading this post about stepping back from social media. I’m like, did I black out and send this letter? * First Substack I subscribed to: That’s gotta be Garbage Day, and I still open every single one! I recently cited this one, about how social media is digesting the crisis in Ukraine, in my own writing. * Substack I subscribed to most recently: After School—one of the only places to report on Gen Z that isn’t patronizing. I think this Gen Z gift guide is a perfect example of how hard its author, Casey Lewis, works to be accurate and comprehensive. * Substack I recommend to friends most often: Rachel Karten’s Link in Bio is essential for understanding the professional social media space. I love this one about the personal social media accounts of people who run brand accounts. Visit Kate’s profile page to see more from her current reading list. Subscribe to Kate and Nick’s publication on Substack, Embedded, and you can also find them on Twitter here and here. This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit on.substack.com