How To Make Your A.I. Product Go Viral (ft Mano Tsiris)
From Tool Use - AI Conversations by Mike Bird
March 10, 2026 · 47 min · Episode 82
About this episode
In this episode, Mano Tsiris shares strategies for making AI products go viral and building a successful go-to-market plan.
Join the Tool Use Discord: https://discord.gg/PnEGyXpjaX In 2026, building an AI product is easier than ever, but getting traction and finding customers is the real challenge. In episode 82 of Tool Use, we sit down with Mano Tsiris, a serial exited founder and head of growth at Optimal AI, to break down the ultimate go-to-market strategy for technical founders and builders. Discover how to validate your startup ideas and talk to users before writing a single line of code. Mano shares his proven marketing playbook, including how to build in public on LinkedIn, repurpose content using AI tools like Gemini and Claude Code, and leverage IRL events to grow your network. Whether you are bootstrapping a side project or trying to get your first hundred users, this conversation is packed with actionable advice on distribution, audience building, and standing out in a crowded market. Mano Tsiris on LinkedIn: https://www.linkedin.com/in/emanueltsiris Optimal AI: https://getoptimal.ai Connect with us https://x.com/ToolUsePodcast https://x.com/MikeBirdTech 00:00:00 - Intro 00:03:53 - Mindset Shift: From AI Builder to SaaS Seller 00:09:21 - Building in Public & Thought Leadership…
People in this episode
Host: Mike Bird
Guest: Mano Tsiris
Topics covered
- AI product development
- go-to-market strategy
- audience building
- content marketing
- startup ideation
- viral marketing
Keywords
- AI product
- marketing strategy
- building in public
- content repurposing
- startup validation
- audience growth
Mentioned in this episode
Organizations: Optimal AI
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