What Is GEO? How Brands Get Recommended by ChatGPT, Claude and Gemini - Awad Sayeed

About this episode

Awad Sayeed discusses the evolution of SEO into generative engine optimisation (GEO) and its implications for brand visibility in AI search engines.

Have you used Google Search recently? Exactly. Most companies, and most people, still think about Google when they think about search. They’re still spending heavily to rank there and paying for the ads around it. But more people are asking ChatGPT, Claude and Gemini what to buy, read, use or trust. SEO isn’t disappearing. It’s evolving into GEO. Awad Sayeed, co-founder and CTO of Parsnipp AI, joins Thinking on Paper to explain generative engine optimisation, or GEO, and how companies can become more visible inside ChatGPT, Claude, Gemini and other AI answer engines. Traditional SEO focuses on keywords, backlinks and rankings. GEO is more dependent on context: who the user is, what they’ve already asked, what they’re trying to achieve and how an AI system retrieves and combines information. In this episode, we discuss: How generative engine optimisation differs from SEO Why context matters more than keywords in AI search How ChatGPT, Claude and Gemini use information differently What persona-based agents reveal about brand visibility How structured data helps AI systems understand websites Why comparison pages and clear product information matter What black-hat GEO could look…

People in this episode

Hosts: Mark Fielding, Jeremy Gilbertson

Guest: Awad Sayeed

Topics covered

• generative engine optimisation
• AI search
• SEO evolution
• brand visibility
• context in search
• structured data
• AI-generated content

Keywords

• GEO
• SEO
• AI search
• ChatGPT
• Claude
• Gemini
• brand visibility
• structured data
• context
• black-hat GEO

Mentioned in this episode

Organizations: Parsnipp AI, Google

Products: ChatGPT, Claude, Gemini

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