S2•E10 Kevin Bethune
From This Is A Prototype by Doug Powell
October 8, 2024 · 44 min · Season 2 · Episode 10
About this episode
Doug Powell interviews design leader Kevin Bethune about his diverse career and insights on design and innovation.
In this episode—the finale of Season 2 of the series—I speak with renowned design leader and author Kevin Bethune . Kevin’s remarkably divergent career spans engineering, business and design over more than 25 years. He’s worked as a nuclear engineer at Westinghouse Nuclear, designed sneakers at Nike, and consulted with global enterprises at BCG. Kevin currently leads Dreams • Design + Life, a think tank that delivers design & innovation services using a human-centered approach. A Board Trustee for ArtCenter College of Design and a Board Director for the Design Management Institute, Kevin is the author of one of my favorite design books, Reimagining Design: Unlocking Strategic Innovation , which was published by MIT Press in 2022. Kevin’s next book, Nonlinear: Navigating Design with Curiosity and Conviction will be published in February of 2025. Doug Powell is an award-winning designer and executive design leader with more than 30 years of experience in a wide range of design disciplines. Learn more about Doug's practice as a consultant, educator, and coach at his website dougpowell.design .
People in this episode
Host: Doug Powell
Guest: Kevin Bethune
Topics covered
- design leadership
- innovation
- human-centered design
- career paths
- strategic thinking
Keywords
- design
- innovation
- Kevin Bethune
- Doug Powell
- human-centered design
- career
- strategic innovation
Mentioned in this episode
Organizations: Westinghouse Nuclear, Nike, BCG, Dreams • Design + Life, ArtCenter College of Design, Design Management Institute
Books & works: Reimagining Design: Unlocking Strategic Innovation, Nonlinear: Navigating Design with Curiosity and Conviction
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