Microsoft Leader Explains Why Most Startup Pitches Fail (And How to Fix Yours)

Microsoft Leader Explains Why Most Startup Pitches Fail (And How to Fix Yours)

From This Is Your Turning Point by Mark Sclaire

November 4, 2025 · 15 min

About this episode

Sally Ann Frank discusses common mistakes in startup pitches and how to effectively communicate value to investors and customers.

Last month I attended the WHX TECH event, focuses on Technologies that are changing the healthcare sector. I was lucky enough to see, hear and speak with Sally Ann Frank who delivered a keynote on How To Craft A Compelling Value Proposition For Investors & Customers Sally Was kind enough to speak with me after and I was cheeky enough to ask her to do a quick podcast interview With more than 25 years of experience in high-tech business development, sales, and marketing, Sally is passionate about helping health and life sciences companies and startups use Microsoft technology to provide better, more-cost effective care. As the WW Lead for Health & Life Sciences at Microsoft for Startups, Sally works directly with founders, VCs, M12 and others in the industry to partner with Microsoft and accelerate their development and growth. Through business strategy planning, go-to-market development, and technical excellence, Sally enable startups to achieve their short-term revenue goals and long-term visions. I also leverage my extensive network and expertise to mentor, advise, and support startups in various programs and initiatives. In addition, Sally is a board member, speaker…

People in this episode

Guest: Sally Ann Frank

Topics covered

  • startup pitches
  • value proposition
  • healthcare technology
  • business strategy

Keywords

  • Microsoft
  • health and life sciences
  • investors
  • founders
  • mentorship

Mentioned in this episode

Products: Microsoft technology

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