293. Only Two Job Titles: How to Flatten Your Entire Company (And Why It Works), with GentleForces Founder and CEO, Danni Mohammed

About this episode

Danni Mohammed discusses the radical approach of using only two job titles at her innovation firm and the impact on workplace culture.

Welcome back to Truth, Lies & Work, the award-winning podcast where behavioral science meets workplace culture, brought to you by the HubSpot Podcast Network. This week, Al and Leanne are joined by Danni Mohammed, founder of the creative and innovation practice Gentle Forces. Danni has spent her career at some of the world’s most iconic agencies—including Saatchi & Saatchi and WPP—but she’s now doing something genuinely radical: running a global innovation firm with just two job titles. Danni explores why traditional hierarchies might be holding your team back, how to balance the "chaos" of creativity with the "order" of delivery, and why her team describes their workplace as "calm" despite tackling some of the biggest brand challenges on the planet. 🔥 Inside the Episode 1. The "Two Title" Experiment Danni explains her hatred for traditional job titles, arguing they limit potential and feed egos rather than focusing on the work. At Gentle Forces, you are either a Practice Lead or a Practitioner. We dive into how this structure provides clarity without the restrictive walls of a traditional corporate ladder. 2. Balancing Chaos and Order In the creative world, comfort is the enemy…

People in this episode

Hosts: Al, Leanne

Guest: Danni Mohammed

Topics covered

• workplace culture
• job titles
• creativity
• innovation
• hierarchies
• behavioral science

Keywords

• job titles
• workplace culture
• innovation
• creativity
• hierarchies
• behavioral science

Mentioned in this episode

Organizations: Gentle Forces, Saatchi & Saatchi, WPP

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