The Try And Stop Her Podcast - With Em Gee

Chrissy Safiotti is an expert in people and operations with over 13 years of experience. She launched her business, Grow Advantage, in January 2022, with a focus on supporting female small business owners with their people and operations. Chrissy's goal is to help women grow and scale their businesses by providing them with the necessary support and systems. Here are the juicy key takeaways that Chrissy generously shared with us: Delegate Like a Boss: It's crucial it is for small business owners to delegate tasks effectively. By outsourcing lower-value tasks, you free up your precious time to focus on what truly matters – those high-value, needle-moving activities that drive your business forward. Sell the Dream: When it comes to attracting the right talent, Chrissy suggests a shift in perspective. Rather than merely highlighting your company, focus on showcasing the benefits and flexibility that the position offers. This approach will not only draw in top-tier candidates but also create a harmonious work environment. Smooth Sailing with Systems: A well-defined hiring process and timeline are like the wind beneath your recruitment wings. Systematise for Success: Building effective systems and processes is like oiling the gears of your business engine. They not only make your life easier but also provide the best experience for your clients. The Perfect Match: Finally, Chrissy reminds us of the importance of aligning skills and strengths with roles. Don't try to fit a square peg into a round hole. Match the right person to the right role, and watch your business go boom! You can find Chrissy's company Grow Advantage instagram here. And grab her hiring playbook here (I highly recommend it!)

This is a fiery episode diving deep into a topic that has been creating a buzz in the marketing world: moral marketing. Is it a fresh perspective or is it shaming different marketing styles? Is it promoting ethical practices or is it just a narrow perception of what's right? Tune in to understand the nuances and think beyond the black-and-white. What's inside this episode: The growing trend of 'moral marketing' and how it can sometimes become a platform for marketers to portray themselves as superior because they do not use certain techniques. Why having different values and marketing approaches is not only okay but also an integral part of being human. Debunking the myth that using pain points in marketing is inherently manipulative or negative. A different perspective on manipulation - how it is not inherently bad, but the intention behind it matters. Why addressing the negatives and tapping into pain points can help connect with potential clients who might need your product or service the most. How using emotions in marketing is a part of our human nature, and ignoring this aspect can be detrimental to your brand. Wanna share your thoughts with me on this topic? I'm here for it! Slide into my DM's here. Don't forget to rate and subscribe!!

This episode sets the bar HIGH for the first guest expert! Tina Tower is MY business coach, and she is world renowned for her online course creation community. Who better to bring onto The Unstoppable Marketing & Mindset Podcast?! If you've ever wanted to create an online course or program, this conversation is for you. As a self-confessed launch-lover, Tina explores the contrast between live launching and evergreen marketing. She also opens up about her recent struggles with her least successful launch earlier this year and how she used those lessons to enhance her more recent launch. We then dive into how phenomenally fast an online business can grow compared to traditional business, and the mindset behind such huge growth. Check out Tina's website here and instagram here. PRIZE DRAW: Rate the podcast on Spotify or Apple Podcasts and go into the draw to win 2x$500 vouchers towards working with me in any capacity. Simple screenshot when you're done and send it to me in a DM on instagram!! PERTH PEEPS: Get your tickets to the Podcast Launch Party on Friday 28th April here!