Socially Acceptable With Justice Baiden | The Underground Lounge S3 E.32

About this episode

Justice Baiden discusses his journey in the music industry and the challenges artists face today.

This week in the Lounge, the guys tap in with music executive and LVRN co-founder Justice Baiden for a conversation that goes way beyond the music industry. From his early days making mixtapes and realizing he had an ear for talent, to building one of the most influential creative collectives in the game, Justice breaks down what it really takes to turn passion into a career. The episode is full of real stories that show how unpredictable the journey can be. Justice talks about taking bold risks, including booking last-minute international flights just to chase an opportunity, and why putting yourself in position is the only way the universe can meet you halfway. The conversation also dives into the reality of today’s music business, where analytics and social media metrics often outweigh true artist development. Justice keeps it honest about the lack of passion in the industry, the importance of having people who genuinely care about the art, and why artists need to be more intentional about who they do business with. Along the way, the guys touch on everything from first artist experiences and building buzz from nothing, to discovering talent in unexpected places and turning…

People in this episode

Guest: Justice Baiden

Topics covered

• music industry
• artist development
• career passion
• analytics in music
• creative collectives
• risk-taking
• industry relationships

Keywords

• music executive
• talent
• mixtapes
• opportunities
• social media metrics
• artist experiences
• management roles

Mentioned in this episode

Organizations: LVRN

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