Behind the Brand // Episode 10

About this episode

The episode discusses how TWC brings its personality to life online and the importance of showcasing real people behind products.

In this episode of the TWC Improvements podcast, Andy and Joe are joined by Sara Witham from Evil Empire Marketing – the creative force behind TWC’s social media, events and campaigns. In this episode, the boys and Sara dive into how TWC brings its personality and values to life online and in the community, why showing the real people behind the products matters, and how viral moments (like what we like to call “Letterbox Gate”) can spark huge conversations. We also talk about some super exci...

People in this episode

Hosts: Andy, Joe

Guest: Sara Witham

Topics covered

• social media
• branding
• community engagement
• viral marketing
• product representation

Keywords

• TWC
• Evil Empire Marketing
• social media
• branding
• viral moments

Mentioned in this episode

Organizations: Evil Empire Marketing, TWC

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• The Platform Project // Episode 15 · February 20, 2026 · 58 min
• Millets Farm at Christmas // Episode 14 · December 5, 2025 · 36 min
• Witney in the Spotlight // Episode 13 · November 18, 2025 · 52 min
• The Journey of a TWC Customer // Episode 12 · November 13, 2025 · 46 min
• The Witney Episode // Episode 11 · November 6, 2025 · 36 min
• Behind the build // Episode 9 · July 9, 2025 · 58 min