Thrive In Design

In this solo episode of Thrive In Design, Nicole Lashae Hall pulls back the curtain on the vision behind the upcoming AI & Design Summit and why this moment represents a critical turning point for interior product brands, marketers, and sales teams.

In this episode of Thrive In Design, host Nicole Lashae Hall breaks down the latest ThinkLab 2026 benchmark report through the lens of a strategist—translating research into real, actionable insights for interior product brands.

In this episode of Thrive In Design, host Nicole Lashae Hall sits down with Amanda Schneider, Founder and President of ThinkLab, to unpack what it really takes to build a purpose-driven product brand in today’s evolving design industry.

In this episode of the Thrive In Design Podcast, host Nicole Lashae Hall sits down with Susan Fernandez, Senior Vice President of Marketing at UpSpring, to unpack how manufacturers and building product brands can stand out in an increasingly competitive marketplace.

In season 9, episode 2 of the Thrive In Design Podcast, host Nicole Lashae Hall welcomes Cheryl Durst, Executive Vice President and CEO of the International Interior Design Association (IIDA), for a powerful conversation about expanding the role of interior design beyond aesthetics and into measurable business and human impact.

Season 9 of Thrive in Design podcast reveals strategies for interior product brands to drive specification growth with AI and modern sales tactics.

In today’s episode, we’re joined by Mike Peterson to explore how neuroaesthetics and biophilia are reshaping design to support human health and well-being. Mike is a true pioneer at the intersection of design, science, and wellness. With nearly a decade as a publisher at LUX magazine, he helped catapult the brand to international recognition, building deep connections across luxury design firms, design centers, and the broader interior design community.

In today’s episode, we sit down with Tarra Avila for an inspiring conversation about NeoCon 2025, the future of design networking, and how brands can create meaningful connections. Tarra is the visionary CEO and founder of Network NextGen—a vibrant community connecting emerging designers and architects in their 20s and 30s with leading design brands and manufacturers. Through curated live and virtual experiences, Network NextGen fosters authentic conversations around work-life balance, inspiration, and the future of design, with events in more than 18 markets across the country. They are creating spaces where designers walk away feeling inspired, informed, and more connected than ever.

In this episode, your host, Nicole Lashae (Ben) Hall, breaks down exactly how to start and market your podcast with intention and impact. She also shares three foundational pillars of podcast success to help you strategically design episodes that resonate with your audience and reflect your brand—all while creating evergreen content that continues to deliver value for months (or even years) to come.

In this exciting recap of Season 7 of Thrive In Design, we dive into how top brands in the interior design industry are redefining success through creativity, customization, and cutting-edge technology. With incredible guests throughout the season, we explore the hidden tactics behind impactful product design, seamless collaboration between designers and manufacturers, and the digital innovations transforming how spaces are imagined.

Trade shows have been a game-changer for brands looking to gain visibility, build strategic partnerships, and drive sales—but standing out in a sea of exhibitors requires more than just showing up. To make a lasting impact, you have to be strategic in how you network, market, and follow up. Planning your approach before the event, focusing on creating memorable interactions during it, and maximizing post-show follow-ups are essential steps in your strategy. By approaching trade shows with intention and a clear plan, you can transform a single event into a powerful catalyst for long-term business growth. Whether you have a booth or not, success lies in your ability to differentiate your brand, create meaningful connections, and convert those connections into lasting relationships. In this solo episode, your host, Nicole Lashae Ben, shares powerful strategies to help you amplify your brand presence and make the most of trade shows—whether you have a booth or not. Listen and get valuable insights on how to make your next trade show experience more impactful by leveraging strategic networking, creative marketing tactics, and effective follow-up techniques. Tune in now! Key Highlights from the Episode: [00:01] Intro & what in for you in today’s show [03:52] A very special announcement: Speaking at NeoCon 2025 [06:53] Three key reasons to attend a trade show [08:53] Three ways to thrive in a trade show without a booth [09:14] 1# Leveraging strategic networking before and during the trade shows [18:21] 2# Creating Buzz with gorilla marketing and thought leadership [24:36] 3# Maximizing followup in post-show engagement [30:06] Additional strategies that Nicole does for her clients [31:00] Quick recap: Three ways to thrive at a trade show [31:50] Wrap-up and end of the show Notable Quotes: Don’t spend $10-20 on exhibiting at a trade show without knowing if you will have a return on investment. Trade shows allow visibility, strategic networking, and creative engagement. Being more strategic is thinking about how you will network before and after the event. Organize your leads immediately after the event, don’t wait weeks to follow up; strike while the event is still hot. The key to follow-up is not only about remaining connected but also being the brand that offers value. Resources Mentioned How To Use Gorilla Marketing S6E5: https://podcasts.apple.com/us/podcast/s6-e5-how-to-use-guerilla-marketing-to-maximize-your/id1596367503?i=1000665443416 Let’s Connect: Learn more about Thrive In Design: Website: https://www.thriveindesign.co/ Instagram: https://www.instagram.com/thriveindesign/ Facebook: https://web.facebook.com/thriveindesign/ LinkedIn: https://www.linkedin.com/company/thriveindesign/ Register for the next Thrive In Design live training here: https://training.thriveindesign.co/ Get your copy of "The Ultimate Guide to A&D Sales": https://www.thriveindesign.co/brand-reps. Read the Thrive In Design Insights blog for more in-depth strategies and expert tips: https://www.thriveindesign.co/our-blog

Discover how on-demand printing is revolutionizing interior design in this episode of *Thrive in Design*. Nicole sits down with Kristen Dettoni, founder of Design Pool, to explore how customization is empowering designers to create personalized spaces with ease. Learn how this game-changing technology is transforming the industry, from Kristen’s award-winning designs to practical tips for incorporating on-demand printing into your projects.

Our guest, Jessica Bantom, is a trailblazer in the fields of diversity, equity, inclusion, and belonging (DEIB). As an accomplished interior design consultant, speaker, and the author of Design for Identity: How to Design Authentically for a Diverse World, Jessica equips designers with the skills and insights needed to create spaces that honor and reflect the identities of all people.