Insights from recent episode analysis
Audience Interest
Podcast Focus
Publishing Consistency
Platform Reach
Insights are generated by CastFox AI using publicly available data, episode content, and proprietary models.
Most discussed topics
Brands & references
Total monthly reach
Estimated from 4 chart positions in 4 markets.
By chart position
- 🇦🇺AU · Marketing#1395K to 30K
- 🇫🇮FI · Marketing#5100K to 300K
- 🇳🇿NZ · Marketing#134500 to 3K
- 🇳🇬NG · Marketing#140500 to 3K
- Per-Episode Audience
Est. listeners per new episode within ~30 days
53K to 168K🎙 Weekly cadence·175 episodes·Last published 6mo ago - Monthly Reach
Unique listeners across all episodes (30 days)
106K to 336K🇫🇮89%🇦🇺9%🇳🇿1%+1 more - Active Followers
Loyal subscribers who consistently listen
32K to 101K
Market Insights
Platform Distribution
Reach across major podcast platforms, updated hourly
Total Followers
—
Total Plays
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Total Reviews
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* Data sourced directly from platform APIs and aggregated hourly across all major podcast directories.
On the show
From 10 epsHost
Recent guests
Recent episodes
Busy Isn’t the Same as Profitable: A Year-End Business Reality Check
Dec 21, 2025
9m 27s
Stop Assuming. Start Selling. The Beliefs Quietly Killing Your Sales
Dec 15, 2025
13m 46s
5 Things Every Promo Email MUST Have (If You Want Sales!)**
Nov 21, 2025
7m 26s
How Yeseco Used Kickstarter To Build A Brand (special guest Jamie Phillips).
Nov 13, 2025
50m 46s
Getting Stocked Isn’t the Finish Line, It’s the Start Line
Nov 7, 2025
14m 30s
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| Date | Episode | Topics | Guests | Brands | Places | Keywords | Sponsor | Length | |
|---|---|---|---|---|---|---|---|---|---|
| 12/21/25 | Busy Isn’t the Same as Profitable: A Year-End Business Reality Check✨ | year-end reflectionbusiness planning+3 | — | — | — | businessprofit+4 | — | 9m 27s | |
| 12/15/25 | Stop Assuming. Start Selling. The Beliefs Quietly Killing Your Sales✨ | salesassumptions+3 | — | — | — | salesassumptions+5 | — | 13m 46s | |
| 11/21/25 | 5 Things Every Promo Email MUST Have (If You Want Sales!)**✨ | email marketingpromo emails+3 | — | — | — | promo emailemail marketing+5 | — | 7m 26s | |
| 11/13/25 | How Yeseco Used Kickstarter To Build A Brand (special guest Jamie Phillips).✨ | Kickstarterbranding+3 | Jamie Phillips | Yeseco | Indonesia | YesecoKickstarter+3 | — | 50m 46s | |
| 11/7/25 | Getting Stocked Isn’t the Finish Line, It’s the Start Line✨ | retail successwholesale orders+3 | — | — | — | stockedretailer+3 | — | 14m 30s | |
| 10/30/25 | Why Email Is the Secret to Consistent Sales (When Social Isn’t Working Anymore)✨ | email marketingsales strategies+3 | — | — | — | emailsales+3 | — | 18m 17s | |
| 10/24/25 | Your Product Is Great. Here’s Why It Isn’t Selling✨ | product salesmarketing strategies+3 | — | — | — | product salesmarketing+3 | — | 17m 04s | |
| 10/9/25 | The Power of Saying Yes: How One Opportunity Can Change Everything✨ | entrepreneurshiptrade shows+3 | — | Life InstyleMoppit+2 | — | Life InstyleMoppit+5 | — | 15m 51s | |
| 9/26/25 | From Beanies to Bestsellers: How Acorn Kids Grew a Seasonal Niche into a Year-Round Brand✨ | children's fashionbusiness growth+3 | Fiona Savaris | winter beanieswimwear+1 | Melbourne | Acorn KidsFiona Savaris+5 | — | 46m 34s | |
| 9/19/25 | Why Your Product Isn’t the Most Important Part of Your Product Business.✨ | product developmentbusiness growth+3 | — | — | — | product businessmarketing+3 | — | 9m 40s | |
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| 9/12/25 | Perseverance, Passion and Desire To Build A Unique Jewellery Brand- With Vania Truchsess. | Send us Fan Mail What if one partnership could change your entire brand trajectory? Meet Vania Truchsess—Venezuelan-born, New Zealand-based jewelry designer whose handmade pieces landed in Karen Walker stores and unlocked a flywheel of credibility, stockists, and DTC growth. In this episode, we cover: How Vania went from babysitting to building a handmade jewelry label in NZWhy wholesale increased her direct-to-consumer sales (not the opposite)Pricing, margins, and range editing (and why you ... | 46m 53s | ||||||
| 9/4/25 | From First Trade Show Nerves to 6 New Stockists: Inside Mennie Brand’s Melbourne Life & Style Debut (Costs, Leads, Follow-Up Wins + What We’d Do Differently) | Send us Fan Mail Andrew from Mennie Brand is back for part two, and we’re cracking open the real trade show debrief from his first time exhibiting at Melbourne Life Instyle. We talk expectations vs reality, what actually moved the needle (hello, SMS follow-ups), and why visuals + storytelling at your stand matter more than you think. Andrew shares hard numbers, how he organised setup on a budget (including the furniture plot twist), and what he’s changing next time to turn browsers into buyer... | 35m 29s | ||||||
| 8/28/25 | Abundance vs Scarcity Mindset: How to Shift and Grow Your Product Sales | Send us Fan Mail Abundance Mindset Isn’t Woo — It’s Your Business Superpower Is “abundance” just another fluffy buzzword? Nope. In fact, your mindset may be the difference between giving up on your product business too soon or building one that actually pays you. In this episode, I’m breaking down: What abundance mindset really means (hint: it’s not about ignoring reality).The difference between abundance vs. scarcity thinking — and how each shows up in your day-to-day business.Real examples ... | 18m 11s | ||||||
| 8/14/25 | From Factory to Front Door: The Realities of Freight & Logistics for Product Businesses | Send us Fan Mail If you’ve ever felt like freight is a dark art shrouded in mystery, you’re not alone. In this episode of thelotco Business Podcast, I sit down with Christine Kanin from Pivot Freight Solutions to unpack (pun intended) the real world of freight and logistics and why getting it right can save your product business thousands of dollars (and a whole lot of headaches). Christine has over a decade in the freight forwarding industry, helping small and medium-sized businesses c... | 38m 39s | ||||||
| 8/8/25 | Inside the Trade Show Trenches: What Really Went Down at Recent Australian Trade Shows | Send us Fan Mail In this episode, I’m giving you the ultimate insider scoop from the recent Australian trade show circuit Life Instyle, Reed Gift Fairs, and AGHA. Whether you were there, thinking about exhibiting next time, or wondering what the heck goes on behind those branded stands, this one’s for you. From the buzz on the floor and real sales numbers, to the unexpected brand collaborations and cringe-worthy mistakes I saw some newbies make—I'm breaking it all down. I’ll talk about what r... | 19m 41s | ||||||
| 7/31/25 | Why Reviews Matter More Than You Think And How to Actually Get Them | Send us Fan Mail Let’s talk about one of the most underrated, powerful tools in your business toolkit REVIEWS. They cost you nothing but can absolutely skyrocket your credibility and sales. And yet… so many of you forget to ask for them, or don’t know how to use them to their full potential. Sound familiar? In this episode, I’m diving into: Why reviews are way more powerful than any marketing copy you could write yourselfHow they boost your website conversions, SEO, and even wholesale success... | 12m 34s | ||||||
| 7/24/25 | From Burnout to Bold Moves: How Lucy From Mink and Me Transformed a Rural Retail Store. | Send us Fan Mail In this raw and refreshing episode of thelotco Business Podcast, I chat with Lucy Moss founder of Mink and Me, a vibrant lifestyle brand that blossomed from a tiny rural shop into a bold online store and now a budding wholesale business. Lucy shares her incredible 10-year journey, starting from a collaborative store in Coonamble (yep, population 2,500!) to navigating ADHD diagnosis, burnout, a booming Christmas season, a massive pivot, and a spontaneous buying trip to India t... | 56m 16s | ||||||
| 7/17/25 | The Unboxing Experience That Keeps Customers Coming Back | Send us Fan Mail If you’re still shipping your gorgeous product in a plain satchel with an invoice and a whisper of bubble wrap… we need to talk. In today’s episode of The Lotco Business Podcast, I’m diving into one of the most underestimated but high-impact opportunities you have as a product-based business owner: the unboxing experience. Your packaging isn’t just about protection—it’s about emotion. It’s a brand moment. It’s the post-purchase piece that turns a one-time buyer into a raving,... | 11m 19s | ||||||
| 7/1/25 | The 7 Essential Systems Every Profitable Product Business Needs. | Send us Fan Mail In this episode, I’m pulling back the curtain on what really builds a thriving, profitable product-based business—and spoiler alert—it’s not just more Instagram reels or new packaging. After decades in this industry, from fashion lecturer to founder, and coaching hundreds of creative entrepreneurs through my Roadmap to Profit program, I’ve identified the 7 key systems that separate profitable brands from the ones stuck in hustle-mode. I call it thelotco Method, and today I'm ... | 17m 09s | ||||||
| 6/20/25 | How Much Does a Trade Show Actually Cost? Mennie Brand’s First Life Instyle Experience | Send us Fan Mail In today’s episode, I’m joined by Andrew from Mennie Brand—an art-inspired sock label that’s grown from humble garage beginnings to a wholesale brand with over 30 stockists and counting. We recorded this before Andrew exhibits at his first-ever trade show: Life Instyle Melbourne. And let me tell you—we go deep on what it really takes (financially, mentally, and logistically) to step into this space for the first time. You’ll hear: Andrew’s full cost breakdown for exhibiting a... | 37m 21s | ||||||
| 6/13/25 | When Your Brand Feels Off: The Real Reason You’ve Stopped Showing Up | Send us Fan Mail Ever looked at your brand and thought, “This just… doesn’t feel like me anymore”? Yep, same. In this episode, I take you behind the scenes of my own rebranding wake-up call (hello five-year-old podcast cover 👋) and guide you through the emotional, visual, and strategic impact of being out of alignment with your brand. Whether your product photos feel outdated, your Instagram bio makes you cringe, or you're attracting bargain hunters instead of dream customers—this one’s for y... | 9m 33s | ||||||
| 6/6/25 | 10 Trade Show Mistakes That Are Costing You Sales (And What to Do Instead) | Send us Fan Mail If you're investing time, money, and energy into exhibiting at a trade show, the last thing you want is to walk away with zero results (or worse… minus dollars and dashed confidence 😬). In this episode, I break down the 10 biggest mistakes I see brands make when preparing for—and showing up at—trade shows. Whether it's your first show or your fifteenth, these pitfalls can derail your success and cost you thousands in missed sales and opportunities. I'll cover everything from:... | 11m 19s | ||||||
| 5/30/25 | How to Add a Digital Income Stream to Your Product Biz | Send us Fan Mail This week, we’re rewinding a very popular episode of the podcast—and trust me, it hits even harder right now. If you’ve ever thought about adding a digital layer to your product-based business—or if you’re quietly wondering what’s next for you beyond the stockroom or sales floor—this episode is a must-listen. I’m diving into why digital products aren’t just for “online coaches” or influencers, and how you, as a retailer, maker, or brand founder, can turn your skills, story, o... | 17m 18s | ||||||
| 5/23/25 | 5 Reasons Your Brand Identity is Costing You Sales | Send us Fan Mail Let’s get one thing straight—your branding is not just about a cute logo or a pretty Instagram grid. If your product isn’t flying off the shelves (real or virtual), it’s time to look at what your brand is really saying. In this juicy episode, I’m pulling back the curtain on why a misaligned brand identity could be the thing standing between you and consistent sales, dream stockists, and repeat customers who rave about you. Here’s what you’ll learn: The 5 subtle-but-critical w... | 8m 19s | ||||||
| 5/16/25 | From Garage to Cult Retail: The Story Behind Natural Supply Co’s 10-Year Evolution. | Send us Fan Mail In today’s episode, I’m joined by two of the loveliest humans—Sarah and Celeste from Natural Supply Co. These two are not only the co-founders of one of Geelong’s most beloved retail stores, but they’ve also built a beautiful, values-led business that’s stayed true to its roots while growing sustainably. We talk about: How their friendship started over coffee (and a shared love of cute stationery and beauty products)The evolution of their business from pop-ups to full-blown b... | 47m 22s | ||||||
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Chart Positions
5 placements across 4 markets.
Chart Positions
5 placements across 4 markets.