152. Glen Lerner - The Great Law Firm Rollup

152. Glen Lerner - The Great Law Firm Rollup

From Tip the Scales by LawRank

February 11, 2026 · 36 min · Season 1 · Episode 152

About this episode

Maria Monroy interviews Glen Lerner about the impact of private equity on the legal industry and the importance of brand building.

On this week’s episode, Maria sits down with close attorney Glen Lerner. They discuss the increasing trend of private equity entering the legal space, the skyrocketing cost of client acquisition, the inevitable integration of AI, and the importance of long-term brand building over short-term lead generation. Get in touch with Glen at https://lernerandrowe.com/ Guest Glen Lerner (@lernerandrowe on Instagram) is a founding partner of Lerner and Rowe Injury Attorneys and Lerner and Rowe Law Group. He has successfully built not just a local name, but a national reputation. Glen Lerner deals with a large network of attorneys all over America to provide legal services in cases of personal injury, medical malpractice, hazardous products, and more. Host Maria Monroy (@marialawrank on Instagram) is the Co-founder and President of LawRank, a leading SEO company for law firms since 2013. She has a knack for breaking down complex topics to make them more easily accessible and started Tip the Scales to share her knowledge with listeners like you. _____ LawRank grows your law firm with SEO Our clients saw a 384% increase in first-time calls and a 603% growth in traffic in 12 months. Get your…

People in this episode

Host: Maria Monroy

Guest: Glen Lerner

Topics covered

  • private equity
  • legal industry
  • AI integration
  • client acquisition
  • brand building

Keywords

  • private equity
  • legal services
  • AI
  • client acquisition
  • brand building
  • personal injury
  • law firms

Mentioned in this episode

Organizations: Lerner and Rowe Injury Attorneys, Lerner and Rowe Law Group, LawRank

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