The Wedding Biz - Behind the Scenes of the Wedding Business

In today's brief episode, Andy talks about why he started The Wedding Biz podcast and why he has decided to take a well-deserved break. To search for a previous guest's interview(s) date and episode number, go to theweddingbiz.com and type the name in the search field. Feel free to DM Andy on IG @theweddingbiz www.theweddingbiz.com IG: @theweddingbiz www.kushnerentertainment.com iG: @soundconnectionband

Andy is thrilled to have repeat guest David Tutera back on the show for this episode! David is a globally celebrated event expert, and he joins Andy to offer another look at his decades-long career. Known for working with some of the most recognizable names in entertainment, David reflects on what it really takes to deliver unforgettable events beyond just the glitz and glamor. Listeners get an inside look at how David manages demanding clients, shifting visions, and the chaos that can unfold behind the scenes. This conversation goes beyond just logistics, though, and David reflects on the emotional core of what he does: making people feel seen, valued, and joyful. He talks openly about how personal connection fuels his creativity and why empathy is one of the most powerful tools that an event designer can have. From balancing a multi-faceted career (including stints in fashion, television, writing, and public speaking) to taking on grief and growth, David brings a truly vulnerable and inspiring perspective. Whether you're an event professional or someone seeking meaning in your own work, this episode offers plenty to hold onto, as David doesn't just talk about success but explores what it means to live a life that's both purposeful and present. His passion for empowering others and leaving a lasting emotional impact is clear from beginning to end, and Andy hopes that you enjoy listening to this conversation with him as much as he had recording it! If so, then please don't keep it to yourself. Andy asks that you please share it with at least three colleagues you know who would benefit from hearing this episode. Also, be sure to leave a top review wherever you listen because that really helps Andy and the show out! Time Stamps [0:12] – We learn that this episode's guest is returning guest David Tutera! [2:16] - Hear how David thrives on creating unforgettable, joy-filled events, despite clients sometimes making the job harder. [4:16] - During the COVID-19 pandemic, David launched innovative, large-scale events, including one for a company's 100th anniversary! [6:57] - Discover how a surprise call during COVID led to David's most complex and rewarding event ever. [9:02] - David reflects on having won over a difficult CEO, requiring months of persistence and understanding his unique personality. [11:25] - Clients often change direction during the process, forcing costly restarts. [13:14] - Cultivating deep client relationships via face-to-face interaction allows David to deliver personalized storytelling. [15:51] - Building personal, casual connections helps turn clients into loyal, long-term clients. [18:41] - David reveals that his kids attend events, learning on site about timelines, organization, and creativity. [21:34] - Andy highlights self-sabotage and the power of making everyone in a room feel special. [24:35] - Guests stay because of curiosity and wonder sparked throughout the entire event. [26:17] - David argues that carefully timed surprises can keep guests engaged and eager, sometimes even refusing to leave. [28:51] - Success requires stepping up, going beyond expectations, and being open and honest with clients. [30:59] - Hear how David's team resolves issues seamlessly, often even unnoticed. [31:43] - Andy and David discuss how the little moments in life hold the deepest meaning, especially during grief. [33:58] True success is making strangers cry tears of joy through love, detail, and compassion. [35:18] - Andy reveals where David Tutera can be found online! RESOURCES David's Previous Guest Spots on The Wedding Biz Find David: David's Website David's Mentorship Website David's Facebook Page David's Instagram Page David's Pinterest Page David's Twitter Page Follow The Wedding Biz on Social: The Wedding Biz The Wedding Biz on Instagram: @theweddingbiz Title Sponsor: This episode is sponsored by Kushner Entertainment.

Andy brings us a revisit of his March 2023 interview with Mauricio Kirschner, the founder and chief designer of House of Kirschner. They create out-of-this world interior and event design, and are also professional architects which enables them to design and produce unique constructions and designware beyond the usual. In this insightful revisit, Andy and Mauricio discuss Mauricio's childhood passion for construction, structure, and architecture, and Mauricio talks about how he started his career as an architect and then got pulled into the event industry, then diving deep into the heart of what event design means to him, describing it in a unique way. Mauricio also explains the unexpected way in which he begins his creative meetings, reveals what inspires him, and so much more! Andy found this interview to be absolutely fascinating and knows that listeners will also get a lot out of it and find themselves inspired, so if you do, then please share this revisit episode with at least three people you feel will also enjoy it and subscribe to the podcast, if you aren't already, so that you never miss a new episode! Be sure to also leave a top review wherever you listen to podcasts because that really helps the show out! Have you heard about Stop and Smell the Roses with Preston Bailey on The Wedding Biz Network? Listen as Preston shares the secrets, tools, and technologies behind his extraordinary ability to create a theatrical environment out of any space. Also, don't forget about Sean Low's podcast The Business of Being Creative, where Sean discusses the power of being niched, pricing strategies, metrics of success, and so much more. You can find both shows on The Wedding Biz Network. SUPPORTING THE WEDDING BIZ Become a patron and support Andy and the show! If you are so inspired, contribute! Time Stamps [0:25] – Andy reveals today's episode to be a revisit of his interview with Mauricio Kirschner of House of Kirschner. [1:02] – Mauricio describes what he does. [2:45] – Learn about Mauricio's passions as a child. [4:43] – Mauricio discusses his education and his beginnings. [7:06] – Mauricio compares what he does to alchemy. [9:53] – How does Mauricio come up with ideas? [12:59] – When does Mauricio share his ideas with clients? [15:40] – Mauricio begins with a meditation with his team. [19:14] – How does Mauricio inspire himself? [22:52] – Mauricio argues that fashion helps promote inclusiveness. [27:11] – Andy offers insight into perspective. [27:48] - Learn what House of Kirschner's philosophy and purpose are. [30:48] – Mauricio expands upon why he shares his beliefs with his team. [34:52] – Does Mauricio have any unrealized dreams? [38:51] – Andy shares where to find Mauricio. RESOURCES Find Mauricio: House of Kischner – Website House of Kischner – Instagram Page Mauricio's Instagram Page Follow The Wedding Biz on Social: The Wedding Biz The Wedding Biz on Instagram: @theweddingbiz The Wedding Biz on Facebook: @theweddingbiz The Wedding Biz Network The Music Makers Support The Wedding Biz by clicking here. Title Sponsor: This episode is sponsored by Kushner Entertainment.

Andy sits down for this episode with Marissa Morrison, a successful destination wedding photographer, transformative mindset coach, and host of The Marissa Morrison Show podcast. Listen in as Marissa opens up about her journey from being a 19-year-old single mother with no support to establishing a thriving business and helping others achieve their dreams! She also shares how gratitude and manifestation played incredibly important roles in her success and explains how these practices continue to guide her now. Marissa and Andy also discuss the power of gratitude, love, and presence in creating a fulfilling life and career, with Marissa discussing how our thoughts and energy shape our reality and how staying present can help lead to opportunities for growth. She shares her process for manifesting dreams, highlighting why it's important to align your actions with your vision. Marissa explores her unique perspective on relational manifesting (focusing on creating harmony between your vision and that of others), especially in her approach to working with clients in the wedding industry. This mindset has both enhanced her photography as well as elevated her business, allowing her to charge premium prices for her work. Throughout this episode, Marissa offers some practical tips for cultivating a positive mindset, overcoming limiting beliefs, and taking action, encouraging listeners to trust their intuition and keep showing up for their dreams, no matter the challenges. Andy had a wonderful time having this unique and inspirational conversation with Marissa and hopes that you enjoy listening! If so, then he asks that you please not keep it to yourself! If you can think of at least three good friends who might really benefit from and enjoy this episode, be sure to share it with them! Andy would also be appreciative if you were to subscribe to the podcast if you aren't already and to leave a top review wherever you listen, especially since it really helps the show and helps people find it! Have you heard about Stop and Smell the Roses with Preston Bailey on The Wedding Biz Network? Listen as Preston shares the secrets, tools, and technologies behind his extraordinary ability to create a theatrical environment out of any space. Also, don't forget about Sean Low's podcast The Business of Being Creative, where Sean discusses the power of being niched, pricing strategies, metrics of success, and so much more. You can find both shows on The Wedding Biz Network. SUPPORTING THE WEDDING BIZ Become a patron and support Andy and the show! If you are so inspired, contribute! Time Stamps [0:30] - Andy announces today's guest - Marissa Morrison! [2:41] - Gratitude shifts our mindset, opening us up to abundance while reducing fear, doubt, and worry. [5:02] - Marissa explains that true transformation comes from raising our vibration over time. [8:00] - Andy and Marissa discuss how our past affects perceptions and manifesting goals. [9:35] - Manifestation begins with being present because focusing energy on the moment attracts positive outcomes. [10:29] - Presence, love, and gratitude create a trio aligning our desires with acceptance and understanding. [13:14] - Marissa discusses how accepting struggles and emotions shifts our frequency. [15:19] - Marissa reflects on her decision to pursue photography at 19, despite being a single mother. [17:58] - The universe aligns to support our intentions. [20:15] - Marissa argues that our reality is shaped by our beliefs and energy frequency; we must believe, trust, and surrender. [22:58] - Practices such as meditation and journaling help, but old patterns can block progress. [24:53] - Focusing on the present and celebrating wins raises frequency and opens us up to new possibilities. [27:27] - Manifestation thrives when we focus on giving and being authentic and grateful. [30:59] - Successful manifestation involves aligning visions and creating plans that align personal and collaborative goals. [32:03] - Marissa reflects on how, by taking responsibility and collaborating with clients, she created authentic work and charged more. [35:21] - Marissa argues that manifestation requires presence, intention, bold action, and overcoming limiting beliefs. [38:40] - You are enough, worthy, and capable of achieving your desires, which already exist in your future! [39:43] - Learn where to find Marissa online. RESOURCES Find Marissa: Marissa's Website Marissa's Instagram Page The Marissa Morrison Show Marissa's YouTube Channel The Inspire Retreat for Photographers Follow The Wedding Biz on Social: The Wedding Biz The Wedding Biz on Instagram: @theweddingbiz The Wedding Biz on Facebook: @theweddingbiz The Wedding Biz Network The Music Makers Support The Wedding Biz by clicking here. Title Sponsor: This episode is sponsored by Kushner Entertainment.

Andy welcomes listeners back to the show for this episode in which he sits down with Larry Walshe, founder and CEO of Larry Walshe Studios, a world-renowned floral and event designer with studios in London, Lake Como, and New York City! Larry's impressive portfolio includes collaborations with top-tier names like Rihanna, Adele, Benedict Cumberbatch, and even royal households. He is truly a trailblazer in the industry, known especially for his 100% plastic-free luxury floral service, Bloom, and his Elite Furniture Hire venture! Listen as Larry discusses his creative journey, beginning with his artistic upbringing, an unexpected career shift after an accident, and how he eventually carved out his niche in the events industry. He shares some insights into the challenges of balancing creativity with running a successful business, stressing the importance of staying true to his artistic vision while ensuring that each event delivers a seamless experience. Larry also opens up about his process, from sketching ideas in the moment to interpreting clients' needs into breathtaking designs. He touches upon the essential role of a dedicated team, managing the stress of high-pressure events, and how overcoming challenges has shaped his career. He even touches on his personal passions outside of the floral world, like photography, which helped him cope during difficult times. Andy had such a great time chatting with Larry and hopes that you enjoy listening to the conversation! If so, then please don't keep it to yourself! Andy asks that you please share it with at least three colleagues you know who would benefit from hearing this episode, and be sure to also leave a top review wherever you listen because that really helps Andy and the show out! Have you heard about Stop and Smell the Roses with Preston Bailey on The Wedding Biz Network? Listen as Preston shares the secrets, tools, and technologies behind his extraordinary ability to create a theatrical environment out of any space. Also, don't forget about Sean Low's podcast The Business of Being Creative, where Sean discusses the power of being niched, pricing strategies, metrics of success, and so much more. You can find both shows on The Wedding Biz Network. SUPPORTING THE WEDDING BIZ Become a patron and support Andy and the show! If you are so inspired, contribute! Time Stamps [0:29] - We learn that today's guest is Larry Walshe of Larry Walshe Studios! [1:40] - Larry's artistic background and a career shift led him to create his own vision for events. [3:55] - Andy reflects on having started his band business in 1990, driven by a desire for creative expression. [5:33] - Hear how Larry's frustration with industry standards and a gap in the UK market led to a new vision. [8:21] - Larry quit his job with only a small amount of money to start a business when he realized that his ideas could be his own. [11:42] - Larry's first wedding project gave him valuable experience, which he then leveraged to build his business. [15:09] - Larry combines practicality with design and listens closely to clients and their preferences. [18:32] - A disconnect between design and words led Larry to quickly adapt and sketch a new concept. [20:52] - How does Larry make use of his team? [23:25] - Larry strives to balance creativity and logistics while constantly pushing for something unique. [25:51] - Larry learned early that balancing creativity with business viability is incredibly important, especially after COVID. [28:34] - We learn that Larry charges for design proposals, uses inspiration from everyday life, and constantly saves ideas. [31:37] - Larry admits that he doesn't have a great balance between his work life and personal life but loves what he does. [33:28] - We learn that Larry loves photography and that buying a camera during COVID was beneficial to his mental health. [36:04] - How would Larry define success? [37:04] - Reflecting on unique projects like wrapping a jet in Santa style reminds Larry of his unusual work. [39:34] - Andy reveals where Larry can be found online. RESOURCES Find Larry: Larry's WebsiteLarry's Retail SiteLarry's Instagram PageLarry's Facebook PageElite Furniture Hire - Website Follow The Wedding Biz on Social: The Wedding Biz The Wedding Biz on Instagram: @theweddingbiz The Wedding Biz on Facebook: @theweddingbiz The Wedding Biz Network The Music Makers Support The Wedding Biz by clicking here. Title Sponsor: This episode is sponsored by Kushner Entertainment.

Andy is excited to welcome back to the show Abi Matesun of Malekfoto Weddings and Malekfoto Films! Abi is a trailblazing Nigerian-American filmmaker and creative visionary with impressive accolades that include two Emmy Awards, two Telly Awards, and the People of African Descent Award. Abi has made waves in both the wedding industry and the broader creative space, and his Netflix series Made by Design celebrates the artistry of African architects and designers, while his transformative Creative Mind Shift Masterclass helps entrepreneurs unlock their full potential! Abi joins Andy in this episode to discuss his philosophy behind the Creative Mind Shift, explaining how reframing limiting beliefs and embracing challenges can elevate not only personal growth but also client experiences. He shares actionable insights into emotional intelligence and active listening, skills that are truly critical in an age of rapid innovation and AI integration. Abi's mantra is that failure is not an identity but a necessary step toward success, and he emphasizes the importance of "failing forward" and learning from setbacks, offering a fresh perspective on resilience. The conversation also explores practical strategies for reprogramming the mind, from envisioning success to taking advantage of subconscious habits in order to maintain growth. Andy and Abi also share personal stories of overcoming mental blocks, such as Andy's journey to learning guitar in his 40s, showing how mindset shifts can lead to profound transformation! Andy had such a great time talking with Abi and hopes that you enjoy this conversation! If so, then please don't keep it to yourself. Andy asks that you please share it with at least three colleagues you know who would benefit from hearing this episode. Also, be sure to leave a top review wherever you listen because that really helps Andy and the show out! Have you heard about Stop and Smell the Roses with Preston Bailey on The Wedding Biz Network? Listen as Preston shares the secrets, tools, and technologies behind his extraordinary ability to create a theatrical environment out of any space. Also, don't forget about Sean Low's podcast The Business of Being Creative, where Sean discusses the power of being niched, pricing strategies, metrics of success, and so much more. You can find both shows on The Wedding Biz Network. SUPPORTING THE WEDDING BIZ Become a patron and support Andy and the show! If you are so inspired, contribute! Time Stamps [0:40] - We learn that the guest of this episode is returning guest Abi Matesun! [2:04] - Abi explains that his Creative Mind Shift Masterclass helps entrepreneurs overcome limiting thought patterns to unlock creativity. [4:05] - Addressing internal fears and thought patterns helps entrepreneurs embrace opportunities, especially with the rise of AI. [6:32] - Andy discusses how obstacles, not failures, provide opportunities for learning and growth, as demonstrated in the book The Obstacle Is the Way. [7:41] - Accepting failure as an event, not an identity, is so important for personal and professional success. [10:14] - Starting new endeavors, like Andy learning guitar, requires overcoming mental blocks and embracing gradual progress. [12:06] - Hear how training the subconscious to align with desired outcomes leads to significant growth over time. [14:25] - Andy describes learning to treat failure as an opportunity for growth through consistent practice over decades. [17:17] - Abi shares how visualizing success daily led to his team winning an Emmy for their project! [20:46] - Abi highlights the importance of tapping into the subconscious to access unseen opportunities. [21:53] - Anticipating and preparing for future needs, like Steve Jobs did, helps drive innovation. [24:34] - Andy reveals where Abi can be found online. RESOURCES Abi's Previous Guest Spots on The Wedding Biz Ryan Holiday – The Obstacle Is the Way Find Abi: Malekfoto Weddings - WebsiteMalekfoto Weddings - Facebook PageMalekfoto Weddings - Instagram PageMalekfoto Weddings - YouTube ChannelMalekfoto Films - WebsiteMade by Design Follow The Wedding Biz on Social: The Wedding Biz The Wedding Biz on Instagram: @theweddingbiz The Wedding Biz on Facebook: @theweddingbiz The Wedding Biz Network The Music Makers Support The Wedding Biz by clicking here. Title Sponsor: This episode is sponsored by Kushner Entertainment.

Andy is so excited to welcome the mother-daughter dynamic duo that is Paulette and Jodi Wolf. Together, they run Paulette Wolf Events (PWE), with Paulette being the Chief Creative Officer and Founder and Jodi being the CEO. Based in Chicago, this acclaimed luxury wedding and event planning company has worked with prestigious events like the Super Bowl and Olympics, as well as working with iconic people such as Oprah and President Obama. Paulette and Jodi also authored the book Event Planning Made Easy! ​​Listen as Paulette shares her unexpected journey into event planning, navigating a male-dominated business landscape. Her serendipitous entry started with organizing club parties, which propelled her into the vast world of event management, highlighting her drive, adaptability, and classic creative flair. Her daughter, Jodi, the brilliant CEO, describes growing up in this vibrant environment, influencing her eventual career path despite early aspirations of becoming a child psychiatrist. Listeners will be treated to intriguing behind-the-scenes anecdotes and hear how this mother and daughter duo blends its unique skills to create unforgettable, personalized events. They dive into their creative process, highlighting personalized inspiration, be it from a client's favorite color or a significant photo, to imprint the couple's personality onto their special day. The episode explores how their approach has evolved, accommodating more direct involvement from the modern bride and groom. In a particularly exciting segment, Andy captures the essence of what distinguishes Paulette Wolf Events: innovative approaches and personalized experiences that defy traditional wedding norms, such as transforming weddings into captivating cocktail-like vibes filled with dynamic installations and premium dining options, upending the conventional seated dinner format! For those in event planning or simply seeking inspiration on crafting memorable experiences, this episode is a treasure trove of wisdom, creativity, and real-world challenges faced by Paulette and Jodi as they continue to redefine luxury event planning. Andy had such a great time chatting with Paulette and Jodi and hopes that you enjoy listening to his conversation with them! If so, then he would love it if you were to share this episode with a few people you know who might also enjoy it. He would also appreciate it if you were to subscribe to the podcast if you aren't already so that you never miss a new episode! Be sure also to leave a top review wherever you listen because that really helps out the show and helps people find it! Have you heard about Stop and Smell the Roses with Preston Bailey on The Wedding Biz Network? Listen as Preston shares the secrets, tools, and technologies behind his extraordinary ability to create a theatrical environment out of any space. Also, don't forget about Sean Low's podcast The Business of Being Creative, where Sean discusses the power of being niched, pricing strategies, metrics of success, and so much more. You can find both shows on The Wedding Biz Network. SUPPORTING THE WEDDING BIZ Become a patron and support Andy and the show! If you are so inspired, contribute! Time Stamps [0:20] – Today's interview is with Paulette and Jodi Wolf of PWE. [1:53] - Paulette's event planning career began serendipitously through country club parties and persistence. [3:34] - Jodi transitioned from aspiring child psychiatrist to event planner, gaining diverse, hands-on experience. [6:27] - Jodi emphasizes personalizing events by incorporating clients' unique preferences and involvement in planning. [8:20] - Event planning involves tailoring creative designs to client priorities, venue constraints, and event scale. [10:34] - Hear about how a nontraditional wedding featured cocktail hour-style flow, unique seating, and dramatic, guest-friendly designs. [13:35] - Traditional weddings can feel stagnant, but creative planners can propose engaging, dynamic alternatives. [15:39] - Jodi reveals how opening all food stations early ensures guests feel welcomed, satisfied, and free to enjoy festivities. [17:59] - Staying calm and solution-oriented is essential for managing unexpected challenges. [19:46] - Jodi narrates how a 600-guest Lyric Opera House wedding featured cultural fusion, surprises, and a performance by Sting! [22:44] - Hear how the event began with an acoustic band, creating a sophisticated atmosphere before introducing dance music. [25:18] - Starting with acoustic music and transitioning to dance creates a memorable emotional and musical journey. [26:02] - Jodi manages the business operations while Paulette focuses on the creative side of their partnership. [27:33] - Paulette states the partnership she has with Jodi succeeds because they divide responsibilities and avoid conflicts in their work. [28:39] - Jodi explains that their pricing structure ensures transparency, fairness, and flexibility, accommodating various client budgets and preferences. [30:33] - Event Planning Made Easy highlights key elements and complexities of successful event planning. [33:52] - Paulette points out how their extensive experience as planners is invaluable and cannot be easily replicated or taught. [34:54] - Andy reveals where Paulette and Jodi can be found online. RESOURCES Paulette Wolf, Jodi Wolf, & Donielle Levine - Event Planning Made Easy Find Paulette and Jodi: PWE - Website PWE - Instagram Page PWE - Facebook Page PWE - Vimeo Page Follow The Wedding Biz on Social: The Wedding Biz The Wedding Biz on Instagram: @theweddingbiz The Wedding Biz on Facebook: @theweddingbiz The Wedding Biz Network The Music Makers Support The Wedding Biz by clicking here. Title Sponsor: This episode is sponsored by Kushner Entertainment & Zola.

Andy really hopes that you will join him for this episode of The Wedding Biz as he welcomes back to the show Bryan Rafanelli of Rafanelli Events! ​​Bryan is a renowned designer and planner and is the founder and chief creative officer of Rafanelli Events, and he has been behind some of the most high-profile events in recent history, including Chelsea Clinton's wedding and several of President Obama's White House state dinners. His team has also worked on key campaign events for Vice President Kamala Harris! Bryan opens up about the pressures of maintaining excellence in a saturated market, admitting that even after decades of success, he still feels the weight of "being only as good as your last event." Listen in to hear him reflect on how he balances innovation with authenticity, rejecting trends for the sake of trends and instead focusing on creating meaningful connections through his work. He also shares his candid thoughts on burnout, revealing that while he's sometimes tempted to step back, his passion for creativity keeps him grounded. Whether designing an unforgettable party or brainstorming new ideas, Bryan thrives on making the impossible possible! This episode of The Wedding Biz truly goes beyond event planning, diving deeply into the challenges of balancing the business and creative aspects of a career in design. Bryan and Andy also touch on the importance of surrounding oneself with talented people, finding joy in personal routines, and staying motivated in the face of immense success. Join them for an inspiring conversation about the highs and lows of life at the top of the creative industry! If you enjoy and get something insightful out of this conversation with Bryan, then please don't keep it to yourself! Andy asks that you please share it with at least three friends and/or colleagues you know who would benefit from hearing this episode. Also, be sure to leave a top review wherever you listen because that really helps Andy and the show out! Have you heard about Stop and Smell the Roses with Preston Bailey on The Wedding Biz Network? Listen as Preston shares the secrets, tools, and technologies behind his extraordinary ability to create a theatrical environment out of any space. Also, don't forget about Sean Low's podcast The Business of Being Creative, where Sean discusses the power of being niched, pricing strategies, metrics of success, and so much more. You can find both shows on The Wedding Biz Network. SUPPORTING THE WEDDING BIZ Become a patron and support Andy and the show! If you are so inspired, contribute! Time Stamps [0:31] – We learn that this episode's guest is returning guest Bryan Rafanelli of Rafanelli Events! [2:01] - Bryan strives to create unique and memorable events that resonate with their themes! [3:35] - Bryan shares how he loves his current creative career and feels fulfilled by the challenges that it presents. [6:32] - Andy recalls Bryan's appreciation for balancing artistic creativity with business success. [7:36] - Bryan emphasizes the importance of balancing creativity and business for overall success. [9:27] - Bryan believes in staying engaged with both creative and business aspects for success. [11:01] - Bryan values all opportunities and continuously strives to maintain and enhance his success. [14:50] - Pushing his team forward, Bryan thrives on accomplishing seemingly impossible challenges. [17:11] - Bryan finds fulfillment in balancing work and personal happiness while taking advantage of exciting opportunities. [19:40] - Andy recalls a memorable event that Bryan designed and seeks another satisfying story. [20:15] - We learn how Bryan has mastered creating adaptable wedding plans, finding beauty in unexpected weather. [23:26] - We hear how Bryan enjoys solving real-time challenges in event planning, especially in relation to weather changes. [26:33] - Bryan is involved in politics and anticipates the impact of upcoming elections on his work! [29:00] - Andy reveals where Bryan can be located online. RESOURCES Bryan's Previous Guest Spots on The Wedding Biz Michelle Rago's Previous Guest Spots on The Wedding Biz Find Bryan: Rafanelli Events - Website Rafanelli Events' Instagram Page Rafanelli Events' Facebook Page Rafanelli Events' Twitter Page Follow The Wedding Biz on Social: The Wedding Biz The Wedding Biz on Instagram: @theweddingbiz The Wedding Biz on Facebook: @theweddingbiz The Wedding Biz Network The Music Makers Support The Wedding Biz by clicking here. Title Sponsor: This episode is sponsored by Kushner Entertainment.

Longtime listeners of the podcast will likely be familiar with today's guest as she has been on the show several times already! Join Andy as he welcomes back Meghan Ely, the owner of OFD Consulting! Meghan is a longtime industry speaker and writer and is a wedding pro educator with regular contributions to Wedding Planner Magazine, The Knot, Wedding Business Magazine, Catersource, and SpecialEvents.com. Meghan joins Andy for this episode to discuss defining and achieving luxury in the wedding industry. With years of experience and numerous accolades, including but certainly not limited to being recognized as one of the most influential wedding professionals by Event Tech, Meghan shares invaluable insights into what sets luxury weddings apart. Andy invites you to listen to gain a deeper understanding of the various elements that make up a luxurious experience beyond mere budget, including personalized details, meticulous planning, and memorable moments that resonate with couples and guests alike. Meghan discusses the importance of showcasing standout features in wedding submissions, including florals, paper goods, and rental choices, all of which play a critical role in attracting attention from prestigious publications! Andy and Meghan also dive into the strategic approach required for effective media submissions, including how to tailor a compelling narrative and the significance of exclusivity in luxury placements. Meghan also touches on leveraging social media to enhance brand identity and visibility in the luxury market, emphasizing the need for a cohesive digital presence. Andy hopes that you will tune in to learn how to navigate the luxury landscape in weddings with finesse and intention! If you enjoy the episode and get something out of it, then he encourages you not to keep it to yourself! Please share this episode with a few people you know who might also enjoy it. Be sure to also subscribe to the podcast if you aren't already so that you never miss a new episode and to leave a top review wherever you listen, as that really helps out Andy and the show! Have you heard about Stop and Smell the Roses with Preston Bailey on The Wedding Biz Network? Listen as Preston shares the secrets, tools, and technologies behind his extraordinary ability to create a theatrical environment out of any space. Also, don't forget about Sean Low's podcast The Business of Being Creative, where Sean discusses the power of being niched, pricing strategies, metrics of success, and so much more. You can find both shows on The Wedding Biz Network. SUPPORTING THE WEDDING BIZ Become a patron and support Andy and the show! If you are so inspired, contribute! Time Stamps [0:22] – This episode's guest is returning guest Meghan Ely! [1:24] - Meghan discusses the varying definitions of luxury, emphasizing personalized experiences and attention to detail. [3:55] - Meghan points out how luxury publications prioritize standout details, including florals, paper goods, and rentals in submissions. [5:36] - Meghan describes a good submission: a vendor list, couple write-up, and curated photo gallery. [8:05] - Learn how submission guidelines vary. [10:31] - Editors typically respond within 6 to 8 weeks, but luxury submissions can take even longer. [13:08] - Meghan argues that following up on submissions is crucial and that respectful withdrawal is necessary if there's no response. [14:25] - Meghan advises aligning brand identity with luxury across digital platforms and using social proof. [16:30] - Effective project management tools can help maintain luxury branding and regular audits for improvement. [18:55] - Andy shares where to find Meghan online. LINKS & RESOURCES Meghan's Previous Guest Spots on The Wedding Biz Find Meghan: OFD Consulting - WebsiteOFD Consulting - Facebook PageOFD Consulting - Instagram PageOFD Consulting - Twitter PageOFD Collective - WebsiteWedding Industry Speakers - Website Follow The Wedding Biz on Social: The Wedding Biz The Wedding Biz on Instagram: @theweddingbiz The Wedding Biz on Facebook: @theweddingbiz The Wedding Biz Network The Music Makers Support The Wedding Biz by clicking here. Title Sponsor: This episode is sponsored by Kushner Entertainment.

If you have been a longtime listener of the podcast, then today's voice may sound familiar to you as it is her third appearance on the show! Andy is so thrilled to welcome back Tara Guerard, owner and creative director of Tara Guerard Soirée headquartered out of Charleston, South Carolina (and with an additional office in New York City). Tara is recognized as one of the nation's leading tastemakers globally, and she is here to share some exciting updates since she was last on the show. Listen as she and Andy reflect on the profound changes brought about by the pandemic and how it has influenced their approach to client relationships. Tara shares her struggle with the shift to virtual meetings, highlighting why it's important to have in-person connections and how much she values reading a client's body language and energy, something that is unfortunately difficult to replicate over the phone or through a screen. Tara shares some insights into maintaining energy and inspiration after decades in the business. She credits her success to her naturally high energy levels and an unrelenting desire to learn and grow, revealing her plans to pursue new creative endeavors when she turns 60. Tara also discusses the challenges of working in diverse locations where the level of service may not meet her high standards, emphasizing the importance of adaptability and her commitment to ensuring that every event is executed as flawlessly as possible. This episode is a must-listen for anyone interested in the intersection of creativity and business, and Andy had such a great time chatting with her again! If you enjoy the show, then Andy urges you not to keep it to yourself! Share it with a few people you know who might also enjoy it and get something out of it, and he would also be grateful if you were to subscribe to the podcast if you aren't already so that you never miss a new episode! Be sure to also leave a top review wherever you listen because that really helps out the show and helps people find it! Have you heard about Stop and Smell the Roses with Preston Bailey on The Wedding Biz Network? Listen as Preston shares the secrets, tools, and technologies behind his extraordinary ability to create a theatrical environment out of any space. Also, don't forget about Sean Low's podcast The Business of Being Creative, where Sean discusses the power of being niched, pricing strategies, metrics of success, and so much more. You can find both shows on The Wedding Biz Network. SUPPORTING THE WEDDING BIZ Become a patron and support Andy and the show! If you are so inspired, contribute! Time Stamps [0:26] - We learn that today's guest is returning guest Tara Guerard of Tara Guerard Soirée. [2:26] - Tara elaborates upon how meeting clients in person is more effective for connection than communicating electronically. [5:11] - High energy and enthusiasm drive Tara's lifelong learning and future aspirations, even at 55. [7:08] - Each wedding's uniqueness keeps Tara's work exciting, even when using her least favorite flowers! [10:22] - Pleasing people has fueled Tara's success, although she does sometimes go to extreme lengths to make others happy. [11:57] - The biggest challenge in wedding planning is working with vendors unfamiliar with high service standards. [14:48] - Tara reveals how balancing creativity with business acumen has led to success, including never being in debt. [18:04] - The book Unreasonable Hospitality inspires Tara to integrate exceptional service with effective business practices. [19:09] - Speaking at conferences and sharing her experiences as a business owner and mother is rewarding for Tara. [20:38] - Managing work and family life for Tara involves setting rules for herself and multitasking, with exercise as a mental and physical outlet. [23:11] - What about the future excites Tara? [24:57] - Andy reveals where Tara can be found online. RESOURCES Tara's Previous Guest Spots on The Wedding Biz Book: Will Guidara - Unreasonable Hospitality Find Tara: Tara Guerard - WebsiteTara Guerard Soirée - WebsiteTara's Instagram PageTara's Twitter PageTara's Pinterest Page Follow The Wedding Biz on Social: The Wedding Biz The Wedding Biz on Instagram: @theweddingbiz The Wedding Biz on Facebook: @theweddingbiz The Wedding Biz Network The Music Makers Support The Wedding Biz by clicking here. Title Sponsor: This episode is sponsored by Kushner Entertainment.

Join Andy as he revisits his September 2021 interview with Colin Cowie this week! Having had celebrity clients such as Oprah Winfrey, Jennifer Lopez, Ryan Seacrest, Kim Kardashian, Lil Wayne, Nicole Kidman, and Demi Moore, this episode's returning guest has enjoyed quite the career so far. Colin Cowie has also had many corporate clients such as Dom Pérignon, Warner Brothers, CBS, Whitney Museum of American Art, Architectural Digest, and so many more! Colin is also a published author, having written books such as Dinner After Dark: Sexy, Sumptuous Supper Soirees, Colin Cowie Chic: The Guide to Life as It Should Be, and Colin Cowie Wedding Chic: 1,001 Ideas for Every Moment of Your Celebration. Colin, as he discusses with Andy in this episode, is all about making sure that he delivers the ultimate experience for his clients. Colin and Andy also talk about Colin's new book, The Gold Standard: Giving Your Customers What They Didn't Know They Wanted, which is Colin's eleventh published book! Colin discusses luxury and what it means in any business – that it is about customer service and not just the product that you are selling. He discusses how to ascertain what customers want so that you can provide it to them before they even realize what they want. We also hear Colin talk about the importance of not only having good relationships with your clients but also with the employees of your company, how important that protocol and consistency are to him, how to get customers to keep coming back to you, and so much more! Andy has known Colin for nearly two decades and is so impressed with everything that he has accomplished. He always has such a blast with Colin, when he has him on the podcast, and is grateful for his time. Andy encourages you to go back and listen to his previous episodes with Colin and to also check out his new book The Gold Standard: Giving Your Customers What They Didn't Know They Wanted. Please share this interview with at least three good friends who might also enjoy it, and leave a top review of the podcast wherever you listen! Have you heard about Stop and Smell the Roses with Preston Bailey on The Wedding Biz Network? Listen as Preston shares the secrets, tools, and technologies behind his extraordinary ability to create a theatrical environment out of any space. Also, don't forget about Sean Low's podcast The Business of Being Creative, where Sean discusses the power of being niched, pricing strategies, metrics of success, and so much more. You can find both shows on The Wedding Biz Network. SUPPORTING THE WEDDING BIZ Become a patron and support Andy and the show! If you are so inspired, contribute! Time Stamps [0:40] – Andy reveals that this episode is a revisit of his September 2021 interview with Colin Cowie! [2:22] – Colin explains why he decided to write his new book The Gold Standard. [5:17] – Colin expounds upon his belief that customer service is the new luxury. [6:24] – We learn how to deliver to customers what they didn't realize they wanted. [8:55] – Colin gives examples of how to build relationships with clients. [10:16] – Colin affirms that you need to make sure that your employees have an emotional connection with you. [12:20] – Andy enthuses over how the COVID-19 pandemic gave us opportunities to reform company culture. [13:27] – Colin emphasizes how crucial teamwork and communication are. [16:48] – Andy and Colin agree that creating and owning your brand is important. [19:19] – We are persuaded of the importance of including everyone in meetings, even receptionists. [21:45] – Colin asserts how important protocols are to him. [24:39] – We discover that Colin is always updating protocols based on new things that are learned. [26:25] – Colin gives an example of great customer service provided by a pilot. [29:24] – We learn how we can get customers to keep coming back to us. [31:49] – Colin provides insight on failure and both its inevitability and its importance. [33:07] – Colin reveals what about the future excites him. [35:21] – Andy shares where online we can find Colin. LINKS AND RESOURCES Colin Cowie – Dinner After Dark: Sexy, Sumptuous Supper Soirees Colin Cowie – Colin Cowie Chic: The Guide to Life as It Should Be Colin Cowie – Colin Cowie Wedding Chic: 1,001 Ideas for Every Moment of Your Celebration Colin Cowie – The Gold Standard: Giving Your Customers What They Didn't Know They Wanted The Wedding Biz – Episode 128 REVISIT: Colin Cowie: Part 1 Creating Groundbreaking Luxury Experiences The Wedding Biz – Episode 135 Colin Cowie: Part 2 Creating Groundbreaking Luxury Experiences The Wedding Biz – Episode 267 A Conversation With: Colin Cowie Ryan Holiday – The Obstacle Is the Way: The Timeless Art of Turning Trials into Triumph Find Colin: Colin's Website Colin's Instagram Page Colin Cowie Lifestyle – Instagram Page Colin Cowie Lifestyle – Facebook Page Colin's Twitter Page Follow The Wedding Biz on Social: The Wedding Biz The Wedding Biz on Instagram: @theweddingbiz The Wedding Biz on Facebook: @theweddingbiz The Wedding Biz Network The Music Makers Support The Wedding Biz by clicking here. Title Sponsor: This episode is sponsored by Kushner Entertainment.

Listen in to this revisit as Andy chats with two guests, both of whom have been featured on the podcast multiple times in the past. Laurie Arons is a planner and designer of Laurie Arons Special Events and has been featured in numerous magazine publications and has been listed in Vogue, Harper's Bazaar, and Martha Stewart Weddings as one of the top worldwide planners. Her clientele is made up of trendsetters such as Sophia Coppola, Vanessa Getty, and Christy Turlington as well as prominent business moguls like Gary Friedman, Frank Caufield, and Eddie DeBartolo. Laurie has also created and runs a very successful wedding planner master class. Also joining Andy is Jose Villa, a fine art photographer who is considered by many to be the top event photographer in the world. He has been published in numerous magazines and was named one of the top wedding photographers by Martha Stewart Weddings, Harper's Bazaar, Style Me Pretty, and Vogue. He was also named one of the top ten photographers in the world by American Photo Magazine and was named one of the most influential photographers of the decade. Jose, in addition, runs workshops and authored the book Fine Art Wedding Photography. Laurie and Jose have been working together for nearly a decade, and they each elaborate upon what it's like working with the other. Laurie describes her business as live theatre only not with actors, a feeling which gives her butterflies because she puts a lot of thought into it. They also discuss at length how they address unexpected obstacles such as challenging weather, what's important to them as far as the guest experience is concerned, what they look for in a good venue, and what they are seeing happening currently in their business now that we are (hopefully) nearing the end of the COVID-19 pandemic. Andy had such a fun time talking to Laurie and Jose again – especially at the same time – and encourages you to go back and listen to their previous episodes of the podcast by going to The Wedding Biz's website and typing in their names in the search bar. Be sure to also subscribe to the podcast so that you never miss an episode, and if you can think of at least three good friends who would benefit from listening to the podcast, share it with them! Andy would also appreciate a positive review wherever you listen to the podcast! Have you heard about Stop and Smell the Roses with Preston Bailey on The Wedding Biz Network? Listen as Preston shares the secrets, tools, and technologies behind his extraordinary ability to create a theatrical environment out of any space. Also, don't forget about Sean Low's podcast The Business of Being Creative, where Sean discusses the power of being niched, pricing strategies, metrics of success, and so much more. You can find both shows on The Wedding Biz Network. SUPPORTING THE WEDDING BIZ Become a patron and support Andy and the show! If you are so inspired, contribute! Time Stamps [0:24] - Andy reveals this episode's two guests – Jose Villa and Laurie Arons – and gives their credentials. [2:11] - Jose reveals that location and communication are some of the key elements for a successful collaboration with a designer. [3:02] - We learn that Laurie considers a lot of photography experience as well as commitment to be very important when working with a photographer. [4:39] - Laurie and Jose talk about their collaborative process together, and Jose reflects on the stressful aspects of his job. [7:39] - Laurie explains how she tries to keep Jose as informed of details as possible. [10:30] - Laurie reflects a little on the difficulty of obstacles such as the bride wanting her hair redone and how that negatively impacts a set schedule. [11:25] - We hear examples of how weather can negatively impact events. [14:47] - Laurie and Jose share what's important to them in relation to the guest experience. [16:06] - Laurie and Jose describe a very long wooden pathway that Laurie was involved in making for a particular client. [18:25] - Laurie discusses venues and what makes a good venue for her. [21:20] - From a photographer's perspective, Jose expounds upon what makes a good venue for him. [23:42] - Jose talks about the importance of a venue eliciting a certain mood. [25:11] – Jose and Laurie reveal what they are currently seeing in the business now that we are approaching the end of the COVID-19 pandemic. [27:29] – Andy explains how to go about finding Laurie and Jose on previous episodes of the podcast. LINKS AND RESOURCES Laurie's Previous Guest Spots on The Wedding Biz Jose's Previous Guest Spots on The Wedding Biz Jose Villa – Fine Art Wedding Photography: How to Capture Images with Style for the Modern Bride Find Laurie: Laurie Arons Special Events – Website Laurie Arons Special Events' Facebook Page Laurie's Instagram Page Laurie's Twitter Page Find Jose: Jose's Website Jose's Blog Jose's Facebook Page Jose's Instagram Page Jose's Twitter Page Follow The Wedding Biz on Social: The Wedding Biz The Wedding Biz on Instagram: @theweddingbiz The Wedding Biz on Facebook: @theweddingbiz The Wedding Biz Network The Music Makers Support The Wedding Biz by clicking here. Title Sponsor: This episode is sponsored by Kushner Entertainment.

Andy welcomes Kerry Bracken and Jennifer Rocher of Lavender & Rose this week! Lavender & Rose is an exclusive event planning company based in the enchanting French Riviera. Join Andy as he explores their captivating journey and how they have crafted bespoke weddings in the stunning locales of Southern France and Paris! Listen as Jennifer and Kerry share personal stories of how they first got into wedding planning, with Jennifer bringing her local French expertise and Kerry contributing her British flair after moving to France in 2007. They reveal how their partnership began organically, evolving over time as they discovered their complementary skills and shared passion for creating unforgettable wedding experiences. Kerry and Jennifer offer valuable insights into the unique aspects of planning high-end weddings in France. They discuss the allure of the French Riviera and Paris as prime wedding destinations, emphasizing the luxurious venues, from coastal estates to historical buildings. They also highlight the typical budgets for these lavish celebrations and the seasonal considerations crucial for planning. Jennifer's and Kerry's aesthetic and dedication to guest experience shine through as they describe their approach to wedding design, and Andy is so honored to have had them on The Wedding Biz! He hopes that you enjoy this interview, and if so, please don't keep it to yourself! Share it with a few good friends and industry colleagues who might also enjoy it! Andy would also appreciate it if you were to leave a top review wherever you listen to the show because that really helps the show out! Lastly, don't forget to follow The Wedding Biz on Instagram and subscribe to the podcast so that you never miss a new episode when it drops! Have you heard about Stop and Smell the Roses with Preston Bailey on The Wedding Biz Network? Listen as Preston shares the secrets, tools, and technologies behind his extraordinary ability to create a theatrical environment out of any space. Also, don't forget about Sean Low's podcast The Business of Being Creative, where Sean discusses the power of being niched, pricing strategies, metrics of success, and so much more. You can find both shows on The Wedding Biz Network. SUPPORTING THE WEDDING BIZ Become a patron and support Andy and the show! If you are so inspired, contribute! Time Stamps [0:34] - Today's guests are Kerry Bracken and Jennifer Rocher of Lavender & Rose! [2:25] - What was Kerry doing before partnering with Jennifer? [3:14] - Learn what Jennifer was doing prior to partnering with Kerry. [6:52] - Jennifer's and Kerry's partnership surprises people because we're very different, with unique backgrounds in France and America. [9:22] - The ultra-luxe wedding market focuses mainly on the French Riviera, Provence, and Paris. [10:59] - Learn what the approximate budgets are for ultra luxe weddings in France. [12:09] - The ideal wedding season is late April to early October, avoiding peak tourist times and events. [15:03] - Jennifer explains that the south of France has a short wedding season, from late April to early October, with many venues closed the rest of the year. [17:38] - The high cost of labor in France, including staffing and delivery fees, surprises many international planners. [20:39] - In France, modifying contract clauses can be slow due to limited legal resources and translation needs. [22:55] - How would Kerry and Jennifer describe their signature and style? [24:14] - Lavender & Rose focuses on bespoke designs, emphasizing intricate details and prioritizing the guest experience. [25:29] - Hear about the challenge of limited availability of decor in France compared to the United States. [26:35] - We learn that, furthermore, limited furniture options and storage space in France significantly impact event production. [29:01] - Andy reveals where Lavender & Rose can be found online. LINKS AND RESOURCES Videos: Vimeo - Chloé & Jonathan Vimeo - S&A Vimeo - Behind the Scenes: Talei & Murray from design to reality Find Lavender & Rose: Lavender & Rose - Website Lavender & Rose - B2B Services Lavender & Rose - Instagram Page Lavender & Rose - TikTok Page Follow The Wedding Biz on Social: The Wedding Biz The Wedding Biz on Instagram: @theweddingbiz The Wedding Biz on Facebook: @theweddingbiz The Wedding Biz Network The Music Makers Support The Wedding Biz by clicking here. Title Sponsor: This episode is sponsored by Kushner Entertainment.