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Recent episodes
084 | Bridging the Gap: Tourism, Agriculture, and Community
Apr 6, 2026
Unknown duration
083 | THRIVE 2030, Australian MotoGP and Building What You Actually Own
Mar 5, 2026
Unknown duration
082⎢Planning 2026: Here's What 2025 Actually Revealed
Dec 31, 2025
Unknown duration
081⎢Eventfolk: Building a Collective Voice for Regional and Rural Events
Nov 7, 2025
Unknown duration
080⎢Governance and the AICD Advantage with Greg Ewing
Aug 28, 2025
Unknown duration
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| Date | Episode | Description | Length | ||||||
|---|---|---|---|---|---|---|---|---|---|
| 4/6/26 |  084 | Bridging the Gap: Tourism, Agriculture, and Community | What happens when two industries that need each other still haven't quite figured out how to work together? In this episode, Despina Karatzias is on location at the 2025 ART Conference, sitting down with Yvette from Destination Riverina Murray for a conversation that covers the ground-level reality of agritourism, social impact, and the visitor economy in rural and regional Australia. Yvette brings nearly two decades of on-the-ground experience managing tourism across 22 local governments, and she doesn't hold back on where the gaps still are. The conversation moves across the social impact shift that defined this year's conference programme, the very real role agritourism plays in keeping rural communities financially viable during drought, and what a 10,000-kilometre road trip with a six-year-old taught Yvette about the visitor experience that no dashboard can show you. There is also a genuinely useful conversation about data — how banking data is helping smaller LGAs tell their visitor economy story for the first time, and where that intersects with AI's growing role in making sense of it all. If you work in regional tourism, destination management, or agritourism, or you're an operator wondering how you fit into the bigger picture, this episode will give you something to take back to your desk. Full show notes: https://www.instituteofexcellence.com/podcast/084/ Subscribe: https://www.instituteofexcellence.com/podcast/ Spotify: https://bit.ly/4nN1Faa Apple Podcasts: https://bit.ly/47zOkM4 Despina Karatzias: https://www.despinakaratzias.com LinkedIn: https://www.linkedin.com/in/despinakaratzias/ Instagram: https://www.instagram.com/despinakaratzias/ TikTok: https://www.tiktok.com/@desikaratzias Institute of Excellence: https://www.instituteofexcellence.com Facebook: https://www.facebook.com/ExcellenceHQ Instagram: https://www.instagram.com/tourismhubpodcast/ LinkedIn: https://www.linkedin.com/company/instituteofexcellence/ | — | ||||||
| 3/5/26 |  083 | THRIVE 2030, Australian MotoGP and Building What You Actually Own | How much of your business success depends on something you don't actually control? In this episode, Despina Karatzias unpacks two major industry stories, the new THRIVE 2030 Action Plan to 2030, launched on 12 February 2026, and the announcement that the Australian MotoGP is leaving Phillip Island for Adelaide from 2027 after nearly thirty years. Together these stories make the same case: building your tourism business on events, platforms, and channels you don't own leaves your foundations exposed to overnight change. Despina connects the MotoGP relocation to the rented digital space conversation she has been having with operators for years — and challenges listeners to honestly assess what they truly own versus what they're borrowing. This episode covers what the THRIVE 2030 Action Plan means for small and medium tourism businesses, why the $230B target is harder to reach than it looks, and what every operator should be doing differently right now. Full show notes: https://www.instituteofexcellence.com/podcast/083/ 🗓️ Free Live Webinar — 26 March 2026 | 12:00pm AEST Digital & AI Readiness 2026 A free 60-minute live session to help you assess where your business stands and identify the one priority worth acting on now. 👉 Register free: https://www.instituteofexcellence.com/events/digital-ai-readiness-2026/ Credits Steve Dimopoulos clip courtesy ABC Melbourne Instagram. Pino's Trattoria tribute video courtesy MotoGP™. Rosa Scarlato has been welcoming MotoGP fans to Cowes since 1991, watch the MotoGP tribute here. Subscribe: https://www.instituteofexcellence.com/podcast/ Spotify: https://bit.ly/4nN1Faa Apple Podcasts: https://bit.ly/47zOkM4 Despina Karatzias: https://www.despinakaratzias.com LinkedIn: https://www.linkedin.com/in/despinakaratzias/ Instagram: https://www.instagram.com/despinakaratzias/ TikTok: https://www.tiktok.com/@desikaratzias Institute of Excellence: https://www.instituteofexcellence.com Facebook: https://www.facebook.com/Excellence HQ Instagram: https://www.instagram.com/tourismhubpodcast/ LinkedIn: https://www.linkedin.com/company/instituteofexcellence/ | — | ||||||
| 12/31/25 |  082⎢Planning 2026: Here's What 2025 Actually Revealed | 2025 fundamentally shifted how tourism operators connect with customers. AI moved from background technology to active intermediary 70% of tourism searches now end without visiting a business website. This finale episode for 2025 cuts through the noise: what actually drove results versus what just looked busy? Despina shares the brutal clarity needed for 2026, addressing both the gradual digital transformation and the profound reminder from the Bondi Beach tragedy about what truly matters in leadership and community. Never miss a Tourism Hub Podcast Spotify: https://bit.ly/4nN1FaaApple: https://bit.ly/47zOkM4Institute of Excellence: https://www.instituteofexcellence.com/podcast/ Connect with Despina Karatzias https://www.despinakaratzias.com/ LinkedIn: https://www.linkedin.com/in/despinakaratzias/ Instagram: https://www.instagram.com/despinakaratzias/ YouTube: https://www.youtube.com/@DespinaKaratzias TikTok: https://www.tiktok.com/@desikaratzias Connect with the Institute of Excellence Facebook: https://www.facebook.com/ExcellenceHQ Instagram: https://www.instagram.com/tourismhubpodcast/ YouTube: https://www.instagram.com/instituteofexcellencehq/ LinkedIn: https://www.linkedin.com/company/instituteofexcellence/ Show hosted by Despina Karatzias and brought to you by Tourism Hub in association with the Institute of Excellence: https://www.instituteofexcellence.com Stay inspired, stay connected, and ignited to share your tourism journey with the world! Subscribe for more inspired conversations that ignite excellence in tourism and small business. | — | ||||||
| 11/7/25 |  081⎢Eventfolk: Building a Collective Voice for Regional and Rural Events | In this episode of The Tourism Hub Podcast, host Despina Karatzias sits down with Linda Tillman, co-founder of the Australian Centre for Regional Events, to explore how collaboration and innovation are transforming regional tourism through events. Discover how a powerful moment at the Australian Regional Tourism Convention inspired Linda to champion regional and rural events, and how that spark led to the creation of Eventfolk, a new digital community built to connect and empower event professionals across Australia. From advocacy and capacity-building to the upcoming AI for Eventfolk Masterclass, this conversation is packed with insights for tourism operators, event organisers, and anyone passionate about building sustainable, community-driven visitor experiences. Chapters: 00:00 Welcome to The Tourism Hub Podcast 02:19 The spark from Rose Wright in Mackay 07:55 Launching the Australian Centre for Regional Events 12:05 Inside Eventfolk – a home for event professionals 16:49 Creating a collective voice for regional events 27:21 Announcing the AI for Eventfolk Masterclass (Nov 12, 2025) Mentioned: Australian Centre for Regional Events Eventfolk Connect with Linda Tilman LinkedIn: https://www.linkedin.com/in/ltillman/ Website: https://australianregionalevents.com. Never miss a Tourism Hub Podcast Spotify: https://bit.ly/4nN1FaaApple: https://bit.ly/47zOkM4Institute of Excellence: https://www.instituteofexcellence.com/podcast/ Connect with Despina Karatzias https://www.despinakaratzias.com/ LinkedIn: https://www.linkedin.com/in/despinakaratzias/ Instagram: https://www.instagram.com/despinakaratzias/ YouTube: https://www.youtube.com/@DespinaKaratzias TikTok: https://www.tiktok.com/@desikaratzias Connect with the Institute of Excellence Facebook: https://www.facebook.com/ExcellenceHQ Instagram: https://www.instagram.com/tourismhubpodcast/ YouTube: https://www.instagram.com/instituteofexcellencehq/ LinkedIn: https://www.linkedin.com/company/instituteofexcellence/ Show hosted by Despina Karatzias and brought to you by Tourism Hub in association with the Institute of Excellence. Stay inspired, stay connected, and remember to share your tourism journey with the world! Subscribe for more inspired conversations that ignite excellence in tourism and small business. | — | ||||||
| 8/28/25 |  080⎢Governance and the AICD Advantage with Greg Ewing | In this episode of the Tourism Hub Podcast, host Despina Karatzias sits down with Greg Viewing from the Australian Institute of Company Directors (AICD) to discuss the importance of professional development in the tourism sector. Greg shares insights about the AICD's mission to elevate board professionalism and the newly launched partnership with Australian Regional Tourism aimed at enhancing governance skills among directors. Listeners will learn about the significance of the company directors course, an internationally recognised programme that equips aspiring and current directors with essential knowledge in risk management, financial literacy, and ethical leadership. Greg addresses common objections to pursuing such qualifications, shedding light on the procrastination many face when considering their professional growth. He emphasises the importance of making informed decisions that ensure organisations not only survive but thrive in today's competitive landscape. Throughout the conversation, the duo highlights the relevance of sustainability in governance and the necessity of diverse thinking on boards to foster innovative solutions. With practical advice and personal anecdotes, this episode serves as a compelling reminder for tourism professionals to invest in their education and embrace opportunities for growth. As they wrap up, Despina and Greg encourage listeners to reflect on their goals for the upcoming year and consider how they can take actionable steps towards achieving them. This episode is a must-listen for anyone looking to elevate their leadership skills and make a meaningful impact in the tourism industry. 00:30 Introduction to Greg and the Australian Institute of Company Directors 01:12 The Importance of the Company Directors Course 05:30 Procrastination and the Value of the Course 06:31 Sustainability and Ethical Leadership 07:50 Diversity and Teamwork in Directorship 08:16 Additional Courses and Building Governance Muscles 11:02 The Value of Networking and Continuous Learning 14:58 Conclusion and Final Thoughts Connect with Greg Ewing: LinkedIn: Greg Ewing Website: https://www.aicd.com.au/ Connect with Despina Karatzias:Website: Institute of Excellence LinkedIn: Despina Karatzia Instagram: @despinakaratzias Follow us on social media for updates:Facebook: Institute of Excellence | Tourism Hub Podcast Instagram: @instituteofexcellencehq | @tourismhubpodcast YouTube: Institute of Excellence | Despina Karatzias Show hosted by Despina Karatzias and brought to you by Tourism Hub in association with Institute Of Excellence. Stay inspired, stay connected, and remember to share your tourism journey with the world! | — | ||||||
| 8/11/25 |  079⎢Why Tourism Is a Career Worth Choosing with Lucy Dewhurst | In this inspiring episode of the Tourism Hub Podcast, host Despina Karatzias sits down with Lucy Dewhurst, a rising star in the tourism industry, to explore the multifaceted career pathways available in tourism. Lucy shares her personal journey, beginning with a pivotal moment in Halong Bay that ignited her passion for sustainable tourism and conservation. She reflects on her experiences volunteering in Wales and how these shaped her understanding of the intersection between tourism and environmental stewardship. Listeners will gain insight into Lucy's strategic approach to career development, including her decision to pursue a Master's in Sustainable Tourism at Monash University and her first role as a Tourism Operations Supervisor in Melbourne. As she navigates her career, Lucy highlights the importance of local community engagement and the need for businesses to consider their impact on residents while attracting visitors. This episode also delves into Lucy's recent achievements, including her leadership role within the Young Tourism Network and the successful launch of the Emerging Tourism Leaders Summit. Lucy emphasises the significance of fostering connections among young professionals in the industry and the need to reshape perceptions of tourism careers as viable long-term pathways. Her candid reflections on overcoming challenges, such as redundancy, and her advice for aspiring tourism professionals provide valuable takeaways for anyone looking to thrive in this dynamic field. Join Despina and Lucy as they discuss the upcoming Choose Tourism Careers Expo, a platform designed to showcase the diverse opportunities within the tourism sector. This episode is a must-listen for anyone passionate about making a difference in tourism and eager to explore the endless possibilities that a career in this industry can offer. 00:53 - Lucy's Early Inspiration in Tourism 02:03 - From Biology to Tourism: Lucy's Academic Journey 04:53 - First Steps in the Tourism Industry 05:35 - Growing Up and Observing Tourism Changes 08:27 - Leadership and Career Development in Tourism 14:40 - Young Tourism Network and Industry Development 20:36 - Challenges and Resilience in a Tourism Career 22:23 - Reflecting on Career Decisions 22:57 - Embracing Pressure and Growth 23:55 - Reframing Self-Expectations 27:12 - The Biscuit Story and Prioritization 28:54 - Tools and Habits for Success 30:16 - Career Advice and Personal Insights Connect with Lucy DewhurstLinkedIn: Lucy Dewhurst Connect with Despina Karatzias: Website: Institute of Excellence LinkedIn: Despina Karatzias Instagram: @despinakaratzias Follow us on social media for updates: Facebook: Institute of Excellence | Tourism Hub Podcast Instagram: @instituteofexcellencehq | @tourismhubpodcast YouTube: Institute of Excellence | Despina Karatzias Show hosted by Despina Karatzias and brought to you by Tourism Hub in association with Institute Of Excellence. Stay inspired, stay connected, and remember to share your tourism journey with the world! | — | ||||||
| 7/31/25 |  078⎢What AI Can and Can't Do for your Tourism Business | In this enlightening episode of the Tourism Hub Podcast, host Despina Karatzias explores the transformative power of artificial intelligence in marketing and its implications for the tourism industry. Drawing on insights from industry leaders and recent research, Despina highlights the staggering growth of AI in marketing, projected to soar from $27.4 billion in 2023 to $107.5 billion by 2028. She shares the compelling quote from Paul Rotzer: "Artificial intelligence will not replace marketers, but marketers who use AI will replace those who don't," setting the tone for a deep dive into the real opportunities AI presents for small businesses and regional tourism operators. Listeners will gain a comprehensive understanding of how AI can enhance customer engagement, streamline operations, and improve campaign effectiveness. Despina discusses real-world case studies, including how Tourism New Zealand leverages AI for personalised content, Accor Hotels utilises chatbots for customer service, and Qantas enhances loyalty programs through data-driven insights. These examples serve as inspiration for small businesses looking to harness AI without the need for extensive resources. As the episode unfolds, Despina addresses common concerns about AI, emphasising the importance of maintaining human creativity and emotional depth in marketing strategies. She encourages listeners to conduct a data health check and to start small with AI tools that align with their business goals. With a focus on actionable steps, this episode is a must-listen for anyone eager to elevate their marketing efforts and embrace the future of tourism. Connect with Despina Karatzias: Website: Institute of Excellence LinkedIn: Despina Karatzias Instagram: @despinakaratzias Follow us on social media for updates: Facebook: Institute of Excellence | Tourism Hub Podcast Instagram: @instituteofexcellencehq | @tourismhubpodcast YouTube: Institute of Excellence | Despina Karatzias Show hosted by Despina Karatzias and brought to you by Tourism Hub in association with Institute Of Excellence. Stay inspired, stay connected, and remember to share your tourism journey with the world! | — | ||||||
| 7/18/25 |  077⎢CTRL+ALT+DELETE: AI, Algorithms & the Attention Economy | In this thought-provoking episode of the Tourism Hub Podcast, host Despina Karatzias dives deep into the complexities of our digital lives and the impact of the attention economy. Drawing from a recent report by Dentsu, which reveals that the average person scrolls through an astounding 91 metres of content daily, Despina sets the stage for a conversation about the value of attention in today's world. Sharing her personal journey as she nears the completion of her Masters in Digital and Social Media Marketing, Despina reflects on her final creative project titled "Control Alt Delete: Attention is the New Offline." This project explores the intricate relationship between technology, distraction, and meaningful connection. With insights from industry experts and her own experiences, she questions what it truly means to connect in a world designed to distract us. This episode is a call to action for listeners to reclaim their attention and consider the cost of constant connectivity. Despina invites you to reflect on your own digital habits and the pressures of content creation in a hyper-competitive landscape. With a heartfelt tribute to the original soundtrack composed by her friend Paul Matthews, the episode beautifully ties together themes of creativity, family, and the human experience. Listeners can look forward to a special announcement regarding an upcoming free online masterclass that will delve further into the topics discussed, offering practical strategies to navigate the attention economy without burning out. Join Despina as she encourages you to take a step back, control alt delete, and focus on what truly matters. 00:30 The Impact of Digital Consumption 02:17 The Final Countdown: A Personal Milestone 03:29 Control Alt Delete: Attention is the New Offline 04:33 The Tension Between Consumption and Creation 08:08 The War of Attention 10:14 Reclaiming Our Attention 11:22 A Journey of Learning and Connection 14:20 Upcoming Masterclass Announcement Connect with Despina Karatzias: Website: Institute of Excellence LinkedIn: Despina Karatzias Instagram: @despinakaratzias Follow us on social media for updates: Facebook: Institute of Excellence | Tourism Hub Podcast Instagram: @instituteofexcellencehq | @tourismhubpodcast | @despinakaratzias YouTube: Institute of Excellence | Despina Karatzias Show hosted by Despina Karatzias and brought to you by Tourism Hub in association with Institute Of Excellence. Stay inspired, stay connected, and remember to share your tourism journey with the world! | — | ||||||
| 7/10/25 |  076⎢ Placemaking Through Events with Linda Tillman | In this dynamic episode of the Tourism Hub Podcast, host Despina Karatzias welcomes Linda Tillman from the Tilma Group, as they delve into the pivotal role of regional events in fostering community connections. Valinda shares her insights from the recent ART Convention in Mackay, where she and Stu Spears sparked a conversation about shifting the focus from solely economic metrics to a more holistic understanding of the social value events bring to regional and rural communities. Listeners will be inspired by Valinda's passion for regional tourism, as she recounts her journey from Wagga Wagga to becoming a specialist in regional events. She highlights the importance of recognising the pride and engagement that events instil within communities, and the necessity of measuring their broader impacts beyond just economic benefits. The episode also features an exciting preview of the upcoming 2025 ART Convention in Adelaide Hills, where Valinda emphasises the value of networking and collaboration among tourism professionals. With a heartfelt call to action, she encourages listeners to embrace the power of events and to advocate for their significance in shaping vibrant regional communities. 01:41 - Stu Spears and I had a fabulous session yesterday on regional events 06:26 - Rose spoke on Wednesday about agritourism and sparked interest in events 07:39 - The Adelaide Hills art convention will be held in 2025 Connect with Despina Karatzias: Website: Institute of Excellence LinkedIn: Despina Karatzias Instagram: @despinakaratzias Follow us on social media for updates: Facebook: Institute of Excellence | Tourism Hub Podcast Instagram: @instituteofexcellencehq | @tourismhubpodcast | @despinakaratzias YouTube: Institute of Excellence | Despina Karatzias Show hosted by Despina Karatzias and brought to you by Tourism Hub in association with Institute Of Excellence. Stay inspired, stay connected, and remember to share your tourism journey with the world! | — | ||||||
| 7/2/25 |  075⎢Reset. Realign. Reignite for FY25/26 | In this invigorating episode of the Tourism Hub Podcast, host Despina Karatzias reflects on the vital role of tourism in Australia and the importance of strategic planning as we enter a new financial year. With insights drawn from the latest research by Tourism Research Australia, Despina highlights the resilience of over 360,000 tourism-related businesses and the significance of solo operators and micro businesses in shaping the industry. Listeners are encouraged to take this opportunity for reflection and to reset their business visions. Despina shares personal anecdotes from her 14-year journey in tourism training and development, emphasising the need for actionable strategies to turn ideas into results. She poses essential questions to help entrepreneurs evaluate their past year, celebrate successes, and learn from challenges. The episode also delves into the concept of having the right support system in place, akin to having a coach in your corner, as you navigate the ups and downs of business. Despina invites listeners to reconnect with their mission, values, and the impact they wish to make in their communities. With a focus on strategic business vision, Despina outlines ten key questions that can guide tourism professionals in aligning their goals and actions for the upcoming year. This episode is a must-listen for anyone looking to elevate their tourism business and foster meaningful experiences for their guests. 00:42 Tourism Industry Insights and Statistics 03:39 Celebrating 14 Years of Excellence 06:15 Reflecting on the Past Financial Year 14:13 Strategic Business Vision and Action 33:59 Final Thoughts and Encouragement Connect with Despina Karatzias: Website: Institute of Excellence LinkedIn: Despina Karatzias Instagram: @despinakaratzias Follow us on social media for updates: Facebook: Institute of Excellence | Tourism Hub Podcast Instagram: @instituteofexcellencehq | @tourismhubpodcast | @despinakaratzias YouTube: Institute of Excellence | Despina Karatzias Show hosted by Despina Karatzias and brought to you by Tourism Hub in association with Institute Of Excellence. Stay inspired, stay connected, and remember to share your journey in tourism with the world! | — | ||||||
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| 6/11/25 |  074 ⎢ The Social Impact of Tourism with Dana Ronan | In this enlightening episode of the Tourism Hub Podcast, host Despina Karatzias engages in a thought-provoking conversation with Dana Ronan from Nourish Group. They discuss exciting developments in the tourism industry, including the announcement of the 2025 ART Convention set to take place in the beautiful Adelaide Hills, just a short drive from Adelaide's city centre. Listeners will gain insight into Nourish Group's groundbreaking partnership with Australian Regional Tourism, focusing on the social impact and value tourism brings to local communities. Dana elaborates on the innovative use of the Australian Social Value Bank, a tool designed to quantify the social benefits of tourism, moving beyond traditional economic metrics to encompass the broader well-being of communities. The discussion highlights the significance of measuring social impact, with Dana explaining how tourism can contribute to community well-being and resilience. She emphasises the importance of looking at tourism through a lens that values the distribution of benefits to local residents, rather than solely focusing on visitor numbers and spending. This episode is a must-listen for tourism professionals eager to understand the evolving landscape of the industry and the critical role of social value in shaping sustainable tourism practices. Tune in to discover how embracing a holistic view of tourism can lead to lasting positive change in regional communities. 01:44 - Nourish Group working with Australian regional tourism to measure social value 09:24 - You co-designed the National Agri Tourism Strategy Framework in 2022 11:16 - Dana says art convention is tailored to regional tourism stakeholders Connect with Despina Karatzias: Website: Institute of Excellence LinkedIn: Despina Karatzias Instagram: @despinakaratzias Follow us on social media for updates: Facebook: Institute of Excellence | Tourism Hub Podcast Instagram: @instituteofexcellencehq | @tourismhubpodcast | @despinakaratzias YouTube: Institute of Excellence | Despina Karatzias Show hosted by Despina Karatzias and brought to you by Tourism Hub in association with Institute Of Excellence. Stay inspired, stay connected, and remember to share your journey in tourism with the world! | — | ||||||
| 6/5/25 |  073 ⎢ The Power of Your NETwork | In this empowering episode of the Tourism Hub Podcast, host Despina Karatzias explores the transformative power of intentional networking. Drawing from her own journey in the tourism industry, Despina shares a unique framework she calls "Net," designed to help listeners connect more strategically and purposefully. She reflects on her recent speaking engagement at the City of Monash and Eastern Innovation Business Centre, where she inspired a group of women entrepreneurs to elevate their networking game. Listeners will discover the three essential steps of the Net framework: narrowing your focus to identify key connections, engaging digitally to maintain relationships, and trading value first to foster genuine connections. Despina emphasises that networking is not merely about collecting contacts but about weaving meaningful relationships that can lead to opportunities and collaborations. With insightful anecdotes and practical tips, this episode is a must-listen for anyone looking to enhance their networking skills and build a supportive community. Tune in and learn how to cast your net with intention, creating connections that truly matter. 00:00 - Welcome back to the Tourism Club podcast 01:05 - Networking is foundational to business, yet often misunderstood 02:47 - Networking is about purposeful, intentional and strategic networking 10:44 - E is for engaging digitally. This is where most people drop the ball in networking 14:35 - Trade value first. The golden rule. Networking isn't about what you can get 16:41 - Your network is your net worth, according to the classic networking quote 17:33 - Building a network is all about authenticity, not charisma Connect with Despina Karatzias: Website: Institute of Excellence LinkedIn: Despina Karatzias Instagram: @despinakaratzias Follow us on social media for updates: Facebook: Institute of Excellence | Tourism Hub Podcast Instagram: @instituteofexcellencehq | @tourismhubpodcast | @despinakaratzias YouTube: Institute of Excellence | Despina Karatzias Show hosted by Despina Karatzias and brought to you by Tourism Hub in association with Institute Of Excellence. Stay connected, stay intentional, and remember to share your networking journey with the world! | — | ||||||
| 5/29/25 |  072 ⎢ Building Tourism Networks Across Australia: Melissa Souter Robertson's ART Convention Experience | In this vibrant episode of the Tourism Hub Podcast, host Despina Karatzias chats with Melissa Souter Robertson from the Shire of Collie, WA, as they discuss her experiences at the recent ART convention in Mackay. Melissa shares her enthusiasm for the event, highlighting the inspiring speakers and invaluable insights gained from the agritourism conference, which has sparked her interest in implementing similar initiatives in her region. Listeners will discover the unique features of Collie, a picturesque town located just two and a half hours south of Perth, known for its stunning bushland, converted lakes, and extensive trail networks. Melissa elaborates on the town's transformation into an official trail town, boasting over 160 kilometres of mountain biking, hiking, and horse riding trails, making it a haven for outdoor enthusiasts. The conversation also delves into the importance of networking within the tourism industry, as Melissa reflects on the connections made during the convention and the wealth of knowledge shared among peers. She emphasises the value of collaboration and support among tourism professionals, encouraging listeners to embrace these opportunities for growth and innovation. As Melissa prepares to explore the local mountain biking trails and national parks, she expresses her excitement to return to Collie with fresh ideas and insights to share with her team. This episode is a must-listen for anyone looking to enhance their tourism offerings and foster community connections. 01:00 - Introduction to Melissa Souter Robertson 03:15 - Key Takeaways from the ART Convention 06:45 - The Unique Features of Collie, WA 10:30 - Collie's Transformation into a Trail Town 15:00 - The Importance of Networking in Tourism 20:20 - Exploring Local Trails and Future Plans Connect with Despina Karatzias: Website: Institute of Excellence LinkedIn: Despina Karatzias Instagram: @despinakaratzias Follow us on social media for updates: Facebook: Institute of Excellence | Tourism Hub Podcast Instagram: @instituteofexcellencehq | @tourismhubpodcast | @despinakaratzias YouTube: Institute of Excellence | Despina Karatzias Show hosted by Despina Karatzias and brought to you by Tourism Hub in association with Institute Of Excellence. Stay inspired, stay connected, and remember to share your tourism journey with the world! | — | ||||||
| 5/22/25 |  071 ⎢ The Seasonality in Tourism Business Operations | In this insightful episode of the Tourism Hub Podcast, host Despina Karatzias dives deep into the crucial topic of seasonality in tourism, exploring how it can be both a challenge and an opportunity for businesses. Drawing from her own experiences in the hot air balloon industry, Despina shares valuable strategies on how small businesses can effectively manage seasonal fluctuations and thrive throughout the year. Listeners will learn the importance of understanding and anticipating seasonal trends by analysing data and booking patterns, enabling them to make informed decisions about staffing, promotions, and marketing. Despina emphasises the power of diversifying offerings, encouraging operators to think creatively and extend their services to cater to different audiences during off-peak times. The episode also highlights the significance of targeting shoulder season visitors, building loyalty programmes, and leveraging technology to streamline operations. Collaboration within the local business community is underscored as a key strategy to enhance visibility and value, while planning off-season events and promotions is presented as a fun and effective way to attract visitors year-round. With inspiring examples and actionable insights, this episode is a must-listen for tourism professionals eager to adapt and innovate in the face of seasonal challenges. Tune in and ignite your passion for excellence in the tourism industry! 00:00 - Seasonality, one of the most important features of tourism demand 02:46 - Understanding and anticipating your seasonal trends is a powerful business strategy 05:27 - Building loyal and reward programmes can help you attract loyal customers 06:28 - Use technology to maximise high season and soften dips during low season 09:55 - This is the 71st episode of the Tourism Hub podcastConnect with Article: 6 Seasonal Strategies For Small Businesses in 2025 Connect with Despina Karatzias: Website: Institute of Excellence LinkedIn: Despina Karatzias Instagram: @despinakaratzias Follow us on social media for updates: Facebook: Institute of Excellence | Tourism Hub Podcast Instagram: @instituteofexcellencehq | @tourismhubpodcast | @despinakaratzias YouTube: Institute of Excellence | Despina Karatzias Show hosted by Despina Karatzias and brought to you by Tourism Hub in association with Institute Of Excellence. Stay engaged, stay sustainable, and remember to share your journey with the world! | — | ||||||
| 4/3/25 |  070 ⎢ Navigating the Path to Sustainable Tourism with Corinne Lewis | In this enlightening episode of the Tourism Hub Podcast, host Despina Karatzias sits down with ne Lewis from Ecotourism Australia to discuss the vital intersection of agritourism and sustainable practices. Corinne shares her experiences from the recent ART conference, highlighting the inspiring stories of local farmers who are blending their agricultural roots with tourism, all while navigating the unique challenges of this evolving sector. Listeners will gain insights into the certification process offered by Ecotourism Australia, which helps operators understand their sustainability journey through a structured scorecard system. Corinne emphasises the importance of not just achieving certification but also effectively communicating these sustainable practices to potential travellers. She encourages operators to showcase their commitment to sustainability and community engagement, reinforcing that it's not merely about having a certificate, but about embodying these values in every aspect of their business. As the conversation unfolds, the episode explores the growing demand for authentic travel experiences and the role of local communities in shaping these offerings. Corinne's passion for supporting both small operators and larger hotel chains in their sustainability efforts shines through, making this episode a must-listen for anyone in the tourism industry looking to innovate and thrive. 00:52 - Highlights from the Agritourism Conference 01:37 - Challenges and Opportunities in Agritourism 02:29 - Sustainable Practices in Agritourism 04:00 - Ecotourism Australia's Certification Programs 04:47 - The Certification Process and Its Benefits 07:04 - Destination Certification and Regional Collaboration 09:35 - Marketing and Leveraging Certification 10:55 - The Importance of Community and Collaboration Connect with Despina Karatzias: Website: Institute of Excellence LinkedIn: Despina Karatzias Instagram: @despinakaratzias Follow us on social media for updates: Facebook: Institute of Excellence | Tourism Hub Podcast Instagram: @instituteofexcellencehq | @tourismhubpodcast | @despinakaratzias YouTube: Institute of Excellence | Despina Karatzias Show hosted by Despina Karatzias and brought to you by Tourism Hub in association with Institute Of Excellence. Stay engaged, stay sustainable, and remember to share your journey with the world! | — | ||||||
| 3/28/25 |  069 ⎢ From Crocodile Dundee to White Lotus: How Film Tourism Is Reshaping Travel Trends | In this engaging episode of the Tourism Hub Podcast, host Despina Karatzias uncovers the transformative power of film tourism and its profound impact on travel destinations. Despina takes listeners on a journey from the iconic Crocodile Dundee to the modern-day phenomenon of Mamma Mia and the critically acclaimed series The White Lotus, exploring how these cultural touchstones have shaped travel trends and influenced tourism in their respective locations. Delving into the concept of discoverability, Despina highlights the role of digitisation and convergence in making destinations more accessible to potential visitors. She discusses the Mamma Mia effect on Greek tourism, illustrating how the film turned the islands of Skopelos and Skiathos into must-visit spots for fans of the musical. Similarly, she examines the surge in interest for locations featured in The White Lotus, showcasing the importance of strategic marketing by tourism boards to capitalise on this momentum. However, the episode also serves as a cautionary tale, reflecting on the environmental consequences of over-tourism as illustrated by the impact of the film The Beach on Thailand's Maya Bay. Despina emphasises the need for responsible tourism practices to ensure that the excitement generated by film tourism does not come at the cost of ecological sustainability. Listeners are encouraged to find their own 'Mamma Mia' moments, leveraging the power of storytelling and digital platforms to promote their unique destinations. Despina provides actionable takeaways for tourism professionals, urging them to embrace creativity, optimise discoverability, and plan for sustainability in their marketing strategies. 01:15 - The Power of Film Tourism 05:30 - Mamma Mia and Greek Tourism 10:00 - The White Lotus Effect 15:45 - The Cautionary Tale of Maya Bay 20:10 - Actionable Takeaways for Tourism Professionals Connect with Despina Karatzias: Website: Institute of Excellence LinkedIn: Despina Karatzias Instagram: @despinakaratzias Follow us on social media for updates: Facebook: Institute of Excellence | Tourism Hub Podcast Instagram: @instituteofexcellencehq | @tourismhubpodcast | @despinakaratzias YouTube: Institute of Excellence | Despina Karatzias Show hosted by Despina Karatzias and brought to you by Tourism Hub in association with Institute Of Excellence. Stay inspired, stay innovative, and remember to share your story with the world! | — | ||||||
| 3/23/25 |  068 ⎢ Rethinking Innovation in Tourism From Complexity to Connection | In this thought-provoking episode of the Tourism Hub Podcast, host Despina Karatzias explores the evolution of tourism and the complex interplay between technology and societal change. Despina delves into the concept of systems thinking, urging listeners to look beyond superficial solutions to understand the deeper dynamics at play in the tourism industry. She challenges the notion that technology alone drives change, introducing three critical frameworks: technological determinism, the social construction of technology, and actor-network theory. Each perspective offers a unique lens through which to examine how innovation is perceived and implemented within the tourism sector. Listeners will gain practical strategies to audit their own innovation stories, map their networks, and challenge deterministic views of technology. Despina emphasises the importance of long-term thinking in shaping sustainable tourism practices that benefit communities and environments alike. This episode is a clarion call for tourism professionals to embrace their role as innovators, shaping the future of the industry with intention and purpose. 00:30 - A Journey from 1995 to Today 03:31 - Exploring Systems Thinking in Tourism 05:58 - The Real Meaning of Innovation 10:15 - Technological Paradigms and Tourism 19:04 - Practical Steps for Tourism Innovators Connect with Despina Karatzias: Website: Institute of Excellence LinkedIn: Despina Karatzias Instagram: @despinakaratzias Follow us on social media for updates: Facebook: Institute of Excellence | Tourism Hub Podcast Instagram: @instituteofexcellencehq | @tourismhubpodcast | @despinakaratzias YouTube: Institute of Excellence | Despina Karatzias Show hosted by Despina Karatzias and brought to you by Tourism Hub in association with Institute Of Excellence. Stay curious, stay connected, and keep creating and innovating with purpose! | — | ||||||
| 3/14/25 |  067 ⎢ Accelerate Action: Frida Kahlo, Women & Business in Motion | In this empowering episode of the Tourism Hub Podcast, host Despina Karatzias dives into the legacy of the iconic Frida Kahlo, exploring how her life and art can inspire bold action in the tourism industry. As we celebrated International Women's Day, Despina reflects on Frida's resilience and creativity, sharing insights on how we can channel her spirit to elevate our own businesses and experiences. Despina discusses Frida's journey through pain and adversity, highlighting her ability to transform suffering into powerful self-expression. She draws parallels between Frida's artistic legacy and the challenges faced by today's entrepreneurs, urging listeners to embrace action and defy societal expectations. The episode features compelling stories of other trailblazing women, such as Amelia Earhart, Madame C.J. Walker, and Ruth Bader Ginsburg, each of whom exemplified the courage to act and make their mark on history. Listeners will discover five fearless strategies to accelerate action in their own ventures, from storytelling in sales to creating unforgettable customer experiences. Despina emphasises the importance of not waiting for the perfect moment but seizing the present to drive change and innovation. This episode is a call to action for anyone in the tourism sector seeking to ignite their passion and create a lasting impact. 01:21 - Celebrating Frida Kahlo's Legacy 03:46 - Frida Kahlo's Impact and Inspiration 07:53 - Lessons from Bold Women in History 12:26 - Accelerating Action in Business 12:50 - The Power of Storytelling in Sales 14:33 - Marketing and Creating Emotional Connections 17:04 - The Importance of Operations and Systems 19:24 - Crisis Management and Resilience Connect with Despina Karatzias: Website: Institute of Excellence LinkedIn: Despina Karatzias Instagram: @despinakaratzias Follow us on social media for updates: Facebook: Institute of Excellence | Tourism Hub Podcast Instagram: @instituteofexcellencehq | @tourismhubpodcast | @despinakaratzias YouTube: Institute of Excellence | Despina Karatzias Show hosted by Despina Karatzias and brought to you by Tourism Hub in association with Institute Of Excellence. | — | ||||||
| 3/5/25 |  066 ⎢ Sustainable Growth: How Agritourism is Transforming Australia's Food and Tourism Sectors | In this captivating episode of the Tourism Hub Podcast, host Despina Karatzias welcomes the inspiring Rose Wright from Regionality to explore the burgeoning field of agritourism in Australia. Fresh from the inaugural Agritourism Forum for Tourism Australia, Rose shares her journey and insights into how agritourism is transforming the landscape for farmers and rural communities. Rose delves into the evolution of agritourism, a movement she has championed for over 20 years, highlighting the significant shift towards recognising its value. She discusses the critical role of agritourism in creating value chains that benefit farmers, allowing them to innovate and diversify their offerings. With a focus on education, business planning, and strategic development, Rose emphasises the importance of regulatory changes to support farmers in creating sustainable and profitable ventures. The episode features compelling case studies, such as the story of Rich Glen Olive Estate, illustrating how agritourism can drive economic development and enhance community engagement. Rose also touches on the importance of local food systems and the potential for food tourism to become a key component of regional economies. Tune in to discover how agritourism is paving the way for a more resilient and vibrant future for Australia's farming communities, and learn about the opportunities and challenges that lie ahead. 01:49 Regionality Consultancy for Agriculture, Food and Tourism 08:49 Regulation and legislation make it difficult for individual farmers to do certain things 17:44 Connecting Agriculture and Tourism Together 21:51 Queensland needs an agri tourism planning policy for food tourism 27:16 Food tourism has brought fresh, local, seasonal food to the consumer Connect with Despina Karatzias: Website: Institute of Excellence LinkedIn: Despina Karatzias Instagram: @despinakaratzias Follow us on social media for updates: Facebook: Institute of Excellence | Tourism Hub Podcast Instagram: @instituteofexcellencehq | @tourismhubpodcast | @despinakaratzias YouTube: Institute of Excellence | Despina Karatzias Show hosted by Despina Karatzias and brought to you by Tourism Hub in association with Institute Of Excellence. Stay passionate, stay excellent, and keep your fire burning! | — | ||||||
| 2/26/25 |  065 ⎢ Unlocking Melbourne's Visitor Economy with Experience Melbourne 2028 | In this impactful episode of the Tourism Hub Podcast, host Despina Karatzias takes a deep dive into the newly launched Experience Melbourne 2028, Melbourne's destination management plan aimed at shaping the city's visitor economy over the next five years. The episode highlights the significance of a Destination Management Plan (DMP) as a collaborative effort that aligns businesses, governments, and communities to foster a thriving visitor economy. Despina discusses the impressive statistics behind Melbourne's tourism, revealing that 14.3 million visitors contributed over $11 billion to the local economy in 2023, with projections indicating even greater growth by 2028. Listeners will gain valuable insights into the lessons learned from London's visitor experience strategy, which inspired Melbourne's approach. Despina outlines the eight core experience pillars of Experience Melbourne 2028, ranging from sports and events to culinary experiences and sustainable tourism. She emphasises the need for tourism businesses to adapt to evolving traveller preferences, focusing on creating unique, immersive experiences that resonate with visitors. As the episode draws to a close, Despina encourages tourism leaders to reflect on their own regions and consider how they can implement similar strategies to enrich their local economies. This episode is a must-listen for anyone in the tourism sector looking to elevate their business and contribute to a more connected and vibrant visitor economy. 01:00 - Introduction to Experience Melbourne 2028 05:30 - The Importance of a Destination Management Plan 10:15 - Lessons from London's Visitor Experience Strategy 15:45 - The Eight Experience Pillars of Melbourne 20:00 - Next Steps for Tourism Leaders Connect with Despina Karatzias: Website: Institute of Excellence LinkedIn: Despina Karatzias Instagram: @despinakaratzias Follow us on social media for updates: Facebook: Institute of Excellence | Tourism Hub Podcast Instagram: @instituteofexcellencehq | @tourismhubpodcast | @despinakaratzias YouTube: Institute of Excellence | Despina Karatzias Show hosted by Despina Karatzias and brought to you by Tourism Hub in association with Institute Of Excellence. Embrace the journey, ignite your passion, and let's create unforgettable experiences together! | — | ||||||
| 1/31/25 |  064 ⎢ Travel, Tech, and Transformation with Hamish Fell | In this exciting episode of the Tourism Hub Podcast, host Despina Karatzias welcomes Hamish Fell, a visionary in the tourism tech space and a board member of the Australian Regional Tourism Network (ART). Together, they explore the future of travel and tourism, diving into how technological advancements will shape the way we travel, especially for the next generation. Hamish shares insights from his session titled "How My Daughter Will Travel When She's 20," where he discusses the potential of high-speed travel, the evolution of drone technology, and the transformative impact of fintech innovations on the tourism industry. They delve into the seamless integration of tech solutions for regional tourism, the importance of enhancing membership offerings, and the exciting launch of ART's new website. The conversation also touches on the challenges and opportunities in packaging experiences, the future of visitor servicing, and the critical role of content in digital marketing. Hamish emphasises the importance of preparing for these changes now to leverage future opportunities, encouraging listeners to stay ahead of the curve. Join Despina and Hamish as they navigate the rapidly evolving landscape of tourism, offering valuable insights and practical advice for tourism professionals looking to thrive in this dynamic industry. 01:03 - Hamish's Involvement with Australian Regional Tourism Network 02:17 - Technological Innovations in Tourism 03:55 - Future of Travel and Space Tourism 05:13 - Drone Technology and Military Influence 06:08 - Hamish's Military Background 07:37 - Challenges in Payment Systems and Packaging 14:21 - Insights from the ART Conference Connect with Despina Karatzias: Website: Institute of Excellence LinkedIn: Despina Karatzias Instagram: @despinakaratzias Follow us on social media for updates: Facebook: Institute of Excellence | Tourism Hub Podcast Instagram: @instituteofexcellencehq | @tourismhubpodcast | @despinakaratzias YouTube: Institute of Excellence | Despina Karatzias Show hosted by Despina Karatzias and brought to you by Tourism Hub in association with Institute Of Excellence. Stay curious, stay adventurous, and let's continue building a stronger tourism industry together! | — | ||||||
| 1/23/25 |  063 │ Crisis 101: Building Resilience for Uncertain Times | In this thought-provoking episode of the Tourism Hub Podcast, host Despina Karatzias addresses the critical theme of crisis management in the tourism industry. As we find ourselves in the midst of summer in Australia, Despina reflects on the devastating impact of natural disasters, particularly the bushfires that have shaped our recent history. Drawing from her personal experiences and professional insights, she highlights the necessity of preparation and resilience for both individuals and businesses. Despina explores various types of crises that can affect tourism operations, from financial and technological crises to reputational and operational challenges. She emphasises that understanding these different crises is key to developing effective crisis management plans. Listeners will learn how to identify creeping, slow burn, and sudden crises, and the importance of proactive measures to mitigate risks before they escalate. The episode also provides practical strategies for enhancing resilience, including the development of comprehensive crisis management plans, regular audits, and investing in technology. Despina urges listeners to consider their role in supporting communities affected by crises, highlighting how tourism can aid in recovery efforts. As the episode wraps up, Despina leaves listeners with a challenge to conduct a crisis management audit for their lives and businesses. This episode serves as a timely reminder that preparation is not just about survival, but about thriving in the face of adversity. 00:22 - Reflecting on Black Saturday Bushfires 03:06 - Current Bushfire Challenges 03:46 - Importance of Risk Management 07:06 - Types of Crises in Business 13:57 - Stages of Crisis Development 21:30 - Practical Steps for Crisis Management 21:54 - Personal and Home Resilience 25:06 - Business Resilience Strategies 26:42 - Community Support and Recovery Connect with Despina Karatzias: Website: Institute of Excellence LinkedIn: Despina Karatzias Instagram: @despinakaratzias Follow us on social media for updates: Facebook: Institute of Excellence | Tourism Hub Podcast Instagram: @instituteofexcellencehq | @tourismhubpodcast | @despinakaratzias YouTube: Institute of Excellence | Despina Karatzias Show hosted by Despina Karatzias and brought to you by Tourism Hub in association with Institute Of Excellence. Stay prepared, stay proactive, and build a stronger future for your business! | — | ||||||
| 1/15/25 |  062 │ Revolutionising Regional Tourism Marketing with Hannah Statham | In this lively episode of the Tourism Hub Podcast, host Despina Karatzias welcomes Hannah Statham, ambassador for the Australian Regional Tourism Network and founder of Media Mortar. Hannah shares her extensive experience in tourism marketing, focusing on the power of regional destinations and the art of content creation. With a passion for the regions, Hannah discusses the importance of lo-fi content and how businesses can leverage simple video techniques to engage audiences effectively. Hannah provides insights into her workshop on vertical video creation, a hands-on session that encouraged participants to overcome their fears and start producing engaging content. She highlights the significance of capturing real-time moments with lo-fi content, emphasising that the best camera is the one you have with you. The discussion also touches on the evolving landscape of digital marketing, where Hannah stresses the necessity of being consistent across all channels to tell your story before someone else does. As the conversation unfolds, Hannah reflects on her journey from working in tourism marketing to founding Media Mortar, a content marketing agency that has evolved with the digital age. She shares her experiences at the Australian Regional Tourism Convention, praising its friendly atmosphere and the valuable networking opportunities it provides. Hannah's enthusiasm for bold branding and innovative content strategies shines through, making this episode a must-listen for anyone looking to elevate their tourism marketing efforts. 00:41 - Meet Hannah Satham 01:53 - Insights on Low-Fidelity Video Creation 06:49 - Using Phones for Stunning Content 07:12 - Hannah's Evolution in Client Support 10:12 - Delivering Content Quickly 14:00 - LinkedIn Engagement Insights 14:41 - What Sets the Australian Regional Tourism Convention Apart 20:42 - Content Creation Discussions 22:46 - Starting with Social Media for Builders Connect with Hannah Statham: Website: Media Mortar LinkedIn: Hannah Statham Instagram: @mediamortar Connect with Despina Karatzias: Website: Institute of Excellence LinkedIn: Despina Karatzias Instagram: @despinakaratzias Follow us on social media for updates: Facebook: Institute of Excellence | Tourism Hub Podcast Instagram: @instituteofexcellencehq | @tourismhubpodcast | @despinakaratzias YouTube: Institute of Excellence | Despina Karatzias Show hosted by Despina Karatzias and brought to you by Tourism Hub in association with Institute Of Excellence. Stay passionate, stay excellent, and keep your fire burning! | — | ||||||
| 1/8/25 |  061 │ Igniting Smart Marketing for 2025 Part 7: Investing in Yourself and Your Business by Budgeting for Growth | In this empowering episode of the Tourism Hub Podcast, host Despina Karatzias wraps up the enlightening "Igniting Smart Marketing for 2025" series with a grand finale focused on investing in yourself and your business. Despina emphasises the importance of budgeting for growth in the ever-evolving tourism and small business landscape, highlighting the necessity of strategic investments in marketing, innovation, and professional development. Listeners are guided through the essentials of budgeting, from website optimisation and content creation to leveraging Google and Meta ads for targeted traffic. Despina underscores the significance of personal growth, urging professionals to upskill and engage in networking opportunities to stay competitive and inspired. The episode also explores the power of collaborations and partnerships, encouraging businesses to build relationships with trade partners, local businesses, and digital influencers to amplify their reach and impact. Despina provides actionable steps for evaluating budgets, investing in new skills, and creating a growth roadmap to ensure future success. Join Despina in this transformative discussion as she inspires tourism professionals to commit to excellence and future-proof their businesses. Tune in for a journey of growth, insights, and actionable strategies to thrive in the dynamic world of tourism. 01:16 - The Importance of Budgeting for Growth 03:53 - Effective Marketing Strategies 08:21 - Investing in Yourself and Your Team 11:54 - Collaborations and Partnerships 15:21 - Creating Your Growth Roadmap 17:39 - Conclusion and Final Thoughts Grab your FREE copy of the must-read Top 25 Marketing Mistakes Your Small Business Must Avoid eBook today! Connect with Despina Karatzias: Website: Institute of Excellence LinkedIn: Despina Karatzias Instagram: @despinakaratzias Follow us on social media for updates: Facebook: Institute of Excellence | Tourism Hub Podcast Instagram: @instituteofexcellencehq | @tourismhubpodcast | @despinakaratzias YouTube: Institute of Excellence | Despina Karatzias Show hosted by Despina Karatzias and brought to you by Tourism Hub in association with Institute Of Excellence. Stay ignited and inspired as you invest in your success and prepare for a thriving future in tourism! | — | ||||||
| 1/1/25 |  060 │ Igniting Smart Marketing for 2025 Part 6: Beyond Social Media, Diversifying Marketing Channels | In this insightful episode of the Tourism Hub Podcast, host Despina Karatzias delves into part six of the enlightening seven-part series, "Igniting Smart Marketing for 2025." This episode is a must-listen for entrepreneurs and experience makers, focusing on the often-overlooked power of diversifying marketing channels beyond social media. Despina emphasises the foundational importance of your website and email database as the primary assets in your marketing strategy. These are the channels where you maintain control, free from the whims of algorithms and platform changes. By exploring the exciting possibilities of multi-channel marketing, Despina guides listeners on how to strengthen business resilience, reach, and engagement. Listeners will learn about the risks of relying too heavily on social media, illustrated by the 2021 Facebook and Instagram outage that cost businesses millions globally. Despina shares strategies to diversify beyond social media, highlighting the significance of email marketing, video content, and collaborations with local businesses and influencers. The episode also explores the potential of destination marketing, encouraging listeners to engage with visitors through various platforms, from blogs to visitor centres. By expanding your strategy, you become part of the visitor journey, from dreaming to experiencing and beyond. Despina provides practical steps to diversify marketing efforts, including leveraging email marketing platforms, video editing tools, and analytics to enhance reach without overwhelming resources. She also stresses the importance of building relationships with tourism boards, trade partners, and content creators to amplify marketing efforts. Join Despina in this empowering discussion and embrace a holistic marketing strategy that respects your primary assets while expanding your reach. This episode is a testament to building a resilient, adaptable marketing strategy that meets your audience wherever they are. 01:09 - The Importance of Diversifying Marketing Channels 02:22 - Leveraging Your Website and Email Database 02:58 - Risks of Relying Solely on Social Media 06:18 - Expanding Beyond Social Media 08:59 - Collaborations and Partnerships 14:50 - Tools and Strategies for Effective Marketing 16:33 - Action Plan for Diversifying Marketing Grab your FREE copy of the must-read Top 25 Marketing Mistakes Your Small Business Must Avoid eBook today! Connect with Despina Karatzias: Website: Institute of Excellence LinkedIn: Despina Karatzias Instagram: @despinakaratzias Follow us on social media for updates: Facebook: Institute of Excellence | Tourism Hub Podcast Instagram: @instituteofexcellencehq | @tourismhubpodcast | @despinakaratzias YouTube: Institute of Excellence | Despina Karatzias Show hosted by Despina Karatzias and brought to you by Tourism Hub in association with Institute Of Excellence. Embrace diversification and build a resilient marketing strategy today! | — | ||||||
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