Today in Digital Marketing

The final episode.Privacy & Opt-Out: https://redcircle.com/privacy

Here is your wrap-up of the last week in the digital marketing space. Privacy & Opt-Out: https://redcircle.com/privacy

Here is your wrap-up of the last week in the digital marketing space. Privacy & Opt-Out: https://redcircle.com/privacy

This week: Meta’s new ad placement you're going to hate. Global ad spend is on track to drop nearly $20 billion as economic pressures rise. How to get more YouTube Shorts views with zero extra effort. Plus, the perfect ad length for peak impact. Privacy & Opt-Out: https://redcircle.com/privacy

I chat with our Meta ads correspondent Andrew Foxwell to discuss how creative testing strategies have changed, the impact of AI on decision-making, and the ongoing debate between in-housing and outsourcing ad management. Privacy & Opt-Out: https://redcircle.com/privacy

This week: Why 5 is better than 25... Google's secretive new rating system... Snapchat's map algorithm is revealed... and the generation that's using buy-now-pay-later services than credit cards. Privacy & Opt-Out: https://redcircle.com/privacy

This week: Why a blowout Super Bowl game is tanking ad recall… Meta and X are caught approving AI-generated ads referencing hate crimes… YouTube's ditching interruptive ad mid-rolls… Instagram has some major algorithm drama… Plus, is a Reels app in the works? Privacy & Opt-Out: https://redcircle.com/privacy

This week, our Google Ads correspondent Jyll Saskin-Gales is here to discuss the introduction of negative keywords in Performance Max campaigns, the new DemandGen campaign type, and the ability to exclude demographics in PMAX. Privacy & Opt-Out: https://redcircle.com/privacy

Our Meta ads correspondent Andrew Foxwell joins Tod to discuss the big changes to Meta's Advantage+ campaigns, including the trustworthiness of Meta's AI recommendations, and the impact on advertisers using API access. Privacy & Opt-Out: https://redcircle.com/privacy

Tod chats with Jeremy Yang — co-author of a new paper that proposes a new metric for influencer marketing. His paper's "PE Score" measures how well a product is integrated into videos and its potential impact on sales. In this episode, they explore the methodology behind the study, the significance of engagement metrics, and the emotional factors that drive viewer interaction. Privacy & Opt-Out: https://redcircle.com/privacy

Dr. Robert Smith joins Tod to discus his recent research on how enjoyment in the production process impacts buyers and sellers. The study reveals that buyers perceive higher quality and are willing to pay more when they know a product was made with passion. Interestingly, sellers tend to charge less for products they enjoy creating, possibly because they require less compensation for enjoyable tasks. Privacy & Opt-Out: https://redcircle.com/privacy

Diversity and inclusion (D&I) have become buzzwords in many industries, and the practice has also become a political landmine. So how is engagement affected when brand's talk about their D&I programs? Privacy & Opt-Out: https://redcircle.com/privacy

Our Meta Ads correspondent Andrew Foxwell joins Tod to discuss the impact on marketers of Meta’s recent policy changes, including the removal of fact-checkers and relaxed content moderation standards. Privacy & Opt-Out: https://redcircle.com/privacy