19. Magic Words Change What You Say to Inspire and Influence Others

About this episode

Jonah Berger discusses the power of specific words in communication to inspire and influence others.

Words have impact. But when it comes to enchanting audiences and captivating with communication, Jonah Berger, PhD ’07, says some words are more potent than others. Berger is a Wharton School professor and an internationally bestselling author. His most recent book, Magic Words: What to Say to Get Your Way, identifies language we can use to communicate more effectively in all sorts of personal and professional contexts. “Subtle shifts in language can have a huge impact on everything from convincing clients and holding attention to connecting with loved ones in our lives,” Berger says. Magic words allow us to change minds, engage audiences, and drive action. In this episode of Think Fast, Talk Smart, Berger and host Matt Abrahams discuss how we can leverage their power in our own communication. शब्दों का प्रभाव होता है। लेकिन जब बात आती है दर्शकों को आकर्षित करने और अपनी कम्युनिकेशन से उन्हें प्रभावित करने की , तो Jonah Berger (PhD ’07) का कहना है कि कुछ शब्द दूसरों की तुलना में कहीं अधिक शक्तिशाली होते हैं। Berger Wharton School के प्रोफेसर हैं और अंतरराष्ट्रीय स्तर पर बेस्टसेलिंग लेखक भी हैं। उनकी नवीनतम किताब “Magic Words: What to Say to Get Your Way” यह बताती है कि हम अपनी…

People in this episode

Host: Matt Abrahams

Guest: Jonah Berger

Topics covered

• communication
• influence
• language
• audience engagement
• personal development

Keywords

• magic words
• communication techniques
• influence
• audience engagement
• language impact

Mentioned in this episode

Organizations: Wharton School

Books & works: Magic Words: What to Say to Get Your Way

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