Marketing Minute: Why do some brands blow up online while others stay invisible? Ep 260

About this episode

Aimee Montgomery explores why some brands achieve online virality while others remain unnoticed, discussing the psychological and strategic elements that contribute to successful content.

In this episode of Marketing Minute, I dive into one of the most common questions I hear: Why do some brands blow up online while others stay invisible? The truth is, virality isn’t random—it follows a formula rooted in psychology, emotional engagement, and strategic storytelling. I walk you through the 18–19 content types that consistently go viral, the power of yellow journalism (or as we call it today—clickbait), and how emotional resonance drives attention. I also share what not to do if you want to avoid being scrolled past in 1.2 seconds. If you're tired of posting into the void and ready to make people care about your brand, this one's for you. Let’s get real about how to craft content that gets noticed, shared, and actually drives growth. 🎧 Listen in to learn how to make your audience feel—because attention follows emotion.

Topics covered

• branding
• virality
• content marketing
• emotional engagement
• storytelling

Keywords

• clickbait
• emotional resonance
• content types
• growth

Mentioned in this episode

Books & works: Marketing Minute

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