unbillable hours - a podcast about better professional services marketing
by Ash, Flo
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Total monthly reach
Estimated from 4 chart positions in 4 markets.
By chart position
- 🇦🇺AU · Marketing#6430K to 100K
- 🇦🇪AE · Marketing#106500 to 3K
- 🇭🇺HU · Marketing#153500 to 3K
- 🇫🇮FI · Marketing#186500 to 3K
- Per-Episode Audience
Est. listeners per new episode within ~30 days
16K to 55K🎙 Weekly cadence·100 episodes·Last published 2mo ago - Monthly Reach
Unique listeners across all episodes (30 days)
32K to 109K🇦🇺92%🇦🇪3%🇭🇺3%+1 more - Active Followers
Loyal subscribers who consistently listen
13K to 44K
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* Data sourced directly from platform APIs and aggregated hourly across all major podcast directories.
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Recent episodes
C2E26 - AI in consulting - exploring best practice (feat. Michael Boham)
Mar 6, 2026
35m 06s
C2E25 - From service to program - how to package consulting capabilities for greater impact
Jan 23, 2026
32m 02s
C2E23 - When and how to introduce your firm's services (without losing the plot)
Jan 16, 2026
24m 35s
C2E23 - Consulting's 2025 - a year in review with Jeff McKay
Jan 12, 2026
48m 24s
C2E22 - Consultancy positioning in the AI era
Dec 5, 2025
33m 17s
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| Date | Episode | Topics | Guests | Brands | Places | Keywords | Sponsor | Length | |
|---|---|---|---|---|---|---|---|---|---|
| 3/6/26 | C2E26 - AI in consulting - exploring best practice (feat. Michael Boham)✨ | AI in consultingbest practices+3 | Michael Boham | QVALNT | — | AIconsulting+3 | — | 35m 06s | |
| 1/23/26 | C2E25 - From service to program - how to package consulting capabilities for greater impact | Sure, consulting services are great. But you know what's even better? Consulting programs! As in: Outcome-focused, time-boxed, and IP-supported bundles of services and capabilities. They're just so much clearer and therefore more helpful for everyone... plus they can really improve your delivery! And in this episode, Ash and Flo will give you the full rundown of why they're great and how you might start to design some. CreditsVoices, production, etc. by Ash and FloCreative and design advice by @calmar.creativInto, outro voiceover for the unbillable hours podcast by @iamthedakotaMusic also by @iamthedakota ShownotesNo notes for this one! | 32m 02s | ||||||
| 1/16/26 | C2E23 - When and how to introduce your firm's services (without losing the plot) | Alright... you've stuck with us long enough - which is why, yes, finally: you'll get to talk about your services (yay!). In all seriousness, though: There IS a time and a place to introduce prospects to your services, of course... It's just not at the start. And in this episode, we'll explain where they belong, and how you should introduce them. Listen to it here! CreditsVoices, production, etc. by Ash and FloCreative and design advice by @calmar.creativInto, outro voiceover for the unbillable hours podcast by @iamthedakotaMusic also by @iamthedakota ShownotesNo notes for this one! | 24m 35s | ||||||
| 1/12/26 | C2E23 - Consulting's 2025 - a year in review with Jeff McKay | So how, exactly, did things go in 2025? And what, exactly, did we learn? We brought on advisor to the consulting industry, founder of Prudent Pedal and all-around sector strategist, Jeff McKay, to discuss his insights into where we've been, we're we're headed, and, sure: what to make of "AI" and other new pressures resetting consulting.Listen to it here! Episode guest Jeff McKay, founder, Prudent Pedal CreditsVoices, production, etc. by Ash and FloCreative and design advice by @calmar.creativInto, outro voiceover for the unbillable hours podcast by @iamthedakotaMusic also by @iamthedakota Shownotes: Check out Jeff's blog about designing the AI era professional services org here | 48m 24s | ||||||
| 12/5/25 | C2E22 - Consultancy positioning in the AI era | Nah ... AI isn’t going to kill consulting. But it’ll certainly change the sector ... especially by influencing perceptions and expectations. So, how can firms prepare? Ash and Flo’s workshop answers the question of how consultancies can counter clients ’dwindling ”willingness to pay” while positioning to capture whatever value can be found in the new, much-heralded AI solutions for themselves. | 33m 17s | ||||||
| 11/21/25 | C2E21 - Your consulting proposition's second job: Building client self-confidence | THE PODCAST IS BACK! (Sorry for yelling...) And this time, we’re looking at the other side of the trust equation: not just whether clients trust you, but whether they trust themselves—to make the right decision, rally internal support, and deliver results. Listen in how a well-crafted consulting proposition can help them build this self-confidence... and, therefore, hire you ;) CreditsVoices, production, etc. by Ash and FloCreative and design advice by @calmar.creativInto, outro voiceover for the unbillable hours podcast by @iamthedakotaMusic also by @iamthedakota ShownotesNo notes for this one! | 27m 40s | ||||||
| 9/19/25 | C2E20 - Frameworks That Work: Designing Your Consulting IP with Charlotte Crowther | Some frameworks just sit in decks. Others do real work. They spark interest, guide delivery, and help consulting firms stand out with confidence... and in this episode, we dive into the kind that do exactly that—signature frameworks—with designer and methodology expert Charlotte Crowther. We unpack how to craft one that’s not just smart… but strategic. So, iIf you’ve ever wondered what separates a slide from a system—this one’s for you! Episode guest Charlotte Crowther, founder, SignatureFramework.com CreditsVoices, production, etc. by Ash and FloCreative and design advice by @calmar.creativInto, outro voiceover for the unbillable hours podcast by @iamthedakotaMusic also by @iamthedakota | 38m 49s | ||||||
| 9/12/25 | C2E19 *Replay* Making rain (differently) | Ever heard of ”Rainmakers” - the bizdev champions of the services world? HBR published a piece saying their game is changing. Ash and Flo dove in to figure out how, exactly (spoiler: it’s related to marketing!) | 35m 38s | ||||||
| 9/5/25 | C2E18 - From proposition to thought leadership: How to plan consultancy content | We’re back - and start our post-summer show with a deep dive into answers to the dreaded question ”What should our consultancy post about?” (or some such): Tune in to hear Flo discuss the best philosophy for thought leadership planning and how to derive content from your value proposition. Enjoy! | 22m 06s | ||||||
| 6/27/25 | C2E17 - Everyone Sells: How to build your firm's holistic sales capability | You’ve nailed your value proposition—now what? In this episode, we show how consultancies can embed business development capabilities across the whole firm, turning scattered effort into a coordinated go-to-market machine. | 19m 58s | ||||||
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| 6/20/25 | C2E16 - Why "cold outbound sales" don't work in consulting (and what to reach out instead) | There, we’ll say it: ”Cold outreach selling” - whether by email, phone, or LinkedIn - doesn’t really work in consulting (with a few exceptions perhaps confirming this rule). So... what can you do instead? Ash and Flo share some insights and tips you might want to listen to before sinking another 20k into an outreach effort with no ROI... | 25m 38s | ||||||
| 6/6/25 | C2E15 - AI and advisory - some notes | We pause our strategy guide curriculum for a bit of news-related coverage - and have Ash and Flo review the new ”Trends - Artificial Intelligence” report by Mary Meeker and her Co-authors at VC firm, Bond. The two use it to share some views re. how consultancies should position in this so-called ”age of AI”... enjoy! | 35m 55s | ||||||
| 5/23/25 | C2E14 - Acing case study creation | Ah, yes: Case studies - the workhorses of consultancy business development! So important to prove you can deliver your proposition! And yet, often in such sorry, sorry states... (Like, really: Many of them are not exactly great). The team invited Lead Comet's James De Roche to discuss why so many case studies don't work, how to fix them, and much more - listen to their conversation here!Episode guest James De Roche, founder, Lead Comet CreditsVoices, production, etc. by Ash and FloCreative and design advice by @calmar.creativInto, outro voiceover for the unbillable hours podcast by @iamthedakotaMusic also by @iamthedakota Show notesFind Lead Comet's website over at: https://leadcometdigital.com/ Follow James on LinkedIn here: https://www.linkedin.com/in/jamesleadcomet/ | 34m 59s | ||||||
| 5/9/25 | C2E13 - "Stacking" propositions for a multi-service firm | Yes, we’ve explained how to design a value proposition. But what if a single proposition won’t cut it - because your firm is large enough to house several practices, multiple service lines, and an even greater number of services? Ash and Flo explain, but want to remind you again here: Multi-propoisition stacking is a tool to facilitate effective strategy in larger firms - it’s not your excuse to stay as broad and messy as possible 😉. | 24m 22s | ||||||
| 5/2/25 | C2E12 - Competing (and winning) against bigger firms | Oh, hey - a ”prequel!” Well, of sorts, at least: In this episode, Ash and Flo explore how small and mid-sized consultancies can compete—and win—against the big guys. They share four moves to help you out-position, out-deliver, and outsmart the giants, including how to de-risk the buying journey, pick smarter battles, and show up differently. It’s great input to have before refining your firm’s value proposition (hence the ”prequel” comment here). | 26m 10s | ||||||
| 4/11/25 | C2E11 - Positioning, productisation and pushing boundaries with Florian Heinrichs (Consultancy Edge re-broadcast) | Surprise episode! For this one, we’ll break from our pre-planned curriculum of ”how-to” episodes to syndicate a conversation between Total Growth Ownership’s Matt Hodkinson and Flo for Matt’s ”Consultancy Edge” podcast. Listen to the two of them discuss positioning, productisation and pushing boundaries in consulting! | 53m 22s | ||||||
| 4/4/25 | C2E10 - Articulating your consultancy's point of view; designing its signature method | And, here we are: This is the final episode of our ”value proposition design” series introducing the ”Value Proposition Canvas” by TheVisibleAuthority! In this one, we’ll cover why your firm needs both a point-of-view and a method of delivery, how the two are connected - and how you can go about designing yours. Enjoy! | 20m 00s | ||||||
| 3/28/25 | C2E9 - The right way to promise consulting results (Value Proposition Design part 5) | In this episode, we tackle the next big question in value proposition design: “What can clients expect from us?” Flo breaks down how to nail your expertise, immediate impact, and business outcomes—from defining your consulting type to describing clear before-and-after states. Quick, punchy, and BD-ready. Tune in! | 24m 35s | ||||||
| 3/21/25 | C2E8 - Describing your clients' needs, struggles, and options (Value Proposition Design, part 4) | On to the next part of our strategy/value proposition design series: Describing your ideal clients’ needs and struggles - or, more specifically, jobs-to-do, hurdles to success, and options for overcoming said hurdles. Sounds complicated? Don’t worry, it isn’t - Ash and Flo will explain! | 20m 57s | ||||||
| 3/14/25 | C2E7 - Who are our best clients, really? (Defining your consulting firm's ideal client profile) | In this episode, we’ll dive even deeper into value proposition design ... and discuss the next critical issue: Defining your consulting firm’s ideal client profile or ”ICP.” Flo will guide you through all key steps, from defining ”ideal” to reviewing your best recent engagements, to deriving a crisp description of your ICP. | 35m 28s | ||||||
| 3/7/25 | C2E6 - Why do clients come to us? A quick guide to defining your consulting firm's specialization | You’ve heard how important it is to refine your firm’s value proposition - so let’s get to it! In this episode, Flo will walk you through the process of filling in box nr. #1 in TheVisibleAuthority’s ”Value Proposition Canvas,” and find a comprehensive (and compelling) answer to the question: Why do clients come to you? | 25m 31s | ||||||
| 2/28/25 | C2E5 - How to refine your firm's value proposition (a crucial step towards strategy!) | We’ve already told you how important it is to refine your firm’s value proposition before you refine its bizdev strategy. So, let’s explore a framework for doing just that, shall we? Listen to Ash and Flo explaining the ”five questions” you can answer to create a compelling proposition, and hear their tips for differentiating your promise to the market. | 27m 57s | ||||||
| 2/21/25 | C2E4 - How to prepare your bizdev strategy | Ever heard the idiom ”sh#t in, sh#t out?” Well, it’s very much true for business development, too. Which is why, for this first episode in our mini-series about ”strategy,” Ash and Flo explain which inputs need to go into your bizdev strategy if you’re to be successful with it. | 30m 23s | ||||||
| 2/21/25 | *Reupload* C2E3 - What success looks like in bizdev systematization | Since we seem to have screwed up last week's upload ... here's the very same episode, yet again, in full length and quality. Apologies, everyone! Ready to systematize your consulting firm's business development inititiatives? Well, let's start you off the right way then ... and discuss objectives, metrics and targets (yay!). Listen in to this "monologue" episode to hear Flo explain which benchmarks to pursue with your efforts... he'll keep it light on the math, we promise! CreditsVoices, production, etc. by Ash and Flo.Creative and design advice by @calmar.creativInto, outro voiceover by @iamthedakotaMusic also by @iamthedakota CreditsVoices, production, etc. by Ash and Flo.Creative and design advice by @calmar.creativInto, outro voiceover by @iamthedakotaMusic also by @iamthedakota Show notes CreditsVoices, production, etc. by Ash and Flo.Creative and design advice by @calmar.creativInto, outro voiceover by @iamthedakotaMusic also by @iamthedakota Show notes Show notes Link to the SPI research report Flo mentionsA news release by SPI featuring some of the market stats | 2m 41s | ||||||
| 2/14/25 | C2E3 - What success looks like in bizdev systematization | Ready to systematize your consulting firm’s business development inititiatives? Well, let’s start you off the right way then ... and discuss objectives, metrics and targets (yay!). Listen in to this ”monologue” episode to hear Flo explain which benchmarks to pursue with your efforts... he’ll keep it light on the math, we promise! | 2m 41s | ||||||
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Chart Positions
4 placements across 4 markets.
Chart Positions
4 placements across 4 markets.