Insights from recent episode analysis
Audience Interest
Podcast Focus
Publishing Consistency
Platform Reach
Insights are generated by CastFox AI using publicly available data, episode content, and proprietary models.
Total monthly reach
Estimated from 1 chart position in 1 market.
By chart position
- 🇦🇺AU · Marketing#1405K to 30K
- Per-Episode Audience
Est. listeners per new episode within ~30 days
3.5K to 21K🎙 Biweekly cadence·27 episodes·Long inactive - Monthly Reach
Unique listeners across all episodes (30 days)
5K to 30K🇦🇺100% - Active Followers
Loyal subscribers who consistently listen
1.5K to 9K
Market Insights
Platform Distribution
Reach across major podcast platforms, updated hourly
Total Followers
—
Total Plays
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Total Reviews
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* Data sourced directly from platform APIs and aggregated hourly across all major podcast directories.
On the show
Recent episodes
Google Ruled a Monopoly, Yelp vs Google, the Rise of SearchGPT, and more | #SEOUpdateByYoast
Oct 2, 2024
Unknown duration
Google URL Best Practices, Bing's AI Search, and more | #SEOUpdateByYoast
Aug 1, 2024
Unknown duration
Google's AI overviews, Google Leak, Schema Markup, and more | #SEOUpdateByYoast
Jun 26, 2024
Unknown duration
Helpful content update recovery, Google's AI overviews, and more | #SEOUpdateByYoast
May 29, 2024
Unknown duration
Advice from Google, the helpful content system, and more | #SEOUpdateByYoast
May 1, 2024
Unknown duration
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| Date | Episode | Description | Length | ||||||
|---|---|---|---|---|---|---|---|---|---|
| 10/2/24 |  Google Ruled a Monopoly, Yelp vs Google, the Rise of SearchGPT, and more | #SEOUpdateByYoast | It's the 3rd anniversary of the #SEOUpdateByYoast and we’re celebrating with a special edition! 🎉We’ll dive into: 👀 AI Overview’s impact on search results🔥 Yelp vs Google🔎 The rise of SearchGPT... and more! Topics and sourcesYou can find the topics & sources here. | — | ||||||
| 8/1/24 |  Google URL Best Practices, Bing's AI Search, and more | #SEOUpdateByYoast | Stay ahead with the latest in SEO! Tune in to #SEOUpdateByYoast as our experts, Alex Moss and Carolyn Shelby, share crucial updates and game-changing strategies to elevate your SEO game 🚀Topics and sourcesYou can find the topics & sources here. | — | ||||||
| 6/26/24 |  Google's AI overviews, Google Leak, Schema Markup, and more | #SEOUpdateByYoast | Gear up for the newest insights with #SEOUpdateByYoast! Join our expert SEO team, Alex Moss and Carolyn Shelby, as they unveil key industry updates to transform your SEO strategy like never before!Topics & sourcesYou can find the topics & sources here. | — | ||||||
| 5/29/24 |  Helpful content update recovery, Google's AI overviews, and more | #SEOUpdateByYoast | Get ready to discover the latest insights with #SEOUpdateByYoast! Join our seasoned SEO experts, Alex Moss and Carolyn Shelby, as they discuss the latest news in SEO, including WordPress's 21st birthday, AI-related news, Google's response to website recovery, structured data documentation updates, and more. Topics & sourcesYou can find the topics & sources here. | — | ||||||
| 5/1/24 |  Advice from Google, the helpful content system, and more | #SEOUpdateByYoast | Explore essential industry updates with our experienced SEO experts, Alex Moss & Carolyn Shelby, and transform your SEO strategy like never before! | — | ||||||
| 3/27/24 |  Google’s core & spam update, Core Web Vital changes, and more | #SEOUpdateByYoast | Gear up for the latest scoop in the #SEOUpdateByYoast! Uncover invaluable industry updates alongside our seasoned SEO mavens, Alex Moss & Carolyn Shelby, and revolutionize your SEO approach like never before 🙌🏼 This episode is also a video- would you like to watch it? Check out ->https://yoa.st/update-mar2024 | — | ||||||
| 2/29/24 |  The latest SEO news: from HCU recovery to Product Variants Schema, AI and more | #SEOUpdateByYoast | Get ready to elevate your SEO expertise with another episode of the #SEOUpdateByYoast! Join our Principal SEO experts, Alex Moss & Carolyn Shelby, as they unpack the latest industry insights, providing invaluable knowledge to help you dominate the SEO game 🚀 This episode is also a video- would you like to watch it? Check out -> yoa.st/update-feb2024 | — | ||||||
| 1/31/24 |  SEO predictions for 2024, developments in voice search, and more! | #SEOUpdateByYoast | The SEO update gives you an overview of what happened in January. Alex Moss & Carolyn Shelby dive into topics like AI in search, but also developments in voice search. This episode is also a video- would you like to watch it? Check out https://yoast.com/webinar/ | — | ||||||
| 9/15/21 |  Mike King on increasing CTR with personas and the power of internal linking | Are technical SEOs flourishing, or in other words, is there a technical SEO renaissance? Listen to Mike King, founder of iPullrank, talk about the growing knowledge of SEOs, the power of internal linking, and how personas can improve your CTR. But that’s not all, Mike is not only talking about doing SEO. Listen to this podcast and hear about his rapping career, book, and his plans for the future. | — | ||||||
| 7/21/21 |  Marcus Tandler on making the internet carbon neutral and the importance of website UX | In this episode a passionate conversation between long-time friends Joost de Valk and Marcus Tandler (co-founder & managing director at Ryte). Besides being SEO experts, they also care about the world’s environment. Listen how a passionate Marcus wants to make the internet carbon-neutral and how blocking crawlers can save a lot of energy. But of course, they also talk about SEO. Are you interested in an in-depth conversation about website user experience, SEO tools and holistic SEO, and want to discover patterns in Core Web Vitals updates? Listen to this episode! | — | ||||||
Want analysis for the episodes below?Free for Pro Submit a request, we'll have your selected episodes analyzed within an hour. Free, at no cost to you, for Pro users. | |||||||||
| 7/7/21 |  Cindy Krum on passage ranking, PWA, voice search and the new SEO tools of MobileMoxie | Cindy Krum, Founder & CEO of MobileMoxie, and Joost talk about the ever-changing field of SEO. Luckily, both these experts are never out of fresh innovative ideas for SEO. For example, they think about passage ranking, PWA in search results, a JSON-LD only version of a URL and voice search. Listen to this episode if you want to get inspired and discover their take on the SEO future. | — | ||||||
| 6/23/21 |  Lily Ray on the future of E-A-T, paid ads, E-commerce spaces and SEO | Lily Ray, director of SEO and head of organic search at Amsive digital, talks about her specialty switch from the ecommerce space to E-A-T. She thinks that E-A-T is one of the biggest focus points that Google has been emphasizing and she gives hands-on tips on how to improve the expertise, authoritativeness and trustworthiness of a website. Besides that, Lily and Joost talk about the future of E-commerce spaces, SERPs “People also ask” and Paid Ads. And as a bonus, they will tell you how they experience the closeness and benefits of the SEO community. Listen to this episode if you want to hear about E-A-T and Google’s next steps from experts! | — | ||||||
| 5/26/21 |  Nichola Stott on running, hiring and evaluating an SEO agency | Nichola Stott, owner of Erudite, shares practical tips on how and when to hire an SEO agency, how to evaluate them and how her agency always stays on top of the latest news. She explains what collaboration with clients means to her and how often agencies and clients communicate. Listen to this episode to take a deep dive in the world of SEO agencies! | — | ||||||
| 5/12/21 |  Marieke van de Rakt on readability, product marketing and leading Yoast | Writing easy to read texts can be hard, especially when you're writing for a niche audience that expects you to use certain difficult words. Listen to this episode of the Yoast SEO podcast to hear our CEO, Marieke van de Rakt, talk about making even the hardest online texts easy to read. It doesn't matter if you are a webshop owner selling pens or a Criminology student explaining difficult topics in a paper, everyone can do it! Best of all: your website visitors (and therefore Google) will praise you for it. | — | ||||||
| 4/30/21 |  Kristopher Jones on entrepreneurship, investments and eCommerce | Serial entrepreneur and SEO Kristopher Jones loves talking business. And that's exactly what Joost and Kristopher are doing during this episode of the Yoast SEO Podcast. From starting and scaling his own businesses to investing in all kinds of companies he thinks have great potential. But what really makes Kristophers' heart pumping faster is eCommerce. This all started with Pepperjam - a family business - and now continues with all kinds of projects of which one involves great names from the music industry. Listen to this episode to learn more about Kristopher's view on business that will at some point always include SEO. | — | ||||||
| 4/21/21 |  Kevin Indig on SEO at Shopify and eCommerce | In this episode of the Yoast SEO podcast, Joost talks to Kevin Indig, Director of SEO at Shopify. Besides sharing his views on the marketing software landscape and telling where his passion for SEO comes from, Kevin provides you with practical tips on how to use video for your webshop. If you are curious to learn more about SEO, e-commerce platforms, and webshop optimization, this is one for you! | — | ||||||
| 3/31/21 |  Phil Nottingham on improving your online video strategy | Lights, sound, action! The world of video has no secrets for Phil Nottingham. Name it and he's been there and done that. From acting, directing, television broadcasting and working as a stuntman (!) all the way to online video techniques and strategy. He's done it all. So if there's one thing Phil will teach you in this podcast episode, it's picking the right video strategy for your company. His neverending curiosity to what's there to improve will inspire you to hit that 'record' button! | — | ||||||
| 3/19/21 |  Kate Toon on great SEO copywriting | Kate Toon is a copywriting superhero. She lives and breathes great quality copy. If you are an online copywriter, content marketer or SEO, listening to her conversation with Joost will make you definitely double check your texts. During this episode, Kate will provide you with some helpful tips to improve your SEO copywriting skills and share her views on things that stand in the way of great web content (like bad website design!). Ever wondered if you should worry about Schema while writing? Or having difficulties picking the right CMS for your content? Kate will provide you with answers in this episode. Enjoy listening! | — | ||||||
| 3/3/21 |  Rand Fishkin on building a business in the online marketing world | Rand Fishkin is an experienced entrepreneur in the online marketing industry. In this episode, you will get a peek into his world of building businesses, doing marketing without focussing on SEO (!), and the dilemmas he has come across on his journey. Like: when is a product feature good enough for release? Should your marketing messages appeal to your mass customer audience or the potential amplifiers and influencers that help you expand your reach? Should you jump on every marketing bandwagon or do the 'old' SEO principles still apply? In short: this podcast episode is full of questions that Joost and Rand have both come across and will answer based on their own experience. | — | ||||||
| 2/17/21 |  Jes Scholz on SEO beyond Google Search | If you think you know the world of SEO, think twice. Because in this episode of the Yoast SEO Podcast, Jes Scholz (International Digital Director at Ringier) will provide you with a view on SEO beyond Google Search. She will show you the value of tools like Google Discover, Google News, and Google Lens, but also share her experience outside the Google ecosystem. | — | ||||||
| 2/10/21 |  Purna Virji on building your brand on LinkedIn | Great engagement and strong brand recognition sometimes look like to be reserved for the big names on this planet. In this podcast, Purna Virji (Senior Content Solutions Evangelist at LinkedIn) will prove the opposite by providing you with helpful insights and practical tips for building a strong brand on LinkedIn. For example, by telling you about the importance of personal profiles, the use of different content forms, and improving your advertising strategy for faster growth and success. | — | ||||||
| 1/20/21 |  Jason Barnard on taking a deep dive into Brand SERPs | Jason Barnard (founder and CEO of Kalicube) does a lot and there are a lot of Jason Barnards. Having multiple namesakes and multiple careers confuses Google. But, Jason would not be this Jason if he wouldn't have a way to help Google understand your (product) name or brand with the goal of improving your brand's representation there. That's what this episode is mainly about: making sure your brand or name is represented in your Brand SERP on Google as you desire it to be. | — | ||||||
| 1/6/21 |  Jon Henshaw on hreflang, Coywolf and Apple | Are you ready to turn your view on search and international SEO upside down? Because that is what Jon Henshaw and Joost de Valk will do in this episode of the Yoast SEO Podcast. They will not only discuss ‘the good old days’ of SEO but also share their sharp views on the future of search. Ever heard of the Apple Search Engine? If you have an Apple device, you are probably using it on a daily basis already! Did the podcast episode with Aleyda trigger you to look into hreflang? Jon says it doesn’t actually help you optimize your site for international searches. Boom! | — | ||||||
| 12/23/20 |  Aleyda Solis on international SEO | Aleyda Solis (founder of Orainti and co-founder of remoters.net) is an SEO consultant, author, speaker, and remote working enthusiast. In this episode, Aleyda and Joost will talk about how SEO is becoming a general marketing strategy, why you should not focus on getting your videos shown in search results on YouTube and the impact Schema could have on optimizing for local and language-based searchers. | — | ||||||
| 12/9/20 |  Christi Olson on Search Engine Marketing | Christi Olson (Head of Search for Global Media at Microsoft) and Joost de Valk (Founder of and Chief Product Officer at Yoast)share their views on Search Engine Marketing, both paid and organic. Listen to this honest conversation about changes in the world of SEM and how this affects all companies that want to outrank their competitors. | — | ||||||
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Chart Positions
1 placement across 1 market.
Chart Positions
1 placement across 1 market.