Newsjacking

About this episode

This episode explores the marketing tactic of newsjacking, where companies create ads based on breaking news stories.

This encore episode of Under The Influence is one of our favourites of 2026. Lately, companies have been hijacking breaking news stories to create ads. When thieves broke into the Louvre with a ladder, the ladder company quickly produced a tongue-in-cheek ad. When the Oscars read the wrong Best Picture winner, an optometry chain made fun of the mix-up. It’s called Newsjacking – and it’s becoming a powerful marketing tactic. We know you want to listen to all the ads in this show. On the off-chance you  don’t ,  subscribe ad-free here. Hosted on Acast. See acast.com/privacy for more information.

People in this episode

Host: Terry O'Reilly

Topics covered

• newsjacking
• marketing tactics
• advertising
• business strategy
• cultural commentary

Keywords

• newsjacking
• advertising
• marketing
• Louvre
• Oscars
• business
• culture

Mentioned in this episode

Organizations: Apostrophe Podcast Network

Places: Louvre

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