Ruud Belmans
From Things I've Learnt by Mix Interiors
February 11, 2026 · 34 min · Season 2 · Episode 12
About this episode
Ruud Belmans discusses sustainable design and the importance of embracing failure in the creative process.
Ruud Belmans, co-founder and Creative Director of WeWantMore, brings attitude to design, his work outright rejecting the ordinary. From the studio's sustainability software MONARK to a new design blueprint for McDonald's, he turns brands and spaces into experiences that provoke. He joins Mix Interiors Managing Editor Harry McKinley to discuss why a more sustainable future means drastic change, seeing failure as a stepping stone and why design is sometimes the only thing that makes him feel s...
People in this episode
Host: Harry McKinley
Guest: Ruud Belmans
Topics covered
- sustainability
- design
- branding
- experience
- failure
- change
Keywords
- sustainability
- design
- branding
- experience
- failure
- WeWantMore
- McDonald's
- MONARK
Mentioned in this episode
Organizations: WeWantMore, McDonald's
Products: MONARK
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