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From 10 epsHosts
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Recent episodes
Is AI Taking Over Humanity? The Answer Might Surprise You | EP 111
Mar 12, 2026
41m 02s
5 Entrepreneur Identities That Predict What You Should Build | EP 110
Jan 22, 2026
23m 35s
Finding Your First 10 Customers the Smart Way (No Ads Needed) | EP 109
Nov 28, 2025
57m 17s
How He Quit Dentistry to Build a Million-Dollar Writing Business | EP 108
Nov 14, 2025
57m 58s
How He Quit a 6-Figure Job to Build His Dream | EP 107
Oct 23, 2025
1h 03m 28s
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| Date | Episode | Topics | Guests | Brands | Places | Keywords | Sponsor | Length | |
|---|---|---|---|---|---|---|---|---|---|
| 3/12/26 | Is AI Taking Over Humanity? The Answer Might Surprise You | EP 111✨ | AI and humanitycreativity+3 | — | This is the Way Podcast | — | AIhumanity+5 | — | 41m 02s | |
| 1/22/26 | 5 Entrepreneur Identities That Predict What You Should Build | EP 110✨ | Entrepreneurial IdentitiesBusiness Models+3 | — | This is the Way Podcast | — | entrepreneurshipbusiness ideas 2026+3 | — | 23m 35s | |
| 11/28/25 | Finding Your First 10 Customers the Smart Way (No Ads Needed) | EP 109✨ | audience researchmarketing strategies+5 | Rand Fishkin | SparkToroMoz+1 | — | audience insightseffective marketing+5 | — | 57m 17s | |
| 11/14/25 | How He Quit Dentistry to Build a Million-Dollar Writing Business | EP 108✨ | career changewriting+4 | Kieran Drew | This is the Way PodcastLinkedIn | — | dentistrywriting business+7 | — | 57m 58s | |
| 10/23/25 | How He Quit a 6-Figure Job to Build His Dream | EP 107✨ | career transitionentrepreneurship+4 | Avetis Antaplyan | HireCloudThisIstheWaywithArtinMichael+1 | — | career changetech recruiting+4 | — | 1h 03m 28s | |
| 10/2/25 | No Skills, No Audience—Still Built a $50K/Month Biz | EP 106✨ | entrepreneurshipweb development+4 | Todd Anderson | This is the Way PodcastTwitter+1 | — | web developmententrepreneurship+5 | — | 52m 52s | |
| 9/13/25 | The AI Content Engine That Thinks FOR Him (Steal It) | EP 105✨ | AI content creationpersonal branding+4 | Matt Lakajev | This Is the Way Podcast | — | AIcontent engine+5 | — | 57m 22s | |
| 8/29/25 | This Real Estate Model Has No Tenants (But Lots of $$$) | EP 104✨ | real estate investingland flipping+4 | Hunter Pogatchnik | This is the Way PodcastFounderBytes+2 | — | real estateland flipping+5 | — | 46m 33s | |
| 8/22/25 | 3 Systems That Help Founders Scale (Without Burnout) | EP 103✨ | founder systemsscaling startups+4 | Noor Barrage | NVB CollectiveFounderBytes+1 | — | foundersscaling+5 | — | 1h 03m 24s | |
| 7/31/25 | How He Turned 75k Followers Into a Biz (& Quit His 9-5) | EP 101✨ | entrepreneurshipsocial media growth+3 | Varun Negandhi | This is the Way PodcastLinkedIn+1 | — | entrepreneurshipLinkedIn+5 | — | 1h 19m 08s | |
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| 7/18/25 | Tony Robbins' Ex Coach Reveals the #1 Sales Mistake | EP 100 | Help us get to 10,000 subscribes. Subscribe to @ThisIstheWaywithArtinMichael 📌 Connect with Stephen - https://www.linkedin.com/in/stephenhilgart/ 📌 Subscribe to the shorts channel @FounderBytes 📌 Follow Artin @https://www.linkedin.com/in/artinnazarian/ 📌 Follow Michael @https://www.linkedin.com/in/mrmichaelmerrill/ Ever wonder what it really takes to succeed in marketing and business, especially with the influence of giants like Tony Robbins? In this podcast, we dive deep into the fascinating journey of a martial artist who went from sleeping in his car to becoming a top speaker and consultant for Tony Robbins. Learn about his unique approach to sales, the "identity selling" method, and why focusing on automation over human connection is a huge mistake. Discover the simple yet powerful questions that can immediately boost your revenue and transform your business. This is a must-watch for anyone looking to understand true influence, impactful marketing, and the path to entrepreneurial success. [ 00:00] Intro [02:59] Discovering Tony Robbins [05:46] Shift to Marketing Consulting [08:00] Joining Tony Robbins' Team [11:15] Tony Robbins' Philosophy on Sales and Action [17:27] The Concept of Identity Selling [20:50] The Importance of Understanding the Customer's Problem [24:23] Transitioning from Tony Robbins and Starting "The Path" [30:52] Simple Strategies for Business Growth | 55m 56s | ||||||
| 7/11/25 | How She Scaled & Sold Her Startup in 5 Years | EP 99 | Help us get to 10,000 subscribes. Subscribe to @ThisIstheWaywithArtinMichael 📌 Connect with Lisa - https://www.linkedin.com/in/lisadconn/ 📌 Subscribe to the shorts channel @FounderBytes 📌 Follow Artin @https://www.linkedin.com/in/artinnazarian/ 📌 Follow Michael @https://www.linkedin.com/in/mrmichaelmerrill/ Join us as Lisa, CEO of Gather (formerly Icebreaker), shares her incredible journey of building a company from the ground up. Discover how a product initially called Icebreaker evolved into Gather, navigating the challenges and opportunities presented by the COVID-19 pandemic, and how it found its niche in connecting remote teams and fostering meaningful conversations. Lisa dives into the importance of emotional intelligence in leadership, the dynamics of co-founder relationships, fundraising strategies, and the valuable lessons learned from building and successfully exiting a company. Founder's Journey: Follow Lisa's path from starting Icebreaker to successfully selling Gather. Strategic Pivoting: Learn how the company adapted its focus during changing market conditions. Fundraising Insights: Get a candid look at attracting investors and navigating different funding rounds. Team Dynamics: Understand the importance of co-founder relationships and emotional intelligence in leadership. Acquisition Lessons: Discover key takeaways and challenges from the M&A process, including a major mistake. [00:00] Intro [02:44] Building the MVP and Early User Validation [06:00] The Unexpected Boost from COVID-19 [13:11] Land and Expand Strategy: New Hire Onboarding Success [18:01] Pivoting to Productivity and Product Adaptation [30:27] Fundraising Journey: Pre-Seed, Seed, and Series A Rounds [37:25] Emotional Intelligence as a Differentiator in Leadership [42:43] Navigating Co-founder Conflicts and Operating Frameworks [50:24] The Rules of Venture Money and Different Exit Paths [56:20] Learning from M&A Mistakes: A Major Misstep | 1h 02m 58s | ||||||
| 6/26/25 | From Student to $20K/Month in 2 Years with AI | EP 98 | Help us get to 10,000 subscribes. Subscribe to @ThisIstheWaywithArtinMichael 📌 Connect with Ritesh - https://www.linkedin.com/in/ritesh-verma-techpreneur/ 📌 Subscribe to the shorts channel @FounderBytes 📌 Follow Artin @https://www.linkedin.com/in/artinnazarian/ 📌 Follow Michael @https://www.linkedin.com/in/mrmichaelmerrill/ Think AI is too technical to make money from? Think again. Ritesh Verma breaks down how he builds and sells AI agents — some with no code — to automate workflows for clients and bring in over $20K/month. Whether you're technical or not, you'll learn how to identify problems, build automation products, and find clients fast using Reddit, YouTube, and smart delegation. Key Takeaways from This Episode: 📌How Ritesh scaled to $20K/month building and selling AI agents — while still working full-time at a Fortune 100 company. 📌The power of delegation: why outsourcing and team-building early can help you grow faster without burning out. 📌Tools like N8N, Make, and Cursor make it possible to build AI agents with little to no code — even for non-technical founders. 📌How to find profitable agent ideas by solving your own problems first — then validating demand through Reddit and YouTube. 📌Why mentorship and personal brand matter — and how Ritesh turned his knowledge into a high-ticket program that tripled his 9-5 salary. Chapters [00:00] Intro [02:58]The Journey from College to Entrepreneurship [09:02] Exploring Web Automation Opportunities [14:55] Mastering Time Management and Delegation [21:34] Balancing Full-Time Work and Entrepreneurial Aspirations [25:42] The Evolution of Entrepreneurial Mindset [26:35] Learning from Corporate Experience [32:01] Starting a Business in the Age of AI [34:21] Finding Problems to Solve in Business [36:47] Marketing and Selling Your Product [42:27] The Future of AI Products [45:02] Building in Public and Personal Branding [46:32] The Journey of Content Creation [49:11] Growth Strategies and Mentorship [56:52] Advice for Aspiring Entrepreneurs | 59m 15s | ||||||
| 6/12/25 | The #1 Mistake in Cold Outreach (Most Founders Do This) | EP 97 | Help us get to 10,000 subscribes. Subscribe to @ThisIstheWaywithArtinMichael 📌 Connect with Thomas - https://www.linkedin.com/in/tom-ryan-referral-program-pros/ 📌 Subscribe to the shorts channel @FounderBytes 📌 Follow Artin @https://www.linkedin.com/in/artinnazarian/ 📌 Follow Michael @https://www.linkedin.com/in/mrmichaelmerrill/ In this conversation, Thomas Ryan Oakes discusses the importance of outbound marketing for client acquisition, debunking the myth that a large audience or paid ads are necessary. He emphasizes the need for personalized outreach that focuses on solving potential clients problems through value offers. Thomas shares his journey from entrepreneurship to establishing a successful outbound marketing system, detailing the steps involved in crafting effective outreach messages, targeting the right audience, and creating compelling value offers. He also highlights the differences between B2B and B2C outreach and the significance of personalization in communication. In this conversation, Thomas Ryan Oakes shares insights on effective outreach strategies, emphasizing the importance of value offers, audience targeting, and the use of AI tools. He discusses the significance of understanding the audience's pain points, the role of conversational marketing, and how to handle rejection in cold outreach. The discussion also covers essential tools for outreach, the setup process, and the importance of tracking success in campaigns. takeaways • Outbound is the fastest way to start real conversations. • Most people think they need a large audience or paid ads. • Start solving their problem right away to gain trust. • Cold outreach can feel painful, but it doesn't have to be. • Lead with giving something valuable instead of asking for something. • There's a big gap in the market for effective outreach strategies. • Your LinkedIn profile is your first impression for potential clients. • Understanding the burning problem of prospects is crucial for outreach success. • Creating a video can be an effective value offer. • Always ask permission before sending your value offer. Using AI can enhance conversational outreach. • Value offers should be tailored to the audience's needs. • Email marketing is crucial for nurturing leads. • Choosing the right outreach channel depends on the target market size. • Automation in outreach requires careful strategy to avoid pitfalls. • Learning from failures is key to improving outreach efforts. • Tracking metrics helps refine outreach strategies. • Handling rejection is part of the process; persistence is essential. • Creating a compelling value offer is foundational to outreach success. • Engaging with prospects about their pain points leads to better offers. Chapters [00:00] Intro [03:03] Building Trust [08:55] Crafting Effective Outreach Messages [15:05] Creating Compelling Value Offers [18:12] The Importance of Personalization [20:53] Navigating B2B vs B2C Outreach [28:49] The Power of Conversational Outreach [34:21] Choosing the Right Outreach Channel [35:58] Essential Tools for Effective Outreach [46:55] Tracking Success in Outreach Campaigns [50:49] Handling Rejection in Cold Outreach | 53m 46s | ||||||
| 6/5/25 | From $1M to $100M: Secrets of High-Growth CEOs | EP 96 | Help us get to 10,000 subscribes. Subscribe to @ThisIstheWaywithArtinMichael 📌 Free AI training - https://productcamps.com/free/ 📌 Connect with Herb - https://www.linkedin.com/in/hcogliano/ 📌 Find free "Scaling Up Readiness" and "High Impact CEO" assessments at: https://www.aspiregrowthadvisors.com/ 📌 Subscribe to the shorts channel @FounderBytes 📌 Follow Artin @https://www.linkedin.com/in/artinnazarian/ 📌 Follow Michael @https://www.linkedin.com/in/mrmichaelmerrill/ Struggling to scale your business past the $1 million mark and break through growth-stopping complexity? This episode with CEO Coach Herb Cogliano is packed with actionable insights into the "Scaling Up" methodology! Join Herb Cogliano, a Scaling Up practitioner, as he shares his journey and how to implement Verne Harnish's renowned "Scaling Up" system. Learn to build a business with more cash, freedom, and impact by focusing on people, strategy, execution, and cash. Herb discusses overcoming the "ceiling of complexity," defining an emotionally driven purpose, and making crucial strategic pivots. Key Takeaways: 📌Understand "Scaling Up": A growth methodology for small to mid-market companies. 📌Overcome Growth Plateaus: Why companies get stuck and how to break through. 📌The Power of Purpose & Values: Uncover a meaningful purpose that motivates your team beyond financial goals. 📌Implement Rockefeller Habits: Ensure flawless execution with these 10 essential habits. 📌Leadership Development: Shift from "doer" to developing next-level leaders. 📌Scaling Up vs. Traction (EOS): Understand the key differences and benefits. 📌Real Success Stories: Examples of businesses transforming profitability and culture. #ScalingUp #BusinessGrowth #Entrepreneurship #CEO #SmallBusiness #BusinessStrategy #Leadership #HerbKogan #VerneHarnish #RockefellerHabits #BusinessPodcast #GrowthMindset #ScalingSecrets | 50m 45s | ||||||
| 5/22/25 | She Started an AI agency From Scratch (This is How) | EP 96 | Help us get to 10,000 subscribes. Subscribe to @ThisIstheWaywithArtinMichael 📌 Free AI training - https://productcamps.com/free/ 📌 Connect with Helena - https://www.linkedin.com/in/helena--liu/ 📌 Helena's Youtube Channel - https://www.youtube.com/@HELENA-LIU 📌 Subscribe to the shorts channel @FounderBytes 📌 Follow Artin @https://www.linkedin.com/in/artinnazarian/ 📌 Follow Michael @https://www.linkedin.com/in/mrmichaelmerrill/ In this powerful episode of This is the Way Podcast, we’re joined by Helena Liu — AI & automation expert, systems strategist, and the founder of Product Camps, Whiteboards AI, and ChatLemon. Helena is on a mission to help businesses turn AI from a buzzword into a real-time-saving, efficiency-boosting powerhouse. With a track record of helping thousands of entrepreneurs streamline their workflows, Helena shares exactly how to leverage automation and AI tools to scale smarter, not harder. From building systems that free up your time to creating tech stacks that actually work, this episode is packed with actionable insights. ✅ Building automation systems that scale ✅ Turning AI into practical business tools ✅ Common automation mistakes (and how to avoid them) ✅ Helena’s favorite AI tools for entrepreneurs ✅ How to build a business that runs without you Whether you’re a solopreneur, founder, or team leader looking to free up time and increase impact — this conversation will transform how you approach tech, time, and scale. [00:00] – Intro [08:17] – Learning strategies for growth [11:20] – Using AI to grow on YouTube [24:20] – Finding your niche in automation [30:18] – Custom GPTs & personalizing outputs [37:12] – Advice for beginners starting in AI [44:46] – Using ChatGPT Deep Research #AIForBusiness #AutomationTools #HelenaLiu #CustomGPT #ProductivityHacks #EntrepreneurLife #AIContentCreation #ScalableSystems #AIWorkflows #Solopreneur | 48m 55s | ||||||
| 5/9/25 | HHow AI is Shaping the Future of Sales (40% Time Saved & 2X Revenue) | EP 94 | Help us get to 10,000 subscribes. Subscribe to @ThisIstheWaywithArtinMichael 📌 Connect with Frank - https://www.linkedin.com/in/frankbastone/ 📌 Connect with Jake - https://www.linkedin.com/in/frankbastone/ 📌 Connect with Agentic Brain - https://www.agenticbrain.com/ 📌 Subscribe to the shorts channel @FounderBytes 📌 Book free 1:1 with Artin - https://calendly.com/thisisthewayshow/1-1-with-artin 📌 Follow Artin @https://www.linkedin.com/in/artinnazarian/ 📌 Follow Michael @https://www.linkedin.com/in/mrmichaelmerrill/ Unlock the future of sales with AI! In this power-packed episode, we dive deep into how Artificial Intelligence is transforming sales teams and driving unprecedented results. Frank, a seasoned sales leader, and Jake, an AI development expert and the founders of Aentic Brain, share their insider secrets on leveraging AI to: 🚀 Boost sales productivity ⏰ Save valuable time on admin tasks (up to 40%!) [cite: 1, 5, 11] 💰 Increase revenue and close more deals 🤝 Build stronger customer relationships 🤖 Automate key sales processes 🎯 And much more! They reveal how AI isn't about replacing salespeople, but about empowering them to become "superhero" sellers. You'll learn actionable strategies, real-world case studies, and the truth about AI's capabilities in sales. If you're a sales professional, sales manager, or business leader, this video is your roadmap to mastering AI in sales and staying ahead of the curve. ✨ Don't miss out on these game-changing insights! ✨ #AISales #SalesAutomation #AITools #SalesProductivity #SalesTips #BusinessGrowth #FutureOfSales #SalesTechnology #CRM #LeadGeneration #AenticBrain | 1h 04m 47s | ||||||
| 5/1/25 | The $10B Ideas at the Intersection of AI and Storytelling (From a Hollywood Insider) | EP 93 | Help us get to 10,000 subscribes. Subscribe to @ThisIstheWaywithArtinMichael 📌 Connect with Seth: https://www.linkedin.com/in/sethhallen/ 📌 https://hallstoneventures.com/ 📌Subscribe to the shorts channel @FounderBytes 📌Book free 1:1 with Artin - https://calendly.com/thisisthewayshow/1-1-with-artin 📌Follow Artin @https://www.linkedin.com/in/artinnazarian/ 📌Follow Michael @https://www.linkedin.com/in/mrmichaelmerrill/ In this special episode of This is the Way Podcast, we’re joined by Seth Hallen — a visionary in the Media & Entertainment Technology space, an AI & MediaTech angel investor, and a trusted advisor helping shape the future of storytelling through innovation. With 25+ years of experience across venture capital, media tech leadership, and AI-driven storytelling, Seth has built a legacy of enabling creators, founders, and startups to thrive at the intersection of creativity and technology. His deep-rooted passion for narrative — sparked by childhood movie experiences — continues to guide his mission to bring groundbreaking tech into the hands of storytellers. From the evolution of MediaTech to the emerging influence of AI in entertainment, Seth dives into what’s next for creators, how investors are thinking about innovation, and why storytelling will always be at the heart of progress. 🔹 25+ years in media & entertainment tech 🔹 AI & MediaTech angel investor & VC advisor 🔹 Former CEO & board member in leading M&E companies 🔹 Passionate about storytelling + tech evolution 🔹 Insight into funding, innovation, and the future of media Get ready for a deeply insightful and forward-looking conversation with Seth Hallen as we explore how AI is reshaping storytelling, what founders must know to succeed in MediaTech, and how creativity and tech can co-exist for the future of content. What You’ll Learn in This Episode: -The current struggles of the media & entertainment industry -Why YouTube and Netflix are evolving differently -The real impact of AI on VFX and storytelling How creators and technologists can collaborate better -Why human creativity still matters (even in an AI-driven future) -The biggest opportunities in MediaTech right now -What the future of content creation really looks like AI in filmmaking, Hollywood vs AI, Netflix AI strategy, storytelling and AI, VFX future, media tech trends 2025, entertainment industry insights, AI in VFX, Seth Hallen podcast, creative tech podcast, AI in entertainment, YouTube media strategy, future of storytelling #AIinMedia #NetflixVsYouTube #Hollywood2025 #FutureOfStorytelling #VFXRevolution #AIvsCreativity #MediaTech #ContentCreationFuture #SethHallen #ThisIsTheWayPodcast [00:00] Intro [02:00] Struggles in the Media Industry [09:50] YouTube vs. Netflix Trends [17:50] Biggest Industry Opportunities [22:40] The Role of VFX in Entertainment [30:30] AI as a Creative Tool [35:55] Humans vs. AI in Storytelling [40:25] Describing Ourselves Through Content | 51m 14s | ||||||
| 4/24/25 | What ADHD Entrepreneurs Can Teach Everyone | EP 92 | Help us get to 10,000 subscribes. Subscribe to @ThisIstheWaywithArtinMichael 📌 Connect with Ian: https://www.linkedin.com/in/ian-tenenbaum 📌Subscribe to the shorts channel @FounderBytes 📌Book free 1:1 with Artin - https://calendly.com/thisisthewayshow/1-1-with-artin 📌Follow Artin @https://www.linkedin.com/in/artinnazarian/ 📌Follow Michael @https://www.linkedin.com/in/mrmichaelmerrill/ In this powerful episode of This is the Way Podcast, we're joined by Ian Tenenbaum — a seasoned entrepreneur, ADHD mentor, and startup veteran with over 20 years of hands-on experience in building, scaling, and selling businesses. Ian has helped countless entrepreneurs with ADHD get organized, stay focused, and follow through — all while navigating the rollercoaster world of startups. From leading two companies to the Inc. 500 list to securing deals with top Fortune 500 brands, Ian’s journey is one of resilience, growth, and transformation. In this episode, Ian gets real about the challenges behind the scenes — including the battles most founders don’t talk about. Whether you're neurodivergent or just looking to gain clarity and structure in your entrepreneurial path, Ian’s approach to mindful productivity and focus will change the way you work. 🔹 Helped ADHD founders stay focused & finish 🔹 20+ years of experience in startups 🔹 Led 2 companies to the Inc. 500 🔹 Built, scaled & sold multiple businesses 🔹 Real strategies for neurodiverse entrepreneurs Get ready for a raw, honest, and uplifting conversation as Ian shares tools, lessons, and real-life strategies to help entrepreneurs gain clarity, create a plan, and follow through — even when it’s hard. 01:00] Intro 06:10] The Turning Point 09:40] an’s Breakthrough Journey 16:00] Actionable Steps for ADHD Entrepreneurs 22:48] Leading a Team with ADHD 30:22] Mindset & Management Tips 38:00] Thoughts on Elon Musk & ADHD 47:00] Finding Clarity #ProductivityTips #BusinessGrowth #PodcastClips #MentalHealthAwareness #IanTenenbaum #ADHDEntrepreneur #StartupMindset #FocusHacks #FounderJourney #NeurodivergentSuccess | 58m 18s | ||||||
| 4/17/25 | How to Craft Irresistible Offers that 10X Your Pipeline | EP 91 | Sign up to the podcast newsletter and get insights from each episode sent to your inbox. https://thevelocitylabs.com/this-is-the-way-newsletter Help us get to 10,000 subscribes. Subscribe to @ThisIstheWaywithArtinMichael Connect with Jay - https://www.linkedin.com/in/jaymelone Subscribe to the shorts channel @FounderBytes Book free 1:1 with Artin - https://calendly.com/thisisthewayshow/1-1-with-artin Follow Artin @https://www.linkedin.com/in/artinnazarian/ Follow Michael @https://www.linkedin.com/in/mrmichaelmerrill/ In this power-packed episode of This is the Way Podcast, we’re joined by Jay Melone—founder of the “Wedge Offers” framework, a business strategist who’s helping B2B consultants attract dream clients, increase monthly revenue, and become the go-to expert in their niche. Jay built a 35-person consultancy—only to find himself drowning in work and disconnected from what truly mattered. But instead of burning out, he reinvented the way consultants grow and sell by developing a scalable, simplified system that builds authority and automates client acquisition. Now, he’s sharing how Wedge Offers are changing the game for consultants and service-based businesses in 2025 and beyond. 🔹 Creator of the Wedge Offers Framework 🔹 Built & scaled a 35-person consultancy 🔹 Expert in client acquisition & offer positioning 🔹 Helping B2B consultants simplify, scale & thrive 🔹 Real strategies to escape the freelancer trap and own your niche Whether you're a coach, consultant, freelancer, or agency owner—this episode will unlock the mindset, models, and messaging needed to stop chasing leads and start attracting them on autopilot. 🎧 Tune in now for behind-the-scenes strategies and expert business clarity with Jay Melone! Sign up to the podcast newsletter and get insights from each episode sent to your inbox. https://thevelocitylabs.com/this-is-the-way-newsletter Help us get to 10,000 subscribes. Subscribe to @ThisIstheWaywithArtinMichael Connect with Jay - https://www.linkedin.com/in/jaymelone Subscribe to the shorts channel @FounderBytes Book free 1:1 with Artin - https://calendly.com/thisisthewayshow/1-1-with-artin Follow Artin @https://www.linkedin.com/in/artinnazarian/ Follow Michael @https://www.linkedin.com/in/mrmichaelmerrill/ In this power-packed episode of This is the Way Podcast, we’re joined by Jay Melone—founder of the “Wedge Offers” framework, a business strategist who’s helping B2B consultants attract dream clients, increase monthly revenue, and become the go-to expert in their niche. Jay built a 35-person consultancy—only to find himself drowning in work and disconnected from what truly mattered. But instead of burning out, he reinvented the way consultants grow and sell by developing a scalable, simplified system that builds authority and automates client acquisition. Now, he’s sharing how Wedge Offers are changing the game for consultants and service-based businesses in 2025 and beyond. 🔹 Creator of the Wedge Offers Framework 🔹 Built & scaled a 35-person consultancy 🔹 Expert in client acquisition & offer positioning 🔹 Helping B2B consultants simplify, scale & thrive 🔹 Real strategies to escape the freelancer trap and own your niche Whether you're a coach, consultant, freelancer, or agency owner—this episode will unlock the mindset, models, and messaging needed to stop chasing leads and start attracting them on autopilot. 🎧 Tune in now for behind-the-scenes strategies and expert business clarity with Jay Melone! #ConsultingSuccess #B2BOffers #JayMelone #ServiceBusinessTips #WedgeOffers #PodcastInterview #BusinessBurnout #AgencyOwnerLife #SalesWithoutSelling #entrepreneurjourney [00:00] Intro [01:33] Jay’s Journey So Far [10:21] Common Business Challenges [18:38] Jay’s Unique Approach [21:02] Creating Offers for Clients [29:43] Why Your Offer is Just a Product [32:00] Future of Sales & Positioning [39:36] How AI is Shaping Business [50:50] Skills You Need in Consulting | 1h 03m 15s | ||||||
| 4/3/25 | How to WIN on LinkedIn in 2025 | AI & Content Strategies with Lara Acosta | EP 90 | Repost below Linkedin post and subscribe to this podcast to enter for a chance to win a FREE 1:1 session with Lara who will help you take your Linkedin game to the next level. Winner announced on Linkedin on April 11. Linkedin post - https://www.linkedin.com/posts/artinnazarian_i-caught-up-with-lara-acosta-over-dinner-activity-7313576628494770176-zU7O?utm_source=share&utm_medium=member_desktop&rcm=ACoAAAGYG6YBGjKoV_OU09RpUiQvCAG0LAI-wGA In this special episode of This is the Way Podcast, we’re joined by Lara Acosta — an entrepreneur, LinkedIn personal branding expert, and a Forbes-featured strategist helping individuals grow their online presence and build profitable businesses. Lara has empowered 700+ professionals to craft compelling personal brands that drive impact and income. With features in Forbes, Kajabi, and Semrush, she has solidified her position as a LinkedIn thought leader, helping entrepreneurs leverage content to create authority, attract clients, and scale their businesses. From AI-powered content strategies to unlocking LinkedIn's algorithm for growth, Lara shares her expert insights on how to thrive in 2025 and beyond. Whether you're an entrepreneur, content creator, or business professional, this episode is packed with high-value tips and actionable strategies to elevate your LinkedIn game. 🔹 Featured on Forbes, Kajabi & Semrush 🔹 Helped 700+ professionals build personal brands 🔹 Entrepreneur scaling businesses through LinkedIn 🔹 AI-driven content strategies for brand growth 🔹 Proven LinkedIn strategies for visibility & engagement Get ready for an eye-opening and insightful conversation with Lara Acosta as we explore LinkedIn success, AI content strategies, and how to turn engagement into business opportunities. Connect with Lara: https://www.linkedin.com/in/laraacostar/ Sign up to the podcast newsletter and get insights from each episode sent to your inbox. https://thevelocitylabs.com/this-is-the-way-newsletter Help us get to 10,000 subscribes. Subscribe to @ThisIstheWaywithArtinMichael Subscribe to the shorts channel @FounderBytes Book free 1:1 with Artin - https://calendly.com/thisisthewayshow/1-1-with-artin Follow Artin @https://www.linkedin.com/in/artinnazarian/ Follow Michael @https://www.linkedin.com/in/mrmichaelmerrill/ What You’ll Learn in This Episode How Lara Acosta built a personal brand that attracts clients The best LinkedIn content strategies for 2025 How AI is transforming content creation & LinkedIn growth The biggest mistakes people make on LinkedIn How to create AI-generated content that feels authentic The best way to convert LinkedIn engagement into customers LinkedIn vs. YouTube – which platform is better for personal branding? How books, AI, and social media will shape the next generation | 1h 06m 07s | ||||||
| 3/27/25 | How AI Took His LinkedIn to 50K+ Followers in 1 Year | EP 89 | Sign up to the podcast newsletter and get insights from each episode sent to your inbox. https://thevelocitylabs.com/this-is-the-way-newsletter Help us get to 10,000 subscribes. Subscribe to @ThisIstheWaywithArtinMichael Connect with Charlie - https://www.linkedin.com/in/charlie-hills/ Subscribe to the shorts channel @FounderBytes Book free 1:1 with Artin - https://calendly.com/thisisthewayshow/1-1-with-artin Follow Artin @https://www.linkedin.com/in/artinnazarian/ Follow Michael @https://www.linkedin.com/in/mrmichaelmerrill/In this special episode of This is the way Podcast, we’re joined by Charlie Hills — a LinkedIn growth strategist and a pioneer in AI-powered content creation. Charlie has quickly emerged as a go-to expert for professionals and creators looking to scale their LinkedIn presence using smart, efficient content systems. In under a year, he built a following of over 50,000 and generated more than 9 million impressions — all by harnessing the power of AI to supercharge his content strategy. From high-performing newsletters and engaging carousels to eye-catching posts and visuals, Charlie is redefining what’s possible with AI-driven personal branding. He’s here to share the strategies, tools, and mindset behind his explosive LinkedIn growth — and how you can do it too. ✨ Grew 50K+ followers on LinkedIn in under a year ✨ 9M+ impressions using AI-powered content ✨ Expert in LinkedIn newsletters, carousels & visual storytelling ✨ Helps professionals scale content with ease and impact ✨ Breaking down complex AI tools into practical growth hacks Get ready for an insightful, actionable, and inspiring conversation with Charlie Hills — as we dive into LinkedIn growth, content strategy, and the future of AI in personal branding. 📌 What You’ll Learn: How Charlie Hills used AI to grow his LinkedIn to 50K+ followers in under a year His exact content creation strategy using AI tools The biggest mistakes people make using AI for content How to write better posts, comments, carousels & newsletters with AI Tools Charlie uses daily to save time & boost performance How to analyze content performance & improve consistently The role of consistency vs. quality in content growth Secrets behind what content type works best (text vs video vs images) Tips to schedule content effectively without burnout Powerful advice for beginners and creators struggling to grow. [00:00] Intro [02:30] How AI is helping individuals create content [09:30] Common mistakes people make using AI [11:55] Charlie’s content creation strategy [ 22:55] Favorite tools and apps used [35:45] Best-performing content types and analysis [ 36:50] Image vs. text vs. video content – what works better? [45:40] Advice for aspiring LinkedIn creators #LinkedInGrowth #AIContentCreation #CharlieHills #ContentWithAI #LinkedInMarketing #AIForCreators #ContentStrategy #LinkedInTips #PersonalBranding #LinkedInInfluencer #GrowWithAI #SocialMediaGrowth #ContentCreationJourney | 50m 16s | ||||||
| 3/14/25 | Mistakes That Are Killing Your Growth on YouTube in 2025 | EP 88 | Sign up to the podcast newsletter and get insights from each episode sent to your inbox. https://thevelocitylabs.com/this-is-the-way-newsletter Help us get to 10,000 subscribes. Subscribe to @ThisIstheWaywithArtinMichael Subscribe to the shorts channel @FounderBytes Connect with Andrew @https://www.linkedin.com/in/mrandrewmurdoch/ Andrew's Youtube Business Accelerator - https://www.skool.com/youtube-business-accelerator/about Learn more at ytera.com Book free 1:1 with Artin - https://calendly.com/thisisthewayshow/1-1-with-artin Follow Artin @https://www.linkedin.com/in/artinnazarian/ Follow Michael @https://www.linkedin.com/in/mrmichaelmerrill/ In this special episode of This is the way Podcast, we welcome Andrew Murdoch — a visionary YouTube Business Strategist and the driving force behind helping brands scale their impact through powerful video content. As the founder of a leading YouTube marketing agency, Andrew and his team specialize in crafting compelling educational content and data-driven strategies that elevate businesses in the health, wealth, and lifestyle industries. With a focus on value-driven storytelling and platform optimization, Andrew empowers brands to connect with their audience and grow their presence authentically. From video strategy to production and channel management, Andrew’s holistic approach helps businesses transform their YouTube channels into high-impact marketing assets—while freeing up their time to focus on what they do best. 📌 What You’ll Learn: YouTube Content Strategy That Works How to Pick the Right Niche Secrets to Structuring High-Impact Videos Long-form vs Short-form: What’s Better? How ChatGPT is Changing Content Creation Podcasting + YouTube = Growth Opportunity Avoiding Common Mistakes on YouTube #YouTubegrowth #contentstrategy #YouTubemarketing #andrewmurdoch #priyankashindepodcast #longformcontent #shortformvideos #ChatGPTForYouTube #podcastmarketing #videocontenttips #contentcreationstrategy #YouTubeTips2025 #HowToGrowOnYouTube #nicheselection #videomarketing | 50m 38s | ||||||
| 3/7/25 | AI Agents, Automation & The Future of Business (Must-Know Insights) | EP 87 | Sign up to the podcast newsletter and get insights from each episode sent to your inbox. https://thevelocitylabs.com/this-is-the-way-newsletter Help us get to 10,000 subscribes. Subscribe to @ThisIstheWaywithArtinMichael Subscribe to the shorts channel @FounderBytes Connect with Grant @https://www.linkedin.com/in/grant-hushek/ Book free 1:1 with Artin - https://calendly.com/thisisthewayshow/1-1-with-artin Follow Artin @https://www.linkedin.com/in/artinnazarian/ Follow Michael @https://www.linkedin.com/in/mrmichaelmerrill/ What if you could reclaim 20+ hours a week without sacrificing business growth? The secret isn’t working harder—it’s working smarter! In this episode, we sit down with Grant Hushek, founder of GrantBot, a workflow automation agency that helps businesses streamline operations, boost productivity, and unlock massive growth with AI and automation. Grant shares insights on: ✅ The 4 key areas every business should automate ✅ How to avoid the #1 mistake that kills automation projects ✅ The no-code tools (Zapier, Make, Airtable) he swears by ✅ How AI is revolutionizing workflow automation #Automation #AI #BusinessGrowth #Productivity #WorkflowAutomation #Entrepreneurship #scaleyourbusiness Chapters [00:00] Intro [05:54] The Importance of Process Before Automation [15:09] The Role of AI in Automation [17:57] Chaining AI Prompts for Enhanced Automation [20:58] The Future of AI Agents in Business [28:10] Enhancing Content Quality with AI Tools [33:05] Building Effective Workflows with Automation [44:40] Rethinking SaaS: Results as a Service [45:21] Innovating with a Beginner's Mindset | 49m 10s | ||||||
| 2/27/25 | How to CRUSH Google ads in 2025 (without wasting $$$) | EP 86 | Sign up to the podcast newsletter and get insights from each episode sent to your inbox. https://thevelocitylabs.com/this-is-the-way-newsletter Help us get to 10,000 subscribes. Subscribe to @ThisIstheWaywithArtinMichael S ubscribe to the shorts channel @FounderBytes Connect with John @https://www.linkedin.com/in/johnjhorn1/ Book free 1:1 with Artin - https://calendly.com/thisisthewayshow/1-1-with-artin Follow Artin @https://www.linkedin.com/in/artinnazarian/ Follow Michael @https://www.linkedin.com/in/mrmichaelmerrill/ 🔗 Learn more about Stub Group: stubgroup.com Most businesses lose money on Google Ads because they get it wrong. Don't be one of them! In this episode, John Horn, CEO of Stub Group, reveals the biggest mistakes businesses make and how to avoid them. Learn how to optimize your ad spend, target the right audience, and ensure your ads actually convert. Whether you're a small business or a growing startup, these insights will help you win with Google Ads. Hashtags: #GoogleAds #AdSpending #MarketingTips #Entrepreneur #PPC #PaidAdvertising #StartupGrowth #BusinessTips #ROI Chapters [00:00] Intro [10:12] Common Pitfalls [15:19] Aligning Ad Strategy with Business Goals [22:37] The Importance of Targeted Advertising [23:21] DIY Advertising Tools for Beginners [30:06] Budgeting for Google Ads [31:25]Understanding Google Ads and YouTube [32:58] Key Metrics for Success [35:37] Caution in Advertising [40:10] Advice for Aspiring Entrepreneurs [41:37] Leadership Lessons Learned [43:24] Valuable Resources for Growth | 1h 17m 14s | ||||||
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