UP555 The Lord's Question: What Does The MCC Brand Stand For?
About this episode
This episode discusses the MCC brand and its evolution in the context of the recent sale of the London Spirit franchise.
The £295million sale of London Spirit franchise was one of the big sports business stories of the last year. Some of Silicon Valley's most successful and famous leaders buying 49% of The Hundred's Lord's based franchise, in partnership with The MCC, one of the most storied names in cricket. So what is the MCC today, and how is that changing in one of the most important years in the great ground's history? In this episode, Richard Gillis is joined by Katie Maier, Chief Marketing Officer ...
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