Textile Nerd Podcast: Lexus Bows

About this episode

The episode explores the story behind Lexus bows and features an interview with Mario Soto from A3 Visual.

The pantheon of memorable holiday commercials is extensive, and one car company's ad campaign still stands out year-after-year: Lexus bows. But what's the story behind the elegant accoutrement? Turns out, an innovative print services provider in Los Angeles has been bringing the bows to life for years. Lori and Dan will take you behind the scenes with A3 Visual Director of Operations Mario Soto .

People in this episode

Hosts: Dan McGowan, Lori Atone

Guest: Mario Soto

Topics covered

• holiday commercials
• advertising
• print services
• Lexus bows
• behind the scenes

Keywords

• Lexus
• holiday commercials
• Mario Soto
• print services
• advertising
• bows

Mentioned in this episode

Organizations: A3 Visual, Lexus

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