About this episode

Marcus Sheridan discusses effective sales and marketing tactics for home service companies, emphasizing transparency and adaptation to AI.

What happens when a nearly bankrupt pool company decides to answer every question its customers are asking? For Marcus Sheridan, it changed everything. After nearly losing River Pools during the 2008 recession, Marcus transformed the business through radical transparency and became the bestselling author of They Ask, You Answer and Endless Customers . In this episode of the To The Point Home Services VIP Room , Marcus breaks down what home service companies need to do to win in sales and marketing today, from being transparent about pricing and building trust to adapting to AI and changing customer behavior. He shares why pricing estimators can drive more leads, what makes AI recommend one contractor over another, why speed-to-lead matters, and how sales teams can build trust without relying on outdated or manipulative tactics. If you want to win more customers and stay ahead of where sales and marketing are heading, this episode is packed with tactics you can put to work right now. RESOURCES FROM MARCUS Want to add a pricing estimator to your website? Check out PriceGuide: https://priceguide.ai Want to see how AI views your business? Run your AI Trust Signals check…

People in this episode

Guest: Marcus Sheridan

Topics covered

• sales tactics
• marketing strategies
• customer trust
• AI in business
• pricing transparency
• lead generation

Keywords

• sales
• marketing
• transparency
• AI
• customer behavior
• pricing estimators
• lead generation

Mentioned in this episode

Organizations: River Pools, PriceGuide, AI Trust Signals, Question First

Books & works: They Ask, You Answer, Endless Customers

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