Build the Infrastructure Now: How to Win LLM Visibility with Sarah Evans
From Under Embargo Podcast by Under Embargo Team
May 27, 2026 · 51 min · Season 2 · Episode 11
About this episode
Sarah Evans discusses strategies for communicators and CMOs to gain visibility in LLMs through owned media and AI notices.
Sarah Evans joins the show to break down how communicators and CMOs can earn real visibility inside LLMs—not by chasing dashboards, but by building machine-readable authority through owned media and what her team calls "AI notices." The conversation covers the shift from keywords to prompt clusters, why owned content outranks earned media as a primary LLM source, the 28-day recency cycle that keeps citations alive, and why human writers remain the non-negotiable layer in an AI-optimized content system. Evans also gets into the operational reality of scaling beyond a founder-led agency, the limitations of current measurement tools, and what CMOs need to understand about a landscape where no one can see actual user prompts—but you can still prove impact.
People in this episode
Host: Under Embargo Team
Guest: Sarah Evans
Topics covered
- LLM visibility
- owned media
- AI notices
- content strategy
- CMO insights
- measurement tools
Keywords
- LLM
- visibility
- owned content
- AI
- content optimization
- CMO
- measurement tools
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