
This is HCD – Human-Centered Design, UX & Service Design Thinking Podcast
by Gerry Scullion
Is this your podcast?Insights from recent episode analysis
Audience Interest
Podcast Focus
Publishing Consistency
Platform Reach
Insights are generated by CastFox AI using publicly available data, episode content, and proprietary models.
Most discussed topics
Brands & references
Total monthly reach
Estimated from 22 chart positions in 22 markets.
By chart position
- 🇬🇧GB · Design#43100K to 300K
- 🇦🇺AU · Design#5530K to 100K
- 🇨🇦CA · Design#1925K to 30K
- 🇧🇷BR · Design#12100K to 300K
- 🇸🇪SE · Design#2330K to 100K
- Per-Episode Audience
Est. listeners per new episode within ~30 days
169K to 540K🎙 ~2x weekly·335 episodes·Last published 1mo ago - Monthly Reach
Unique listeners across all episodes (30 days)
337K to 1.1M🇬🇧28%🇧🇷28%🇦🇺9%+19 more - Active Followers
Loyal subscribers who consistently listen
135K to 432K
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Platform Distribution
Reach across major podcast platforms, updated hourly
Total Followers
—
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* Data sourced directly from platform APIs and aggregated hourly across all major podcast directories.
On the show
From 14 epsHost
Recent guests
Recent episodes
Two asks: your case study, and the last community spots
May 20, 2026
11m 44s
The UK Parliament Case Study: What Happens When You Organise Around Services with Ben Reason
May 14, 2026
47m 45s
Why I Built a Community Vote for Best Design Podcasts in 2026
May 7, 2026
6m 12s
Garbage In, Garbage Out: The Data Problem Hiding Inside Your AI Strategy - with Caroline Jarrett
May 5, 2026
47m 45s
The Top 3 Ways to Build Credibility as a Designer in Your Organisation
Apr 1, 2026
4m 24s
Social Links & Contact
Official channels & resources
Official Website
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| Date | Episode | Topics | Guests | Brands | Places | Keywords | Sponsor | Length | |
|---|---|---|---|---|---|---|---|---|---|
| 5/20/26 | ![]() Two asks: your case study, and the last community spots✨ | human-centered designcase studies+3 | — | This is HCDThis is Human-Centred Design | — | human-centered designcase study+4 | — | 11m 44s | |
| 5/14/26 | ![]() The UK Parliament Case Study: What Happens When You Organise Around Services with Ben Reason✨ | service designhuman-centered design+3 | Ben Reason | LiveworkUK Parliament | — | service designUK Parliament+3 | — | 47m 45s | |
| 5/7/26 | ![]() Why I Built a Community Vote for Best Design Podcasts in 2026✨ | community buildingpodcast voting+3 | — | This is HCDhumana.design+3 | — | community votedesign podcasts+3 | — | 6m 12s | |
| 5/5/26 | ![]() Garbage In, Garbage Out: The Data Problem Hiding Inside Your AI Strategy - with Caroline Jarrett✨ | AI strategydata quality+3 | Caroline Jarrett | — | — | AIdata errors+5 | — | 47m 45s | |
| 4/1/26 | ![]() The Top 3 Ways to Build Credibility as a Designer in Your Organisation✨ | credibilitydesign+2 | — | — | — | design systemresearch phase+2 | — | 4m 24s | |
| 3/31/26 | ![]() How to Make Design Visible in a Numbers-First Organisation✨ | designmetrics+2 | — | Introduction to Journey Management courseDesigning for Social Impact with Service Design | — | KPIOKR+2 | — | 4m 29s | |
| 3/30/26 | ![]() Avoid These 3 Mistakes When Pitching Design to Leadership✨ | designleadership+2 | — | Introduction to Journey Management courseDesigning for Social Impact with Service Design | — | buy-inmethods+1 | — | 5m 31s | |
| 2/25/26 | ![]() 'AI Won't Replace Designers — But It Will Replace the Ones Who Ignore It' Behrad Mirafshar✨ | AIdesign+3 | Behrad Mirafshar | Bonanza DesignUX for AI podcast+1 | — | UXdata ownership+3 | — | 50m 18s | |
| 2/13/26 | ![]() Why People Leave People, Not Organisations — with Louise Dennison O'Shaughnessy✨ | psychological safetyteam dynamics+3 | Louise Dennison O'Shaughnessy | EHS International | — | toxic high performersnegativity bias+2 | — | 41m 47s | |
| 1/30/26 | ![]() The Psychology of Not Belonging: A Conversation with Dr. Rami Kaminski✨ | psychologybelonging+2 | Dr Rami Kaminski | The Gift of Not BelongingThe Psychology of Not Belonging: A Conversation with Dr. Rami Kaminski | — | human-centered designemotional freedom+1 | — | 1h 09m 24s | |
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| 11/26/25 | ![]() Marc Stickdorn on Journey Management, AI & Leading Change in Chaotic Times✨ | journey managementservice design+3 | Marc Stickdorn | AI toolsSD+5 | Edinburgh | systemic changeservice architecture+3 | — | 18m 21s | |
| 11/24/25 | ![]() HCD News Roundup - AI Reshapes UX Careers plus Canva acquires Affinity and more✨ | AI in UXUX generalist+4 | — | CanvaAffinity+7 | — | human-centered designUX careers+3 | — | 7m 51s | |
| 11/21/25 | ![]() Public Design, Power & the Future of Services — with Lucy Kimbell✨ | Public designService design+3 | Lucy Kimbell | the UK Government’sPolicy Lab+4 | Edinburgh | designart+5 | — | 30m 17s | |
| 11/7/25 | ![]() Design Meets Democracy 🇺🇸 with Chelsea Mauldin✨ | design thinkingpublic sector+3 | Chelsea Mauldin | Public Policy Labthe Public Policy Lab+1 | U.S.New York | Obama eratrust+4 | — | 1h 01m 23s | |
| 7/17/18 | ![]() Joey Zeledon 'Touchy Feely: everyday things that inspire deeper empathy' | We are building an independent global network of people doing human-centred work. Create an account, join our newsletter, learn, listen, connect and network - for free → https://www.thisishcd.com/signup________________________Welcome to another episode of ‘This is HCD’ coming direct to you from the city where dreams are made, New York City. I’m your host, Chirryl-Lee Ryan and in this episode, I’m speaking to Joey Zeledon, an award-winning designer with a background in product design, experience design and design strategy.Creators & Guests Gerry Scullion - Host Stef Murphy - Producer ________________________BRING THIS IS HCD INTO YOUR ORGANISATION→ Train my organisation https://www.thisishcd.com/training→ Video Courses https://www.thisishcd.com/courses→ Private Community (Coaching, Courses, WhatsApp) https://www.thisishcd.com/circle-community→ Gerry's consultancy (Service Design and Design Research) https://humana.design/________________________BECOME A DIRECTORY MEMBER (IT'S FREE!) and get all of this → FREE Introduction to Journey Management course with Marc Stickdorn & Gerry Scullionhttps://www.thisishcd.com/learning/introduction-to-journey-management→ Discover & Connect with others https://www.thisishcd.com/directory → Claim partner discounts https://www.thisishcd.com/partners → Submit an Article https://www.thisishcd.com/blog+ Coming soon - JOB BOARD, FIND A MENTOR...and more________________________ | 36m 52s | ||||||
| 7/3/18 | ![]() Adam Fivenson 'Using a human-centered design approach to design foreign aid programs' | We are building an independent global network of people doing human-centred work. Create an account, join our newsletter, learn, listen, connect and network - for free → https://www.thisishcd.com/signup________________________Hi and welcome to another episode of 'This is HCD' coming to you from Brooklyn, New York. I am your host Chirryl-Lee Ryan and in this episode I'm speaking to Adam Fivenson, a user researcher and self-described 'non-designer' of new technologies for civic engagement.Adam works at DAI, an international development company who tackle fundamental social and economic development challenges caused by inefficient markets, ineffective governance and instability.Adam has worked on projects around the world from Thailand to Sri Lanka, Ethiopia to Colombia and Indonesia to Cambodia. Right now Adam is working on a project in Guatemala. Creators & Guests Gerry Scullion - Host Stef Murphy - Producer ________________________BRING THIS IS HCD INTO YOUR ORGANISATION→ Train my organisation https://www.thisishcd.com/training→ Video Courses https://www.thisishcd.com/courses→ Private Community (Coaching, Courses, WhatsApp) https://www.thisishcd.com/circle-community→ Gerry's consultancy (Service Design and Design Research) https://humana.design/________________________BECOME A DIRECTORY MEMBER (IT'S FREE!) and get all of this → FREE Introduction to Journey Management course with Marc Stickdorn & Gerry Scullionhttps://www.thisishcd.com/learning/introduction-to-journey-management→ Discover & Connect with others https://www.thisishcd.com/directory → Claim partner discounts https://www.thisishcd.com/partners → Submit an Article https://www.thisishcd.com/blog+ Coming soon - JOB BOARD, FIND A MENTOR...and more________________________ | 42m 14s | ||||||
| 6/19/18 | ![]() Ivy Hornibrook 'Moving From UX into Product' | Hi everyone my name is Adrienne Tan. I'm a co-host at 'This is HCD' podcast. In this episode, I'll be speaking to Ivy Hornibrook who will talk us through her career transition from UX into product management. This is HCD is brought to you by Humana Design Learn more about your ad choices. Visit megaphone.fm/adchoices | 22m 45s | ||||||
| 6/5/18 | ![]() Faruk Avdi 'What role can technology play in support of people suffering with mental health' | We are building an independent global network of people doing human-centred work. Create an account, join our newsletter, learn, listen, connect and network - for free → https://www.thisishcd.com/signup________________________In this episode, we discuss what role, if any, can technology play in support of people suffering with mental health. I wanted to give you a bit of context on the topic in this episode. So I'll start by telling you a little bit about bipolar disorder, once called manic depression. Bipolar disorder is a medical condition which affects the brain and in many cases causes extreme mood changes. Someone with this disorder can be very high and overexcited or very low and depressed often with periods of normal moods in between. Now up to 2 per cent of people or 460,000 adults in Australia experience, the symptoms of bipolar disorder and one of those symptoms is mania which can be experienced as euphoric by some but also highly distressing for others, leading at times to devastating consequences. So destructive mania can be difficult to contain once in full flight and much emphasis is therefore put in preventing it from occurring when signs or signals emerge.Connect with Faruk Avdi on LinkedIn Creators & Guests Gerry Scullion - Host Stef Murphy - Producer ________________________BRING THIS IS HCD INTO YOUR ORGANISATION→ Train my organisation https://www.thisishcd.com/training→ Video Courses https://www.thisishcd.com/courses→ Private Community (Coaching, Courses, WhatsApp) https://www.thisishcd.com/circle-community→ Gerry's consultancy (Service Design and Design Research) https://humana.design/________________________BECOME A DIRECTORY MEMBER (IT'S FREE!) and get all of this → FREE Introduction to Journey Management course with Marc Stickdorn & Gerry Scullionhttps://www.thisishcd.com/learning/introduction-to-journey-management→ Discover & Connect with others https://www.thisishcd.com/directory → Claim partner discounts https://www.thisishcd.com/partners → Submit an Article https://www.thisishcd.com/blog+ Coming soon - JOB BOARD, FIND A MENTOR...and more________________________ | 22m 19s | ||||||
| 5/22/18 | ![]() Victor Rodrigues 'Building a Design capability inside Cochlear' | We are building an independent global network of people doing human-centred work. Create an account, join our newsletter, learn, listen, connect and network - for free → https://www.thisishcd.com/signup________________________In this episode, I caught up with Victor Rodrigues, the chief software architect and user experience advocate for Cochlear, one of Australia's most loved and most successful innovation success stories. For anyone who is unaware, Cochlear produce implantable solutions for the profoundly deaf. And for anyone with their technological finger on the pulse may have seen late last year on all the tech websites a partnership between Apple and Cochlear.This basically allows people with the device to stream audio from their Apple device directly to the Cochlear device. We discussed how this idea came about internally at Cochlear and how does a good idea enter the business conversation internally and what Victor did over a decade ago to get the design buy-in at the board level and what impact this had to the business overall.Creators & Guests Gerry Scullion - Host Stef Murphy - Producer ________________________BRING THIS IS HCD INTO YOUR ORGANISATION→ Train my organisation https://www.thisishcd.com/training→ Video Courses https://www.thisishcd.com/courses→ Private Community (Coaching, Courses, WhatsApp) https://www.thisishcd.com/circle-community→ Gerry's consultancy (Service Design and Design Research) https://humana.design/________________________BECOME A DIRECTORY MEMBER (IT'S FREE!) and get all of this → FREE Introduction to Journey Management course with Marc Stickdorn & Gerry Scullionhttps://www.thisishcd.com/learning/introduction-to-journey-management→ Discover & Connect with others https://www.thisishcd.com/directory → Claim partner discounts https://www.thisishcd.com/partners → Submit an Article https://www.thisishcd.com/blog+ Coming soon - JOB BOARD, FIND A MENTOR...and more________________________ | 26m 03s | ||||||
| 5/8/18 | ![]() Marc Stickdorn 'Embedding Service Design into Organisations' | We are building an independent global network of people doing human-centred work. Create an account, join our newsletter, learn, listen, connect and network - for free → https://www.thisishcd.com/signup________________________In this episode we caught up with Marc Stickdorn, co-author of ‘This is Service Design Thinking Book’ and most recently the epic and one of the most important design books in yonks, ‘This is Service Design Doing’, a book that has been celebrated in the service design community like it’s the millennium. Update May 2018 - We have a number of copies of the book to giveaway to people subscribed to our fortnightly newsletter. Thanks to More than Metrics and O'Reilly Media in New York for their support of the podcast.Creators & Guests Gerry Scullion - Host Stef Murphy - Producer ________________________BRING THIS IS HCD INTO YOUR ORGANISATION→ Train my organisation https://www.thisishcd.com/training→ Video Courses https://www.thisishcd.com/courses→ Private Community (Coaching, Courses, WhatsApp) https://www.thisishcd.com/circle-community→ Gerry's consultancy (Service Design and Design Research) https://humana.design/________________________BECOME A DIRECTORY MEMBER (IT'S FREE!) and get all of this → FREE Introduction to Journey Management course with Marc Stickdorn & Gerry Scullionhttps://www.thisishcd.com/learning/introduction-to-journey-management→ Discover & Connect with others https://www.thisishcd.com/directory → Claim partner discounts https://www.thisishcd.com/partners → Submit an Article https://www.thisishcd.com/blog+ Coming soon - JOB BOARD, FIND A MENTOR...and more________________________ | 49m 20s | ||||||
| 4/24/18 | ![]() Jay Hasbrouck 'The power of ethnographic thinking in Design' | We are building an independent global network of people doing human-centred work. Create an account, join our newsletter, learn, listen, connect and network - for free → https://www.thisishcd.com/signup________________________In this episode, we chat with the author of Ethnographic Thinking, Jay Hasbrouck. We go through what ethnographic thinking is and how it should be applied to inform richer contextual insights for design teams and how designers have abused or misunderstood ethnography and even touch on some retail rituals in the US and talk about how going off-piste in Jay's research plan in Japan led him to a shoe hotel and all the rich insights about the culture that followed.Jays websiteJay Hasbrouck on LinkedInCreators & Guests Gerry Scullion - Host Stef Murphy - Producer ________________________BRING THIS IS HCD INTO YOUR ORGANISATION→ Train my organisation https://www.thisishcd.com/training→ Video Courses https://www.thisishcd.com/courses→ Private Community (Coaching, Courses, WhatsApp) https://www.thisishcd.com/circle-community→ Gerry's consultancy (Service Design and Design Research) https://humana.design/________________________BECOME A DIRECTORY MEMBER (IT'S FREE!) and get all of this → FREE Introduction to Journey Management course with Marc Stickdorn & Gerry Scullionhttps://www.thisishcd.com/learning/introduction-to-journey-management→ Discover & Connect with others https://www.thisishcd.com/directory → Claim partner discounts https://www.thisishcd.com/partners → Submit an Article https://www.thisishcd.com/blog+ Coming soon - JOB BOARD, FIND A MENTOR...and more________________________ | 29m 39s | ||||||
| 4/10/18 | ![]() Jon Hicks 'Understanding the differences between brand design and icon design' | We are building an independent global network of people doing human-centred work. Create an account, join our newsletter, learn, listen, connect and network - for free → https://www.thisishcd.com/signup________________________In this episode, we caught up with Gentleman designer himself, Jon Hicks. Jon is a graphic designer and illustrator but has worked across a broad spectrum of mediums in his career. Most of us will be familiar with Jons work, whether it be the first Firefox logo, or Spotify's icons, or ANZ customers in Australia will recognise his icons in their applications. Having worked with Jon many times over the years, I can honestly say he’s one of the best in the world at what he does, so was incredibly happy to have him on the show.Also joining in on the conversation was Principal Designer at Intuit, Aman Braich who is a brand expert and helping reshape the brand identity for Intuit both in Australia and the US. So I sandwiched between icon and brand gurus in this episode. We discussed the differences and similarities between icon and brand, governance of both, the importance of context in design, and much more.LinksView Jons work at Hicks DesignWatch Jon talk about The Icon Design ProcessRead Jons blogFollow Jon on TwitterConnect with Jon on LinkedInConnect with Aman Braich on LinkedInCreators & Guests Gerry Scullion - Host Stef Murphy - Producer ________________________BRING THIS IS HCD INTO YOUR ORGANISATION→ Train my organisation https://www.thisishcd.com/training→ Video Courses https://www.thisishcd.com/courses→ Private Community (Coaching, Courses, WhatsApp) https://www.thisishcd.com/circle-community→ Gerry's consultancy (Service Design and Design Research) https://humana.design/________________________BECOME A DIRECTORY MEMBER (IT'S FREE!) and get all of this → FREE Introduction to Journey Management course with Marc Stickdorn & Gerry Scullionhttps://www.thisishcd.com/learning/introduction-to-journey-management→ Discover & Connect with others https://www.thisishcd.com/directory → Claim partner discounts https://www.thisishcd.com/partners → Submit an Article https://www.thisishcd.com/blog+ Coming soon - JOB BOARD, FIND A MENTOR...and more________________________ | 38m 16s | ||||||
| 3/26/18 | ![]() Greg Bernarda 'Designing businesses for the new world' | We are building an independent global network of people doing human-centred work. Create an account, join our newsletter, learn, listen, connect and network - for free → https://www.thisishcd.com/signup________________________So, today's topic is an absolutely massive one "most organizations still largely live in the 20th century, in a world where the key currency for success has been ‘exploitation’. But in the 21st century, the name of the game is ‘innovation’. Those are two very different capabilities. Exploitation is about excelling at executing, and scaling products and services in a largely known environment. Innovation is about navigating the unknown, exploring possibilities, and experimenting with new ways of creating value for people with ever-evolving needs." Service Design, Product Management, UX are all part of the later. I'm really excited to get into this. Also joining this episode is the wonderful Nick Coster, co-founder of Brainmates.comRead the transcript of this interviewConnect with Greg on LinkedInGregBernarda.com Creators & Guests Gerry Scullion - Host Stef Murphy - Producer ________________________BRING THIS IS HCD INTO YOUR ORGANISATION→ Train my organisation https://www.thisishcd.com/training→ Video Courses https://www.thisishcd.com/courses→ Private Community (Coaching, Courses, WhatsApp) https://www.thisishcd.com/circle-community→ Gerry's consultancy (Service Design and Design Research) https://humana.design/________________________BECOME A DIRECTORY MEMBER (IT'S FREE!) and get all of this → FREE Introduction to Journey Management course with Marc Stickdorn & Gerry Scullionhttps://www.thisishcd.com/learning/introduction-to-journey-management→ Discover & Connect with others https://www.thisishcd.com/directory → Claim partner discounts https://www.thisishcd.com/partners → Submit an Article https://www.thisishcd.com/blog+ Coming soon - JOB BOARD, FIND A MENTOR...and more________________________ | 31m 03s | ||||||
| 3/12/18 | ![]() Andy Polaine & Simon McIntyre 'Service Designing Education' (Part 2 of 2) | We are building an independent global network of people doing human-centred work. Create an account, join our newsletter, learn, listen, connect and network - for free → https://www.thisishcd.com/signup________________________This episode is the second part in a two-part series with Andy Polaine, the regional APAC design director for Fjord and Simon McIntyre who is the Associate Dean of Education in UNSW, formally COFA, the College of Fine Art and Design.In the first part, we spoke about the problems faced in education and spoke about some of the origins of these problems. This episode builds on that but goes deeper into the work that UNSW is undertaking about redesigning the university with a focus on enabling a culture that will better place their students for the future.What's so good about this combination of Andy and Simon is not only have they worked together before but is the relationship between Andy's service design history and his academic past in teaching in Europe. Together with Simon, they approach the subject of the future of education with pragmatism.Simons email mentioned in this episode S.McIntyre@unsw.edu.auCreators & Guests Gerry Scullion - Host Stef Murphy - Producer ________________________BRING THIS IS HCD INTO YOUR ORGANISATION→ Train my organisation https://www.thisishcd.com/training→ Video Courses https://www.thisishcd.com/courses→ Private Community (Coaching, Courses, WhatsApp) https://www.thisishcd.com/circle-community→ Gerry's consultancy (Service Design and Design Research) https://humana.design/________________________BECOME A DIRECTORY MEMBER (IT'S FREE!) and get all of this → FREE Introduction to Journey Management course with Marc Stickdorn & Gerry Scullionhttps://www.thisishcd.com/learning/introduction-to-journey-management→ Discover & Connect with others https://www.thisishcd.com/directory → Claim partner discounts https://www.thisishcd.com/partners → Submit an Article https://www.thisishcd.com/blog+ Coming soon - JOB BOARD, FIND A MENTOR...and more________________________ | 32m 19s | ||||||
| 2/26/18 | ![]() Chirryl-Lee Ryan 'Are we making things better with Design' | We are building an independent global network of people doing human-centred work. Create an account, join our newsletter, learn, listen, connect and network - for free → https://www.thisishcd.com/signup________________________Hello, welcome to another episode of This is HCD. My name is Gerry Scullion, and I’m a Human Centered Design Practitioner based in Australia. The episode that you are about to hear was recorded in Melbourne CBD so would like to acknowledge the Boonwarung people of the Kulin nation as the traditional custodians of the land where we meet today and pay respect to their elders, both past and present.Chirryl-Lee Ryan is what she calls, a transdisciplinary design practitioner, merging many design disciplines into a super force. Anyone who is familiar with Chirryl will know she is a no-holds-barred speaker. She says what she means, and mean what she says and is a force to be reckoned with.We were recently together on a Design Panel about Designing for Social Impact for Academy XI in Sydney and had a whale of a time.Kelsey Schwinn (GM of Today), Gerry Scullion (Director of Humana), Chirryl-Lee Ryan (Transdisciplinary Designer), Andy Polaine (Regional APAC Design Director for Fjord) at the Academy XI ‘Design for Social Impact’ in Sydney, February 2018. Photo credit: Kimberley RyanWe caught up in Melbourne to extend that conversation and go deeper into areas that we touched on such as ‘are we making things better’ ‘what shoes would chirryl wear in a zombie apocalypse, and what the future of design looks like through Chirryl’s eyes.Creators & Guests Gerry Scullion - Host Stef Murphy - Producer ________________________BRING THIS IS HCD INTO YOUR ORGANISATION→ Train my organisation https://www.thisishcd.com/training→ Video Courses https://www.thisishcd.com/courses→ Private Community (Coaching, Courses, WhatsApp) https://www.thisishcd.com/circle-community→ Gerry's consultancy (Service Design and Design Research) https://humana.design/________________________BECOME A DIRECTORY MEMBER (IT'S FREE!) and get all of this → FREE Introduction to Journey Management course with Marc Stickdorn & Gerry Scullionhttps://www.thisishcd.com/learning/introduction-to-journey-management→ Discover & Connect with others https://www.thisishcd.com/directory → Claim partner discounts https://www.thisishcd.com/partners → Submit an Article https://www.thisishcd.com/blog+ Coming soon - JOB BOARD, FIND A MENTOR...and more________________________ | 37m 21s | ||||||
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Chart Positions
22 placements across 22 markets.
Chart Positions
22 placements across 22 markets.

























