The Business of Beauty: How to Grow, Lead, and Succeed in Aesthetics

About this episode

Michelle Doran shares her journey and insights on succeeding in the aesthetics industry.

In this episode, I interviewed one of my equity partners with Alpha, Michelle Doran, a Board-Certified Nurse Practitioner, co-founder of RN Esthetics, and National Trainer for Allergan Medical Aesthetics. From her early days as a surgical nurse to becoming a leader in the aesthetics industry, Michelle shares how she took a leap of faith, hustled her way to success, and built a thriving practice with three locations. Michelle opens up about the learning curves she faced, the support that helped her along the way, and the invaluable lessons she’s learned about balancing patient care with running a business. Discover her unique approach to building patient loyalty without relying on discounts, fostering a strong team culture, and navigating the challenges of business ownership as a provider. This episode is filled with actionable insights and inspiration. It's a must-listen for aesthetic providers and entrepreneurs looking to grow their practice and impact. As Michelle says, “You can’t grow a business if you’re not actually in the business.” Tune in and get ready to be inspired - click the subscribe button and join the community of listeners!

People in this episode

Host: Edwin Williams, MD

Guest: Michelle Doran

Topics covered

• aesthetics
• business growth
• patient care
• team culture
• entrepreneurship

Keywords

• aesthetics
• business
• patient loyalty
• entrepreneurship
• team culture
• success

Mentioned in this episode

Organizations: Alpha, RN Esthetics, Allergan Medical Aesthetics

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