The Reality of Scaling a $20M Multi-Trade Home Services Business | Isaac Turpin
About this episode
Isaac Turpin discusses the complexities and strategies involved in scaling a $20M multi-trade home services business.
What does it really take to build and manage a $20M multi-trade home services business? In this episode of the To The Point Home Services VIP Room, Chris Yano, Aaron Gaynor, and Chad Peterman sit down with Isaac Turpin, CEO and Co-Founder of True Corp, to break down the opportunities and challenges that come with scaling across multiple trades. Isaac shares how True Corp grew across restoration, remodeling, plumbing, HVAC, roofing, and aluminum, and why managing multiple brands, CRMs, teams, and service lines can quickly become complicated. The conversation gets into slowing down top-line growth to protect profitability, navigating a changing lead environment, cross-selling between trades, building a membership program, structuring plumbing teams, technician pay, and deciding whether your business should go wider or deeper. Isaac also flips the conversation and asks Chris, Aaron, and Chad what they've learned from scaling their own home service businesses, including how to evaluate your market, build a membership base, structure departments, and create sustainable growth. 00:00 – Intro 02:00 – Meet Isaac Turpin & the True Corp Business Model 05:30 – Building a Business During…
People in this episode
Hosts: Chris Yano, Aaron Gaynor, Chad Peterman
Guest: Isaac Turpin
Topics covered
- scaling home services
- multi-trade business
- profitability
- cross-selling
- membership programs
- lead generation
Keywords
- home services
- business growth
- multi-trade
- lead environment
- technician pay
- membership base
Mentioned in this episode
Organizations: True Corp
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- $62M & Growing: The Strategy Behind this Multi-Trade company in Indiana.
- From $10/Hour Tech to CEO of a $20M Home Services Business | Patrick Somers
- How a Third-Generation Home Services Business Is Scaling to $35M
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