Thinkers50 Podcast

What if the biggest problem with marketing today is the way we’ve been taught to think about it? Samuel Monnie, once a “reformed marketer” but now “marketing reformer,” argues that traditional marketing frameworks like the 4Ps (product, price, place, promotion) no longer reflect the world we live in. Instead, we should look towards a more human model: purpose, people, progress, and prosperity. Purpose: driving more inclusive, equitable outcomes – and positive impact People: leading with compassion, creativity, and connection Progress: creating better solutions that raise the bar for everyone Prosperity: building systems where business, society, and nature can thrive In this episode he explains why aligning business with values is not just ethical but a commercial imperative. He brings the data to dispel the myth that profit and purpose are in conflict. And explores how organizations can “learn, unlearn, and relearn,” embracing curiosity, listening more deeply to customers and employees, and focusing on progress over perfection. Samuel is co-founder and co-CEO of New York-based Purpose Hive. He has led brand and business growth at companies including Braun, Campbell's, Grainger, Safeway, Proctor & Gamble, and Sustainable Brands. --- This podcast is part of an ongoing series of interviews with executives. The executives’ participation in this podcast are solely for educational purposes based on their knowledge of the subject and the views expressed by them are solely their own. This podcast should not be deemed or construed to be for the purpose of soliciting business for any of the companies mentioned, nor does Deloitte advocate or endorse the services or products provided by these companies.

Katie McGinty is the vice president and chief sustainability and external relations officer at Johnson Controls. In this episode she shares insights from her remarkable career spanning both public service – including as the first woman to chair the White House Council on Environmental Quality under President Clinton – and private sector leadership. Challenging the persistent myth that environmental initiatives harm the bottom line, Katie explains how sustainability and economic success are not opposing forces but complementary strategies, demonstrating through real-world examples how Johnson Controls achieves significant carbon reductions while generating substantial cost savings for clients. Key themes include: The importance of systems thinking in environmental solutions. How buildings can be transformed from climate problems to climate solutions. The power of technological innovation through efficiency, electrification, and digitalization. Drawing from her unique background in chemistry, policy, and business leadership, Katie illustrates how bringing diverse perspectives together catalyzes creativity and transforms environmental challenges into competitive advantages and economic opportunities. Sustainability, she contends, is becoming “strategy essential” for businesses. ---------- This podcast is part of an ongoing series of interviews with executives. The executives’ participation in these articles are solely for educational purposes based on their knowledge of the subject and the views expressed by them are solely their own. This podcast should not be deemed or construed to be for the purpose of soliciting business for any of the companies mentioned, nor does Deloitte advocate or endorse the services or products provided by these companies.

The 2024 Provocateurs series featured nine inspiring thought leaders, entrepreneurs, and business authors who challenged us to re-think conventional approaches to leadership and management. Neri Karra Sillaman shared her remarkable story from refugee to building a multi-million-dollar sustainable fashion brand; Marcus Collins explored the hidden power of cultural influence in consumer behaviour; Lisa McKnight revealed how she transformed Barbie into a cultural phenomenon and billion-dollar success; and Andrew Winston redefined the role of business to create a thriving “net positive world”. One of the key highlights of the 2024 series was recording live at New York Climate Week with Paul Polman, former CEO of Unilever, who delivered an emotional and unequivocal call to action to address the “moral vacuum” in global leadership. We must cultivate leaders, he says, who are equipped to embrace restorative, reparative, and regenerative practices and lead with purpose. We also learnt leadership lessons from Amy Chang on becoming an AI entrepreneur; Jeff Wetzler on leveraging the wisdom of the people around you; Dane Jensen on harnessing the positive power of pressure; and Atif Rafiq on driving innovation and digital transformation in traditional, legacy companies. In this episode, Steve Goldbach, Geoff Tuff, and Kulleni Gebreyes of Deloitte, join Stuart Crainer and Des Dearlove of Thinkers50, to reflect on their key takeaways and thought-provoking insights from Provocateurs 2024. This podcast is part of an ongoing series of interviews with executives. The executives’ participation in this podcast are solely for educational purposes based on their knowledge of the subject and the views expressed by them are solely their own. This podcast should not be deemed or construed to be for the purpose of soliciting business for any of the companies mentioned, nor does Deloitte advocate or endorse the services or products provided by these companies.

Paul Polman is a business leader, campaigner, and co-author (with Andrew Winston) of Net Positive: How Courageous Companies Thrive By Giving More Than They Take, a Financial Times Business Book of the Year. Together with Andrew, Paul is ranked #3 on the Thinkers50 Ranking. As CEO of Unilever (2009-2019), Paul demonstrated that business can profit through purpose, delivering shareholder returns of 290% while the company consistently ranked 1st in the world for sustainability. Today he works across a range of organisations to deliver the UN Sustainable Development Goals, which he helped develop. In New York for the 2024 Climate Week, Paul sat down with Thinkers50 co-founder, Des Dearlove, and Steve Goldbach, head of Deloitte’s Sustainability Practice in the US, to discuss how business can be a force for good, what it means to be ‘net positive,’ and how to develop the next generation of leaders. He identified a fundamental moral vacuum in our current approach to global challenges and emphasised that addressing this void requires more than systemic reforms – it demands a profound transformation in how we think and lead. A new leadership mindset is called for, he argues; one that focuses on restorative, reparative, and regenerative practices and places cooperation above competition. --- This podcast is part of an ongoing series of interviews with executives. The executives’ participation in this podcast are solely for educational purposes based on their knowledge of the subject and the views expressed by them are solely their own. This podcast should not be deemed or construed to be for the purpose of soliciting business for any of the companies mentioned, nor does Deloitte advocate or endorse the services or products provided by these companies.

Atif Rafiq: Digital Disruptor Provocateur of the C-Suite, Atif Rafiq has been disrupting companies for more than 25 years in Silicon Valley, the Fortune 500, and through a variety of his own startups. Having begun his career in digital native companies including AOL, Yahoo, and Amazon, Atif was named the first chief digital officer in the history of the Fortune 500 when he took on that role for McDonald's in 2013. He has overseen thousands of employees as a global P&L transformation and innovation leader in multiple companies and industries. Today, over a half million people follow Atif’s ideas about management and leadership on LinkedIn, where he is a Top Voice, and his newsletter, Re:Wire, has attracted over 100,000 subscribers. Atif’s 2023 book, Decision Sprint: The New Way to Innovate into the Unknown and Move from Strategy to Action, is a Wall Street Journal bestseller. In this podcast, Atif talks with Geoff Tuff of Deloitte and Des Dearlove of Thinkers50 about the accidental metamorphoses along his career path and his latest venture and software tool, Ritual. He also discusses how to bring digital transformation to a traditional bricks-and-mortar business, and his methodical approach to innovation, which involves giving teams space for exploration, multiple input meetings before output, and the leader as calibrator rather than controller. -- This podcast is part of an ongoing series of interviews with executives. The executives’ participation in this podcast are solely for educational purposes based on their knowledge of the subject and the views expressed by them are solely their own. This podcast should not be deemed or construed to be for the purpose of soliciting business for any of the companies mentioned, nor does Deloitte advocate or endorse the services or products provided by these companies.

How to Tap into the Hidden Wisdom of the People Around You Why do people withhold information from each other? Why are some of the smartest, successful people the worst at learning from each other? Jeff Wetzler is on a quest to transform learning opportunities, both in business and in education. If we want to create a workforce for the future, with skills that cannot be replaced by AI, he explains, we have to do things differently not just within an organisation but at every stage of the education journey. Jeff is the former chief learning officer at Teach for America and is currently CEO of innovation organisation, Transcend. In his new book, Ask: Tap Into the Hidden Wisdom of People Around You), he outlines the origins and steps of his Ask Approach™ framework, starting with Curiosity. To find out more on how to improve the communication, collaboration, and critical thinking skills needed to tackle global challenges, from climate change to inequality to polarisation, listen to this Provocateurs podcast. Here, Jeff is chatting with Steve Goldbach, Principal and Sustainability, Climate & Equity Leader at Deloitte, and Stuart Crainer, co-founder of Thinkers50. This podcast is part of an ongoing series of interviews with executives. The executives’ participation in this podcast are solely for educational purposes based on their knowledge of the subject and the views expressed by them are solely their own. This podcast should not be deemed or construed to be for the purpose of soliciting business for any of the companies mentioned, nor does Deloitte advocate or endorse the services or products provided by these companies.

Marketer extraordinaire, Marcus Collins is a clinical professor at the Ross School of Business, University of Michigan. A former advertising executive who worked on iTunes + Nike sport music initiatives at Apple, Marcus contends that what we wear, what we eat, where we work, who we date, and just about every facet of our social living is informed by our underlying culture. And the primary goal of all industries is to “get people to move”, whether it is to buy, to click, to watch, vote, or subscribe. In this intriguing conversation with Steve Goldbach of Deloitte and Stuart Crainer of Thinkers50, Marcus discusses his latest book, For the Culture: The Power Behind What We Buy, What We Do, And Who We Want To Be, and explains that his work is really just about connections – “connecting things that are normally disparate, so they come together and create new and novel things.” He also describes how he came to lead digital strategy for Beyoncé, the influence of Émile Durkheim on his ideas, and the power of collective effervescence. Marcus is the recipient of the Thinkers50 2023 Radar Award and his book, For the Culture, features on Thinkers50 2023 Best New Management Booklist. This podcast is part of an ongoing series of interviews with executives. The executives’ participation in this podcast are solely for educational purposes based on their knowledge of the subject and the views expressed by them are solely their own. This podcast should not be deemed or construed to be for the purpose of soliciting business for any of the companies mentioned, nor does Deloitte advocate or endorse the services or products provided by these companies.

What did we learn from our provocateurs in 2023? Who provoked us to think again and act differently? Which stories remain with us? The Provocateurs podcast series gives you direct access to the ideas, experiences, and insights of remarkable leaders from around the world. In 2023, in collaboration with Deloitte, Thinkers50 hosted an inspiring mix of guests in thought-provoking conversations. The topics that were discussed and debated ranged from The Inside Track on Growth with Tiffani Bova to Radical Candor with Kim Scott. Along the way we unpicked branding and the metaverse with Martin Lindstrom, learned how to play our cards right with Annie Duke, and normalised anxiety with Morra Aarons-Mele. Chip Bergh told us his story of rescuing Levi’s, Shelley Zalis gave us the state of play on equality in the workplace, Jim Stengel dived into activating purpose, and we marched to a different drum with Sunny Bonnell and Rare Breeds. In this episode, Stuart Crainer, Des Dearlove, Steve Goldbach, and Geoff Tuff share some of their key take-aways from Provocateurs 2023 and introduce new co-host for 2024, Kulleni Gebreyes. This podcast is part of an ongoing series of interviews with executives. The executives’ participation in this podcast are solely for educational purposes based on their knowledge of the subject and the views expressed by them are solely their own. This podcast should not be deemed or construed to be for the purpose of soliciting business for any of the companies mentioned, nor does Deloitte advocate or endorse the services or products provided by these companies.