About this episode

Lacey Peevey discusses her journey from a national plumbing brand to building WeCo Rooter, focusing on branding, customer service, and business growth challenges.

Lacey Peevey, VP of WeCo Rooter, joins Chris Yano, Chad Peterman, and Aaron Gaynor in the VIP Room to share how she and her husband John went from operating under a national plumbing brand to building an independent company of their own. After joining the business in 2017, Lacey and John helped grow the operation to nearly $7M. But when the time came to renew their agreement with the national brand, they made the decision to go out on their own. Lacey breaks down what it took to fully rebrand the company into WeCo Rooter, why they were willing to take a step back to build something they could truly own, and how the business is now approaching $6M while continuing to build momentum. The conversation also covers customer service, building trust, training technicians, pricing, growing the average ticket ethically, and the challenges of scaling a plumbing and drain business toward $10M. Plus, Lacey shares what she believes is broken in home services, from customer service and licensing to continuing education and staying up to date with new technology. Timestamps 00:00 – Intro & Meet Lacey Peevey 02:00 – How Lacey and John Got Into the Business 05:00 – Joining a National Plumbing…

People in this episode

Hosts: Chris Yano, Chad Peterman, Aaron Gaynor

Guest: Lacey Peevey

Topics covered

• plumbing business
• independent company
• customer service
• branding
• business growth
• scaling challenges

Keywords

• plumbing
• business growth
• customer service
• branding
• independence
• scaling
• WeCo Rooter

Mentioned in this episode

Organizations: WeCo Rooter, RYNO Strategic Solutions, national plumbing brand

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