#132 Nir Eyal: Belief Drives Everything

#132 Nir Eyal: Belief Drives Everything

From To The Top: Inspirational Career Advice by Omaid Homayun

March 13, 2026 · 1h 24m

About this episode

Nir Eyal discusses the importance of belief in motivation and how it influences our actions.

You've read the books. You know what to do. So why aren't you doing it? That's the question my guest couldn't shake — and it sent him on a six-year journey that became his most important work yet. Nir Eyal is the author of the million-copy selling books Hooked and Indistractable , and his brand new book is called Beyond Belief . Nir argues that motivation isn't a straight line between knowing and doing — it's a triangle, and most of us are missing the third side entirely. That missing piece is belief. Today we talk about why successful people are actually just better losers, how your beliefs filter the reality you're able to see, and the simple but powerful practice that can make you up to 240 times more persistent. If you've ever felt stuck between knowing better and doing better, this conversation is for you. The real reason your motivation dies before you reach your goal — and it has nothing to do with discipline or willpower Why two people can look at the exact same situation and see completely different realities How to use belief as a tool — not a truth — to get unstuck and start moving The science-backed practice that even non-religious people can use to dramatically…

People in this episode

Guest: Nir Eyal

Topics covered

  • motivation
  • belief
  • persistence
  • success
  • self-improvement

Keywords

  • Hooked
  • Indistractable
  • Beyond Belief
  • pain tolerance
  • reality perception

Mentioned in this episode

Products: Hooked, Indistractable, Beyond Belief

Books & works: Hooked and Indistractable, Beyond Belief

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