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- 🇸🇬SG · Entrepreneurship#197500 to 3K
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250 to 1.5K🎙 Weekly cadence·36 episodes·Last published 4mo ago - Monthly Reach
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500 to 3K🇸🇬100% - Active Followers
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Recent episodes
The Big Reveal (That Got Outed on Facebook Already)
Feb 5, 2026
31m 56s
Why Jess Almost Walked Away from Market in the Mountains
Jan 29, 2026
Unknown duration
Catch Up On Market In The Mountains
Jan 22, 2026
Unknown duration
Lessons from Kendall’s Real First Season in Brick-and-Mortar
Jan 15, 2026
Unknown duration
Surprise, We're Back! Catch Up With Central Park Farms pt.1
Jan 8, 2026
Unknown duration
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| Date | Episode | Topics | Guests | Brands | Places | Keywords | Sponsor | Length | |
|---|---|---|---|---|---|---|---|---|---|
| 2/5/26 | The Big Reveal (That Got Outed on Facebook Already)✨ | real estatesmall-town dynamics+5 | — | — | SpringdaleMarket in the Mountains+2 | restaurant ownershipsmall-town gossip+5 | — | 31m 56s | |
| 1/29/26 | Why Jess Almost Walked Away from Market in the Mountains | Whew. Buckle up, friend, this episode is a RIDE.In today’s episode, we pick up with part two of the Market in the Mountains deep dive, and it’s way more than a recap. Jess gets real about what was happening behind the scenes leading up to—and during—this year’s market, and it’s not all cute banners and happy vendors. From family tensions to land control to a ripped-down banner (yep, during the event), this episode is raw, emotional, and so dang relatable for anyone navigating business inside a family dynamic.What We Dive Into:Why Jess almost didn’t bring Market in the Mountains back this year—and how deep the challenges ran behind that hesitation.The brutal realities of working on land you don’t own (and don’t control), especially when family and traditional agriculture are part of the equation.The sibling dynamic that made it impossible to keep growing—and the personal toll that came with trying to stay small to avoid conflict.Making the leap: leasing land + buying a tractor to finally gain autonomy over her event and her business’s future.You’ll hear us unpack the emotional weight of being caught in the middle of generational expectations, pressure to grow, and being a woman in ag who doesn’t get a seat at the decision-making table—until she makes one herself.If you’ve ever felt like you had to shrink to keep the peace, or wrestled with whether to walk away from something you love to protect your peace—you’re going to feel seen in this one.We hope you take Jess’s story as a reminder that you’re allowed to set boundaries in your business—even when it’s hard. And sometimes, the best way to honor your business and your sanity is by doing the scariest, most freeing thing: taking control.Connect with Kendall:Follow on Instagram @marketingforfarmers and @centralparkfarmsCheck out her websiteConnect with Jessica:Follow on Instagram @moosevalleyranch Check out her website | — | ||||||
| 1/22/26 | Catch Up On Market In The Mountains | We knew this one was going to be big, but we had no idea how big until Jess started talking. In today’s episode, we are diving deep into what it takes to run a record-breaking rural event: Market in the Mountains. From broken tents and last-minute rentals to carving a 9-foot foam cow skull (yes, you read that right), Jess takes us behind the scenes of building a literal pop-up city in the middle of a hayfield.Grab your coffee, because this is the ultimate peek behind the curtain of what it really looks like to lead, build, and survive a major rural market when the stakes (and emotions) are sky high.In this episode, we talk about:How Market in the Mountains smashed attendance and sales records (hello 6,000 people!)What went wrong the week of the event—and how Jess and her team pulled it off anywayVendor check-in drama, internet meltdowns, and why she now swears by a 10-pack of walkie-talkiesCreating a jaw-dropping gold “skull sculpture” out of foam board and hair foils at 2am because… of course she didThe real-life toll of managing expectations (and family dynamics) when you're the one making it all happenWhy the fashion, the VIP tent, and the ranch race still made it all worth itThis one is honest, hilarious, and so real—and if you’ve ever tried to build something big in a small town, you’re going to feel seen.We hope this episode reminds you that even when it’s hard, even when it’s messy, even when you’re crying in the garage with gold foil stuck to your arms, you can still build something unforgettable.Don’t miss part two next week, where we get into the emotional aftermath, family pressure, and why Jess wasn’t sure if Market in the Mountains would even come back.Make sure to hit follow/subscribe so you never miss an episode!Connect with Kendall:Follow on Instagram @marketingforfarmers and @centralparkfarmsCheck out her websiteConnect with Jessica:Follow on Instagram @moosevalleyranch Check out her website | — | ||||||
| 1/15/26 | Lessons from Kendall’s Real First Season in Brick-and-Mortar | We’re BACK with Season 2, Episode 2—and oh boy, there’s a lot to catch up on. If you’ve been curious about what it actually looks like to grow a retail store alongside a busy farm business, this is the episode to hit play on.In today’s episode, Kendall gives us the full download on what’s changed since Central Park Farms opened their brand new farm store back in October. And spoiler alert: it’s been a whirlwind. From $20 maple syrup flying off the shelves to last-minute elderberry syrup bundles for teachers (because kids are gross), we get into all the unexpected lessons that come from growing a rural retail business fast. And as always, Jessica brings the real talk and the thoughtful questions that help unpack what this growth really means for small business owners like you.Here’s what we dive into:The farm store retail pivot: How Kendall went from a tiny farm stand to 50/50 retail vs. meat sales—plus how they’re using the kitchen and prepared foods to reduce waste and increase profits.Margins, mistakes, and money stuff: What’s working, what didn’t sell (mushroom kits, anyone?), and the real margins behind products like sourdough and specialty cheese.Collaborations that make sense: Why working with Chef Adrian has been a game-changer—and how Kendall is structuring kitchen partnerships to work for everyone.How to retail like a human: From pricing fears to supporting local producers, Kendall shares how to sell with integrity without undercharging or over-explaining.What might be going away: A little teaser on potentially moving away from home delivery and going all-in on the in-store experience.If you’re a rural woman in business thinking about adding retail—or feeling like your retail side is a hot mess—this episode will give you the behind-the-scenes look you need. It's strategy meets heart, and a whole lot of “learn as you go.”Make sure to hit follow or subscribe so you don’t miss what’s coming next—including the very juicy episodes where we get into what’s been going on in Jessica’s world. See you next time!Connect with Kendall:Follow on Instagram @marketingforfarmers and @centralparkfarmsCheck out her websiteConnect with Jessica:Follow on Instagram @moosevalleyranchCheck out her website*IF APPLICABLE* Some of the links mentioned are affiliate links, which helps to support this podcast at no additional cost to you.Resources & Links:<span class="ql-ui"... | — | ||||||
| 1/8/26 | Surprise, We're Back! Catch Up With Central Park Farms pt.1 | We didn’t mean to ghost you, but here’s what happened.In today’s episode, we finally come back after a wild ride that started with “we just need a walk-in freezer” and ended with an atmospheric-rain, brass-fitting-busted, rogue-kitchen-reno adventure that only Kendall could tell. We catch up on why the break from the podcast was longer than planned (spoiler: it involves government red tape, overwhelmed husbands, and some low-key denial), and we dive deep into what really went down behind the scenes of Central Park Farms’ brand new store launch.Here’s what we get into:The full, chaotic, hilarious, and hard-earned story of transforming a 50-year-old horse barn into a fully functioning farm store and commercial kitchen, complete with homey vibes, antique furniture, and a giant island where customers check out.The reality of running a major construction project without a budget (Kendall’s controller found out via Instagram, yikes).A “grand opening” that almost didn’t happen because Kendall was convinced they wouldn’t pass health inspection... only to sell half a year’s revenue in one day.Honest talk about overextending during build season, what they would (and wouldn’t) do differently, and how Central Park Farms ended up with food-only retail that still feels like home.If you’re juggling growth, red tape, and the rollercoaster of rural entrepreneurship, this one’s going to make you laugh, nod, and probably gasp once or twice.Takeaway? Sometimes you don’t need a full plan, you need grit, community, and just enough chaos to build something incredible.Make sure to follow the show so you don’t miss part two, where we dive into what’s happened since the store opened and what’s next for Central Park Farms.Make sure to hit follow/subscribe so you never miss an episode!Connect with Kendall:Follow on Instagram @marketingforfarmers and @centralparkfarmsCheck out her websiteConnect with Jessica:Follow on Instagram @moosevalleyranchCheck out her websiteResources & Links:Anonymous Questions Submission Guest Spot on the Podcast | — | ||||||
| 7/31/25 | Never Have I Ever | In today's episode, Kendall and Jess are spilling the tea on all the business "nevers" they've completely 180'd on.From Jessica's adamant stance against TikTok (spoiler: she's now on there with 3,700 followers) to admitting some serious judgment calls that came back to bite them, they're sharing the business moves they swore they'd never make—that turned out to be game-changers.Get ready for some serious humble pie moments, including Jessica's epic crow-eating session about email responses and Kendall's journey from "never anything restaurant-related" to shopping for food trucks and opening a commercial kitchen.They talk about:Why Jessica finally joined TikTok after years of saying "absolutely never"The genius hack for reposting content without watermarks (you'll want to write this down)How "the customer is always right" evolved into "sometimes we fire customers"Why AI-generated content is ruining Pinterest and recipe sitesJessica's brutal honesty about judging businesses who didn't respond to emails (and why she's eating crow now)The reality of managing 6,000+ unread emails while still trying to market your businessWhen to give grace vs. when it's truly unacceptable to drop the ballKendall's complete 180 from avoiding restaurants to planning a commercial kitchen and food truckHow government loopholes make you park a food truck INSIDE a building (because that makes total sense)Why changing your mind is actually a sign of business growth, not weaknessWhether you've ever said "I'll never do [insert business thing here]" or you're judging other businesses for things you don't understand yet, this episode is your reminder that growth means being willing to eat humble pie.Reminder: You don't know what you don't know until you know it—and there's no shame in changing your mind when you learn better.RecapMake sure to hit follow/subscribe so you never miss an episode!Connect with Kendall:Follow on Instagram @marketingforfarmers and @centralparkfarmsCheck out her websiteConnect with Jessica:Follow on Instagram @moosevalleyranch Check out her website*IF APPLICABLE* Some of the links mentioned are affiliate links, which helps to support this | — | ||||||
| 7/24/25 | Being Present in Hard Times | In today's episode, Kendall and Jess tackle one of the heaviest questions they've received: how do you show up on social media when the world feels like it's on fire?With wildfires, natural disasters, tragic events, and constant crisis news flooding everyone's feeds, they're diving into the real struggle of how to navigate being a business owner when everything around you feels overwhelming.From Jessica's personal experience going completely dark after a local tragedy involving first responders to the challenge of knowing when to pause, when to post, and when to stay silent, they share honest perspectives on managing business content during hard times.They talk about:Why sometimes the best thing you can do is add nothing to the noiseThe difference between performative posting and genuine responseHow to handle pre-scheduled content when emergencies happenWhy "prayers and posts" don't actually help those affectedThe challenge of balancing business needs with sensitivity during tragediesWhen to go completely offline for your mental healthHow your local vs. distant connection to events should affect your responseWhy it's not your story to tell (and when to step back)The reality that you can't please everyone no matter what you doPractical tips for navigating content during crisis without being tone-deafWhether you've struggled with knowing what to say during national tragedies, felt guilty for posting regular content during hard times, or wondered if you should acknowledge every crisis, this episode gives you permission to trust your gut and do what feels right for your business and community.Reminder: You don't have to show up for everything. Sometimes the most respectful thing you can do is give people space to grieve without adding your voice to the mix.Connect with Kendall:Follow on Instagram @marketingforfarmers and @centralparkfarmsCheck out her websiteConnect with Jessica:Follow on Instagram @moosevalleyranch Check out her website*IF APPLICABLE* Some of the links mentioned are affiliate links, which helps to support this podcast at no additional cost to you. Resources & Links:<li... | — | ||||||
| 7/17/25 | Straight Talk: Value Add, Email Marketing and Mother In Law Drama | In today's episode, we're digging into your questions and serving up some good old-fashioned straight talk, with a side of strategy and a whole lot of honesty. We love these Q&A episodes because they let us get right to the heart of what you're dealing with in your rural businesses. No fluff, no filters. Just real conversations, straight from the inbox.We kick things off with a big one: marketing beef nationwide when you have limited time, four kids under 12, and a whole lot on your plate. From why going hyper-local can actually make your life easier to how Kendall uses pop-up freezers and mailers to bring in customers, we talk through what works (and what doesn't) when you're not a fan of social media.From there, we dive into a few more listener-submitted questions about everything from the logistics of transitioning away from in-person sales to what to do when your mother-in-law just won’t stop offering unsolicited advice about your farm store (we had thoughts!).This one goes a little long, but we cover a lot of ground, and we hope it gives you some practical ideas and the encouragement to trust your gut in building a business that actually works for your life.Make sure to hit follow/subscribe so you never miss an episode!In this episode, we cover:Why marketing nationwide is so dang hard without time or social mediaSmart alternatives to in-person selling like pop-up freezers and mailersWhat to do when your family doesn't support your pricing or visionWhether value-added products (like cheese or honey) are worth itReal talk on starting and growing an email listThe power of boundaries, especially when working with familyHow Kendall transitioned from market sales to online (and what she learned)Want your question answered in a future straight talk episode? Hit the link below and submit it anonymously!Connect with Kendall:Follow on Instagram @marketingforfarmers and @centralparkfarmsCheck out her websiteConnect with Jessica:Follow on Instagram @moosevalleyranch Check out her websiteResources & Links:Anonymous Questions Submission Join The Workshop WaitlistEpisode 24Episode 18 | — | ||||||
| 7/10/25 | The Mid Year Business Audit You Need | Six Small Fixes That Make a Big Business Impact (Yes, Right Now)In today’s episode, we’re hitting pause on the big ideas and zooming in on six very doable things you can take action on this week to clean up your business presence and boost your customer experience—especially if you’re selling through social media. Jessica and Kendall are in full-on checklist mode (don’t worry, it’s in the show notes) and delivering that honest, slightly salty, always encouraging energy we all need mid-year.What we dive into:The power of being findable: Jessica shares her late-night rage-clicking rabbit hole trying to locate a dreamy-sounding flower farm (spoiler: it was in the wrong state). We talk about how missing location info in your bio could be costing you sales—and how to fix it in five minutes.Simplify the buying process: If your followers can’t figure out how or where to buy from you in under three clicks, they’re out. We talk direct links, pinned posts, smart homepage design, and real talk about reading comprehension and attention spans in 2025.Do a content cleanup: Outdated dates, dead links, last year’s info—oh my. We’ve all been there. We walk through how to quickly audit your website and socials so you’re not accidentally sending customers to 2023.Face your numbers: Kendall gets real about what it took to stop avoiding her financial data—and how understanding her metrics saved her business. If you’ve been dodging spreadsheets or feeling embarrassed about not “getting” your numbers, this one’s for you.Audit your time: Whether you’re a Kendall-style calendar spreadsheet-er or more of a “that event was a waste” gut-checker like Jessica, we talk about how to find what’s draining your time without delivering results.Promote. Your. Stuff.: When’s the last time you talked about your actual product on social media? If your feed is all cute kids and summer fun, it might be time to bring your business front and center again—especially before those fall markets roll around.We hope you take this list, carve out an hour, and knock out these six mini audits in your business. You’ll be amazed what a difference these small fixes can make—especially when they’re done before the holiday hustle kicks in.Connect with Kendall:Follow on Instagram @marketingforfarmers and @centralparkfarmsCheck out her websiteConnect with Jessica:Follow on Instagram @moosevalleyranch Check out her websiteEpisode Links:Owning Your Online PresenceJoin the Workshop Waitlist | — | ||||||
| 7/4/25 | Numbers Are In: Moose Valley Ranch Part 2 | From a 4-Hour Field Pop-Up to a $2M Economic Powerhouse: Jess’s Business JourneyEver wonder how a failed pumpkin patch and some wedding gigs turned into one of the most impactful rural events in the region? In today’s episode, we (finally!) stick to the script and dive into Jess’s business story—how Gather was born, how Market in the Mountains exploded, and how this whole thing somehow started with a cold chicken lunch and a DM.We talk about what it really means to build community from scratch when you live way out of town. Jess shares the “aha moment” that made her realize rural women needed more than a Facebook group, they needed a room, a seat, and a steak knife that didn’t snap. And you’ll hear the backstory on how a few flower centerpieces, a busted name tag system, and a spark of rebellion against crappy hotel banquet rooms led to a full-blown rural movement.You’ll hear us unpack:The not-so-glamorous start of Gather and the surprising inspiration behind itHow dressing up to connect turned into a six-figure market with over 3,500 attendeesWhy listening to your community beats any fancy business planThe real economic impact of Market in the Mountains (spoiler: $2 million!)What it means to be seen—by your dad, your neighbors, and your local FFA teensWe hope this episode inspires you to trust your gut, even if it starts with a four-hour field idea that nobody thinks will work. Because you might just be the one to put your small town on the map.👉 Make sure to follow the podcast so you never miss an episode! And if this one hit home, we’d love for you to leave a review—it means the world to us.Connect with GUEST:Guest linksConnect with Kendall:Follow on Instagram @marketingforfarmers and @centralparkfarmsCheck out her websiteConnect with Jessica:Follow on Instagram @moosevalleyranch Check out her websiteResources & Links:Market In The Mountain Tickets | — | ||||||
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| 6/26/25 | Telling Your Story Even When It Isn't Pretty | In today’s episode, we flip the script a bit, Kendall takes the mic as interviewer and Jess shares the raw, behind-the-scenes story of Moose Valley Ranch. From law enforcement in Montana to hosting thousands of shoppers in a hayfield-turned-market, this one’s a ride.And spoiler: it’s not all Instagram-perfect market days. We dive into the reality of what it’s like to run a business on family land when not everyone in the family is on board.What we get into:Jess’s unexpected journey from highway patrol to founder of Moose Valley RanchThe heartbreak and grit of building a business where you weren’t always seen as part of the planHonest talk about family dynamics, sibling tension, and what succession planning actually looks like in real lifeWhy agritourism can be a game-changer but also bring its own kind of heatWe talk about the mental load of building a dream that doesn’t just rely on hard work, but also on family dynamics and generational land. If you’ve ever felt like the “outsider” in your own family’s operation or like your ideas get treated more like hobbies than businesses, this one will hit close to home.We hope you walk away from this episode feeling less alone, and more empowered to carve your own path (even if it’s through the thorn bushes on the back corner of the family ranch).Make sure to hit follow so you never miss an episode, and if Jess’s story resonated with you, send her a message or leave us a review. We love hearing from you.! Connect with Kendall:Follow on Instagram @marketingforfarmers and @centralparkfarmsCheck out her websiteConnect with Jessica:Follow on Instagram @moosevalleyranch Check out her website Resources & Links:Market In The Mountains TicketsThe Stepmom, The Sibling, and The Succession Plan | — | ||||||
| 6/19/25 | Boxes to Barn Doors: Is Local In? | In today’s episode, Kendall and Jessica are peeling back the layers on a trend we’re seeing everywhere—and feeling in our own businesses too: local is back, baby. From conversations in the DMs to storefronts popping up in tiny towns, it seems like more and more rural women are asking the same thing: do I even want to ship anymore?We dive deep into the nitty-gritty of what it actually costs to run a delivery model—from shipping meat across provinces to packing gelato for cross-country trips. Kendall shares the real math behind their farm’s margins (spoiler: growth doesn’t always mean profit), and Jessica reflects on the emotional weight of pivoting when things just don’t align anymore. Whether you’re wondering if it’s time to raise your prices, shut down shipping, or open a farm store, this one’s for you.You’ll hear us unpack:Why convenience doesn’t always pay off (for the business owner)The emotional and financial weight of changing business modelsHow pricing creep and unexamined expenses can slowly drain profitThe myth of “just open an Instagram and sell meat boxes”And why there’s no shame in going hyper localWe hope you take this conversation as permission to rethink what success looks like—for your business, your family, and your actual life. If it doesn’t feel good anymore, maybe it’s time to shift. That’s not failure. That’s wisdom.Make sure to hit follow/subscribe so you never miss an episode of real talk like this!Connect with Kendall:Follow on Instagram @marketingforfarmers and @centralparkfarmsCheck out her websiteConnect with Jessica:Follow on Instagram @moosevalleyranch Check out her website | — | ||||||
| 6/12/25 | Catching Up With Our Kids | This week on The Workhorse Podcast, we’re handing the mic to the next generation—literally! Jessica and Kendall are joined by Jagger, Kendall’s (almost) 18-year-old stepson, for a heartfelt and hilarious look at what it’s really like growing up on a working farm.From his earliest memories helping build the Central Park Farms sign, to his first job cleaning farrowing pens, Jagger shares what he’s learned, what he loves, and what he’d do differently if he were in charge tomorrow. We talk nap schedules, excavator dreams, tractor crashes, and launching his own business.Whether you’re a farm mama wondering what legacy your kids are absorbing or you're dreaming of starting your own family business, this episode will give you the laughs, insight, and inspiration you didn’t know you needed.To round it out, Jessica’s own two boys hop on the mic to share what farm life means to them—freedom, egg stands, and a future full of silver coins and pickles.Key Takeaways:What it’s really like growing up with entrepreneurial farm momsJagger’s journey from pig pen duty to running weekend farm opsBehind the scenes of launching his own brand: Jagger’s JerkyBalancing teen life, school, and butcher shop responsibilitiesThe generational pride and weight of keeping the legacy aliveBonus: A peek into the Garza kids’ egg stand and pickle business dreamsMake sure to hit follow/subscribe so you never miss an episode! Connect with Kendall:Follow on Instagram @marketingforfarmers and @centralparkfarmsCheck out her websiteConnect with Jessica:Follow on Instagram @moosevalleyranch Check out her website | — | ||||||
| 6/5/25 | Straight Talk: Rapid Fire | Join Jessica Garza and Kendall Ballantine for another candid episode of Straight Talk, where they tackle your anonymous questions with unfiltered honesty. In this 45-minute deep dive, they cover everything from social media consistency and decision fatigue to controversial business opinions and the realities of running multiple companies.What You'll Get:Real strategies for social media consistency during burnoutPractical tips for managing decision fatigue as an entrepreneurBehind-the-scenes look at their actual daily schedulesAI applications for rural business ownersTheir controversial business 'hill to die on' Make sure to hit follow/subscribe so you never miss an episode!Resources & Links:Make AI Your New Business Workhorse Connect with Kendall:Follow on Instagram @marketingforfarmers and @centralparkfarmsCheck out her websiteConnect with Jessica:Follow on Instagram @moosevalleyranch Check out her website*IF APPLICABLE* Some of the links mentioned are affiliate links, which helps to support this podcast at no additional cost to you. | — | ||||||
| 5/29/25 | Big Shifts in Business | In today's episode, Jessica and Kendall share the big news about major changes coming to their business partnership and coaching model. What started as a four-hour financial meeting for Kendall turned into a complete pivot away from their monthly group coaching membership to an entirely new approach focused on implementation and results.The hosts get candid about recognizing when something isn't serving your business anymore - even when it's profitable and successful. They discuss the guilt of seeing members pay monthly without logging in, the challenge of serving women at vastly different business stages, and the realization that constant education without implementation creates a hamster wheel of learning without progress.Drawing from Kendall's personal experience taking two different types of courses in 2024 - one monthly subscription style and one intensive container - they discovered the power of structured, time-bound programs with built-in accountability. The new model will focus on helping women execute specific goals within their businesses rather than consuming endless content.They reveal their first two program topics: AI for rural businesses (which has fundamentally changed how Kendall operates and recently helped Jessica secure $17,000 in grant funding) and starting a rural business from idea to implementation. Both programs are designed to move women from learning to doing, with homework, accountability, and real business outcomes.The episode offers valuable insights for anyone questioning whether their current business model still serves their goals and community, showing that sometimes the boldest move is burning it all down to build something better.Make sure to hit follow/subscribe so you never miss an episode!Join the Workshop!Make AI Your New Business WorkhorseConnect with Kendall:Follow on Instagram @marketingforfarmers and @centralparkfarmsCheck out her websiteConnect with Jessica:Follow on Instagram @moosevalleyranch Check out her website | — | ||||||
| 5/22/25 | Stumped By The Algorithm | In today's episode, Kendall and Jess are spilling the tea on what's really happening with social media right now.With members asking questions about plummeting engagement, vanity metrics diving, and the dreaded "algorithm struggles," they're here to set the record straight on what's actually happening with your content—and what you can do about it.From the good old days of guaranteed reach (remember when you just posted a picture of dinner with that terrible rainbow filter?) to today's demanding content landscape, they break down the real reasons your posts might not be performing and how to fix it.They talk about:Why follower count doesn't equal business success (and when it actually matters)The difference between being an influencer and running a product-based businessHow to turn down brand deals that don't align with your revenue goalsWhy your "boring" content might be your biggest sales driverThe real reason people aren't seeing your posts (hint: it's probably not shadowbanning)How consumers are engaging differently now—and what that means for your contentWhy your store hours post matters even if it gets zero likesThe step-by-step approach to actually improving your content strategyWhether you're frustrated with low engagement or trying to figure out if social media is even worth your time, this episode breaks down exactly how to approach content creation as a rural business owner.Reminder: You're not creating content for yourself—you're creating it for your customers. Every post should have a purpose they can connect with.Make sure to hit follow/subscribe so you never miss an episode! Connect with Kendall:Follow on Instagram @marketingforfarmers and @centralparkfarmsCheck out her websiteConnect with Jessica:Follow on Instagram @moosevalleyranch Check out her websiteResources & Links:Anonymous Questions Submission Guest Spot on the Podcast | — | ||||||
| 5/15/25 | So You Want To Be A Boss | In today’s solo episode, Kendall is pulling back the curtain on what it really takes to hire and manage a team on the farm.With Jess deep in the final stretch of launching her Geodome project, Kendall jumps on the mic alone to tackle one of the most-requested topics from listeners: how do you know when it’s time to hire—and what do you need in place before you do?From her first hires (spoiler: they were her step-kids) to growing a team of 11 at Central Park Farms, Kendall walks through the lessons, mistakes, systems, and safety requirements that come with building a team in agriculture.She talks about:Why hiring doesn’t magically make things easier (and often makes things harder first)How much revenue you really need to generate before bringing someone onVAs vs. in-house help—and why Kendall's a self-declared terrible VA clientThe key systems to set up before you ever post a jobWorkSafeBC rules you probably don’t know kick in at 11+ employeesWhy an employee handbook isn’t just paperwork—it’s protectionHow Kendall builds a workplace culture her staff want to be part ofWhether you’re about to hire your first part-time helper or you’ve got a team and are trying to get more organized, this episode is packed with the hard-won insights Kendall wishes she had when she started out.Reminder: it’s not just about growing a business—it’s about creating a workplace people actually enjoy.Make sure to hit follow/subscribe so you never miss an episode! Connect with Kendall:Follow on Instagram @marketingforfarmers and @centralparkfarmsCheck out her websiteResources & Links:Anonymous Questions Submission Guest Spot on the Podcast | — | ||||||
| 5/8/25 | More Money, Less Problems with Value-Add Products | In today's episode, we dive deep with Kendall as she shares the evolution of Central Park Farms from humble beginnings to the thriving diversified business it is today. Starting with "slinging chickens out of the driveway" before expanding to pork, beef, farmer's markets, and eventually bringing on her mom as the first employee, Kendall reveals how each strategic pivot was driven by necessity and opportunity.The conversation highlights one of the farm's most successful diversification strategies - their prepared foods line created in partnership with chef Adrian. Kendall breaks down the impressive numbers behind transforming unsellable chicken backs worth $2 into $14.95 containers of bone broth, capturing an 89% increase in revenue with minimal additional work. This partnership has grown from just a few initial products to a comprehensive line that now includes items that don't even contain their farm products.Looking toward the future, Kendall shares exciting plans for their farm store renovation, which will include building a commercial kitchen on-site that will bring their prepared foods production in-house. The episode offers practical insights for farmers seeking to increase revenue without increasing workload, with Kendall emphasizing how value-added products can dramatically improve margins while reducing waste.Make sure to hit follow/subscribe so you never miss an episode! Connect with Kendall:Follow on Instagram @marketingforfarmers and @centralparkfarmsCheck out her websiteConnect with Jessica:Follow on Instagram @moosevalleyranch Check out her websiteSome of the links mentioned are affiliate links, which helps to support this podcast at no additional cost to you. Resources & Links:Value-Add Products WorkshopThe Workhorse Collective Group Coaching Lee FarmsMentioned in this episode:In this hour long workshop, learn exactly how we launched our chef-crafted prepared foods line to increase revenue with our ranch-raised meat. Click below to learn more.Prepared Foods: Value-Add Products Workshop | — | ||||||
| 5/1/25 | Fear of Failure and Imposter Syndrome | In today’s episode, Jessica and Kendall peel back the curtain on the raw, emotional side of entrepreneurship—what it really looks like when you’re launching something big. Jessica shares her journey behind the much-anticipated launch of her Geodome rental project and opens up about the paralyzing fear that’s crept in as the finish line approaches.From the realities of sending that one email that changes everything to the emotional weight of being publicly visible, this conversation is a must-listen for any woman balancing big dreams, business pressure, and a small-town audience that might not always understand.We talk about:• The fear that hits right before a big launch• Why it’s hard to “just hit send” on that email—even when everything’s ready• The unseen work behind making a project live• Community dynamics, local judgment, and pricing guilt• How we both use public accountability as a tool for action• The myth that confidence comes before action (hint: it doesn’t)Whether you’re launching a glamping retreat, building a new farm store, or putting your first offer out into the world, this episode is a permission slip to do it scared. Done beats perfect. Always.Connect with Kendall:Follow on Instagram @marketingforfarmers and @centralparkfarmsCheck out her websiteConnect with Jessica:Follow on Instagram @moosevalleyranch Check out her websiteSome of the links mentioned are affiliate links, which helps to support this podcast at no additional cost to you. Resources & Links:Book a Stay at Moose Valley RanchAnonymous Questions Submission Guest Spot on the PodcastThe Workhorse Collective Group Coaching | — | ||||||
| 4/24/25 | Straight Talk: Time Off, Mom Guilt, and Dealing with Copycats | In today's episode, Jessica and Kendall are back with another round of "Straight Talk" - answering your anonymous questions about rural business life. From the challenges of taking actual days off to phone addiction struggles with kids, competition anxiety, and imposter syndrome - they tackle these real issues with honesty and practical advice.The hosts dive deep into what "balance" really means when you're building a business, sharing their different approaches to unplugging (or not). They also address the guilt many business owners feel about phone usage around their children, offering strategies they've personally implemented to manage this common struggle.When it comes to local competition and copycats, Jessica and Kendall provide perspective on distinguishing between true copying and similar business models, along with tips for focusing on what makes your business uniquely yours. They wrap up with candid advice about raising prices - acknowledging it's a difficult but necessary step for sustainable business, sharing their different approaches to communicating price increases.Whether you're struggling with work-life boundaries, comparing yourself to others on social media, or needing to adjust your pricing strategy, this episode delivers the straight talk you need to hear.Make sure to hit follow/subscribe so you never miss an episode! Connect with Kendall:Follow on Instagram @marketingforfarmers and @centralparkfarmsCheck out her websiteConnect with Jessica:Follow on Instagram @moosevalleyranch Check out her websiteSome of the links mentioned are affiliate links, which helps to support this podcast at no additional cost to you. Resources & Links:Anonymous Questions Submission The Workhorse Collective Group Coaching Mentioned in this episode:The Workhorse CollectiveOur signature group coaching program to help you ditch overwhelm and get the support you need to grow your agricultural & rural business. Click the link below!Workhorse Collective Group Coaching | — | ||||||
| 4/17/25 | 5 Things to Consider for Your Business Presence | In today's episode, we're circling back into business with a teaching session on the five things you need to consider when it comes to your business presence. From branded photos to logos and payment processing, we're sharing why these five things are important and some tips we've learned along the way.And, disclaimer: this is in no way judgy. We might have strong opinions on some things, but you have to start with where you are. And if that's being brand new to business, you might not have any of these things. We hope that by the end of this episode, you can focus on just one to help get you and your business to where you want to go.Make sure to hit follow/subscribe so you never miss an episode! Connect with Kendall:Follow on Instagram @marketingforfarmers and @centralparkfarmsCheck out her websiteConnect with Jessica:Follow on Instagram @moosevalleyranch Check out her websiteResources & Links:Episode 6. Own Your Online PresenceAnonymous Questions Submission Guest Spot on the PodcastThe Workhorse Collective Group Coaching Mentioned in this episode:The Workhorse CollectiveOur signature group coaching program to help you ditch overwhelm and get the support you need to grow your agricultural & rural business. Click the link below!Workhorse Collective Group Coaching | — | ||||||
| 4/10/25 | Safety and Security: Perspectives to Consider | "We are not owed real-time updates on somebody else's life." In today's episode, we're picking up the thread from episode 8 (about showing your kids online) and continuing the conversation about safety and security with some perspectives to consider when you have a local business or property with an online presence, specifically on social media.We're sharing our personal experiences with property crimes, how we show up on social media to not give too much away about our real-time locations, and ways you can protect your own properties. Between Jessica's background in law enforcement and Kendall's wake-up call and going dark on social media after getting a protection order, we hope we can give you some things to think about. If anything similar has happened to you, know that you are not alone.Make sure to hit follow/subscribe so you never miss an episode! Connect with Kendall:Follow on Instagram @marketingforfarmers and @centralparkfarmsCheck out her websiteConnect with Jessica:Follow on Instagram @moosevalleyranch Check out her websiteResources & Links:Episode 8. Hard Conversations About Showing Your Kids OnlineAnonymous Questions Submission Guest Spot on the PodcastThe Workhorse Collective Group Coaching | — | ||||||
| 4/3/25 | Straight Talk: Your Questions Answered | Now that we've given you guys time to catch up on the podcast and learn who we are, it's time to answer your anonymous questions. In today's episode, we're going off the cuff with straight talk, non-rehearsed answers. Hear us chat about how we work together despite having different views (AKA how to find the Jessica to your Kendall), the strategies Kendall implemented before quitting farmers markets, how to show up confidently on social media, and more!We had so much fun answering your questions, but we couldn't get to them all. So stay tuned for future Q&A episodes! And don't forget to leave your own anonymous question below.Make sure to hit follow/subscribe so you never miss an episode! Connect with Kendall:Follow on Instagram @marketingforfarmers and @centralparkfarmsCheck out her websiteConnect with Jessica:Follow on Instagram @moosevalleyranch Check out her website Resources & Links:Anonymous Questions Submission Guest Spot on the PodcastThe Workhorse Collective Group Coaching Mentioned in this episode:The Workhorse CollectiveOur signature group coaching program to help you ditch overwhelm and get the support you need to grow your agricultural & rural business. Click the link below!Workhorse Collective Group Coaching | — | ||||||
| 3/27/25 | Husband Hotseat: Getting Comfortable on Social Media | You've heard from Jess and her husband CJ on episode 10, and now it's time for Kendall to bring on her husband Jay to talk all about running a business together and getting comfortable on social media. Hear them chat about Jay's background as a fifth-generation farmer, how Kendall became a first-generation farmer, how Central Park Farms came to be, and how Jay came to see the value of social media.Make sure to hit follow/subscribe so you never miss an episode! Connect with Jay:Connect with Jay on Instagram @centralparkfarms (because if he had his own account, it would be way too popular!)Connect with Kendall:Follow on Instagram @marketingforfarmers and @centralparkfarmsCheck out her websiteConnect with Jessica:Follow on Instagram @moosevalleyranch Check out her websiteResources & Links:Episode 10. Husband Hotseat: Supporting Your Wife's Business DreamsEpisode 8. Hard Conversations About Showing Your Kids OnlineEpisode 7. Where's the Tipping Point: Going All In on Your BusinessAnonymous Questions Submission Guest Spot on the PodcastThe Workhorse Collective Group Coaching Mentioned in this episode:The Workhorse CollectiveOur signature group coaching program to help you ditch overwhelm and get the support you need to grow your agricultural & rural business. Click the link below!Workhorse Collective Group Coaching | — | ||||||
| 3/20/25 | Our Take on Hustle Culture | There is a time and a place for hustle, and there is a time and a place not to hustle. Today, we're tackling the concept of hustle culture (and girl-bossing) and the impact it's had on our lives and businesses. This episode quickly turned into a 2:00 AM retreat-style chat (which we love), but we still came full circle with some really good business tips for you.Don't forget to catch the next episode with Kendall and her husband, Jay, which is all about getting comfortable on social media!Make sure to hit follow/subscribe so you never miss an episode! Connect with Kendall:Follow on Instagram @marketingforfarmers and @centralparkfarmsCheck out her websiteConnect with Jessica:Follow on Instagram @moosevalleyranch Check out her websiteResources & Links:Episode 2. Five Ways to Set Yourself Apart at MarketsIncrease Revenue With Value-Add Products WorkshopScribeAnonymous Questions Submission Guest Spot on the PodcastThe Workhorse Collective Group Coaching Mentioned in this episode:In this hour long workshop, learn exactly how we launched our chef-crafted prepared foods line to increase revenue with our ranch-raised meat. Click below to learn more.Prepared Foods: Value-Add Products Workshop | — | ||||||
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