The Typecast: Grow Your Art Business
by Katie Johnson and Ilana Griffo of Goodtype
Is this your podcast?Insights from recent episode analysis
Audience Interest
Podcast Focus
Publishing Consistency
Platform Reach
Insights are generated by CastFox AI using publicly available data, episode content, and proprietary models.
Total monthly reach
Estimated from 2 chart positions in 2 markets.
By chart position
- 🇳🇿NZ · Entrepreneurship#159500 to 3K
- 🇧🇪BE · Entrepreneurship#184500 to 3K
- Per-Episode Audience
Est. listeners per new episode within ~30 days
500 to 3K🎙 ~2x weekly·70 episodes·Last published 1w ago - Monthly Reach
Unique listeners across all episodes (30 days)
1K to 6K🇳🇿50%🇧🇪50% - Active Followers
Loyal subscribers who consistently listen
400 to 2.4K
Market Insights
Platform Distribution
Reach across major podcast platforms, updated hourly
Total Followers
—
Total Plays
—
Total Reviews
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* Data sourced directly from platform APIs and aggregated hourly across all major podcast directories.
On the show
Recent episodes
What If Your Whole Career Was Just Practice for the Work You Were Meant to Do? with Jeanetta Gonzales | The Typecast Episode 72
Jun 2, 2026
56m 31s
What If Selling Your Art Online Was Easier Than You Think? With Liz Kohler Brown | The Typecast Episode 71
May 19, 2026
57m 08s
What If We Shared Every Tool We Use to Run Our Business? | The Typecast Episode 70
May 5, 2026
51m 28s
What If the World’s Biggest Type Company Could Predict the Next Font Trend? with Tom Foley | The Typecast Episode 69
Apr 14, 2026
1h 06m 26s
What If Your Side Hustle Paid Your Mortgage? With Adam Vicarel | The Typecast Episode 68
Mar 24, 2026
56m 14s
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| Date | Episode | Description | Length | ||||||
|---|---|---|---|---|---|---|---|---|---|
| 6/2/26 | What If Your Whole Career Was Just Practice for the Work You Were Meant to Do? with Jeanetta Gonzales | The Typecast Episode 72 | Send us Fan Mail She’s been a fine art major, a print designer, a Barbie packaging designer at Mattel, a surface pattern designer, an art licensing exhibitor, and, for the past 10 years, an artist coach. In this episode, we sit with Jeanetta Gonzales, Ilana’s first art licensing mentor, for a conversation that goes way beyond business strategy. We’re talking about the long, winding road of building a creative career, what it was actually like to exhibit at art licensing trade shows, and why... | 56m 31s | ||||||
| 5/19/26 | What If Selling Your Art Online Was Easier Than You Think? With Liz Kohler Brown | The Typecast Episode 71 | Send us Fan Mail What does it actually look like to build a creative business that works for you, not the other way around? In this episode, we’re joined by the incredible Liz Kohler Brown, a surface designer, letterer, and mentor for creatives who want to sell their work and find their style. Liz has built a business that looks like it’s all her, but the secret is a thoughtfully built team that handles everything so she can focus on what she loves most: making art. We talk about the real str... | 57m 08s | ||||||
| 5/5/26 | What If We Shared Every Tool We Use to Run Our Business? | The Typecast Episode 70 | Send us Fan Mail Ever wonder what’s actually running behind the scenes of a creative business? We’re pulling back the curtain. In this episode, we’re breaking down every tool and platform we use to run Goodtype. From our website and course platform to payroll, bookkeeping, email marketing, and everything in between. We’re keeping it real: what we love, what gives us the sweats (hi, Zapier), and how we built a functional system over time without losing our minds. All that and more when you lis... | 51m 28s | ||||||
| 4/14/26 | What If the World’s Biggest Type Company Could Predict the Next Font Trend? with Tom Foley | The Typecast Episode 69 | Send us Fan Mail In this episode, we sat down with Tom Foley, Executive Creative Director at Monotype–the biggest type company in the world–for a conversation that went way deeper than we planned (in the best possible way). From his family’s legacy of stonemasons and sign painters to his graduate research on Irish typography, Tom gave us an entirely new lens through which to see typography. We also dig into the big questions: what actually makes good type, how type trends work (and why they’r... | 1h 06m 26s | ||||||
| 3/24/26 | What If Your Side Hustle Paid Your Mortgage? With Adam Vicarel | The Typecast Episode 68 | Send us Fan Mail What does it actually look like to run a thriving creative business? One with branding projects, murals, fonts, and a coffee company in the mix?! In this episode, we’re joined by the endlessly curious and wildly productive Adam Vicarel, who is proof that creative experimentation paired with smart systems can take you a long way. Whether you’re figuring out how to balance creative freedom with financial stability, trying to find the headspace for things that aren’t immediately... | 56m 14s | ||||||
| 3/10/26 | What If You Built a Design Studio With No Rules? with Lope Gutiérrez-Ruiz | The Typecast Episode 67 | Send us Fan Mail What happens when a journalist from Venezuela becomes a self-taught designer, typeface foundry founder, and curator of one of the most ambitious graphic design exhibitions in recent memory? You get Lope Gutiérrez-Ruiz, and our conversation with him does not disappoint. Lope is a partner and project lead at In-House International, a design studio and typeface foundry. He’s also a TED Fellow, a Knight Fellow at Stanford, and the curator behind One Hundred Points. In this ... | 1h 07m 55s | ||||||
| 2/24/26 | What If You Niched Out Instead of Down? | The Typecast Episode 66 | Send us Fan Mail “Finding your style” is the number one question we get asked, and the one we’ve asked ourselves for years. In this episode, we’re diving into the real question behind it: what if it’s not about finding a single aesthetic… but about uncovering your creative identity? We’re celebrating the announcement of our new book, Follow Your Art, and sharing why we wrote it, what you’ll find inside, and how the entire process changed the way we think about style, niching, and creati... | 57m 11s | ||||||
| 2/10/26 | What If Personal Projects Were the Reason You Got Paid Work? With Lisa McCormick | The Typecast Episode 65 | Send us Fan Mail Pre-order our book, Follow Your Art! https://goodtype.us/follow-your-art-book In this episode, we’re joined by illustrator, designer, and letterer, Lisa McCormick who is celebrating 10 years of full-time freelancing and doing it her way! Lisa shares how she’s built a career working with major brands without being loud online or glued to every social media platform. We talk about why personal projects are often the reason dream clients come knocking, how curiosity and experime... | 50m 59s | ||||||
| 1/27/26 | What If Making Videos Helped You Make Better Art? | The Typecast Episode 64 | Send us Fan Mail In this episode, we’re joined by illustrator, letterer, and YouTuber Chris Piascik for a wide-ranging conversation about building a creative career without a grid master plan and why showing up consistently can change everything. Chris shares how a daily challenge that started as a way to reconnect with drawing quietly became the foundation of his entire career. We talk about what it means to play the long game as a creative, how personal work can naturally lead to apid... | 48m 19s | ||||||
| 1/13/26 | What If Freelancing Didn’t Mean Doing Everything Alone? with Joshua Jevons | The Typecast Episode 63 | Send us Fan Mail In this episode, we sit down with designer Josh Jevons to discuss what it actually looks like to build a sustainable creative career without burning out, cold-pitching nonstop, or doing everything yourself. We also get into real-world outreach strategies, including walking trade shows, pitching without being salesy, and why face-to-face connections still matter. Along the way, we talk packaging, brand strategy, work-life balance, and designing systems that allow you to grow w... | 54m 16s | ||||||
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| 12/16/25 | What If Building a Design Studio Was Actually Supposed to Be Fun? with Brethren Design Co. | The Typecast Episode 62 | Send us Fan Mail What happens when two brothers decide to stop overthinking it and build a design studio around the kind of work they actually want to make? In this episode, we’re joined by Jordan and Jeremy Coon of Brethren Design Co., a two-person studio built on trust, contrast, and a shared love of making things that are fun, expressive, and a little chaotic (in the best way). We discuss what it’s really like to work with family, how they naturally fell into different roles, and why embra... | 49m 48s | ||||||
| 12/2/25 | What if I Left Full-Time to Freelance? with Marisol Ortega | The Typecast Episode 61 | Send us Fan Mail In this episode, we sit down with illustrator, designer, and jill of all trades Marisol Ortega for a conversation that’s equal parts honest, hilarious, and deeply relatable for anyone navigating a creative career. Marisol talks about leaving full-time work (again!) to return to freelance life, why office-centric culture doesn’t support the way many creatives actually think and work, and how being a parent shaped her career decisions. We dig into the reality of juggling big-na... | 49m 03s | ||||||
| 11/18/25 | What if Small Businesses Lead the AI Revolution? with Rebecca Shostak of Flodesk | The Typecast Episode 60 | Send us Fan Mail In this episode, we’re joined by a very special guest, Rebecca Shostak, co-founder of Flodesk and lifelong designer-turned-entrepreneur. This conversation is packed with insights into how creativity, design thinking, and intentional decision-making can shape not just a project but an entire company. We also go deep into AI, the fears, the opportunities, and what it looks like to use it as a tool that supports creativity rather than replaces it. Rebbeca shares how she we... | 52m 29s | ||||||
| 10/7/25 | What If Social Media Became 70% of Your Creative Business with Callum's Creative Club | The Typecast Episode 59 | Send us Fan Mail In this episode, we sit down with Callum from Callum’s Creative Club to explore the twists and turns of balancing freelance design, social media content, and staying true to your values. From landing dream projects with Nike to navigating the wild ride of building an online following, Callum shares the highs, lows, and lessons that come with straddling two creative worlds. We dig into the reality behind comparison traps, how boundaries keep creativity sustainable, and why bui... | 52m 55s | ||||||
| 9/2/25 | What If Taking On One Project Could Change Your Whole Career with Amber Asay | The Typecast Episode 58 | Send us Fan Mail What does it look like running your own design studio that works with names like Rosie Huntington-Whiteley? In this episode, we sit down with Amber Asay of Nice People to discuss the winding path that led her from scrapbooking experiments and show choirs to launching a successful design agency and a creative podcast. Amber shares the reality of landing big-name projects (and why you sometimes have to view them as long-term investments), the pros and cons of building a flexibl... | 57m 24s | ||||||
| 8/19/25 | What If We Stopped Tying Our Worth to Productivity with Weekend Creative | The Typecast Episode 57 | Send us Fan Mail What happens when two dynamic duos get together to talk about creative business, collaboration, and the messy beauty of figuring it out as you go? In this episode, we sit down with Arabela and Elle of Weekend Creative to explore their journey from meeting in college lighting class to running a thriving commercial photography and education business. We dive into how they naturally found their roles as photographer/retoucher and art director/producer, why balancing personal pro... | 57m 19s | ||||||
| 8/5/25 | What If We Shared Our Art on LinkedIn for 30 Days: with Katie & Ilana | The Typecast Episode 56 | Send us Fan Mail If LinkedIn isn’t the first place you think of when it comes to growing your creative business... you’re not alone. But in this episode, we’re sharing the surprising results of our 30-day experiment, where we posted on LinkedIn every weekday, and what we learned that blew us away. From analytics and reach to connection requests and actual leads, we’re breaking down what worked (and what didn’t), how we set up our profiles to attract the right people, and the ripple effects of... | 1h 04m 34s | ||||||
| 7/22/25 | What If I Purposely Kept My Art Business Small with Muralist Lisa Quine | The Typecast Episode 55 | Send us Fan Mail We’re joined by the wonderfully optimistic and multi-talented hand lettering artist & muralist, Lisa Quine, someone who has done everything from lettering murals for pro sports teams to designing custom hairbrushes for celebrities (Fergie included). We talk about her unique creative journey, how optimism fuels her freelance career, and how her Cleveland roots helped shape a dream path she never could’ve planned. We cover the wins, the weird gigs, the tough pricing decisio... | 49m 16s | ||||||
| 6/10/25 | What If You Designed Fake Props for Real Movies: with Gina Alessi | The Typecast Episode 54 | Send us Fan Mail Graphic design for film might be one of the coolest creative jobs you’ve never heard of, and today’s guest, Gina Alessi, is here to break it down. From making Civil War-era bedspreads to designing posters in under two hours, Gina shares what it’s really like to work behind the scenes of film and TV production as a graphic designer. We dive into the surprisingly misunderstood world of design in the art department, the lightning-fast timelines of production work, and why a post... | 53m 52s | ||||||
| 5/27/25 | What if We Ran an Instagram Account with 1 Million Followers: with Emily Lynn Caulfield | The Typecast Episode 53 | Send us Fan Mail What actually goes on behind the scenes of a 1-million-follower art account? In this episode, we’re pulling back the curtain on what it’s like for us to manage one of the biggest creative communities on Instagram. Joining us this episode is our teammate Emily (who wears many hats, from social media management to content strategist and Notion organization wizard), We’re digging into the strategy, challenges, and surprises that come with running an account of this size. F... | 56m 00s | ||||||
| 5/13/25 | What if We Shared Openly About Mental Health: with Katie & Ilana | The Typecast Episode 52 | Send us Fan Mail We’re getting real in this episode, talking openly about what it means to be a creative with mental health struggles, from panic attacks and perfectionism to ADHD and burnout. Whether you’ve felt overwhelmed by your to-do list, stuck chasing an impossible standard, or just totally unmotivated and scattered, you’re not alone. And you’re not broken. In this heart-to-heart episode, we’re sharing how our own brains work (and sometimes how they work against us), how we’ve found wa... | 45m 45s | ||||||
| 4/29/25 | What if I Rejected Viral Content Formulas: With Will Patterson | The Typecast Episode 51 | Send us Fan Mail In this episode of The Typecast, hosts Katie and Ilana sit down with designer and longtime YouTube creator Will Paterson to explore what it really takes to build a sustainable creative career in today’s ever-evolving digital world. If you've searched YouTube for design tips in the past decade, you've likely come across Will’s work. With over 1,000 videos to his name, he shares how he's remained consistent, grounded, and mission-driven—without chasing trends or compromising hi... | 47m 28s | ||||||
| 4/15/25 | What If We Posted on Instagram Every Day for a Month: with Katie & Ilana | The Typecast Episode 50 | Send us Fan Mail What happens when two artists post on Instagram every weekday for an entire month? Spoiler: No viral fame, but they did book a DREAM client. 👇🏻 In this episode, Katie and Ilana dive into their recent social media experiment–sharing what it was really like to show up online five days a week for 30 days straight. From burnout and boundary-setting to unexpected wins and data deep-dives, this conversation is packed with honest reflections about showing up as creatives in a digita... | 50m 40s | ||||||
| 4/1/25 | What If I Worked Less and Had More Fun: How Art Licensing Can Change Your Life with Krissy Mast | The Typecast Episode 49 | Send us Fan Mail The past few years have been a rollercoaster of hard lessons learned, creativity, and pivots. In this episode, we’re peeling back the curtain with Krissy Mast, sharing her struggles with creative burnout after building a 7-figure design business and how she redefined success by deciding to close the doors and start fresh. From the projects that lit her up to the ones that drained her, Krissy gets REAL about what it means to build a sustainable creative business (again). ... | 46m 02s | ||||||
| 3/18/25 | What If I Started Saying No to My Clients and Yes to Myself: With Radim Malinic | The Typecast Episode 48 | Send us Fan Mail In this episode, Katie and Ilana talk with Radim Malinic, a creative powerhouse whose journey spans graphic design, music, branding, publishing and building a business that celebrates visual storytelling. Radim opens up about how naivety fueled his early career, the challenges of burnout, and the pivotal role of self-acceptance in finding balance. His story emphasizes the importance of defining your “enough” and shifting focus from external validation to purposeful creativity... | 58m 15s | ||||||
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Chart Positions
2 placements across 2 markets.
Chart Positions
2 placements across 2 markets.