The Sustainability Advantage: Mini Chapter 5 - Why Sustainability Feels Hard

About this episode

This episode discusses the challenges of sustainability in construction, focusing on the friction that complicates its implementation.

Send a text Sustainability isn’t hard because the work is complex. It’s hard because the delivery environment adds friction. Here’s how to remove it. Most people say sustainability is complex, but the real problem is friction. Unclear briefs, ambiguous expectations, misaligned stakeholders, tools nobody understands, and pressure without clarity make the work feel heavier than it needs to be. In this episode, we explore why sustainability fails when friction rises and how increasing ability (f...

People in this episode

Host: Darren Evans

Topics covered

• sustainability
• friction in delivery
• stakeholder alignment
• clarity in expectations
• complexity in sustainability

Keywords

• sustainability
• friction
• stakeholders
• clarity
• construction