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From 10 epsHost
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Recent episodes
#034: Functional Medicine of Idaho - Stewardship as the Guiding Principle in Business
May 21, 2026
59m 03s
#033: Busy, Booked, and Still Broke
May 6, 2026
9m 39s
#032: What Rebuilding My Marriage Taught Me About Winning Customers
May 4, 2026
9m 23s
#031: Winning in Hard Times. Why Most Businesses Shrink and a Few Roar Back.
Apr 27, 2026
8m 53s
#030: How Trust Fills Your Funeral Home - Win Their Heart Before They Need You
Apr 24, 2026
39m 59s
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| Date | Episode | Topics | Guests | Brands | Places | Keywords | Sponsor | Length | |
|---|---|---|---|---|---|---|---|---|---|
| 5/21/26 | ![]() #034: Functional Medicine of Idaho - Stewardship as the Guiding Principle in Business | In this episode of To a Million and Beyond, I sit down with Sam Warren, who acquired Functional Medicine of Idaho nine years ago with no medical background and helped grow it from five to over 120 employees, four locations, and care across 13 states. We unpack what functional medicine means—root-cause, whole-person care focused on optimizing mind, body, and spirit rather than treating symptoms—and how Sam’s own recovery from severe concussions helped shape the mission. Sam shares how he and h... | 59m 03s | ||||||
| 5/6/26 | ![]() #033: Busy, Booked, and Still Broke | In this episode of To A Million and Beyond, I talk about why small business owners can be slammed with calls and booked solid yet still feel financially fragile: they’re building on the wrong foundation. I explain how profit often leaks through small decisions like discounts, low-margin jobs, and taking work out of fear, and I share a Midwest home service example where record volume still produced shrinking profit because the schedule was full of the wrong customers. I argue the real issue is... | 9m 39s | ||||||
| 5/4/26 | ![]() #032: What Rebuilding My Marriage Taught Me About Winning Customers | In this episode, I share how a decade-long addiction and a trust-shattering lie to my wife exposed three questions that surface when trust collapses—who are you really, can I trust what you say, and are you for me—and how consumers ask the same questions of brands. I explain why logos and value claims like “integrity” don’t create belief, and how leading with declarations can backfire by setting unrealistic expectations. Instead, trust is built through character, culture, vulnerability, speci... | 9m 23s | ||||||
| 4/27/26 | ![]() #031: Winning in Hard Times. Why Most Businesses Shrink and a Few Roar Back. | Why Most Businesses Shrink in Hard Times (And How to Roar Back) In this episode, I explain how hard economic times change the rules of business and customer behavior, and why most competitors fall into a death spiral by cutting brand-building marketing, over-relying on PPC, lowering prices, and degrading team and service quality. I break down how fear makes purchases feel risky, why customers want an ally they can trust, and why the goal in a downturn shifts from maximizing revenue per trans... | 8m 53s | ||||||
| 4/24/26 | ![]() #030: How Trust Fills Your Funeral Home - Win Their Heart Before They Need You✨ | funeral servicestrust+2 | — | Wizard of Adsthe National Funeral Directors Association | — | grudge buystransactional marketing+2 | — | 39m 59s | |
| 4/15/26 | ![]() #029: Cutting Edge Firewood: Turning a Commodity into a Luxury✨ | luxury brandingcustomer service+3 | Leroy Hite | Cutting Edge FirewoodWizard of Ads | — | Cutting Edge Firewoodcelebrity branding+2 | — | 1h 08m 40s | |
| 4/14/26 | ![]() #028: Aspiring To Go Viral Is Lazy✨ | viral marketinggrowth strategy+2 | — | To a Million and Beyond | — | algorithmic luckcontrollable variables+1 | — | 5m 54s | |
| 4/9/26 | ![]() #027: Which Marketing Strategy is Most Effective✨ | Marketing StrategyMessage Strategy+1 | — | — | — | mediaemotional connection+1 | — | 14m 55s | |
| 4/1/26 | ![]() #026: How to Become Famous on a Small Budget✨ | famebudgeting+1 | — | — | — | small budgetentrepreneurship+1 | — | 3m 41s | |
| 3/30/26 | ![]() #025: Is ROAS the Crown Jewel of Marketing Metrics✨ | ROASmarketing metrics | — | ROAS | — | — | — | 5m 26s | |
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| 3/27/26 | ![]() #024: Should You Put Pricing on Your Website?✨ | pricingwebsite+1 | — | — | — | pricing strategywebsite design+1 | — | 10m 06s | |
| 3/25/26 | ![]() #023: SEO is a Scam - What You Need to Know in 2026✨ | SEOscam+2 | — | — | — | — | — | 4m 50s | |
| 3/23/26 | ![]() #022: Marketing Funeral Homes: Balancing Sensitivity with Strategy✨ | marketingfuneral homes+2 | — | Marketing Funeral Homes | — | — | — | 7m 19s | |
| 3/20/26 | ![]() #021: Are Marketing and Advertising the Same Thing?✨ | MarketingAdvertising | — | — | — | — | — | 4m 18s | |
| 3/19/26 | ![]() #020: Brand Building vs Sales Activation | Who should we interview next? Send nominations to MattWillis@WizardOfAds.com | 4m 39s | ||||||
| 3/18/26 | ![]() #019: The Tale of the Python: What Your Marketing Vendors Don't Want You to Know. | Who should we interview next? Send nominations to MattWillis@WizardOfAds.com | 3m 32s | ||||||
| 3/17/26 | ![]() #018: The Rise and Fall of Empires: Is Google Next? | Who should we interview next? Send nominations to MattWillis@WizardOfAds.com | 5m 48s | ||||||
| 3/16/26 | ![]() #017: You are a Marketing Company. Whether You Know It or Not | Who should we interview next? Send nominations to MattWillis@WizardOfAds.com | 4m 36s | ||||||
| 3/13/26 | ![]() #016: A Marketing Lesson with Love from Gaston | Who should we interview next? Send nominations to MattWillis@WizardOfAds.com | 2m 47s | ||||||
| 3/12/26 | ![]() #015: Effective Marketing When Times Are Lean | Is your marketing budget the first thing you cut back at the sign of a softening market? In lean financial times, many business owners blindly make cuts to their marketing strategies. This may save them crucial dollars and cents, but it comes at the cost of their brand-building momentum. In this session, we'll dive into the psychology of effective marketing and teach you how to take the best advantage of marketing opportunities while running a profitably lean operation. ____________________... | 36m 01s | ||||||
| 3/11/26 | ![]() #014: Business as Romance: The Art and Science of Winning Customer’s Hearts | Contrary to what the MBAs tell you, the psychologists know all buying decisions start in the heart. Want to become a “household name”? You’ll need your potential customers to fall in love with your brand. This session focuses on the seduction of business. You’ll learn the art and science of falling in love and how to win the hearts of your customers before they ever meet you. ________________________ Sample advertisement was written and is owned by Roy H. Williams. Additional busines... | 45m 21s | ||||||
| 3/10/26 | ![]() #013: Effective Marketing on a Budget | Who should we interview next? Send nominations to MattWillis@WizardOfAds.com | 3m 09s | ||||||
| 3/6/26 | ![]() #012: Death to Corporate Marketing | Who should we interview next? Send nominations to MattWillis@WizardOfAds.com | 3m 17s | ||||||
| 3/6/26 | ![]() #011: Don't Drink the Kool-Aid | Who should we interview next? Send nominations to MattWillis@WizardOfAds.com | 4m 15s | ||||||
| 3/6/26 | ![]() #010: Differentiated vs. Distinctive | Who should we interview next? Send nominations to MattWillis@WizardOfAds.com | 5m 31s | ||||||
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