Tiny Marketing: Marketing and Sales Systems for Independent Consultants

Send us Fan Mail You can be great at what you do and still feel slammed every week. That pressure is not just “too much to do” it is usually a few operational bottlenecks quietly stealing your time, attention, and revenue. Sara Noren Block sits down with Jen Hamilton, a fractional COO who has spent years inside solo consultant businesses, to pinpoint what actually breaks first and what to fix without adding more complexity. We dig into three common bottlenecks: overwhelm that keeps you in re...

Send us Fan Mail Join Authority Lab for FREE. We talk with authority development consultant Erica Holsen about why writing matters more in an AI-driven world and how a clear point of view turns your ideas into trust. We share practical ways to pitch publications, develop thought leadership, and use bylines to support real business goals. • how AI is changing publications, traffic, and what editors value • why uniquely human writing and a distinct POV beat generic AI content • how to pitch ...

Send us Fan Mail Join Bold Content Collective | Early Bird Until April 30 We break down why content feels so hard when you’re running a business solo, and how to make it feel simpler without lowering your standards. Rachel Honeyman shares a strengths-based way to create more consistent marketing, plus practical shortcuts for using AI and repurposing so your content finally fits your schedule. • the “should” trap that creates guilt and inconsistency • choosing a realistic posting cadence you...

Send us Fan Mail We break down why paid workshops outperform free webinars for B2B service businesses and how a small price tag can create higher attendance, better results, and warmer leads. We also map the practical strategy for choosing the right workshop topic, filling seats with lean promotion, and selling the next offer without feeling pushy. • Why paid workshops drive attention, attendance, and trust faster • How to fill a paid workshop with partnerships, outreach, email, ...

Send us Fan Mail On the Tiny Marketing Podcast, host Sarah Noel Block interviews Sara Nay, CEO of Duct Tape Marketing, about making the first few hires as a solo consultant. Nay explains that effective hiring starts before the job post by clarifying mission, vision, and values, then running a culture/fit interview before assessing skills. She recommends choosing a first hire by doing a one-week time audit to identify repetitive, draining tasks to delegate—often starting with an executive assi...

Send us Fan Mail We map out a simple system solo consultants can use to stop feast-or-famine cycles: a paid discovery, a cash flow core offer, and a premium anchor that reframes value while protecting margins with clean payment plans and firm start dates. We share pricing rules of thumb, boundary language, and the calendar tactics that turn projects into predictable income. • three-offer stack that reduces revenue volatility • paid discovery as fit check and scope clarity • cash flow core as...

Send us Fan Mail Register for the workshop + bonus hot seat session for only $37! We share a simple system to turn referrals from random to reliable using clear positioning, fast community engagement, a signature talk, and steady partner touchpoints. Clarity beats volume, and speed plus usefulness earns trust and repeat mentions. • defining a one-line positioning that states problem, audience, and method • putting positioning everywhere for repetition and recall • answering niche community...

Send us Fan Mail We break down lifecycle marketing as a practical engine that connects acquisition to revenue with smart flows, clean lists and respectful cadence. Craig Zingerlein shares deliverability tactics, must-have sequences and simple tests to raise conversions without burning out. • definition of lifecycle marketing and where it sits in the funnel • flows versus campaigns, triggers and exits • lead nurture, onboarding, upsell, abandoned cart, evergreen, sunset • avoiding spammy outr...

Send us Fan Mail Download Lisa's LAUNCH framework. We map a partner-led framework that turns original research into an event-first engine for trust, relevance, and pipeline. From picking credible partners to unveiling findings on expert panels, we show how one study can fuel a year of targeted, high-signal content. • why original research beats AI‑generated content • how to choose partners with shared ICP and credibility • using customer language to shape survey topics • assembling minimum ...

Send us Fan Mail We map the five lead sources that drove the most revenue last year and share the simple systems that make growth feel calm: niche communities, guest podcasting, lead waterfalls, LinkedIn nurture, and referrals done right. The aim is clarity, not hustle, so you can double down on what works for you. • auditing closed-won deals to find true lead sources • how to find and show up in niche communities • a simple cadence for events and workshops as a lead waterfall • why guest po...

Send us Fan Mail We share a warm holiday intro, then dive into Kendall Cherry’s practical playbook for selling through story. We unpack case studies that convert, day-in-the-life frameworks, attraction and repelling, and how a content ecosystem can replace most sales calls. • using bottom-of-funnel case studies that show the real before and after • writing day-in-the-life and vision casting stories with concrete detail • threading offers into every post with subtle, soft selling • attracting...

Send us Fan Mail We share two big changes for 2026: a shift from community-first to one-to-one-first with “Booked Out In Six,” and the public launch of corporate training with an Offer Clarity Alignment workshop. The goal stays the same—build a lean, repeatable system that creates demand fast and keeps pipelines full without burnout. • Why a one-to-one-first model drives faster results • How the booked-out blueprint identifies your best path • The six missions and when to use each • Weekly m...

Send us Fan Mail Workshop Game Plan Quiz We share how paid workshops outperform free events, from higher live attendance to faster sales, and break down the steps to pick topics, price smart, and pitch without pressure. Annemarie Rose shows how to build lean promos, partner well, and turn tiny offers into scalable growth. • why paid drives attention, trust, and results • mindset shift to charge and keep it simple • lean promotion with partners and interest lists • topic selection that star...