"Why Can't I?" Corrine Malcolm on Pushing Limits and Building Trail Running's Future

About this episode

Corrine Malcolm discusses the growth challenges in trail running and her role in shaping its future.

Send us Fan Mail "We have a growth problem in trail running—and it's both a blessing and a curse. The question is: are we building with community, or building on top of it?" Corrine Malcolm isn't just asking these questions—she's in the rooms where they get answered. As a sports marketing consultant with HOKA, former UTMB commentator, coach, and podcaster, she's spent the last few years working inside the industry to shape trail running's future. But she's also been a professional athlete sin...

People in this episode

Host: Dean Horwitz

Guest: Corrine Malcolm

Topics covered

• trail running
• community building
• sports marketing
• professional athletes
• industry insights

Keywords

• trail running
• Corrine Malcolm
• HOKA
• sports marketing
• community
• professional athlete
• UTMB

Mentioned in this episode

Organizations: HOKA