940: Your Perspective Matters With Cheryl Lee

940: Your Perspective Matters With Cheryl Lee

From The Tao of Self-Confidence by Sheena Yap Chan

May 26, 2026 · 17 min · Season 11 · Episode 940

About this episode

Cheryl Lee discusses the importance of perspective in self-confidence and shares her journey as a strategic marketing leader.

Cheryl Lee is a strategic marketing leader with 20+ years of advertising agency experience, specializing in multicultural marketing, media strategy, and inclusive storytelling. She has led award-winning work for major brands including JPMorgan Chase and Toyota, and currently leads media at Intertrend Communications. As President of the Asian American Advertising Federation, Cheryl is committed to advancing Asian American representation, leadership, and cultural impact across the advertising industry. A first-generation Asian American immigrant from Taiwan, she brings a bilingual, bicultural perspective to her work and continues to champion more inclusive storytelling in marketing and media. Cheryl shares the moment she showed up as her true self by learning that her perspective matters. She also shares tips to help you in your journey to self-confidence. This will be our last episode for the season and will be back for our new season on September 1, 2026.

People in this episode

Host: Sheena Yap Chan

Guest: Cheryl Lee

Topics covered

  • multicultural marketing
  • inclusive storytelling
  • self-confidence
  • advertising industry
  • Asian American representation

Keywords

  • self-confidence
  • multicultural marketing
  • inclusive storytelling
  • advertising
  • Asian American representation

Mentioned in this episode

Organizations: Asian American Advertising Federation, Intertrend Communications, JPMorgan Chase, Toyota

Places: Taiwan

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