Building an Incorruptible Company that Lasts with Eric Ries, Author of Incorruptible & The Lean Startup - Ep 78

About this episode

Eric Ries discusses the vulnerabilities of companies and how to safeguard against them for long-term success.

It’s not every day that you get to have one of the most important thinkers in the startup world on your podcast, but for The Transaction, that day is today. Eric Ries is a Founder and the renowned business author of The Lean Startup and his brand new book, Incorruptible: Why Good Companies Go Bad…and How Great Companies Stay Great. Eric joins Craig Rosenberg and returning guest host Scott Albro to discuss the forces that make companies vulnerable to destruction from within and without. Then he offers solutions that safeguard against them for the long-term. Incorruptible is the blueprint for companies that will prosper and endure without losing their soul. Plus, Eric shares how go-to-market teams, in their unique market-facing position, can make a profound impact on customer trust, both positively or negatively. Also, Craig describes his current deodorant situation, Scott mentioned the looming ARR creative accounting crisis, and Producer Sam mentions the link to Eric’s book in the show notes below. Critical Takeaways Trust is the force that lowers friction, reduces costs, increases velocity, and makes customers stick around even when a company makes mistakes. By keeping their…

People in this episode

Host: Craig Rosenberg

Guests: Eric Ries, Scott Albro

Topics covered

• company culture
• trust
• customer relationships
• business strategy
• startup advice

Keywords

• trust
• customer promise
• business model
• governance
• sales and marketing

Mentioned in this episode

Books & works: The Lean Startup, Incorruptible

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