How a Third-Generation Home Services Business Is Scaling to $35M

How a Third-Generation Home Services Business Is Scaling to $35M

August 4, 2026 · 56 min · Season 7 · Episode 333

About this episode

Ben Nalty discusses the growth and evolution of Environment Masters, a third-generation family business in the home services industry.

What does it take to lead the next generation of a home services business that's been around for nearly 70 years? In this episode of the To The Point Home Services VIP Room, Chris Yano, Chad Peterman, and Aaron Gaynor sit down with Ben Nalty, General Manager of Environment Masters, to talk about growing a third-generation family business, scaling across multiple trades, and stepping into the leadership role of a company his grandfather helped build. Ben shares how he went from working around the business as a teenager to running HVAC service and eventually becoming General Manager. He breaks down Environment Masters' evolution from a business heavily focused on commercial construction into a residential service company across HVAC, plumbing, and electrical, and how the company has grown from roughly $25M to pacing $35M. The conversation also dives into what it's like working alongside his father, navigating succession in a multi-generational business, and the decision to partner with Redwood Services. Ben explains what that partnership has changed, from stronger accountability and coaching to improving memberships, conversion rates, average tickets, and cross-trade opportunities…

People in this episode

Hosts: Chris Yano, Chad Peterman, Aaron Gaynor

Guest: Ben Nalty

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Mentioned in this episode

Organizations: Environment Masters, Redwood Services

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