Insights from recent episode analysis
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Insights are generated by CastFox AI using publicly available data, episode content, and proprietary models.
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Total monthly reach
Estimated from 1 chart position in 1 market.
By chart position
- 🇫🇮FI · Careers#192500 to 3K
- Per-Episode Audience
Est. listeners per new episode within ~30 days
150 to 900🎙 Daily cadence·496 episodes·Last published 5d ago - Monthly Reach
Unique listeners across all episodes (30 days)
500 to 3K🇫🇮100% - Active Followers
Loyal subscribers who consistently listen
275 to 1.6K
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* Data sourced directly from platform APIs and aggregated hourly across all major podcast directories.
On the show
From 12 epsHost
Recent guests
Recent episodes
Brian Presnell, Indy Urban Hardwood
May 7, 2026
34m 41s
Ben Deumling, Zena Forest Products
Apr 30, 2026
51m 14s
Nick Hardrath, The Urban Craftsman
Apr 23, 2026
44m 22s
Megan Offner, New York Heartwoods
Apr 16, 2026
37m 30s
Jesse LaSon, Rossi Group
Apr 9, 2026
32m 33s
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| Date | Episode | Topics | Guests | Brands | Places | Keywords | Sponsor | Length | |
|---|---|---|---|---|---|---|---|---|---|
| 5/7/26 |  Brian Presnell, Indy Urban Hardwood✨ | urban hardwoodsustainability+4 | Brian Presnell | Indy Urban HardwoodHerron School of Art | IndianapolisAmerica | urban hardwoodsustainability+5 | — | 34m 41s | |
| 4/30/26 |  Ben Deumling, Zena Forest Products✨ | woodworkingsustainable business+4 | Ben Deumling | Zena EdgeGrainZena Forest Products | Portland International AirportOregon+4 | Zena Forest ProductsBen Deumling+7 | — | 51m 14s | |
| 4/23/26 |  Nick Hardrath, The Urban Craftsman✨ | craftsmanshipentrepreneurship+4 | Nick Hardrath | The Urban CraftsmanAcres of Timber | — | urban woodworkingcraft business+4 | — | 44m 22s | |
| 4/16/26 |  Megan Offner, New York Heartwoods✨ | woodworkingcraftsmanship+4 | Megan Offner | New York Heartwoods | Hudson ValleyKingston, New York+1 | woodworkingsustainability+5 | — | 37m 30s | |
| 4/9/26 |  Jesse LaSon, Rossi Group✨ | hardwood industrysustainability+4 | Jesse LaSon | cherrywhite oak+5 | Appalachian | hardwoodssawmills+5 | — | 32m 33s | |
| 4/2/26 |  Brett Neylan, Capital Hardwood and Supply✨ | hardwood retail businessentrepreneurship+4 | Brett Neylan | Capital Hardwood and SupplyCOVID+3 | — | hardwoodretail+7 | — | 45m 22s | |
| 3/26/26 |  John Christenson, Native Lumber✨ | sawmill operationnatural disaster+3 | John Christenson | Native Lumber | Colorado | sawmilllogging+5 | — | 42m 33s | |
| 3/19/26 |  Steve Jones, Ron Jones Hardwood✨ | family businesshardwood lumber industry+4 | Steve Jones | Ron Jones HardwoodAcres of Timber | — | family ownershipquality control+4 | — | 40m 14s | |
| 3/12/26 |  Malloree Weinheimer, Chickadee Forestry✨ | local wood economiessustainable forestry+4 | Malloree Weinheimer | Chickadee Forestry LLC | — | forestrysustainable management+5 | — | 29m 36s | |
| 3/5/26 |  Eric Freed, E & K Vintage Wood✨ | reclaimed woodentrepreneurship+3 | Eric Freed | E & K Vintage WoodSan Francisco 49ers+1 | — | reclaimed woodbusiness growth+3 | — | 36m 00s | |
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| 2/26/26 |  Katrina Amaral, Timberdoodle Farm and Sawmill✨ | sustainable timber harvestinglogging operations+4 | Katrina Amaral | Timberdoodle Farm and Sawmill | — | timber harvestingsawmill+5 | — | 29m 30s | |
| 2/19/26 |  John Bartlett, Maryland Logs 2 Lumber✨ | sawmillingbusiness transition+3 | John Bartlett | Maryland Logs 2 Lumber | — | sawmilllogs+5 | — | 31m 35s | |
| 2/12/26 |  Justin Czar, Liberty Lumber Products | Sometimes it's the catalyst that leads you to build the business and life you've always wanted. In this episode of the Woodpreneur Podcast, host Jennifer Alger sits down with Justin Czar of Liberty Lumber Products to explore his journey from working in fencing to establishing a thriving custom woodworking business. Justin shares the pivotal moment that pushed him to start side hustling and eventually transition full-time into woodworking, proving that it's never too late to pursue your passion. You'll hear about the real challenges Justin has faced in the wood industry, including sourcing lumber during supply shortages, navigating the impact of tariffs on materials and pricing, and adapting to economic pressures that affect sales and customer demand. Justin discusses his focus on custom builds and innovative projects, the importance of social media (particularly his successful YouTube channel) in his marketing strategy, and how community engagement through charity events has helped raise significant funds while building local connections. This conversation also covers critical topics like workshop safety, especially following Justin's personal injury experience, the process of sourcing and processing lumber for unique projects, and strategies for increasing local visibility in a competitive market. Justin shares his excitement about future collaborations with local universities and his vision for growing Liberty Lumber Products while staying true to the craft and community values that define his business. Whether you're considering a career change into woodworking, navigating the challenges of sourcing materials and pricing in today's market, or looking for effective marketing strategies to grow your wood business, this episode offers honest insights and practical wisdom from someone who's building success one project at a time. Tune in to discover how passion, perseverance, and community engagement can transform a side hustle into a sustainable woodworking business, and don't forget to follow the Woodpreneur Podcast for more inspiring stories from makers and entrepreneurs in the wood industry. Chapters: 00:00 Introduction to Liberty Lumber Products 03:01 From Fencing to Woodworking 06:00 Industry Challenges and Sourcing 11:58 Innovative Projects and Safety 18:26 Marketing and Social Media Growth 25:17 Future Goals and Community Engagement The Woodpreneur Podcast brings stories of woodworkers, makers, and entrepreneurs turning their passion for wood into successful businesses - from inspiration to education to actionable advice. Hosted by Steve Larosiliere and Jennifer Alger For blog posts and updates: woodpreneur.com See how we helped woodworkers, furniture-makers, millwork and lumber businesses grow to the next level: woodpreneurnetwork.com Empowering woodpreneurs and building companies to grow and scale: buildergrowth.io Connect with us at: Instagram: https://www.instagram.com/sawmillsnearme/ Facebook: https://www.facebook.com/woodpreneurnetwork/ Join Our Facebook Group! https://www.facebook.com/groups/woodpreneurnetwork Join our newsletter: https://substack.com/@woodpreneurnetwork You can connect with Justin at: https://libertylumberproducts.com/ https://www.instagram.com/libertylumberproducts https://www.facebook.com/libertylumberproducts | — | ||||||
| 2/5/26 |  Chris Black, Century Mill Lumber | A lumber company that's been in business since 1851 has seen it all, from economic shifts to pandemics, and its survival depends on more than just selling wood. It's about relationships, education, and adapting to change. In this episode of the Woodpreneur Podcast, host Jennifer Alger sits down with Chris Black, President and GM of Century Mill Lumber, to explore the remarkable history of a company that predates Canada itself. Chris shares his personal journey from selling high-end wood doors to running a lumber business with deep roots and a forward-looking vision, emphasizing how customer relationships, continuous education, and innovation have kept Century Mill thriving for over 170 years. You'll hear about the challenges and opportunities presented by COVID-19 and how the pandemic reshaped the lumber industry, the complexities of navigating the lumber supply chain from sourcing to delivery, and the evolving trends in both hardwood and softwood markets. Chris discusses the importance of investing in quality products and employee training, the role of design aesthetics in customer preferences, and how innovative materials are meeting modern application needs. This conversation dives into the significance of personal branding in an industry that's fundamentally about people, effective marketing strategies for connecting with customers in the lumber business, and why criticism and feedback are essential for growth and improvement. Chris also shares insights on building a strong team that will carry the company's legacy forward and ensure its success for generations to come. Whether you're in the lumber business, interested in customer service excellence and relationship building, or looking for lessons on navigating industry challenges while maintaining quality and values, this episode offers wisdom from a leader who understands that lumber is ultimately a people business. Tune in to discover how a company with roots in 1851 continues to innovate and lead in today's market, and don't forget to follow the Woodpreneur Podcast for more stories from industry leaders who are shaping the future of wood. Chapters: 00:00 The Legacy of Century Mill Lumber 05:45 Customer Service and COVID-19 Challenges 14:44 The Future and Investment in Quality 22:56 Market Trends and Innovation 31:19 Relationships and Personal Branding 39:12 The People Behind the Business The Woodpreneur Podcast brings stories of woodworkers, makers, and entrepreneurs turning their passion for wood into successful businesses - from inspiration to education to actionable advice. Hosted by Steve Larosiliere and Jennifer Alger For blog posts and updates: woodpreneur.com See how we helped woodworkers, furniture-makers, millwork and lumber businesses grow to the next level: woodpreneurnetwork.com Empowering woodpreneurs and building companies to grow and scale: buildergrowth.io Connect with us at: Instagram: https://www.instagram.com/sawmillsnearme/ Facebook: https://www.facebook.com/woodpreneurnetwork/ Join Our Facebook Group! https://www.facebook.com/groups/woodpreneurnetwork Join our newsletter: https://substack.com/@woodpreneurnetwork You can connect with Chris at: https://www.centurymill.com/ https://www.instagram.com/centurymilllumber/ https://www.facebook.com/centurymill | — | ||||||
| 1/29/26 |  Ryan Moore, Urban Wood Company | Growing a woodworking business isn't just about craftsmanship. It's about building systems, forming strategic partnerships, and adapting to unexpected opportunities that can transform your entire operation. In this episode of the Woodpreneur Podcast, host Jennifer Alger sits down with Ryan Moore of Urban Wood Company to explore the evolution of his Oklahoma City-based woodworking business. Ryan shares how he went from drying wood and building custom furniture to expanding into cabinet projects and developing new product lines, all while navigating the challenges of scaling a team, implementing systems, and maintaining profitability. You'll hear about the unexpected opportunities that shaped Ryan's business growth, including how unforeseen events like house fires opened entirely new markets for cabinetry work. Ryan discusses the critical role of strategic partnerships with CNC companies and suppliers, effective use of social media platforms like Instagram and Facebook for marketing finished projects, and his approach to staffing by adding young employees and upskilling existing team members. This conversation dives into the practical side of business operations, including implementing documentation systems to streamline workflows, setting competitive pricing using square footage models, and leveraging industry partnerships for better materials and resources. Ryan also shares valuable lessons learned from overcoming challenges like tariffs, international shipping costs, equipment repairs, and the importance of trusting your gut to avoid projects that don't align with your business goals. Whether you're looking to scale your woodworking business, interested in cabinet making and product development, or seeking insights on team building and operational efficiency, this episode offers honest reflections and actionable strategies from someone who's experienced record growth while learning to balance business demands with personal life, family, and self-care. Tune in to discover how systems, partnerships, and strategic growth can take your woodworking business to the next level, and don't forget to follow the Woodpreneur Podcast for more conversations about building sustainable, profitable wood businesses. Chapters: 00:00 Introduction and Ryan's Journey 03:15 New Opportunities and Strategic Partnerships 10:05 Building Systems and Pricing Strategies 21:07 Lessons Learned and Avoiding Bad Projects 28:06 Client Communication and Work-Life Balance 32:51 Future Projects and Closing Thoughts The Woodpreneur Podcast brings stories of woodworkers, makers, and entrepreneurs turning their passion for wood into successful businesses - from inspiration to education to actionable advice. Hosted by Steve Larosiliere and Jennifer Alger For blog posts and updates: woodpreneur.com See how we helped woodworkers, furniture-makers, millwork and lumber businesses grow to the next level: woodpreneurnetwork.com Empowering woodpreneurs and building companies to grow and scale: buildergrowth.io Connect with us at: Instagram: https://www.instagram.com/sawmillsnearme/ Facebook: https://www.facebook.com/woodpreneurnetwork/ Join Our Facebook Group! https://www.facebook.com/groups/woodpreneurnetwork Join our newsletter: https://substack.com/@woodpreneurnetwork You can connect with Ryan at: https://www.theurbanwoodco.com/ https://www.instagram.com/theurbanwoodco | — | ||||||
| 1/22/26 |  Simon Silver, Simon Silver Designs | The path to becoming a master woodworker doesn't always start in a workshop. Sometimes it begins on a mountain bike trail during the off-season. In this episode of the Woodpreneur Podcast, host Jennifer Alger welcomes Simon Silver of Simon Silver Designs to explore his remarkable journey from mountain bike athlete to accomplished woodworker and sawmill operator. Simon shares how he discovered woodworking as a hobby during the off-season and how a pivotal class with a skilled mentor accelerated his learning and instilled a detail-oriented mindset that defines his work today. You'll hear about Simon's commitment to creating timeless furniture pieces from urban wood, storm trees, and reclaimed materials, and his sawmill business that sources local redwood logs to provide unique lumber for custom projects. Simon discusses the balance between commissioned work and personal creative projects, the evolution of his business from small pieces to large-scale installations, and the increasing complexity and reward of challenging custom woodworking. This conversation dives into the realities of running a custom woodworking business, including the challenges of job site work, the importance of educating clients about wood movement and natural material characteristics, and the critical skill of learning to say no to projects that don't align with your vision or values. Simon also reflects on maintaining passion for the craft when business demands threaten to overshadow creative fulfillment, and his plans to create personal pieces that reignite his love for woodworking. Whether you're a woodworker navigating the transition from hobby to business, interested in sustainable wood sourcing and urban lumber, or looking for insights on balancing commercial success with creative satisfaction, this episode offers honest wisdom from someone who's built a thriving woodworking business while staying true to his craft. Tune in to discover how perseverance, attention to detail, and a willingness to learn can transform a passion into a sustainable livelihood, and don't forget to follow the Woodpreneur Podcast for more inspiring stories from makers and craftspeople. Chapters: 00:00 Introduction to Simon Silver 01:00 Simon's Journey from Mountain Biking to Woodworking 03:58 The Importance of Mentorship in Woodworking 08:31 Exploring Custom Projects and Personal Interests 10:05 Proud Achievements in Custom Furniture 12:10 Challenges of Working with Wood 16:01 The Sawmill Business and Sourcing Logs 20:53 Urban Wood and Sustainability 24:29 Navigating Challenges in Custom Work 29:52 Maintaining Passion in Woodworking 34:14 How to Reach Simon Silver for Projects The Woodpreneur Podcast brings stories of woodworkers, makers, and entrepreneurs turning their passion for wood into successful businesses - from inspiration to education to actionable advice. Hosted by Steve Larosiliere and Jennifer Alger For blog posts and updates: woodpreneur.com See how we helped woodworkers, furniture-makers, millwork and lumber businesses grow to the next level: woodpreneurnetwork.com Empowering woodpreneurs and building companies to grow and scale: buildergrowth.io Connect with us at: Instagram: https://www.instagram.com/sawmillsnearme/ Facebook: https://www.facebook.com/woodpreneurnetwork/ Join Our Facebook Group! https://www.facebook.com/groups/woodpreneurnetwork Join our newsletter: https://substack.com/@woodpreneurnetwork You can connect with Simon at: www.simonsilverdesigns.com https://www.instagram.com/simonsilverdesigns https://www.facebook.com/simonsilverdesigns/ | — | ||||||
| 1/15/26 |  Vadim Kovalev, Wood World Podcast | What does it take to bridge the gap between engineering precision and the living art of forestry? Vadim Kovalev, Wood World Industry Ambassador and founder of Koval Digital, shares how he traded blueprints for bark and became one of the forestry industry's most passionate storytellers. In this episode of the Woodpreneur Podcast, host Jennifer Alger sits down with Vadim to explore his unconventional journey from engineering to the heart of the wood industry. Vadim pulls back the curtain on the myths plaguing modern forestry, revealing why sustainable practices aren't just good ethics but smart business. He discusses how international markets are reshaping the industry landscape and why connecting with the public through authentic media and storytelling has become more critical than ever for woodworkers and forest professionals alike. From debunking misconceptions about sustainable forestry to sharing how his personal faith guides his approach to craftsmanship and environmental stewardship, Vadim offers a refreshing perspective on building a purpose-driven business in the wood industry. Whether you're a seasoned woodworker, aspiring entrepreneur, or simply curious about the intersection of sustainability and commerce, this conversation delivers practical insights wrapped in compelling stories. Key Topics: Woodworking entrepreneurship, sustainable forestry practices, craftsmanship, business growth in the wood industry, storytelling for artisans, international timber markets, myth-busting forestry misconceptions, building community through media. Chapters: 00:02 Introduction and Vadim's Background 01:18 Sustainable Practices and Myth-Busting 03:03 Storytelling and Media Connection 08:56 International Markets and Personal Faith 17:06 Public Perception and Industry Trends The Woodpreneur Podcast brings stories of woodworkers, makers, and entrepreneurs turning their passion for wood into successful businesses - from inspiration to education to actionable advice. Hosted by Steve Larosiliere and Jennifer Alger For blog posts and updates: woodpreneur.com See how we helped woodworkers, furniture-makers, millwork and lumber businesses grow to the next level: woodpreneurnetwork.com Empowering woodpreneurs and building companies to grow and scale: buildergrowth.io Connect with us at: Instagram: https://www.instagram.com/sawmillsnearme/ Facebook: https://www.facebook.com/woodpreneurnetwork/ Join Our Facebook Group! https://www.facebook.com/groups/woodpreneurnetwork Join our newsletter: https://substack.com/@woodpreneurnetwork You can connect with Vadim at: https://www.linkedin.com/in/kovalevvadim/ https://www.youtube.com/@woodworldwithvadim https://kovaldigital.com/ | — | ||||||
| 1/8/26 |  Allison DeFord, North American Forest Foundation | Educating the next generation about forestry and sustainable wood practices is essential for the future of the industry, but misconceptions about trees and forest management continue to create barriers. In this episode of the Woodpreneur Podcast, host Jennifer Alger sits down with Allison DeFord, Executive Director of the North American Forest Foundation, to explore the foundation's mission to educate young people about responsible forestry and dispel common myths surrounding the industry. Allison shares her personal journey into forestry after years of involvement through her husband's career and how that experience shaped her passion for forest education and advocacy. You'll hear about the foundation's innovative educational programs, including K-5 teacher kits that help students understand the importance of trees and sustainable forest management, and an upcoming app designed to engage junior high students in forestry education. Allison discusses the ambitious goal of reaching one million students by 2030 through various educational initiatives, the critical role of community engagement in connecting students with forestry careers, and the diverse pathways into the industry beyond traditional degrees. This conversation explores important topics like biophilic design and the health benefits of wood, the need for a fundamental shift in how society perceives forestry and wood products, and the opportunities available for young people considering careers in the forest industry. Allison also encourages industry professionals to open their doors for field trips and educational experiences that can inspire the next generation of foresters, loggers, and wood industry leaders. Whether you're involved in forestry, interested in education and youth engagement, or passionate about promoting sustainable practices and the truth about responsible forest management, this episode offers valuable insights on how the industry can invest in its future by investing in education. Tune in to discover how the North American Forest Foundation is changing perceptions and building a pipeline of informed, engaged young people who understand the value of forests and the wood industry, and don't forget to follow the Woodpreneur Podcast for more conversations about the future of forestry and wood. Chapters: 00:00 Introduction to the North American Forest Foundation 05:07 Educating the Next Generation 10:31 Dispelling Myths About Forestry 21:29 The Importance of Real Wood 25:56 Engaging Students with Interactive Learning 31:36 Call to Action for Support The Woodpreneur Podcast brings stories of woodworkers, makers, and entrepreneurs turning their passion for wood into successful businesses - from inspiration to education to actionable advice. Hosted by Steve Larosiliere and Jennifer Alger For blog posts and updates: woodpreneur.com See how we helped woodworkers, furniture-makers, millwork and lumber businesses grow to the next level: woodpreneurnetwork.com Empowering woodpreneurs and building companies to grow and scale: buildergrowth.io Connect with us at: Instagram: https://www.instagram.com/sawmillsnearme/ Facebook: https://www.facebook.com/woodpreneurnetwork/ Join Our Facebook Group! https://www.facebook.com/groups/woodpreneurnetwork Join our newsletter: https://substack.com/@woodpreneurnetwork You can connect with Allison at: https://northamericanforestfoundation.org/ adeford@northamericanforestfoundation.org https://www.linkedin.com/in/allisondeford/ | — | ||||||
| 1/1/26 |  Six Strategies for Your Best Year Yet: Jennifer Alger on Business Growth, Goal Setting, and Building Systems | The new year is the perfect time to reflect on what's working in your business and what needs to change if you want to see better results. In this episode of the Woodpreneur Podcast, host Jennifer Alger shares her approach to planning for 2026, focusing on personal growth and implementing strategic changes that lead to real business transformation. Drawing from her experience with Alger Coaching and running her own wood business, Jennifer reveals six key strategies that have helped her business thrive and can do the same for yours. You'll hear practical advice on leveraging social media for visibility and relationship building, the essential role of networking in creating business opportunities, and why telling the backstory of your products adds value and creates deeper connections with customers. Jennifer discusses the importance of establishing a chain of custody to build trust and differentiate your business, effective inventory management techniques that can significantly improve profitability, and how coaching and mentorship can accelerate your growth by helping you avoid common pitfalls. This conversation emphasizes the power of setting measurable goals for the first quarter to create momentum and the importance of small, consistent actions that lead to significant changes over time. Jennifer encourages listeners to focus on building systems that support sustainable business growth rather than chasing quick fixes or overnight success. Whether you're looking to grow your wood business, improve your operations, or finally implement the changes you've been putting off, this episode offers a practical roadmap for starting the year with clarity and purpose. Jennifer's straightforward approach and real-world experience make these strategies accessible and actionable for woodworkers, sawmill operators, and lumber dealers at any stage of business. Tune in to discover how to set yourself up for the best year ever, and don't forget to follow the Woodpreneur Podcast for more actionable advice on building a successful wood business. Chapters: 00:00 New Year, New Goals 02:53 Harnessing the Power of Social Media 06:09 The Importance of Networking 09:04 Crafting a Compelling Backstory 11:51 Establishing Chain of Custody 14:44 Mastering Inventory Management 17:44 The Value of Coaching and Mentorship 20:44 Setting Up for Success in Q1 The Woodpreneur Podcast brings stories of woodworkers, makers, and entrepreneurs turning their passion for wood into successful businesses - from inspiration to education to actionable advice. Hosted by Steve Larosiliere and Jennifer Alger For blog posts and updates: woodpreneur.com See how we helped woodworkers, furniture-makers, millwork and lumber businesses grow to the next level: woodpreneurnetwork.com Empowering woodpreneurs and building companies to grow and scale: buildergrowth.io Connect with us at: Instagram: https://www.instagram.com/woodpreneurnetwork/?hl=en Facebook: https://www.facebook.com/woodpreneurnetwork/ Join Our Facebook Group! https://www.facebook.com/groups/woodpreneurnetwork Join our newsletter: https://substack.com/@woodpreneurnetwork | — | ||||||
| 12/25/25 |  Dallin Brooks, National Hardwood Lumber Association (NHLA) | Standardization in the hardwood industry isn't just about measurements and grades. It's the foundation that enables fair trade, quality control, and growth across the entire wood supply chain. In this episode of the Woodpreneur Podcast, host Jennifer Alger sits down with Dallin Brooks, Executive Director of the National Hardwood Lumber Association (NHLA), to explore the history, role, and future of this essential industry organization. Dallin shares how the NHLA was founded to create standards that ensure quality and uniformity in wood products, and why those standards remain crucial for advocacy, quality control, and the success of hardwood businesses today. You'll hear about the significant challenges and opportunities facing the hardwood industry, including the impact of tariffs on domestic producers, the rise of urban wood as a mainstream complement to rural wood sourcing, and how thermal modification is expanding the outdoor applications of hardwoods. Dallin discusses the benefits of NHLA membership, from access to industry resources and education to networking opportunities and quality assurance programs. This conversation dives into the critical need for legislation that supports wood use and promotes sustainability, the importance of education and storytelling in advocating for the wood industry, and how telling the wood story can drive economic growth while highlighting environmental benefits. Whether you're a hardwood producer, lumber dealer, woodworker, or anyone involved in the supply chain, Dallin offers valuable insights on navigating industry challenges and positioning yourself for success. Tune in to discover how the NHLA is supporting the hardwood industry through standards, advocacy, and education, and learn how you can leverage these resources to grow your business. Don't forget to follow the Woodpreneur Podcast for more conversations about the future of the wood industry. Chapters: 00:02 Introduction and Guest Introduction 04:51 History and Role of NHLA 09:42 Standardization in the Hardwood Industry 16:29 Challenges and Opportunities 22:56 Urban Wood and Thermal Modification 30:09 Legislation and Advocacy 36:31 Conclusion The Woodpreneur Podcast brings stories of woodworkers, makers, and entrepreneurs turning their passion for wood into successful businesses - from inspiration to education to actionable advice. Hosted by Steve Larosiliere and Jennifer Alger For blog posts and updates: woodpreneur.com See how we helped woodworkers, furniture-makers, millwork and lumber businesses grow to the next level: woodpreneurnetwork.com Empowering woodpreneurs and building companies to grow and scale: buildergrowth.io Connect with us at: Instagram: https://www.instagram.com/woodpreneurnetwork/?hl=en Facebook: https://www.facebook.com/woodpreneurnetwork/ Join Our Facebook Group! https://www.facebook.com/groups/woodpreneurnetwork Join our newsletter: https://substack.com/@woodpreneurnetwork You can connect with Dallin at: https://www.linkedin.com/in/dallinbrooks/ https://www.linkedin.com/company/1490362/ https://www.nhla.com/ https://www.instagram.com/nhla_official/ https://www.facebook.com/NHLAOfficial | — | ||||||
| 12/18/25 |  Robert Lennon, ThermalWood Canada | Wood modification technology is changing the game for woodworkers, builders, and manufacturers who need materials that are more stable, durable, and environmentally friendly than traditional lumber. In this episode of the Woodpreneur Podcast, host Jennifer Alger interviews Robert Lennon from ThermalWood Canada to explore the innovative world of thermal modification. Robert shares his unique journey from spending 33 years in the mining industry to becoming a leader in the wood business, focusing on a process that transforms wood at a molecular level to enhance its properties and performance. You'll hear how thermal modification makes wood more stable, aesthetically pleasing, and environmentally sustainable, while also improving its resistance to moisture, decay, and dimensional changes. Robert explains the diverse applications of thermally modified wood, from guitar necks and musical instruments to outdoor furniture and architectural projects, and discusses the expanding market opportunities for this technology. This conversation dives into customer engagement strategies, the importance of education in helping clients understand the value of thermally modified wood, and why establishing industry standards is crucial for continued growth. Robert also addresses the pricing considerations (thermal modification can double the price of wood), the environmental benefits including carbon storage, and what the future holds for this sustainable wood technology. Whether you're a woodworker looking for more stable materials, interested in sustainable wood products and environmental benefits, or curious about emerging technologies in the wood industry, this episode offers valuable insights into how thermal modification is revolutionizing what's possible with wood. Tune in to discover how this innovative process is creating new opportunities for the wood industry and opening up markets that were previously difficult to serve, and don't forget to follow the Woodpreneur Podcast for more conversations about innovation and sustainability in woodworking. Chapters: 00:00 Introduction to ThermalWood Canada 02:45 The Process of Thermal Modification 05:42 Applications and Benefits of Thermally Modified Wood 08:42 Market Opportunities and Challenges 11:44 Customer Engagement and Marketing Strategies 14:50 The Future of Thermal Modification and Standards 17:33 Conclusion and Final Thoughts The Woodpreneur Podcast brings stories of woodworkers, makers, and entrepreneurs turning their passion for wood into successful businesses - from inspiration to education to actionable advice. Hosted by Steve Larosiliere and Jennifer Alger For blog posts and updates: woodpreneur.com See how we helped woodworkers, furniture-makers, millwork and lumber businesses grow to the next level: woodpreneurnetwork.com Empowering woodpreneurs and building companies to grow and scale: buildergrowth.io Connect with us at: Instagram: https://www.instagram.com/woodpreneurnetwork/?hl=en Facebook: https://www.facebook.com/woodpreneurnetwork/ Join Our Facebook Group! https://www.facebook.com/groups/woodpreneurnetwork Join our newsletter: https://substack.com/@woodpreneurnetwork You can connect with Robert at: https://thermalwoodcanada.com/ https://www.instagram.com/tmwoodcanada/ https://www.facebook.com/ThermalWoodCanada https://www.linkedin.com/company/thermalwoodcanada/ https://www.youtube.com/channel/UCevIorvyoyi91SFyPb5XCrw | — | ||||||
| 12/11/25 |  Paul Hickman, Urban Ashes | Urban trees don't have to become waste. With the right approach, they can be transformed into sustainable, high-quality wood products that reduce carbon footprints and strengthen local communities. In this episode of the Woodpreneur Podcast, host Jennifer Alger sits down with Paul Hickman, founder of Urban Ashes, to explore the critical importance of urban wood utilization. Paul shares his fascinating journey from the scenic arts industry to creating sustainable products from urban wood, with a particular focus on ash trees affected by the devastating Emerald Ash Borer. His work demonstrates how trees that would otherwise end up in landfills can become valuable resources for woodworkers, builders, and communities. You'll hear about the Urban Wood Project and its impact on local communities, Paul's transition from manufacturing wood products to consulting and education, and why urban wood utilization is essential for reducing carbon footprints. Paul emphasizes the need for increased education and awareness about urban wood, the importance of establishing industry standards, and the valuable role organizations like the Climate Smart Wood Group play in promoting sustainable practices. This conversation dives into both the challenges and opportunities facing the urban wood movement, from building market demand to creating infrastructure that supports salvage and milling operations. Whether you're a woodworker looking for sustainable materials, interested in urban forestry and environmental impact, or curious about how communities can turn a tree crisis into economic opportunity, this episode offers compelling insights and actionable ideas. Tune in to discover how urban wood utilization is revolutionizing sustainability in the wood industry and creating new possibilities for local economies, and don't forget to follow the Woodpreneur Podcast for more conversations about innovation and sustainability in woodworking and forestry. Chapters: 00:00 Introduction to Urban Wood Utilization 02:52 Paul Hickman's Journey into Urban Wood 06:01 The Evolution of Urban Ashes 09:03 Urban Wood Project and Community Impact 12:01 Transitioning from Manufacturing to Consulting 14:54 Urban Wood Utilization and Carbon Footprint 17:50 Challenges and Opportunities in Urban Wood 21:06 Education and Standards in Urban Wood 23:52 Future of Urban Wood and Climate Smart Wood Group 26:55 Conclusion and Call to Action The Woodpreneur Podcast brings stories of woodworkers, makers, and entrepreneurs turning their passion for wood into successful businesses - from inspiration to education to actionable advice. Hosted by Steve Larosiliere and Jennifer Alger For blog posts and updates: woodpreneur.com See how we helped woodworkers, furniture-makers, millwork and lumber businesses grow to the next level: woodpreneurnetwork.com Empowering woodpreneurs and building companies to grow and scale: buildergrowth.io Connect with us at: Instagram: https://www.instagram.com/sawmillsnearme/ Facebook: https://www.facebook.com/woodpreneurnetwork/ Join Our Facebook Group! https://www.facebook.com/groups/woodpreneurnetwork Join our newsletter: https://substack.com/@woodpreneurnetwork You can connect with Paul at: https://www.urbanashes.com/ https://www.instagram.com/urbanashes/ https://www.linkedin.com/in/paulmhickman | — | ||||||
| 12/4/25 |  Jennifer and Steve, Woodpreneur Podcast | Small-scale wood producers across California are facing a challenge: how do you compete in a market dominated by larger operations while showcasing the unique value of locally sourced, sustainable wood? In this episode of the Woodpreneur Podcast, host Jennifer Alger reconnects with Steve Larosiliere, founder of the Woodpreneur community, to discuss key insights and developments from the Forest Products Week conference. Steve shares his journey and the exciting collaborative efforts taking shape in the wood industry, with a special focus on the California Wood Supply Group, an initiative aimed at unifying small-scale wood producers under a common brand and vision. You'll hear about the specific challenges small producers face in marketing and sales, and why storytelling has become a crucial tool for communicating the value and sustainability of wood products. Steve and Jennifer explore how collaboration can drive economic development in the wood industry, the importance of creating a unified brand that elevates all participants, and the strategies that can help small-scale operations thrive in a competitive marketplace. This conversation dives into the power of community in building a stronger wood industry, the role of sustainability as both a practice and a marketing message, and how the California Wood Supply Group is working to create new opportunities for sawyers, lumber dealers, and woodworkers across the state. Whether you're a small-scale producer looking for support and resources, interested in sustainable forestry and wood sourcing, or curious about innovative approaches to marketing and collaboration in the wood industry, this episode offers valuable insights and inspiration. Tune in to discover how unity, storytelling, and community are shaping the future of wood production in California and beyond, and don't forget to follow the Woodpreneur Podcast for more conversations about building a thriving and sustainable wood industry. Chapters: 00:02 Introduction to the Woodpreneur Podcast 01:32 Steve Larosiliere's Journey 03:25 California Wood Supply Group 05:24 Challenges and Opportunities 08:25 The Importance of Storytelling 12:18 Future of the Wood Industry The Woodpreneur Podcast brings stories of woodworkers, makers, and entrepreneurs turning their passion for wood into successful businesses - from inspiration to education to actionable advice. Hosted by Steve Larosiliere and Jennifer Alger For blog posts and updates: woodpreneur.com See how we helped woodworkers, furniture-makers, millwork and lumber businesses grow to the next level: woodpreneurnetwork.com Empowering woodpreneurs and building companies to grow and scale: buildergrowth.io Connect with us at: Instagram: https://www.instagram.com/farwestforest/ Facebook: https://www.facebook.com/woodpreneurnetwork/ Join Our Facebook Group! https://www.facebook.com/groups/woodpreneurnetwork Join our newsletter: https://substack.com/@woodpreneurnetwork | — | ||||||
| 11/27/25 |  Dave Puncochar, Good Wood Nashville | Frustration with an industry can be the spark that leads to building something better, especially when it's rooted in community, sustainability, and the stories behind every piece of wood. In this episode of the Woodpreneur Podcast, host Jennifer Alger sits down with Dave Puncochar, founder of Good Wood Nashville, to explore his remarkable journey from pharmaceutical sales rep to urban wood producer. Dave shares the challenges and triumphs of launching his lumber business, driven by a desire to showcase the beauty and value of reclaimed and locally sourced wood that might otherwise go to waste. You'll hear about Good Wood Nashville's dual focus on both new and reclaimed lumber, their strong community connections that support local projects, and initiatives like Nashville Strong that helped the community during COVID-19. Dave discusses how his background in sales and teaching has shaped his business approach, the importance of building a strong online presence and customer relationships, and the hard lessons learned about hiring, firing, and growing a team. This conversation dives into the entrepreneurial realities of turning a hobby into a full-time operation, the power of storytelling in marketing your wood products, and why collecting customer data is essential for long-term success. Dave also opens up about the significant role his family plays in both his business and community involvement, and how the Roots to Table custom woodworking initiative creates unique connections between craftspeople and customers. Whether you're considering starting your own lumber business, interested in urban wood salvage and sustainability, or looking for inspiration on building a business with community at its core, this episode offers honest insights and practical wisdom from someone who's learned by doing. Tune in to discover how passion, persistence, and a commitment to quality can transform frustration into a thriving wood business, and don't forget to follow the Woodpreneur Podcast for more stories from makers and entrepreneurs who are building something meaningful. Chapters: 00:00 Introduction to Good Wood Nashville 02:01 Dave's Journey into the Lumber Business 03:58 The Birth of Good Wood Nashville 05:59 Sourcing and Sustainability in Lumber 07:55 Roots to Table: A Unique Custom Woodworking Initiative 09:59 Growth and Expansion of Good Wood Nashville 11:46 The Evolution of Operations at Good Wood 13:58 Building a Business: From Hobby to Full-Time 14:26 Building a Community Through Craftsmanship 16:49 Resilience in the Face of Adversity 21:53 Navigating the Challenges of Hiring 26:35 Marketing Strategies for Growth 30:50 The Importance of Customer Relationships The Woodpreneur Podcast brings stories of woodworkers, makers, and entrepreneurs turning their passion for wood into successful businesses - from inspiration to education to actionable advice. Hosted by Steve Larosiliere and Jennifer Alger For blog posts and updates: woodpreneur.com See how we helped woodworkers, furniture-makers, millwork and lumber businesses grow to the next level: woodpreneurnetwork.com Empowering woodpreneurs and building companies to grow and scale: buildergrowth.io Connect with us at: Instagram: https://www.instagram.com/woodpreneurnetwork/?hl=en Facebook: https://www.facebook.com/woodpreneurnetwork/ Join Our Facebook Group! https://www.facebook.com/groups/woodpreneurnetwork Join our newsletter: https://substack.com/@woodpreneurnetwork You can connect with Dave at: https://www.goodwoodnashville.com/ https://www.ewcarpenter.com/ https://www.instagram.com/goodwoodnashville/ https://www.facebook.com/GoodWoodNashville/ https://www.linkedin.com/in/dave-puncochar-29117612/ | — | ||||||
| 11/20/25 |  Andrew Bragg, AncesTREE™ | What if you could track every piece of wood in your inventory from the moment it's cut to the day it's sold, all with a simple scan? In this episode of the Woodpreneur Podcast, host Jennifer Alger sits down with Andrew Bragg to explore how QR code technology is revolutionizing inventory management in the wood industry. Andrew shares insights on AncesTREE™, an innovative system that allows woodworkers, sawmills, and lumber dealers to track the complete history and details of their wood products (from tree to marketplace) transforming how businesses manage inventory, engage customers, and boost sales. You'll hear about the powerful benefits of real-time data access for better decision-making, how tracking the story behind each piece of wood creates meaningful customer engagement, and why efficient inventory systems can save time while increasing profitability. Andrew explains practical solutions like batch QR codes that simplify the tagging process, marketplace integration that boosts product visibility, and custom features designed to meet the unique needs of wood businesses of all sizes. This conversation dives into the technical and business advantages of modern inventory management, including how proper onboarding sets businesses up for success and why continuous improvement is essential for long-term optimization. Whether you're struggling with disorganized inventory, looking to enhance your customer experience, or want to showcase the unique story behind your wood products, this episode offers actionable insights on leveraging technology to transform your operation. Tune in to discover how QR codes and smart inventory systems can streamline your business from tree to sale, and don't forget to follow the Woodpreneur Podcast for more innovative conversations from the wood industry. The Woodpreneur Podcast brings stories of woodworkers, makers, and entrepreneurs turning their passion for wood into successful businesses - from inspiration to education to actionable advice. Hosted by Steve Larosiliere and Jennifer Alger For blog posts and updates: woodpreneur.com See how we helped woodworkers, furniture-makers, millwork and lumber businesses grow to the next level: woodpreneurnetwork.com Empowering woodpreneurs and building companies to grow and scale: buildergrowth.io Connect with us at: Instagram: https://www.instagram.com/woodpreneurnetwork/?hl=en Facebook: https://www.facebook.com/woodpreneurnetwork/ Join Our Facebook Group! https://www.facebook.com/groups/woodpreneurnetwork Join our newsletter: https://substack.com/@woodpreneurnetwork You can connect with Andrew at: https://www.linkedin.com/in/andrew-bragg-762658339/ https://ancestree.org/ | — | ||||||
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