
Insights from recent episode analysis
Audience Interest
Podcast Focus
Publishing Consistency
Platform Reach
Insights are generated by CastFox AI using publicly available data, episode content, and proprietary models.
Most discussed topics
Brands & references
Total monthly reach
Estimated from 3 chart positions in 3 markets.
By chart position
- 🇨🇦CA · Management#23100K to 300K
- 🇳🇿NZ · Management#107500 to 3K
- 🇿🇦ZA · Management#183500 to 3K
- Per-Episode Audience
Est. listeners per new episode within ~30 days
51K to 153K🎙 ~2x weekly·52 episodes·Last published 1w ago - Monthly Reach
Unique listeners across all episodes (30 days)
101K to 306K🇨🇦98%🇳🇿1%🇿🇦1% - Active Followers
Loyal subscribers who consistently listen
40K to 122K
Market Insights
Platform Distribution
Reach across major podcast platforms, updated hourly
Total Followers
—
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Total Reviews
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* Data sourced directly from platform APIs and aggregated hourly across all major podcast directories.
On the show
From 12 epsHosts
Recent guests
Recent episodes
The Truth About Action Over Observation with Bryce Eger
Jun 17, 2026
Unknown duration
The Truth About the Structural Breaking Point in Agriculture
Jun 3, 2026
1h 03m 08s
The Truth About Agricultural Regulation and Innovation with Pierre Petelle
May 20, 2026
1h 15m 35s
The Truth About Canada’s Position in a Changing World with Gary Mar
May 6, 2026
1h 43m 07s
The Truth About John Deere and Data Driving Farm Decisions with Jahmy Hindman
Apr 22, 2026
1h 28m 52s
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| Date | Episode | Topics | Guests | Brands | Places | Keywords | Sponsor | Length | |
|---|---|---|---|---|---|---|---|---|---|
| 6/17/26 | ![]() The Truth About Action Over Observation with Bryce Eger | Bryce Eger returns to The Truth About Ag for a wide-ranging conversation on professional capability, leadership, follow-through and why the ag industry needs to get more comfortable being uncomfortable. From basic networking and follow-up to the difference between credentials and real knowledge, Bryce challenges the idea that experience, titles or confidence automatically equal capability. Evan, Kristjan and Bryce talk about what separates valuable advisors, salespeople and industry professionals from those who are simply showing up with a pitch. It comes down to asking better questions, respecting people’s time and teams, solving problems the customer actually believes are problems, and doing what you said you were going to do. The conversation also touches on risk, decision-making, action items, hard conversations and why agriculture cannot afford to keep talking about the same issues without taking steps forward. Bryce also shares the story behind his book, Course Corrections: Building the Pre-Shot, Post-Shot and Recovery Habits of Leadership, and why golf became the lens for exploring leadership, learning and self-awareness. | — | ||||||
| 6/3/26 | ![]() The Truth About the Structural Breaking Point in Agriculture✨ | agriculturerisk management+4 | — | canolacrop insurance+3 | Canada | agricultureCanada+6 | — | 1h 03m 08s | |
| 5/20/26 | ![]() The Truth About Agricultural Regulation and Innovation with Pierre Petelle✨ | agricultural regulationcrop protection+5 | Pierre Petelle | CropLife CanadaPest Management Regulatory Agency+1 | CanadaU.S.+2 | agricultureregulation+5 | — | 1h 15m 35s | |
| 5/6/26 | ![]() The Truth About Canada’s Position in a Changing World with Gary Mar✨ | tradepolicy+4 | Gary Mar | Canada West Foundation | CanadaU.S.+1 | Canadatrade+5 | — | 1h 43m 07s | |
| 4/22/26 | ![]() The Truth About John Deere and Data Driving Farm Decisions with Jahmy Hindman✨ | agriculture technologydata utilization+4 | Jahmy Hindman | John DeereWhat the Futures | Iowa | John Deereag tech+5 | — | 1h 28m 52s | |
| 4/8/26 | ![]() The Truth About Turning Farm Data into Decisions with Devin Lammers✨ | AI in agriculturefarm data+4 | Devin Lammers | TerraClearFBN+2 | South Dakota | agricultureAI+5 | — | 1h 27m 37s | |
| 3/25/26 | ![]() The Truth About Where Ag Needs to Go Next with Arlene Dickinson✨ | food insecurityagriculture+5 | Arlene Dickinson | Canadaagri-food+2 | — | food insecurityagriculture+5 | — | 1h 15m 20s | |
| 3/11/26 | ![]() The Truth About Innovation in Crop Protection with Mike Frank✨ | crop protectioninnovation+4 | Mike Frank | UPL | South SaskatchewanBrazil+1 | crop protectioninnovation+7 | — | 1h 14m 25s | |
| 2/25/26 | ![]() The Truth About Building Value in Canadian Ag with David Marit✨ | agriculturevalue-added processing+4 | David Marit | rural municipalities associationCanada | SaskatchewanFife Lake | Canadian agriculturevalue-added processing+6 | — | 1h 27m 10s | |
| 2/11/26 | ![]() The Truth About Prairie Politics with Scott Moe✨ | prairie politicsagriculture+4 | Scott Moe | COP28China | SaskatchewanCanada | Scott MoeSaskatchewan+7 | — | 1h 17m 34s | |
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| 1/21/26 | ![]() The Truth About Starting 2026 Without a Clear Playbook✨ | grain marketingfarm business pressure points+3 | — | — | Texas | grain marketingfertilizer prices+5 | — | 1h 02m 05s | |
| 1/7/26 | ![]() The Truth About Building a Farm Worth Working For with April Nichol✨ | farmingbusiness management+4 | April Nichol | corporate agriculture | Regina | farmingagriculture+6 | — | 56m 29s | |
| 12/10/25 | ![]() The Truth About Family Offices and the New Farm Legacy✨ | family officesfarm legacy+4 | — | The Truth About Ag | — | family officesfarm legacy+6 | — | 1h 03m 36s | |
| 11/26/25 | ![]() The Truth About Turning Volatility into Opportunity with Ken Seitz | Evan and Kristjan sit down with Ken Seitz, CEO of Nutrien, whose journey from a Saskatchewan dairy farm to leading one of the world’s largest ag companies is a story rooted in humility, hard work, and curiosity. Ken shares how growing up on the farm shaped his leadership approach, the mentors who taught him the value of truth, discipline, and community, and how those early experiences continue to influence his perspective on business and community.The conversation covers everything from global fertiliser trade flows and market volatility to the future of technology and talent in agriculture. Ken explains how Nutrien adapts to geopolitical uncertainty, why flexibility is the only way forward, and how Canadian farmers can use data, discipline, and bold thinking to stay competitive. Through it all, he returns to the same theme that Saskatchewan values, curiosity and commitment to compete are what drive progress in both farming and business. | — | ||||||
| 11/12/25 | ![]() The Truth About Leading with Purpose with Bryce Eger | In this episode of The Truth About Ag, Kristjan and Evan are joined by longtime friend and Canadian agriculture executive Bryce Eger. They get into how their small-town roots shaped the people and professionals they’ve become, despite all three of them ending up in careers they were once told not to pursue.Bryce’s leadership has guided teams through mergers, cultural shifts, and major innovations in seed technology and commercialization. Today, Bryce continues to bring his trademark people-first approach to an industry that’s constantly evolving.The conversation ranges from leadership and business advice to technology and personal fulfillment. They also discuss the realities of technology adoption, the ongoing debate between generic and non-generic products, and how purpose and happiness shift as careers mature. Bryce offers thoughtful insights on the fundamentals of leadership and the role that lifelong learning plays in both professional success and personal balance.It’s a candid, thoughtful conversation about growth, perspective, and finding meaning in the work you do - on the farm, in the boardroom, and everywhere in between. | — | ||||||
| 10/29/25 | ![]() The Truth About Generations in Ag Business with John Heimbecker | John Heimbecker of Parrish & Heimbecker joins Kristjan and Evan to share what four decades in Canadian agriculture have taught him about leadership, diversification, and long-term thinking. From his start in a Toronto trading office to leading one of the country’s largest family-owned agribusinesses, John talks about how P&H develops people from the ground up, why family members start at the bottom, and how empowering non-family managers has kept the company moving forward.The conversation dives into marketing discipline, hedging strategies, and the role diversification plays in managing volatility across grain, feed, flour, and eggs. John also breaks down the supply chain challenges that hold Canadian agriculture back - rail monopolies, port inefficiencies, and the policy changes that could fix them. It’s a candid look at legacy, leadership, and the mindset required to build a business that lasts beyond a single generation. | — | ||||||
| 10/15/25 | ![]() The Truth About Producers, Policy, and Trade with Warren Kaeding | Evan and Kristjan welcome Warren Kaeding, third-generation farmer and MLA for Melville-Saltcoats, for a conversation that ties farm life to global trade. Warren shares how his roots in pedigreed seed and recognition through Outstanding Young Farmers shaped his path into politics, and why “engagement, engagement, engagement” is the thread running through both farming and government.The discussion ranges from recent trade missions in Asia to the role of Saskatchewan’s trade offices and STEP in opening doors, building trust, and keeping Canada competitive. Warren explains how volatility today is driven less by supply and demand and more by geopolitics and policy, pushing farms toward longer-term strategies like storage and procurement planning. From rebuilding producer trust to asking buyers what they really want, the episode highlights why communication and collaboration remain the foundation for agriculture’s future. | — | ||||||
| 10/1/25 | ![]() The Truth About Why Fear Sells and Exactly Who's Buying | This week on The Truth About Ag, we’re tackling the theme “Fear Sells—Who’s Buying?” Evan is joined by Todd Andries, repeat guest Dean Klippenstein, and U.S. farmer Rich Bronec for a wide-ranging roundtable on what’s really happening in agriculture as 2025 winds down.From land transitions and rental opportunities to rising fertilizer costs, shifting rotations, and the reality of cash flow crunches, the group dives into where the opportunities are even in a margin-tight environment. They cover long-term leases, machinery costs, lender expectations, and the growing importance of financial acumen on today’s farms.Whether you’re wrestling with operating loans, debating rent vs. buy decisions, or considering how to build a war chest for the next big expansion, this conversation is packed with practical insight. Tune in for honest talk, a few laughs, and a forward-looking perspective on how producers can find stability and growth in uncertain times. | — | ||||||
| 9/17/25 | ![]() The Truth About Ag Careers and Opportunities with Leta LaRush | In this episode, Evan and Kristjan welcome Leta LaRush, Vice President of Business Management for BASF Canada Agricultural Solutions. What follows is a conversation that weaves together agriculture, leadership, innovation, and the realities of life outside of work.Leta explains why it takes as long as twelve years to bring a new agricultural product to market, how regulation and red tape impact innovation, and what Canada needs to do to stay competitive. She talks about the importance of spending time in the combine each year, the debate between brands and generics, and the role trade barriers play in shaping the industry.The conversation also touches on the realities of building a career in agriculture. Leta discusses the choices she has made as a working parent, the value of equal parental leave, and why she has focused on roles that offer opportunities to learn and grow rather than just the ones with the most prestige. She shares the influence of mentors and executive coaches on her career and offers practical advice on leadership, scheduling, and professional development. | — | ||||||
| 9/3/25 | ![]() The Truth About Building a Legacy with Jace Young | Kristjan and Evan sit down with Jace Young, Founder and CEO of Legacy Farmer, to take a hard look at the financial side of agriculture and why it’s so often misunderstood.They talk about why so few people are giving farmers solid financial advice, and how easy it is to misread just how long the rope is when working with the bank. They share their perspective on a big industry problem: banks chasing new customers while letting existing ones drift without real, up-to-date support.The conversation goes well beyond banking. They get into succession planning, how and when to bring your kids into the profits, teaching respect versus fueling entitlement, and using tools like the equity calculator to put real numbers behind big decisions.From moving conversations off-farm to reshaping roles and building accountability charts, this episode is packed with ideas on how to improve communication, shift mindsets, and keep your business and your family moving in the right direction. | — | ||||||
| 8/27/25 | ![]() The Truth About Fulfillment Beyond the Farm with Dallas Simmonds | In this episode, Evan sits down with Dallas Simmonds of Raptor Enterprises for his second appearance on the podcast. This time, the conversation goes deeper.Dallas opens up about what it really means to find fulfilment after farming. He reflects on the coaching programs he's taken, the leadership skills he's built, and how his personal definition of success has shifted over time. Together, Evan and Dallas talk about the emotional toll of generational succession, the pressure to conform to old-school work expectations, and why guilt often follows those who step away from the family operation—even if it's for the right reasons.They explore the idea that less can be more, the mindset shift from a tired farmer to an energized leader, and how younger farmers are starting to prioritize their health and longevity. It’s a conversation about accountability - physical, mental, and business - and why doing the inner work matters more than ever in an industry that often hides it. | — | ||||||
| 8/20/25 | ![]() The Truth About Investing $2 Billion in Ag with Farm Credit Canada | In this episode of The Truth About Ag, Evan and Kristjan are joined by two key leaders in Canadian agriculture - Justine Hendricks, CEO of FCC, and Darren Baccus, EVP of Agri-Food, Agribusiness Alliances and FCC Capital.The conversation is anchored in one of the most ambitious investment announcements in Canadian ag history: FCC Capital’s $2 billion commitment to accelerate innovation in agriculture and food. It’s about what this funding makes possible and how it’s already being deployed. In just 18 months, the team has already moved nearly $200 million into the sector.They discuss the strategy behind the announcement, how stakeholder voices helped shape the direction, and why it’s so important to bring new types of investors into ag. The conversation digs into the challenges of educating investors, the work it takes to de-risk innovation, and the unique complexity of building and running a modern farm business.Because while everyone agrees on the need to increase productivity, the root causes holding us back are more layered than they appear. And if we’re going to solve the big problems, we need bold investments, honest conversations and a shared understanding of what’s really at stake. | — | ||||||
| 8/6/25 | ![]() The Truth About Pre-Harvest with Hebert Grain Ventures | In this episode, Evan sits down with Kristjan and Jeff to talk about the lead-up to harvest, a time filled with anticipation, preparation, and pressure. They start by comparing planning the night before versus the morning of, and how that small difference can shape the tone of the entire day. The conversation quickly broadens into how harvest has evolved over the last decade, largely due to advances in technology. They get into how to train effectively, especially when every hour counts. They discuss the importance of knowing whether a breakdown is due to process or people, and how to set your team up for success when the stakes are high. As the season kicks into gear, they reflect on how to balance it all - equipment, timelines, decision-making, and family dynamics. The discussion also touches on team structure: why having a mix of personalities and skills matters, how divide and conquer plays out on the ground, and how leadership styles need to adapt. They explore what it would look like to have a non-family CEO on a family farm, and why the next generation might be better suited to strategy, while the older generation thrives in execution and operations. | — | ||||||
| 7/23/25 | ![]() The Truth About Farmland Values with Trent Klarenbach | In this episode, Evan sits down with Trent Klarenbach, Special Crops and Grain Marketing Analyst, to dig into one of the most emotionally charged and financially complex topics in agriculture: land. They unpack a century of Saskatchewan farmland values and debate whether a market correction is overdue. How farmers think, how they’ve evolved, and how the human desire to own land has stayed surprisingly constant, even as economics, policy, and risk have shifted dramatically over the decades.Trent shares insights from his latest blog and video, and they reflect on how land has always felt unaffordable, no matter the era. Evan and Trent talk about how today’s producers are increasingly making land decisions with a business-first mindset, examining fundamentals like rent vs. cost to own, investment return, and the strength of farm balance sheets.But even in this data-driven world, human psychology still plays a starring role. They explore what really motivates people to invest, what keeps farmland values climbing, and how history might offer a few warnings and a few lessons about what’s coming next. An interesting discussion from two different perspectives. | — | ||||||
| 7/9/25 | ![]() The Truth About Farm and Business Leadership with Ben Voss | Ben Voss has lived many lives in one: engineer, CEO, global ag-tech leader, and farmer. In this episode, he shares how his career has taken him around the world—everything from orange juice farms in Brazil to dairy operations in Europe—only to circle back to his roots in Saskatchewan. Now splitting his time between leading sales at Raven Industries and working on his family farm, Ben brings a rare perspective that blends international ag-tech with day-to-day farm realities.We get into how leadership styles shift between the boardroom and the farm, how equipment decisions reveal more than just financial strategy, and why the used equipment market is telling a new story in agriculture. Ben talks about equipment life cycles, succession plans, and the differences he sees between Canadian and U.S. farms—from buying habits to maintenance approaches. | — | ||||||
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Chart Positions
3 placements across 3 markets.
Chart Positions
3 placements across 3 markets.
