TRENDSETTERS

If you’ve ever had a Big Idea that deserved to move faster — this episode is for you.I’m speaking with Susan Schramm, author of Fast Track Your Big Idea!, about why so many marketing strategies stall, and what leaders can do to turn vision into velocity. Susan reveals why the biggest threat to your idea isn’t the budget or the timeline — it’s the people side of risk. And she shares a practical framework that helps marketers build alignment, accelerate momentum, and avoid losing their way mid-launch.If you’re steering transformation, launching a brand platform, or trying to get teams energized about what’s next — don’t miss this conversation.

When an ad agency launches an AI division with a campaign that begins by declaring how bad AI can be, you know it’s not business as usual.Michael Moszynski, Chairman and Co-Founder of London AI, isn’t interested in selling artificial intelligence as the next miracle cure for marketing. Instead, he’s redefining what AI should mean for agencies, clients, and creativity itself.

What happens when media no longer just delivers messages—but reflects what we already believe?Former Omnicom Vice Chairman Tim Love and former Speaker of the House Richard Gephardt tackle that question in The Medium is the Mirror, exploring how algorithms, advertising, and politics collide to shape truth itself. From children’s online safety to national security, both leaders call for greater accountability—from platforms, policymakers, and each of us.

Children’s online safety is one of the defining tests of how advertising can live its purpose.In my latest Trendsetters podcast, I speak with Charley Stoney, CEO of EACA, about #Campaign4Good—a pan-European competition created with 5Rights Foundation that invites young creatives to design campaigns protecting children in digital spaces. With support from EU Commissioner Michael McGrath, this initiative shows how creativity, advocacy, and policy can combine to deliver real impact across Europe. Hear Charley’s perspective on why purpose still matters, how young talent is driving change, and why #Campaign4Good could reshape the future of advertising.

Today, we’re joined by Rogier Vijverberg, founder of SuperHeroes—the independent agency with a mission to save the world from boring advertising. From flying blimps over football stadiums for Netflix to transforming Buicks into modern art, SuperHeroes has mastered breaking through the clutter. We’ll talk with Rogier about how Gen Z tastemakers and AI collectives are reshaping creativity, what it takes to keep an agency fresh, and why the future of advertising might look very different from what we expect.

How do you keep a 110-year-old brand at the forefront of technology and trust? Joe Prota, Director of Brand Marketing at IBM and a recent Internationalist of the Year honoree, is answering that question daily— by reimagining how brand marketing can blend storytelling, purpose, and AI-powered innovation. As a result, he’s helping IBM stay not just relevant—but resonant.

Rishad Tobaccowala’s marketing roots run deep, but his ideas go far beyond the boardroom. He recently marked 250+ published editions of his brilliant "The Future Does Not Fit in the Containers of the Past," a weekly Substack that blends strategy, philosophy, and personal reflection. I had the chance to ask him about the themes that matter most, the future of marketing, his evolving relationship with technology (including AI), and how writing continues to change him.