What People Get Wrong About Rural Transit

What People Get Wrong About Rural Transit

From Transit Unplugged by Paul Comfort, SVP Modaxo

June 3, 2026 · 28 min · Season 8 · Episode 83

About this episode

Wendy Weedon discusses her role as CEO of the Brazos Transit District and the unique challenges of rural transit in Texas.

What does public transit look like when you're serving 20 counties across Central and East Texas? In this episode of Transit Unplugged, Paul Comfort continues his series featuring new transit CEOs with a conversation with Wendy Weedon, CEO of the Brazos Transit District. After spending 17 years with the organization, Wendy stepped into the top leadership role in September and now oversees one of Texas' most diverse transit systems. Wendy discusses the unique challenges of balancing urban, rural, paratransit, demand response, microtransit, and non-emergency medical transportation services across a vast service area. She explains why community transit is often more than transportation—it's a lifeline connecting people to healthcare, employment, education, and independence. The conversation also explores workforce challenges, the growing role of AI in transit operations, the realities of serving aging rural populations, and why transit professionals are driven by a deep commitment to public service. Plus, Wendy shares insights into her leadership philosophy, her first year as CEO, and a few personal stories—including the pets that keep life interesting at home. In This Episode Wendy…

People in this episode

Host: Paul Comfort

Guest: Wendy Weedon

Topics covered

  • rural transit
  • public transportation
  • leadership in transit
  • community transit
  • workforce challenges
  • AI in transit operations

Keywords

  • rural transit
  • public transit
  • Brazos Transit District
  • community transit
  • leadership
  • workforce challenges
  • AI in transit
  • transportation services

Mentioned in this episode

Organizations: Brazos Transit District

Places: Texas, Central and East Texas

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