290. Is money the best motivator? PLUS! Londonmaxxing, hustling after 40 and The Deliberate Manager, featuring Dr Jake Tuber

About this episode

The episode explores the effectiveness of money as a motivator, the concept of Londonmaxxing, and the implications of hustle culture for professionals over 40.

Welcome back to Truth, Lies & Work, the award-winning podcast where behavioral science meets workplace culture. This week, we are joined by special guest Dr. Jake Tuber, an organizational psychologist, executive coach, and founder of Ticon Advisory, recently named one of the Leadership Center for Excellence’s 40 Under 40. In this episode, we explore the surprising power of "Londonmaxxing," why hustle culture might be a young person's game, and whether money is actually the best way to get your team to perform. 🔥 Stories Covered 1. Is "Londonmaxxing" the Secret to Rapid Growth? Some UK entrepreneurs are moving back into the office—but not for the reason you think. "Londonmaxxing" is the practice of being in close physical proximity to other ambitious, high-growth businesses to accelerate your own success. We look at an office block in Southwark where 13 companies are collectively turning over £150 million simply by sharing a kitchen and a vibe. 2. Is Hustle Culture Just a Young Person's Game? We’ve all heard the "rise and grind" mantras, but research suggests that after 40, your "capacity" hasn't changed—your stakes have. We discuss why mid-life professionals often trade…

People in this episode

Guest: Dr. Jake Tuber

Topics covered

• money motivation
• Londonmaxxing
• hustle culture
• organizational psychology
• workplace culture

Keywords

• money motivation
• Londonmaxxing
• hustle culture
• organizational psychology
• workplace performance
• mid-life professionals
• compensation psychology

Mentioned in this episode

Organizations: Ticon Advisory, Leadership Center for Excellence

Places: Southwark, UK

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