The YouTube Power Hour Podcast

Hey YouTube Power Hour Squad! It's been a minute, hasn't it!? I'm excited to reconnect with my faithful listeners in this episode. The past year or so has been quite the journey balancing motherhood with my role as a YouTube strategist and coach, but I'm eager to share some updates and plans for the future. I'm committed to providing valuable resources and support to help you succeed on YouTube, and I'm looking forward to sharing more content and insights in the near future. Stay tuned for more updates! ______________________________________ 🆕 Struggling with camera confidence as a creator? Get my ALL new Capture Your Confidence Course 👉🏼 http://erikavieira.net/confidence ​✨ GET THE YOUTUBE AUDIENCE ATTRACTION SYSTEM 👉🏼https://erikavieira.net/yaas Love the podcast? Got some feedback you want to share? Want to request your favorite YouTuber?  Fill out the YTPH listener survey HERE 👩🏻‍💻 If going from zero to 100k YouTube subscribers is something you want to experience for yourself, then consider taking the first step by watching my FREE Road to to 100k Masterclass. CONNECT WITH ERIKA: ✨ Instagram:@youryoutubecoach ✨ YouTube Channel: Erika Vieira ✨ Website: www.erikavieira.net

I’m so excited to have Desiree Martinez back on the podcast! One of the things we connect a lot about is being a working mom in this industry, so on this episode, we’re getting into the nitty gritty of what it takes to be a working mom in the content creation industry. We’re also going to talk about Desiree’s virtual summit: the Women in Video Virtual Conference is a COMPLETELY free event for female content creators. I’ll be one of the 36 speakers she’s having over two days and I’m so excited about it! Click here to sign up for free to the event! Click HERE to watch this interview on YouTube Full show notes at erikavieira.net ---------- ​✨ GET THE YOUTUBE AUDIENCE ATTRACTION SYSTEM FOR $39 👉🏼https://erikavieira.net/yaas Love the podcast? Got some feedback you want to share? Want to request your favorite YouTuber?  Fill out the YTPH listener survey HERE 👩🏻‍💻 If going from zero to 100k YouTube subscribers is something you want to experience for yourself, then consider taking the first step by watching my FREE Road to to 100k Masterclass. CONNECT WITH ERIKA: ✨ Instagram: @beautyandthevlog ✨ YouTube Channel: Erika Vieira ✨ Website: www.erikavieira.net ✨ YouTube Power Hour Facebook Group

Before Marcela enrolled in my Bootcamp, she was at almost 80,000 subscribers after being on YouTube for about 4 years, but her growth was slow, and she wasn’t super consistent, even though she really enjoyed creating content. She felt like she didn’t have the tools to really expand, and she struggled with consistency because she was so busy with her business. It was almost like she couldn’t really fall into a steady rhythm in her channel. After joining my bootcamp and committing to 1:1 coaching, she now has over 250k subscribers! Watch this on YouTube HERE! ---------- 📝 Click HERE to check out the show notes! Love the podcast? Got some feedback you want to share? Want to request your favorite YouTuber?  Fill out the YTPH listener survey HERE  👉🏼 Click HERE to download my FREE GUIDE to creating IMPACTFUL content during the Covid-19 pandemic! 👩🏻‍💻 If going from zero to 100k YouTube subscribers is something you want to experience for yourself, then consider taking the first step by watching my FREE Road to to 100k Masterclass. CONNECT WITH ERIKA: ✨ Instagram: @beautyandthevlog ✨ YouTube Channel: Erika Vieira ✨ Website: www.erikavieira.net ✨ YouTube Power Hour Facebook Group

Hey YouTube Power Hour Squad! Ready to start (or grow) your YouTube channel in 2021? Are you wanting to grow your online presence? There is no other platform better than YouTube to grow your online presence. It might take A LOT of work... A lot of time and commitment, but if you do it right, all that work is worth it!   YouTube is a search engine, and people out there are searching for the exact kind of content you want to create! You can literally connect to anybody in an intimate way. Being able to watch someone and hear someone through video creates a stronger, quicker, and stronger connection! You can turn your passion into a career. If you aren’t satisfied with your current career path, YouTube allows you to showcase your talents and passions to grow an audience and monetize them. It evolves with you. My guest this week, Sazan Hendrix, has been able to create content that evolves with her throughout her different stages in life. You can use YouTube as a vehicle to grow your audience quickly and use it for your business, your podcast, whatever! ---------- Love the podcast? Got some feedback you want to share? Want to request your favorite YouTuber?  Fill out the YTPH listener survey HERE  👉🏼 Click HERE to download my FREE GUIDE to creating IMPACTFUL content during the Covid-19 pandemic! 👩🏻‍💻 If going from zero to 100k YouTube subscribers is something you want to experience for yourself, then consider taking the first step by watching my FREE Road to to 100k Masterclass. 💗 Ready to explode your channel? Join the Zero to Influence Bootcamp waitlist CONNECT WITH ERIKA: ✨ Instagram: @beautyandthevlog ✨ YouTube Channel: Beauty and the Vlog TV ✨ Website: www.erikavieira.net ✨ Beauty and the Vlog Facebook Group

Hey YouTube Power Hour Squad, I have a special BONUS episode for you today. In today's solocast, I'm going to talk about COVID-19 and what it means for content creators. We are ALL affected by this whether it's our health, our jobs, or the economy. There are a lot of unknowns right now, and that makes people panic. It's scary. My heart and my prayers go out to anyone who is struggling right now. There's not a lot that we can really control right now. But there are a few things you CAN control, and that's what we have to focus on. What can you control? 1. Your mind and how you think about this 2. Your actions as a result of these changes We WILL get through this. It might be different on the other side. But human beings are incredibly resilient, and we will come out of this with unique solutions to the problems we are facing today. As a content creator and influencer, you are a leader in your community. Now is the time to lead. Whether you are a beauty, fashion, or fitness content creator, you can still connect, comfort, entertain, and educate. Now that people are home more, they will be consuming more content.  You owe it to yourself, to your audience, to your goals, to your dreams to keep creating content. There is a silver lining, I promise.  If this message resonates with you, take this as an opportunity to study, to practice, to invest in yourself, to keep going, and keep creating content.  Let's continue the conversation on my instagram @beautyandthevlog, or in my Facebook Group! I love connecting with you and keeping the dialogue open. 

Interested in working with brands you love, but not sure how to make that connection? Curious about how to develop a social marketing strategy to reach more people, but don’t know where to start? Start right here with advice from a crazy successful entrepreneur with a niche in the beauty space. Trina Albus is the founder and president of Magenta, the premier social media marketing agency for beauty brands. She has 20 years of experience in digital and has been acknowledged as a thought leader in the social marketing industry. Prior to forming Magenta Agency in 2011, Trina put her expertise in economics, math, and statistics to work for technology and marketing groups at Price Waterhouse, Discovery Channel, Time Inc., and BeachMint. During her time running social media for BeachMint in Los Angeles, Trina saw an opportunity to work with a number of beauty brands as well as the talent in the YouTube community. Her love of beauty and background in digital made the formation of Magenta Agency a natural next step, and now she is a regular advisor to prominent national brands and influencers. In addition to running the agency, Trina also teaches social and digital marketing courses and presents regularly at conferences like Social Media Week, Beauty Biz Roundtable and Lucky Magazine Fashion and Beauty Blogger Conference. Today she teaches you how to cater your social marketing to your target audience and utilize metrics to post when that audience is most engaged. Listen and find out how to get your name on Magenta Agency’s list of core influencers! Check out the show notes Join the Zero to Influence Bootcamp waitlist Download your FREE guide: 6 Tools YouTubers Use to Get Thousands of Video Views Don't forget to join the Beauty and the Vlog Facebook group for collaborations, YouTube advice, support and more! You can also follow me on Instagram!

What would you do if your lucky stars aligned and you won a free stay at a brand new fully-furnished apartment for an entire year, with free utilities, groceries, and monthly gift cards to boot? Well, you might think this is just wishful thinking, but sometimes wishes do come true! For 21-year-old Lindsay Marie, who was just fresh out of college, winning a contest and getting this dream-come-true opportunity was exactly what she needed in order to pursue her dreams and focus on her YouTube channel. “I feel like there’s enough success to go around but a lot of people feel like they have to compete.” In a stroke of more good luck, shortly before winning the contest Lindsay Marie’s Bethany Mota haul video caught the attention of Bethany Mota herself. This one video alone got her about 30,000 subscribers in just three days within just a month of starting her YouTube channel. Now, three years later, Lindsay Marie has currently over 300K subscribers and 14.6 million video views. “I always have to remind myself when I see someone doing really well that it’s their turn. They deserve that. I should be happy for them and I know that my time will come eventually.” However, everyone knows it takes more than just luck to have a successful YouTube channel. And anyone who has a YouTube channel knows that sometimes content creators do find themselves running out of video topic ideas. So, how does one rise to the situation and break out of that slump? Stay tuned and find out how to research video topic ideas like Lindsay Marie to get your creative juices pumping. Check out the show notes Join the Zero to Influence Bootcamp waitlist Download your FREE guide: 6 Tools YouTubers Use to Get Thousands of Video Views Don't forget to join the Beauty and the Vlog Facebook group for collaborations, YouTube advice, support and more! You can also follow me on Instagram!

While some YouTube videos go viral and catapult their creators to instant popularity, it takes more than a viral video to call yourself a success. So, what does it really take to succeed on YouTube? With a plethora of videos coming from YouTube content creators all over the world, how can you gain audience loyalty and support? “At the end of the day, it’s the people that enjoy your videos that you’re making them for.” Find out the answers to these questions from 23-year-old beauty expert, Alexandra, as she shares her YouTube journey and tips for how to succeed on YouTube. She started her YouTube career right out of high school at age 18, and her channel, AlexandrasGirlyTalk, has been a tribute to her younger, more awkward self who had a budding curiosity for all things girly. “There’s so much negativity that can happen by being on YouTube, but there’s also a lot of good.” She used to get made fun of for being and looking different so, she started experimenting with her looks. This led her to realize that she’s not the only girl who wants to know how to take care of her looks and how to take control of her beauty so, she started making videos. Now, Alexandra currently has 1.9 million subscribers and 222 million video views. “If you really believe in what you’re saying, you definitely want people to see what you have to say.” How has Alexandra managed to succeed on YouTube? Well, Alexandra says that first, you need to figure out what makes you unique. You have something valuable about you that you can share with people. Once you’ve found a way to communicate that in your videos, you’ll have taken the first step on the path to success. “It becomes a monster of a thing that’s so beautiful but also so ugly when you don’t stay true to what you want.” Check out the show notes Join the Zero to Influence Bootcamp waitlist Download your FREE guide: 6 Tools YouTubers Use to Get Thousands of Video Views Don't forget to join the Beauty and the Vlog Facebook group for collaborations, YouTube advice, support and more! You can also follow me on Instagram!

How important is it for an influencer to have a support system? Wouldn’t it be great if you were a part of an influencer community that empowers you as you pursue your passion and turn it into a business? Let’s find out in today’s episode as we explore the power of an influencer community with Style Collective’s Annie Spano. “We’re just trying to make a difference in the world through our craft and our passion.” Style Collective is an influencer community for women to connect, grow, and learn how to be successful bloggers and entrepreneurs. Prior to starting Style Collective, Annie had been in a toxic work situation in her corporate job after she had graduated from her MBA and realized she needed to get out. She felt the need to be around other people that were positive and inspiring. She also needed to be where she could be a leader and empower women. She started her blog in October 2015 and did some consulting through it for a local boutique. She began to know other fashion bloggers that were starting at the same time and she connected with these women on a deeper level. She became best friends with some of them and she started a Facebook group for all of them to connect with each other, to share tips and ideas with each other, and encourage each other. Through that, Annie saw the power of an influencer community. Now, Annie connects women from all over the world through community and empowers them to do what they love through leadership and influencer education. Annie is the host of the Becoming Fearless Podcast, blogs at anniespano.com, and is a public speaker. “My tribe is influencers because they’re the same as me.” Check out the show notes Join the Zero to Influence Bootcamp waitlist Download your FREE guide: 6 Tools YouTubers Use to Get Thousands of Video Views Don't forget to join the Beauty and the Vlog Facebook group for collaborations, YouTube advice, support and more! You can also follow me on Instagram!

"Don't try to be something you think people want." YouTube is filled with bubbly and outgoing personalities who have become YouTube stars in their own right. However, having a YouTube channel is not exclusively for extroverts. If you have passion and knowledge to share, then what you actually have is the magic formula to become popular on YouTube! One such popular YouTube influencer is Silvia Reis, who goes by the name ellebangs in her YouTube channel. She's a popular hair guru and a Redken trained hairstylist living in San Francisco who shares professional DIY tips about hair color, cut, and styling to help people get their dream hair while saving some money at the salon. "Consistency gets people attracted." Shy and reserved, Silvia's personality doesn't quite fit the mold of a typical YouTube influencer. However, because she's passionate about sharing her knowledge about hair, she started her channel with her husband about four years ago to teach people some of the things she learned herself going through cosmetology school and working at various salons in the Bay Area. She loves everything hair and makeup and thought YouTube would be a good way to engage with other like-minded people. Currently, Silvia has almost half a million YouTube subscribers and 49 million video views. "The audience I have, I want it to be super genuine." So, remember, you don't have to reinvent yourself in front of the camera and suddenly become super bubbly and super outgoing to become popular on YouTube. Stay true to yourself and people will embrace you for who you are! "Don't try to be something you think people want." Check out the show notes Join the Zero to Influence Bootcamp waitlist Download your FREE guide: 6 Tools YouTubers Use to Get Thousands of Video Views Don't forget to join the Beauty and the Vlog Facebook group for collaborations, YouTube advice, support and more! You can also follow me on Instagram!

If you're wanting to go beyond posting videos on YouTube as just a hobby and actually make a career out of it, then this episode is exactly what you need! Having a successful YouTube channel doesn't just mean having an outlet where you can pour out your creative juices to your satisfaction and being able to share that with millions of people. Just like Kimbyrleigha, a successful YouTube channel can afford you numerous opportunities that will eventually lead you to financial success. "I would not venture off into things that I wasn't passionate about." When Kimbyrleigha started her YouTube channel back in 2015, she was not only juggling a corporate job but also raising a 3-year-old daughter as a single mom. Even with all of that, she had no intention of making it as just a hobby. Kimbyrleigha wanted to make being a YouTube creator her new career. Through her boyfriend, Kimbyrleigha learned about affiliate marketing and began researching it. Now, she's affiliated with about 100 companies and approximately 80% of her income is from affiliates. "You probably need to get on trends because those things are going to catapult you." Kimbyrleigha always wanted to be an entrepreneur and she has been afforded that opportunity m among others, through doing YouTube. However, according to Kimbyrleigha, the opportunity to become a voice that people listen to has been the greatest opportunity so far. If you're earning money on top of doing that and doing what you love, what more could you ask for?! Check out the show notes Join the Zero to Influence Bootcamp waitlist Download your FREE guide: 6 Tools YouTubers Use to Get Thousands of Video Views Don't forget to join the Beauty and the Vlog Facebook group for collaborations, YouTube advice, support and more! You can also follow me on Instagram!

“If you show up for YouTube, YouTube will show up for you.” If you're considering getting in on the YouTube action, you're probably wondering how to start a good YouTube channel, right? Building your YouTube channel to a highly successful level takes a considerable amount of time and effort so you want to make sure you get started off on the right foot. Luckily, my guest today can help provide some great tips for how to start a good YouTube channel! Shan Boodram started off her adult life by going the traditional route and earning a degree in Journalism. She then wrote the book, Laid: Young Peoples Experiences with Sex in An Easy-Access Culture. However, when she found herself in a "massively toxic" relationship, she decided to leave Toronto and pursue a career in Los Angeles. Shan had used YouTube to promote her book and had built her channel to around 20,000 subscribers so, after her fourth failed pilot (for MTV, no less), she decided to become a Certified Sexologist and take her YouTube channel more seriously. Within six months, she grew her subscriber count to over 100,000! Don't worry, she shares exactly how she did it in today's episode. Shan also shares exactly how to start a good YouTube channel, what elements of the process are the most important, the equipment she absolutely loves, her issues finding the right agent, and the incredible opportunities that have resulted in having a dominant presence in a relatively small YouTube niche ... including her own multi-season web series with Full Screen! Check out the show notes Join the Zero to Influence Bootcamp waitlist Download your FREE guide: 6 Tools YouTubers Use to Get Thousands of Video Views Don't forget to join the Beauty and the Vlog Facebook group for collaborations, YouTube advice, support and more! You can also follow me on Instagram!

Listen in as I review 5 obstacles that might be holding YOU back on success on YouTube.  PLUS, the Zero to Influence YouTube Bootcamp is closing its doors for enrollment TOMORROW June 7th 2019. Do enroll in what will be my LAST LIVE bootcamp, click HERE.