Insights from recent episode analysis
Audience Interest
Podcast Focus
Publishing Consistency
Platform Reach
Insights are generated by CastFox AI using publicly available data, episode content, and proprietary models.
Total monthly reach
Estimated from 3 chart positions in 3 markets.
By chart position
- 🇨🇦CA · Marketing#1855K to 30K
- 🇦🇷AR · Marketing#533K to 10K
- 🇵🇹PT · Marketing#118500 to 3K
- Per-Episode Audience
Est. listeners per new episode within ~30 days
2.5K to 13K🎙 Daily cadence·12 episodes·Last published 4d ago - Monthly Reach
Unique listeners across all episodes (30 days)
8.5K to 43K🇨🇦70%🇦🇷23%🇵🇹7% - Active Followers
Loyal subscribers who consistently listen
3.4K to 17K
Market Insights
Platform Distribution
Reach across major podcast platforms, updated hourly
Total Followers
—
Total Plays
—
Total Reviews
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* Data sourced directly from platform APIs and aggregated hourly across all major podcast directories.
On the show
Recent episodes
Building an Adventure Tour Company People Come Back To for 20 Years with Dan Oberlatz of Alaska Alpine Adventures
Jun 2, 2026
39m 31s
Build a Checkout Flow That Actually Closes the Sale
May 26, 2026
49m 50s
3 Tour Page Fixes That Drive More Bookings
May 19, 2026
40m 24s
Why Tour Operators Lose Bookings Without Clarity
May 12, 2026
38m 29s
Why the Best Tour Marketing Feels Like a Conversation
May 5, 2026
32m 36s
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| Date | Episode | Description | Length | ||||||
|---|---|---|---|---|---|---|---|---|---|
| 6/2/26 | Building an Adventure Tour Company People Come Back To for 20 Years with Dan Oberlatz of Alaska Alpine Adventures | What makes a tour feel truly transformational? And how do you build an experience guests never stop talking about? In this episode, Nikki sits down with Dan Oberlatz, founder of Alaska Alpine Adventures, to talk about building one of Alaska’s most respected wilderness adventure companies over the last 28 years. Dan shares how Alaska Alpine grew from a single guest and a Backpacker Magazine ad into a thriving adventure travel business serving more than 400 guests a year. They dive into attra... | 39m 31s | ||||||
| 5/26/26 | Build a Checkout Flow That Actually Closes the Sale | You did the hard work — they clicked Book Now. So why are so many of them dropping off before they finish? In Part 2 of the Booking Stage, Nikki, Greg, and Brandon Lake dig into what happens after the click: the checkout flow, mobile experience, upsells, and the small friction points quietly costing tour operators bookings every day. We talk through how many steps your booking process should really have, the calendar and form mistakes that send visitors to a competitor, why mobile-first matte... | 49m 50s | ||||||
| 5/19/26 | 3 Tour Page Fixes That Drive More Bookings | Your tour pages are the 15-second preview that decides whether a visitor becomes a booking or bounces. In this episode, Nikki and Greg are joined by returning guest Brandon Lake to kick off the Booking Stage of the Resmark Growth Engine, starting with the product page itself. We break down why most tour operator sites convert at just 1–3%, the trust markers and copy that need to live above the fold, and how to write tour descriptions that speak to your ideal customer instead of yourself. Plus... | 40m 24s | ||||||
| 5/12/26 | Why Tour Operators Lose Bookings Without Clarity | What actually makes someone choose your tour over everyone else? In this episode, we bring on Katja from the Resmark team, who works hands-on with tour operators every day, to break down what’s really happening in the Planning stage. We get into why so many potential guests open multiple tabs, feel overwhelmed, and leave, and how a lack of clarity is usually the reason. From a traveler’s perspective and real client experience, we talk about what builds trust, what makes your experienc... | 38m 29s | ||||||
| 5/5/26 | Why the Best Tour Marketing Feels Like a Conversation | Most tour operators focus on looking professional. But that’s not always what makes you stand out when every option looks good. In this episode, we sit down with Stephanie from Sunny Cove Kayaking, an operator with nearly two decades of experience in Alaska, to break down what actually makes guests choose one tour over another. Her approach is simple but powerful. She writes her website like she’s talking to a friend. Her emails feel like real updates, not promotions. And that personal ton... | 32m 36s | ||||||
| 4/28/26 | How Retargeting Ads Bring Tour Guests Back to Book | You’re already getting traffic to your website. The problem is most of those visitors leave and never come back. In this episode, we break down how retargeting ads help tour operators stay in front of those potential guests and turn missed opportunities into actual bookings. Most people do not book on their first visit, and without a follow up system, they are gone. You’ll learn: What remarketing ads are and how they workWho you should be retargeting first What to say in your ads t... | 27m 52s | ||||||
| 4/21/26 | Lead Nurturing & Ongoing Emails: How Tour Operators Turn Leads Into Bookings | You’re already getting leads. People are visiting your website, downloading your guides, and checking availability. But most of them never book because there is no real follow-up system in place. In this episode, we break down how to turn those warm leads into actual bookings using simple, automated email nurturing. This is one of the highest impact systems you can build to stay top of mind, build trust, and guide people toward booking. You’ll learn: - What to send after someone downloads a... | 28m 49s | ||||||
| 4/14/26 | How Lead Magnets Turn Traffic Into Bookings | Most travelers don’t book the first time they visit your website. So what happens when they leave? In this episode, we break down how tour operators can capture leads, stay top of mind, and turn lost traffic into future bookings using powerful lead magnets. You’ll learn how to create high-value offers that people actually want, where to place them on your website, and how to follow up with email sequences that drive conversions over time. If you’re getting traffic but not capturing it, this e... | 39m 02s | ||||||
| 4/7/26 | Why Your Website Isn’t Converting (And How to Fix It) | Most tour operators think they need more traffic. But what if the real problem is your website isn’t converting the traffic you already have? In this episode of The Tour Operator Growth Podcast, we break down how to turn your website into a booking machine by focusing on conversion rate optimization, not just design or SEO. You’ll learn how small changes in clarity, trust, and user experience can dramatically increase bookings and revenue without increasing traffic. If you’re getting visitor... | 44m 04s | ||||||
| 3/31/26 | Inside Your Ideal Customer’s Mind: Why Tours Get Booked | Most tour operators think about marketing from their own perspective. But what actually happens inside the mind of a traveler when they start dreaming about a trip? In this episode of the Tour Operator Growth Podcast, we flip the perspective and hear directly from a real traveler. Corey Jay, Marketing Director at Zebulon, joins us to walk through how she actually discovers, researches, and decides to book tours and experiences. Corey works with tour operators professionally, but she’s also ... | 32m 33s | ||||||
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| 3/24/26 | How Tour Operators Build Marketing That Works for Decades | Grand Canyon Expeditions has been guiding trips through the canyon since 1964. Over the years, their marketing has evolved from print ads and travel shows to SEO, social media, and digital campaigns. In this episode of the Tour Operator Growth Podcast, we sit down with Allison Carlin, Marketing Director at Grand Canyon Expeditions, to talk about how tour operators can build marketing that works not just for a season, but for decades. We discuss how their team combines referrals, SEO, social m... | 37m 55s | ||||||
| 3/17/26 | How to Use OTAs Without Letting Them Run Your Business with Expedition Kanab | Are OTAs helping your tour business grow or taking control of your bookings? In this episode of the Tour Operator Growth Podcast, we talk with Rhees Jackson, owner of Expedition Kanab in Southern Utah, about how he uses OTAs without relying on them. Today, less than 5% of his bookings come from OTAs. Most come from SEO, Google Ads, social media, and direct marketing. We break down how he made that shift, why he still keeps OTA listings active, and what tour operators should understan... | 33m 50s | ||||||
| 3/10/26 | Why Most Tour Operators Ignore Local Partners with Josh Oakes | Many tour operators rely heavily on OTAs or website bookings and overlook one of the most powerful growth channels available to them: local partnerships and reseller networks. In this episode of the Tour Operator Growth Podcast, we sit down with Josh Oakes of The Sunshine Tribe, a former tour operator who built and sold a multi-million-dollar tour company and now helps tourism businesses grow through smarter systems and partnerships. Josh shares why most operators ignore reseller relationsh... | 40m 20s | ||||||
| 2/24/26 | Why Social Media Is Critical for Tour Operators | Social media is not just a place to post photos. For tour operators, it is one of the most powerful tools in the Dreaming Stage of the Growth Engine. In this episode of the Tour Operator Growth Podcast, we break down why social media matters more than ever for tour and activity businesses. You are not just competing with other tour companies. You are competing with cat videos, workout tips, and everything else fighting for your customer’s attention. We cover how the algorithm actually works... | 53m 24s | ||||||
| 2/17/26 | Paid Ads for Tour Operators: When to Use Them (and When Not To) | Paid ads can help you grow faster or waste money very quickly. In this episode of the Tour Operator Growth Podcast, we break down how paid ads actually work for tour operators and why they often feel risky or unpredictable. This conversation sits in the Dreaming stage of the Growth Engine, where potential guests are discovering options and starting to form trust. Paid ads show up early in that journey, but they do not create demand. They amplify what is already working. We cover: - When pa... | 52m 15s | ||||||
| 2/10/26 | Why SEO Is the Foundation of Tour Business Growth | SEO is not a tactic. It is the foundation of how guests find you. Before someone is ready to book a tour, they are dreaming. They are researching destinations, exploring options, and gathering ideas. If your business does not show up in that moment, you are invisible. In this episode of the Tour Operator Growth Podcast, we break down why SEO sits at the very beginning of the Growth Engine and why it plays such a critical role in long-term tour business growth. This episode focuses on the Drea... | 38m 22s | ||||||
| 2/3/26 | The 5 Stages Every Tour Business Must Build to Grow with Brandon Lake | Most tour operators try to grow by fixing random problems as they pop up. More ads. A new booking tool. Better reviews. Maybe SEO next. The problem is not effort. It’s structure. In this episode of the Tour Operator Growth Podcast, we’re joined by Brandon Lake, founder of Resmark Systems, WaiverSign, and ResmarkWeb. Brandon also helps operate Western River Expeditions and Moab Adventure Center, two of the most successful tour companies in North America. With more than 25 years of experience, ... | 54m 43s | ||||||
| 1/27/26 | What the AI Buying Journey Looks Like for Tour Customers Today | AI is no longer just a backend tool. It is quickly becoming one of the first places guests go when planning a tour. In this episode, we look at the buying journey from the customer’s perspective and break down how AI fits into tour research, comparison, and decision-making. We share real examples of how travelers use tools like ChatGPT and Google’s AI results, how they move between AI, websites, reviews, and social media, and what actually pushes them to book. You will learn: - How tour cu... | 33m 10s | ||||||
| 1/18/26 | Why Tour Operators Need to Be Everywhere Their Guests Are | Most tour bookings do not come from one place, and that is exactly where many tour operators get stuck. Guests discover tours across Google, review sites, OTAs, social media, AI tools, email, and even offline channels like brochures and hotels. If you are only focused on one channel, you are likely missing bookings you never even see. In this first episode of The Tour Operator Growth Podcast, we break down omnipresence marketing for tour operators. What it really means, why it matters, and ho... | 49m 23s | ||||||
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Chart Positions
3 placements across 3 markets.
Chart Positions
3 placements across 3 markets.